Reich Supply Co., Inc.

What Reich Supply Co., Inc. does

Reich Supply Company, Inc. is a privately held wholesale distributor and online retailer of supplies and equipment for the garment decoration, sign making, and specialty printing industries. Founded in June 1977 by Neil I. Reich as Reich Sign Supply in Utica, New York, the company relocated to New Hartford, NY in December 2005 and has operated continuously for nearly 48 years under sole founder ownership. The catalog spans six major product categories - Digital Printing, Direct-to-Film (DTF) Printing, Heat Transfer Applications, Screen Printing, Sign Making, and Sublimation Printing - covering thousands of SKUs sourced from approximately 50 vendor partners including Sawgrass, Stahls' Hotronix, Lawson, Avery Dennison, Crio Solutions, 3M, Roland, Graphtec, and Nazdar.

The company distributes exclusively direct to end customers through its e-commerce storefront at reichsupply.com, supplemented by phone, fax, email, and mail order channels. Pricing is transactional unit pricing across equipment (ranging from ~$600 Sawgrass SG500 sublimation printers to ~$7,495 CRIO 8432WDT white toner transfer printers) and consumables (films, inks, transfer powders, vinyl, blank substrates). Operational capabilities include near-100% same-day shipping on in-stock items ordered by 3 p.m. EST, with 1-2 business day delivery to Northeast U.S. customers and shipping to all 50 U.S. states plus Puerto Rico, U.S. Virgin Islands, Canada, and many foreign countries. The business is run by a small named team of fewer than 10 people including the founder/president, a marketing director, an inside sales representative, and an accounting supervisor.

Revenue is generated primarily through transactional one-time sales of equipment and consumables to small and mid-sized sign shops, print shops, and garment decorators across the U.S. and internationally. The company operates with no external investors, no parent company, no subsidiaries, and no disclosed funding rounds. Trade association memberships with SGIA (since 1980) and U.S. Sign Council (USSC) provide industry credibility, and the business differentiates through product breadth, same-day fulfillment, technical expertise, and consultant-style customer service rather than proprietary technology.

Name

Reich Supply Co., Inc.

Legal name

Reich Supply Company, Inc.

Website

https://reichsupply.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Reich Supply Co., Inc. is a privately held wholesale distributor and online retailer of supplies and equipment for sign making, screen printing, digital, DTF, and garment printing, serving SMB sign shops, print shops, and garment decorators across the U.S. and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

New Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Equipment & Supplies: Reich Supply generates revenue through the sale of equipment, consumables, and supplies for sign making, screen printing, digital printing, heat transfer, direct-to-film (DTF), and sublimation printing. Products include printers (Sawgrass SG500/SG1000, CRIO 8432WDT), inks, films, transfer powders, heat press equipment, vinyl cutters, screen printing supplies, and blank imprintable substrates. The company sells direct to end-user businesses via e-commerce, phone, fax, and mail. Revenue is primarily transactional with repeat purchasing from established customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reich Supply is a wholesale distributor of supplies and equipment for sign, screen, digital, direct-to-film (DTF), heat transfer, and sublimation printing applications. The company sells printers, heat presses, vinyl cutters, inks, films, transfer powders, emulsions, and other consumables sourced from approximately 50 vendor partners, offered through its own e-commerce storefront and direct sales channels. Its core business is multi-category specialty distribution to garment decorators, sign makers, and print shops.

Product overview

Reich Supply Company, Inc. is a specialty distribution company serving the garment decoration and sign making industries. The company offers a comprehensive portfolio of supplies and equipment across five main product categories: Digital Printing, Direct to Film (DTF) Printing, Heat Transfer Applications, Screen Printing, Sign Making, and Sublimation Printing. Key products include Sawgrass SG500 and SG1000 sublimation inkjet printers, CRIO 8432WDT white toner transfer printers, and Lawson Mini-Trooper automatic textile presses. The product line encompasses consumable supplies (vinyl films, transfer powders, emulsions, inks), equipment (printers, plotters, heat presses), and blank substrates (apparel, imprintables, sign blanks). The company operates primarily as a B2B distributor serving sign shops, print shops, and garment decorators across the United States and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Sawgrass SG500 Inkjet Printer Desktop sublimation inkjet printer with WiFi connectivity, vibrant HD image output, large backlit screen, and a cartridge-based system using SubliJet UHD inks for high yield and low per-print cost. Sold to garment decorators and sublimation printers. Priced from $599.95 to $699.95 depending on install kit.
• Sawgrass SG1000 Inkjet Printer Desktop sublimation inkjet printer with WiFi connectivity, vibrant HD image output, large backlit screen, and a cartridge-based system using SubliJet UHD inks for high yield and low per-print cost. Sold to garment decorators and sublimation printers. Priced from $1,649.95 to $1,999.95 depending on install kit.
• CRIO 8432WDT White Toner Transfer Printer Desktop 4-color, 4-station printer that produces self-weeding white toner transfers, including RIP software and remote support tablet. Handles media up to 11.8 inches wide and up to 52 inches long. Sold to garment decorators and transfer printing shops. Priced at $7,495.00 per unit.
• Lawson Mini-Trooper Automatic Textile Press Automatic textile press designed for shops with space limitations. At just 8 feet wide, it offers a compact footprint while delivering professional heat press capabilities for garment decoration.
• Stampinator 480 Device that adds heat press capabilities to automatic screen printing presses. Features plug-and-play operation with universal fit, available in 120V and 240V models. Priced at $5,995.00 per unit.
• DTF Instant Peel Film Double matte DTF film with anti-static coating layer for producing durable, vibrant prints. Available in sheets (14x16 inches at $67.50/pk, 16x20 inches at $79.95/pk) and rolls (13x328 ft at $112.50/rl, 17x328 ft at $127.50/rl, 24x328 ft at $162.50/rl).
• Hot Melt Powder (TPU) Fine grain TPU transfer powder, 50-90 micron, for DTF film transfer printing. Sold in resealable 1kg (2.2 lbs) bags.
• Heat Transfer Films Plotter cut and digitally printable media for heat applying to garments and most textiles. Features 20+ lines with a wide choice of colors and patterns, known for high quality, reliability, easy use, and soft hand feel.
• Cotton Mini-Tees 100% cotton mini-tees (9.5 inches from neckline top to shirt bottom) for samples and displays. Available in 12-pack quantities in various colors. Priced at $17.50 per pack.
• Heat Transfer Removers Products for removing heat transfers and vinyl letters from textiles, including ALB 1020 VLR Letter Removing Solvent ($24.04/EA, 20 oz) and DFR Direct to Film Remover ($23.79/EA, 20 oz can) for DTF graphics.
• Digital Printing Supplies Wide range of supplies including ink jet print media, printer cartridges, laminating films, topcoats, pre-treat solutions, and software for digital printing operations. Sold to digital printing operators and garment decorators.
• Screen Printing Supplies Comprehensive screen printing supplies including emulsions, inks, screens, squeegees, frames, presses, conveyor dryers, flash cure units, and reclaimers for professional screen printing operations.
• Sign Making Supplies Sign making supplies including vinyl films, blades, holders, adhesive removers, application fluids, banner accessories, grommets, and specialty paints. Sold to sign makers and graphics producers.
• Sublimation Imprintables Extensive selection of sublimation blanks including mugs, water bottles, apparel, coasters, cutting boards, key chains, mouse pads, phone cases, puzzles, tiles, blankets, and more. Sold to sublimation printers and custom product shops.
• Vinyl Cutters/Plotters Vinyl cutting equipment from Graphtec America, Ioline, and Roland Digital Group for sign making and heat transfer vinyl cutting applications. Sold to sign makers and heat transfer application businesses.

Quantifiable outcome

• Nearly 100% same-day ship rate for in-stock items
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and notable.

• Sawgrass TechnologiescoreChannel Partner/ Reseller/ DistributorSawgrass Technologies is listed as a key vendor partner of Reich Supply, offering sublimation inkjet printers (SG500, SG1000) and SubliJet UHD inks for sale through the Reich Supply e-commerce platform.
• Lawson Screen & Digital Products, Inc.coreChannel Partner/ Reseller/ DistributorLawson Screen & Digital Products is a key vendor partner offering products through Reich Supply including the Mini-Trooper Automatic Textile Press and pre-treat sprayers. Reich Supply features the Lawson Mini-Trooper as a featured product on its website.
• Stahls' HotronixcoreChannel Partner/ Reseller/ DistributorStahls' Hotronix is a vendor partner whose heat transfer presses are offered by Reich Supply. Products include heat press equipment for the heat transfer applications category.
• Avery DennisonnotableChannel Partner/ Reseller/ DistributorAvery Dennison is listed among the outstanding companies/vendors that Reich Supply keeps, indicating a vendor relationship for sign making and graphics materials.
• SGIA (Specialty Graphic Imaging Association)notableStrategic or Co-development PartnerReich Supply has been a member of SGIA since 1980. The SGIA is described as the only international association for specialty imaging with members who are printers, imagers, and suppliers. Reich Supply was recognized for 25 years of continuous membership in 2004.
• United States Sign Council (USSC)notableStrategic or Co-development PartnerReich Supply is both a Member and a Preferred Supplier of the USSC. USSC is a not-for-profit organization dedicated to providing educational resources for the sign industry in the United States.
• Graphtec America, Inc.notableChannel Partner/ Reseller/ DistributorGraphtec America vinyl cutters/plotters are offered through Reich Supply as part of the heat transfer applications and sign making product categories.
• Crio SolutionscoreChannel Partner/ Reseller/ DistributorCrio Solutions (maker of the 8432WDT White Toner Transfer Printer) is a key vendor partner. Reich Supply sells the CRIO 8432WDT desktop 4-color transfer printer and associated cartridges and accessories.
• Roland Digital GroupnotableChannel Partner/ Reseller/ DistributorRoland Digital Group is a vendor partner offering vinyl cutters/plotters sold through Reich Supply. Products include laser films and ink jet films compatible with Roland printers.
• 3MnotableChannel Partner/ Reseller/ Distributor3M is listed among the outstanding companies/vendors in the Reich Supply vendor network, offering specialty materials for the sign making and graphics industry.
• NazdarnotableChannel Partner/ Reseller/ DistributorNazdar is listed as a vendor partner, offering screen printing inks and related supplies available through Reich Supply.
• Kiwo, Inc.notableChannel Partner/ Reseller/ DistributorKiwo, Inc. (listed under 'K' in vendor listing) is a vendor partner offering screen printing adhesives and related chemical products sold through Reich Supply.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Mid-America Sign Corp: Sign supply distributor serving the Midwest U.S. with comparable sign-making equipment, vinyl, and printing supplies. Operates in the same product category but primarily serves a different geographic territory than Reich Supply's Northeast base.

Direct peers

• SignWarehouse: Direct competitor in sign-making supplies, vinyl cutters, and digital printing equipment — Reich Supply's original core category. Comparable distribution model and small-sign-shop target market.
• Heat Transfer Warehouse: Direct competitor in heat transfer vinyl, heat press equipment, and garment decoration supplies. Comparable product mix and target customer (custom apparel decorators and print shops).
• Discount Sign Supply: Direct competitor in sign-making and printing supplies, focused on value-oriented offerings for small sign and print shops. Comparable in scale, target market, and product breadth.
• Imprintables Warehouse: Direct competitor specializing in heat transfer, sublimation, and garment decoration equipment and supplies. Highly comparable in target market (custom apparel businesses) and product category overlap.
• JDS Industries: Sublimation and sign-making supplies distributor with overlapping categories in sublimation blanks, heat transfer, and signage. Comparable e-commerce distribution model for small-business buyers.
• EnMart: Direct competitor in screen printing, sublimation, and heat transfer supplies serving similar small print shops and garment decorators. Comparable catalog breadth and B2B e-commerce model.
• Grimco: Larger specialty sign supply distributor offering vinyl, digital printing equipment, and sign-making materials. Operates in the same sign-making category with broader scale, making it the most established direct peer in Reich Supply's original founding segment.
• Coastal Business Supplies: Direct competitor serving the same garment decoration, screen printing, and sign-making customer base with a comparable multi-category catalog and e-commerce storefront. Closely comparable in business model and target market.
• Condé Systems: Sublimation and heat-transfer specialty distributor with overlapping product categories (sublimation blanks, inks, printers, heat presses) and similar small-business B2B customer base. Highly comparable to Reich Supply's core offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reich-supply-co.-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reich Supply Co., Inc.