Serda Compétences

What Serda Compétences does

Serda Compétences (legal entity Serda SAS) is a French professional training organization founded in 1985 and headquartered at 24 rue de Milan, 75009 Paris. The company operates as the training arm of Groupe Serda-Archimag and delivers a catalog of more than 100 courses organized into seven categories: Intelligence Artificielle (AI), Digitalisation, Gestion des data (Data Management), Veille (competitive intelligence), Documentation, Archivage (Archiving), and Efficacité professionnelle. Training is delivered via inter-company public sessions at the Paris facility, customized intra-company programs at client sites, and distance learning supported by a Moodle-based Learning Management System and standard video conferencing tools (Google Meet, Zoom). The company is Qualiopi-certified since 2020 and is VAT-exempt under article 261-4-4 of the French General Tax Code; it holds French activity declaration number 11 75 555 06 75 and NAF code 7022Z.

The product portfolio combines broad category-level curricula with flagship multi-day programs such as "Passeport pour les archives" and "Passeport pour la documentation," alongside specialized offerings including Data Librarian, Data Archivist, "Archiviste augmenté" (augmented archivist), and an emerging generative-AI-for-enterprise line. Training delivery is supported by an LMS infrastructure and trainers sourced primarily from sister entity Serda Conseil, lending field-consulting expertise to the curriculum. Customer-facing infrastructure includes a dedicated handicap accessibility referent (Référent Handicap), accessibility-equipped training rooms, OPCO subrogation de paiement capability, signed attendance sheets per half-day, and post-session training attestations.

The revenue model is a professional-services model based on per-participant unit pricing for inter-company sessions (ranging from €700 for "Archiviste augmenté" to €2,175 for "Passeport pour la documentation") and fixed group rates for intra-company contracts billed on multi-year cadences. Go-to-market is enterprise field sales with consultation available directly with the Director (Jean Gauthier), supplemented by content marketing (blog, SEO, email newsletter) and cross-promotion through the broader Serda-Archimag group network (Archimag magazine, Code Confiance, Ace by Archimag). Customer segments span individual practitioners (archivists, documentalists, data professionals, veilleurs) and organizational buyers in healthcare and public administration; scale signals cited by the company include 900+ professionals trained annually and a >95% trainee satisfaction rate.

Name

Serda Compétences

Legal name

Serda SAS

Website

https://formation-serda.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Serda Compétences is a French professional training organization within Groupe Serda-Archimag, delivering 100+ courses across information management, AI, archiving, documentation, and data. It serves individual professionals, public institutions, and enterprises via in-person and distance learning. Founded in 1985, Qualiopi-certified since 2020.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH)

akta.pro secondary industry

Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• Professional training services
• Information management training
• Archival science courses
• Document management training
• Data governance training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Services: Serda Compétences generates revenue through professional training services in information management, digitalization, archiving, documentation, and artificial intelligence. They offer scheduled inter-company training sessions, customized intra-company programs, and distance learning options. The company is VAT-exempt under article 261-4-4 of the French General Tax Code.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Serda Compétences is a French professional training organization that delivers catalog and customized courses in information management, digitalization, documentation, archiving, data governance, competitive intelligence, and artificial intelligence. It runs more than 100 programs across seven categories, serving both individual professionals via scheduled inter-company sessions and organizations via customized intra-company programs, delivered in-person at its Paris training center or remotely via video conferencing and Moodle LMS.

Product overview

Serda Compétences is a professional training organization offering a comprehensive catalog of 100+ courses organized into 7 main categories: Intelligence Artificielle (AI), Digitalisation, Gestion des data (Data Management), Veille (Intelligence/Surveillance), Documentation, Archivage (Archiving), and Efficacité professionnelle (Professional Efficiency). The company provides both inter-company (public) and intra-company (customized in-house) training programs. Key flagship programs include 'Passeport' series (comprehensive multi-day training), specialized Data roles training (Data Librarian, Data Archivist), and AI-focused courses. The training is delivered in-person and remotely via video conferencing platforms, with additional access to a Moodle learning management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligence Artificielle (AI) Training Professional training courses covering AI technologies including generative AI (ChatGPT and similar tools), AI for productivity, AI-assisted web development, and AI applications across professional domains such as HR, marketing, and management. Targeted at professionals integrating AI into their workflows.
• Digitalisation Training Training courses on digital transformation, dematerialization, electronic document management (GED), electronic archiving (SAE), and digital project management, aimed at professionals leading or supporting organizational digital transitions.
• Gestion des Data (Data Management) Training Courses on data management, data governance, data lifecycle management, data visualization, and data analysis tools (Excel, Tableau, Power BI). For data professionals seeking structured data handling capabilities.
• Veille (Intelligence/Monitoring) Training Training on competitive intelligence, market monitoring, information surveillance, social media monitoring, legal intelligence, and AI-enhanced monitoring. For information and intelligence professionals.
• Documentation (Document Management) Training Courses on document management, cataloging, indexing, content analysis, thesaurus construction, digital press creation, newsletter design, and digital product development. Targeted at documentalists and information managers.
• Archivage (Archiving) Training Training on archival science, records management, electronic archiving, archive digitization, SEDA standard, archive management systems, and archive externalization. For archivists and records managers across public and private sectors.
• Efficacité Professionnelle (Professional Efficiency) Training Courses on professional effectiveness including design thinking, project management, mind mapping, content creation (video, blogs), knowledge management, and communication tools. For knowledge workers across functions.
• Passeport pour les archives Comprehensive 4-day flagship training program covering all essential archive management skills including classification plans, inventory, management tables, retention schedules, and archiving procedures. For archivists seeking comprehensive records management certification.
• Passeport pour la documentation Comprehensive 4-day flagship training program covering all essential documentation skills including cataloging, indexing, classification, information sources, electronic products, and digital technologies. Priced at 2,175€ net of VAT per participant. For documentalists.
• Data Librarian Training Specialized training on Data Librarian skills including data organization, analysis, database management (SQL, NoSQL), data visualization, API usage, and FAIR data principles. Priced at 1,490€ net of VAT per participant. For data professionals.
• Data Archivist Training Specialized training on Data Archivist skills including data lifecycle management, governance, digital archive systems, metadata standards, and data archiving strategies. Priced at 1,990€ net of VAT per participant. For data governance professionals.
• Archiviste augmenté (Augmented Archivist) Specialized training on how archivists can integrate AI, data management, and digital practices into their professional roles, including AI tools, data governance, and digital transformation. Priced at 700€ net of VAT per participant. For archivists adapting to digital and AI-augmented environments.
• Formation sur mesure (Custom Training) Customized training programs designed for specific organizational needs, combining multiple modules from the catalog and adapting content to company objectives. Priced on a fixed group rate with economies of scale. For enterprises and public institutions.

Quantifiable outcome

• 95%+ trainee satisfaction rate across all training programs
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ArchimagcoreOthersArchimag is the flagship publication of the Serda-Archimag group, serving as a leading media outlet for information professionals. Serda Compétences benefits from cross-promotion and brand visibility through this association.
• Code ConfianceminorOthersPart of the Serda-Archimag group network providing trust and certification services in the information management sector.
• Serda ConseilcoreOthersThe consulting arm of the Serda group, providing strategic consulting services in information management, dematerialization, and electronic archiving. Their consultants serve as trainers for Serda Compétences programs.
• Ace by ArchimagminorOthersInnovation initiative by Archimag focused on supporting information management professionals and startups in the sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• INTD (Institut National des Techniques Documentaires): CNAM-affiliated institute delivering professional training in documentation, information management, and records management. Directly comparable to Serda Compétences in course content and target audience (documentalists, archivists, information managers), with similar pricing and continuing-education positioning.
• Orsys: French private training provider offering professional and IT training across catalogues of several hundred courses. Comparable in commercial model (inter/intra-company, public/private sessions) and broad corporate audience, but with significantly larger scale and broader course coverage.
• IB Formation: French professional training company specializing in IT, management, and digital transformation courses. Similar catalog structure and direct-to-enterprise sales model; competes for the same corporate training budgets in France across data, digital, and management topics.
• ENSSIB: France's national graduate school for information and library sciences. Trains information professionals (archivists, librarians, documentalists) — the same persona Serda Compétences targets — through degree and continuing education programs, making it the closest academic peer in the French information-management training market.

Broad incumbents

• AFPA: France's principal vocational training organization, offering credentialed programs across many technical and service occupations. Broad incumbent in French professional training with substantially larger scale; partial overlap with Serda on records management and digital skills training for adult learners.
• Cegos: One of the largest international corporate training companies, with a broad catalog spanning management, leadership, digital, and project training. Comparable in inter/intra-company delivery model but vastly larger scale and broader geographic reach, including multinational enterprise programs.
• Demos (Groupe Demos): International corporate training group with a strong French footprint in management, digital, and professional skills. Comparable inter/intra-company delivery model and Qualiopi-certified positioning, but with broader geographic reach and a much larger catalogue.

Emerging players

• AFNOR Compétences: Training and certification arm of AFNOR (French standardization body). Comparable in offering standardized, certified training programs to enterprises, with strong positioning in compliance and quality — partially overlapping with Serda's documentation, archiving, and records-management content.

Regional players

• CNFPT: National center for territorial public-service training in France. Comparable as a public-sector-focused training provider serving French municipalities and agencies — overlapping with Serda's Public Establishments customer segment, though CNFPT is territorially anchored and publicly funded.

Others

• ADBS (Association des professionnels de l'information et de la documentation): French professional association for information and documentation professionals. Comparable audience overlap (documentalists, archivists, knowledge managers) and ecosystem role in the French information-management field — adjacent rather than directly competitive, but influences the same training buyer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/serda-formation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serda Compétences