Redefining Communications

What Redefining Communications does

Redefining Communications is a privately held, UK-based internal communication and leadership development consultancy founded in 2017 by Jenni Field and headquartered in Sandhurst, Berkshire. The firm advises mid-to-large organisations on internal communications strategy, leadership credibility, and employee experience, serving buyers such as Heads of Internal Communications, Chief People Officers, and senior executives across sectors including defence, financial services, retail, utilities, government, and the third sector. Disclosed clients include BAE Systems (four-year partnership), Gymshark, Trainline, Boden, SEGRO, SGN, Gallagher, St James's Place, Noble Foods, Post Office, HSE Ireland, Surrey County Council, and the London School of Hygiene and Tropical Medicine.

The firm's underlying technology is its proprietary intellectual property: The Field Model™ (a trademarked diagnostic framework for identifying root causes of organisational communication challenges), the COMPASS Framework (co-developed with Advita Patel via The Belief Builders in 2025, covering seven pillars for IC professional development), the Eight Practices of Credible Leadership framework, and the 'Remotely Interested?' research dataset (650+ deskless worker respondents across 16 organisations, refreshed in 2023). Delivery is human-led consulting supported by self-serve digital tools including the Credibility Gap Assessment, a templates and tools suite, an online Leading With Credibility Course, and a £149 Deskless Workers Communication Toolkit. The company publishes a weekly podcast and runs events including Comms Reboot, Workplace Huddle, and Senior IC Roundtable.

Revenue is generated across five streams: bespoke communication and leadership consultancy engagements (the core), private 1:1 coaching with the founder (one-off sessions or 3/6-month blocks), one-time digital product sales (books, the £149 toolkit, templates), recurring online courses, and event ticketing plus paid speaking. Pricing for consultancy and coaching is quote-based and not publicly disclosed; the toolkit is the only listed price point. Go-to-market is sales-led for direct engagements, event-driven through hosted and external speaking appearances, and community-led through a weekly email newsletter, podcast, blog, and free diagnostic tools that funnel prospects into paid advisory work.

Name

Redefining Communications

Legal name

Redefining Communications Ltd

Website

https://redefiningcomms.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

akta.pro primary industry

Change Management & Transformation (Org/HR) (BPACAJAD)

akta.pro secondary industry

Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Internal communication consultancy
• Leadership development services
• Employee experience consulting
• Communication strategy advisory
• Organisational change management

Headquarters

HQ city

Sandhurst

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consultancy Services: Private 1:1 coaching with Jenni Field (one-off sessions or blocks of three and six months), communication consultancy engagements, and leadership development programmes. Billed as professional services.
2. Research & Toolkit Products: Deskless Workers Communication Toolkit sold for £149, including full research reports from 2019 and 2023, business case templates, and channel measurement guides. One-time purchase model.
3. Books: Sale of Jenni Field's books: 'Nobody Believes You' and 'Influential Internal Communication'. One-time purchase of published works.
4. Online Courses: Leading With Credibility Course and other online learning offerings for leadership and internal communication development.
5. Event Hosting & Speaking: Jenni Field hosts events and creates tailored sessions for client conferences, charging speaking fees for events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Redefining Communications is a consultancy that helps organisations improve internal communication, develop credible leadership, and enhance employee experience. The firm delivers communication consultancy, leadership development programmes, and project support engagements built around the proprietary Field Model™ diagnostic framework. It also sells standalone digital products including the Leading With Credibility online course, the Deskless Workers Communication Toolkit, research reports, and two published books authored by founder Jenni Field.

Product overview

Redefining Communications is a consultancy that helps organisations communicate clearly, lead credibly, and build cultures that thrive. The company offers a portfolio of professional services centred on internal communication consultancy, leadership development, and employee experience, supported by proprietary frameworks including The Field Model (for diagnosing organisational communication root causes) and the COMPASS Framework (for IC professional leadership development). The service portfolio includes advisory consulting, leadership development programmes, one-to-one coaching, project support, events (Comms Reboot unconference, Workplace Huddle, Senior IC Roundtable), and published intellectual property including two books ('Influential Internal Communication' and 'Nobody Believes You'). The company also offers digital products including research reports (Remotely Interested? studies), the Deskless Workers Communication Toolkit (£149), an online Leading With Credibility Course, a Credibility Gap Assessment tool, and a Templates & Tools Suite. Jenni Field also co-founded The Belief Builders with Advita Patel, which offers the COMPASS Framework for internal communications professionals.

Differentiator

Problem solved

Functional benefit

Brands

• The Belief Builders: A venture co-founded by Jenni Field and Advita Patel in 2025, focused on building confidence and credibility for internal communications professionals. Created the COMPASS framework for professional development.

Products and services

• Communication Consultancy

Quantifiable outcome

• Organisations report fundamental culture change and revolutionised customer communication after implementing The Field Model
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Belief BuilderscoreStrategic or Co-development PartnerCo-founded by Jenni Field and Advita Patel in 2025, The Belief Builders provides a structured approach to developing confidence and credibility for internal communications professionals. The partnership created the COMPASS Framework for IC professionals transitioning from tactical to strategic leadership roles. Joint workshops, virtual events, and 1:1 support offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gatehouse: UK-based internal communications consultancy providing strategic IC advisory, employee engagement and change communication services to enterprise clients — closely overlaps with Redefining Communications' core service offering and target buyer.
• The Internal Communications Agency: Boutique internal communications consultancy delivering strategy, content and measurement services to mid-market and enterprise organisations, competing for the same IC advisory wallet share as Redefining Communications.
• InsideOut Internal Communications: Specialist UK internal communications consultancy offering strategy, audits and change communication support to organisations — directly comparable service portfolio and buyer profile.
• Swindells Internal Communications: Independent internal communications consultancy providing strategy, channel planning and IC maturity development, serving similar mid-to-large UK organisations and competing for the same engagements.
• Forster Communications: UK communications consultancy with internal communications, employee engagement and change practice areas, targeting organisations seeking strategic corporate and employee communications advisory.

Broad incumbents

• DDI (Development Dimensions International): Global leadership development and talent management firm offering leadership credibility, executive coaching and manager development programmes — overlaps with Redefining Communications' leadership credibility and training offerings but at much larger scale.
• Korn Ferry: Global organisational consulting firm providing leadership development, employee experience and culture advisory as part of a broader talent and HR consulting portfolio — competes for enterprise leadership and culture budgets.
• Center for Creative Leadership: Established global provider of executive leadership development programmes and research, intersecting with Redefining Communications' leadership credibility and development offerings.

Emerging players

• Poppulo: Employee communications and internal comms platform vendor serving enterprise IC teams — adjacent rather than directly comparable, but increasingly bundles advisory and benchmarking services that overlap with IC consultancies.
• Staffbase: Employee experience and internal communications platform that increasingly partners with or competes against IC consultancies by offering strategy templates, content and benchmarking to enterprise communicators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/redefiningcomms
• LinkedInlinkedin.com/company/redefiningcommunications
• Instagraminstagram.com/jennifield

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redefining Communications