Property Minds, Llc

What Property Minds, Llc does

Property Minds, LLC is a privately held, vertically integrated real estate operator headquartered at 2625 Damon Street in Eau Claire, Wisconsin, serving residential tenants, home buyers/sellers, and property owners in the Chippewa Valley region (Eau Claire, Altoona, and surrounding communities including Augusta). The company's core product portfolio consists of eight named residential properties — Tree Lofts, Oakwood Ridge, Helen Park, River Flats, Southvilla Condos, Southside Lofts, Cassie Lofts, and Peter Park — offering studios through three-bedroom configurations with monthly rents ranging from $900 to $1,700 per unit. Supporting services include commercial and residential real estate brokerage, real estate development (including new construction and renovation of condos, apartments, and neighborhoods), self-performing maintenance contracts (snow removal, lawn care, proactive maintenance), and project funding assistance using unconventional finance methods such as grants, tax credits, and public-private partnerships.

The technology stack is centered on the AppFolio property management platform, which powers an Online Tenant Portal accessible via web and mobile applications on iOS and Android. The portal enables tenants to pay rent online, submit maintenance requests, view account information, communicate with management, and manage renters insurance submissions. The platform is third-party SaaS rather than proprietary; no in-house software products, APIs, or developer tools are disclosed.

The revenue model is a mix of five streams: managed services (recurring property management fees from property owners), transaction fees (brokerage commissions on sales and leases), one-time development sales (condo/lot/home sales), professional services (self-performing maintenance contracts and funding advisory), and rental income from owned/operated units. Go-to-market is sales-led and relationship-driven, supported by a small website presence, Facebook and LinkedIn organic social, and community events (Food Truck Fridays) at the Eau Claire office. The team consists of approximately 11 individuals across administrative, maintenance, and real estate roles, led by President/Broker Derek Trainor.

Name

Property Minds, Llc

Legal name

Property Minds, LLC

Website

https://www.propertyminds.com

Company type

Private

Operating status

Operating

Short description

Property Minds, LLC is a privately held, vertically integrated real estate company in the Chippewa Valley region of Wisconsin that develops, manages, and brokers residential and commercial properties, operating a portfolio of eight named apartment/condo properties alongside brokerage, maintenance, and project funding services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property management
• Real estate brokerage
• Apartment rentals
• Property development
• Commercial real estate

Headquarters

HQ city

Menomonie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Funding Assistance: Assistance discovering unconventional funding methods including grants, tax credits, and innovative finance models including public-private partnerships
2. Real Estate Brokerage: Commercial and residential real estate brokerage services including property marketing, strategic pricing, negotiation, buyer representation, and investment advisory
3. Property Management Services: Comprehensive property management including leasing, tenant selection, lease agreements, ongoing communication, grounds maintenance (landscaping, snow removal), and property upkeep
4. Real Estate Development: Development of residential communities and commercial spaces, transforming empty lots into neighborhoods and renovating structures into modern complexes
5. Self-Performing Maintenance Contracts: Hands-on property maintenance services including snow removal, lawn care, and proactive maintenance contracts delivered by company-owned maintenance team

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Property Minds, LLC is a vertically integrated real estate company operating in the Chippewa Valley region of Wisconsin. It manages a portfolio of eight residential rental properties (apartments and condominiums) in Eau Claire and Altoona, WI, and provides full-service real estate brokerage for residential home sales and commercial transactions, along with property development, project funding advisory, and self-performing maintenance contracts for owned and client properties.

Product overview

Property Minds is a real estate company operating a portfolio of residential rental properties in the Eau Claire, WI area (including Altoona). The company's core product portfolio consists of eight named apartment/condo properties: Tree Lofts, Oakwood Ridge, Helen Park, River Flats, Southvilla Condos, Southside Lofts, Cassie Lofts, and Peter Park, offering units ranging from studios to three-bedroom configurations with amenities like garages, fireplaces, and in-unit laundry. The company provides integrated services including real estate development, commercial and residential brokerage, property management, project funding, and self-performance maintenance contracts. A tenant-facing Online Portal (powered by AppFolio) enables rent payment, maintenance requests, and account management across web and mobile platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Lofts

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Rocket ConstructionminorOthersPartner website listed on Property Minds site. Rocket Construction is associated with President/Broker Derek Trainor (email [email protected]).
• J&J ConstructionminorOthersPartner website listed on Property Minds site. J&J Construction appears to be a construction partner for property development projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greystar Real Estate Partners: Largest multifamily property manager and operator in the United States, managing rental housing at scale. Comparable to Property Minds as it delivers property management services for residential rental portfolios, though at vastly larger scale and broader geographic reach.
• Lincoln Property Company: National residential and commercial property management and real estate services firm. Comparable to Property Minds because it operates and manages multi-family residential properties, commercial buildings, and offers brokerage-adjacent services across multiple U.S. markets.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, property management, and valuation. Comparable to Property Minds' commercial real estate brokerage and management service lines, though Cushman & Wakefield operates globally with much broader capabilities.
• CBRE Group: World's largest commercial real estate services and investment firm. Comparable to Property Minds' commercial brokerage and property management offerings, but at enterprise scale with investment sales, capital markets, and advisory services well beyond Property Minds' regional focus.
• Berkshire Hathaway HomeServices: National residential real estate brokerage franchise network. Comparable to Property Minds' residential brokerage arm, with thousands of agents and brand recognition in markets across the U.S., versus Property Minds' regional Chippewa Valley focus.
• Coldwell Banker: Established national residential and commercial real estate franchise. Comparable to Property Minds' residential and commercial brokerage services, with global brand presence and significantly larger agent network.
• Keller Williams Realty: Largest residential real estate franchise by agent count in North America. Comparable to Property Minds' residential real estate brokerage business, though Keller Williams operates with hundreds of thousands of agents nationally versus Property Minds' small local team.
• RE/MAX: Global residential and commercial real estate franchise network. Comparable to Property Minds' brokerage operations with broad geographic footprint and agent-driven model versus Property Minds' regionally integrated brokerage, property management, and development approach.

Others

• AppFolio: Cloud-based property management software platform that Property Minds uses to power its tenant portal, rent collection, and maintenance workflows. Comparable as the underlying technology provider powering modern residential and commercial property management operations.
• Zillow Group: Online real estate marketplace and services company. Comparable as an adjacent ecosystem participant in residential real estate search, brokerage, and rentals, driving consumer demand and lead generation that benefits smaller brokerage and rental operators like Property Minds.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PropertyMindsWI
• LinkedInlinkedin.com/company/the-property-minds

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Minds, Llc