Rehab Academy

What Rehab Academy does

Rehab Academy B.V. is a Dutch private limited company founded in 2013 by Coen Vuijk and Inge Vuijk in Wapserveen, Netherlands, operating with a team of 1-10 staff. The company is built around the proprietary 'Revalideren is leren' (Rehabilitation is Learning) philosophy, which repositions rehabilitation as a learning process rather than a purely medical intervention, distinguishing between 'taking away from hands' and 'handing over to hands'. Its core technology is the Meedoen Model©, a registered conversation tool comprising a six-card set that helps individuals with physical disabilities map their participation in daily life themes, supported by three published books, a podcast series, sub-product workbooks, and the HBO+ Opleiding Revalidatieprofessional curriculum.

The company serves two customer segments. The primary segment is individuals with physical disabilities (spinal cord injury, amputation, brain injury, or other acquired conditions) who have completed clinical rehabilitation and need support re-entering daily life and society, addressed through direct training programs such as 'Onbeperkt Meedoen', 'Sneller Onbeperkt Meedoen', and 'Afkijken bij...' shadowing experiences that begin at participants' homes. The secondary segment is rehabilitation professionals (physiotherapists, occupational therapists, rehabilitation physicians), served through the HBO+ Opleiding, workshops, team trainings, and the four-day 'Revalideren is leren' professional course.

Rehab Academy's business model operates through four revenue streams: direct professional services for individuals and institutions (transformational consulting and program development with named Dutch rehabilitation centers including Tolbrug, MRC Aardenburg, Revalidatie Friesland, Reade, and Rijndam), professional education delivered as fee-based training, one-time e-commerce sales of books and tools (priced €4.50-€34.50 via its own Mollie/iDEAL-enabled storefront), and institutional partnerships with foundations such as HandicapNL and the municipality of Westerveld. The company is pre-equity-funded aside from a 2020 Health Impact Accelerator grant and remains founder-led.

Name

Rehab Academy

Legal name

Rehab Academy B.V.

Website

https://rehabacademy.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rehab Academy B.V. is a Dutch social enterprise founded in 2013 that delivers training programs, professional education, books, and the Meedoen Model© conversation tool under its 'Revalideren is leren' (Rehabilitation is Learning) methodology, serving people with physical disabilities and rehabilitation professionals across the Netherlands.

Ownership category

akta.pro rank

Product category

Rehabilitation Education and Training

NAICS

Educational Support Services (611710), Vocational Rehabilitation Services (62431), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

akta.pro secondary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

Keywords

• Rehabilitation training programs
• Disability participation education
• Rehabilitation professional development
• Rehab methodology tools
• Disability self-management

Headquarters

HQ city

Wapserveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Training Programs for Individuals: Revenue from direct training programs for individuals with disabilities, including 'Onbeperkt Meedoen' and 'Sneller Onbeperkt Meedoen'. Programs are delivered individually and in groups, with participants referred or self-enrolling.
2. Professional Education and Training: HBO+ Opleiding Revalidatieprofessional, workshops, and team training for rehabilitation professionals and institutions. Programs include 'Revalideren is leren' 4-day training for professionals.
3. Book and Product Sales: Sale of published works including books (Impact €34.50, Revalidoen €24.95, Revalideren is leren e-book €12.99), tools (Meedoen Model© €11.50, Blik eens vooruit! €14.95, ansichtkaarten €4.50, Het 'zo doe ik het'-schrift €9.75). Sold through own e-commerce store.
4. Institutional Partnerships: Revenue from partnerships with rehabilitation institutions (Tolbrug, MRC, Revalidatie Friesland) where Rehab Academy develops and implements programs. Includes transformation consulting and program development services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Rehab Academy provides rehabilitation training programs, tools, and books for Dutch individuals with physical disabilities who want to manage their own recovery, and delivers professional education, workshops, and team training for rehabilitation practitioners and institutions. Its core intellectual property is the "Meedoen Model©" conversation framework and the "Revalideren is leren" methodology, supported by published books and physical study aids (workbooks, card games, postcards).

Product overview

Rehab Academy offers a portfolio of rehabilitation and participation programs and publications built around the 'Revalideren is leren' (Rehabilitation is Learning) philosophy. The core consists of training programs — Onbeperkt Meedoen, Afkijken bij..., and Zelf aan de slag — which help people with physical disabilities regain autonomy and societal participation. These programs are complemented by professional development offerings (HBO+ Opleiding Revalidatieprofessional, workshops, team training) and the Meedoen Model© Gesprekstool. The publication line includes three books: Revalideren is leren (e-book), Revalidoen, and Impact; as well as sub-products such as the 'zo doe ik het'-schrift workbook, Blik eens vooruit! question game, and de Ansichtkaarten postcards. Rehab Academy also produces a podcast (Revalideren is leren - de Podcast) and organizes annual studiedagen (study days). Together these products form a unified ecosystem centered on the principle that participation with a physical disability is not self-evident, but can be learned.

Differentiator

Problem solved

Functional benefit

Brands

• Meedoen Model©: A conversation tool for clients or rehabilitation patients to discuss themes from daily life that influence participation
• Revalideren is leren
• Revalidoen
• Impact
• Blik eens vooruit!
• de ansichtkaarten
• Het 'zo doe ik het'-schrift
• Revalideren is leren Podcast

Products and services

• Onbeperkt Meedoen Multi-day rehabilitation training program for Dutch-speaking individuals living with physical disabilities (such as spinal cord injury, brain injury, or chronic pain), focused on self-management and participation. Led by Rehab Academy founders Coen and Inge Vuijk.
• Afkijken bij... Shadowing experience that allows individuals with disabilities to observe Rehab Academy trainers in practice as a form of experiential learning about the rehabilitation approach.
• Zelf aan de slag Self-directed study bundle that combines the Meedoen Model© conversation tool with Rehab Academy books to enable individuals to work on their rehabilitation independently.
• HBO+ Opleiding Revalidatieprofessional Higher-professional (HBO+) education program for rehabilitation practitioners in the Netherlands, teaching application of the Meedoen Model© and the "Revalideren is leren" methodology in clinical practice.
• Workshop Standalone professional-development workshops for individual rehabilitation practitioners covering elements of the Meedoen Model© and Rehab Academy methodology.
• Teamtraining In-company team training delivered to clinical teams within rehabilitation institutions, designed to align the team around the Meedoen Model© and Rehab Academy methodology.
• Meedoen Model© / Gesprekstool Meedoen Model© Proprietary conversation framework sold as a physical card set (Meedoen Model©) for individuals and as a professional Gesprekstool for rehabilitation practitioners, used to structure goal-setting and self-management conversations with rehabilitation clients.
• Revalideren is leren (boek) Foundational book introducing the "Revalideren is leren" rehabilitation-as-learning methodology, sold to individuals and professionals in the Dutch rehabilitation market.
• Revalidoen Follow-up book to "Revalideren is leren," released in June 2023, extending the methodology into practical "redo" guidance for individuals with disabilities.
• Impact Book by Inge Vuijk within the Rehab Academy catalogue, addressing the impact of rehabilitation on individuals with disabilities.
• Het 'zo doe ik het'-schrift Physical workbook ("the 'this is how I do it' notebook") designed for individuals to record how they apply the Rehab Academy methodology in their own rehabilitation.
• Blik eens vooruit! Card game ("Look forward!") used as a Rehab Academy tool to support forward-looking reflection and goal-setting by individuals with disabilities.
• De Ansichtkaarten Set of postcards ("De Ansichtkaarten") sold as a Rehab Academy conversational aid to support goal-setting and self-reflection with the Meedoen Model©.

Quantifiable outcome

• Average 5-7 years to feel fully part of society after spinal cord injury can be accelerated through participation programs
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tolbrug Revalidatie (Jeroen Bosch Ziekenhuis)coreStrategic or Co-development Partner · 1 March 2020Tolbrug Medisch Specialistische Revalidatie partnered with Rehab Academy to implement 'Revalideren is leren' methodology. After a pilot in 2019, Tolbrug transformed their clinical rehabilitation to eliminate the traditional 'half-hour schedule', becoming the first clinical rehabilitation department in the Netherlands without scheduled therapy blocks. Rehab Academy was hired to guide this healthcare innovation and transformation. The partnership accelerated during COVID-19 crisis, with full implementation in March 2020.
• Militair Revalidatie Centrum (MRC) AardenburgcoreStrategic or Co-development Partner · 1 January 2020Military Rehabilitation Center MRC Aardenburg partnered with Rehab Academy for a pilot program where military rehabilitation patients participated in 'Revalideren is leren' training as supplement to their rehabilitation. Professionals from MRC also participated to learn the methodology from within.
• HandicapNLcoreStrategic or Co-development PartnerHandicapNL partnered with Rehab Academy and Stichting Revalideren is leren for events including the 'Revalideren is Leren - Studiedag' (annual study day) and the 'Revalideren is leren Festival'. HandicapNL also financed Rehab Academy projects aimed at enabling people with disabilities to take an equal place in society.
• Stichting Revalideren is LerencoreStrategic or Co-development PartnerFoundation established to promote the 'Revalideren is Leren' philosophy. Co-organized studiedagen (study days) and festival events with Rehab Academy. Publishes books and educational materials.
• Revalidatie FrieslandminorStrategic or Co-development PartnerRehabilitation center that partnered with Rehab Academy for new program development, as documented in newsletter October 2019.
• ReademinorStrategic or Co-development PartnerRehabilitation center that has hired Rehab Academy for training and program development since 2013.
• RijndamminorStrategic or Co-development PartnerRehabilitation center that has hired Rehab Academy for training and program development since 2013.
• Gemeente WesterveldminorStrategic or Co-development PartnerMunicipality of Westerveld partnered with Rehab Academy to create the course 'Mee (blijven) doen in Westerveld' for residents with disabilities. First municipality in Netherlands to offer such a course, launched in 2017.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• De Hoogstraat Revalidatie: Utrecht-based Dutch rehabilitation center offering specialist rehabilitation for children and adults. Comparable as a peer Dutch institutional rehabilitation provider serving similar patient profiles.
• Adelante Zorggroep: Large Dutch rehabilitation and audiology provider offering pediatric and adult rehabilitation programs. Comparable as a Dutch institutional rehabilitation provider with overlapping patient populations (e.g., spinal cord injury) and potential buyer of Rehab Academy-style methodology training.
• Heliomare: Dutch rehabilitation center in North Holland providing medical specialist rehabilitation, including for spinal cord injury and brain injury. Operates in the same Dutch rehabilitation ecosystem as Rehab Academy's institutional partners.

Others

• HandicapNL: Dutch organization for people with disabilities and strategic partner of Rehab Academy. Financially supports Rehab Academy projects and co-organizes the Revalideren is Leren Studiedag, serving the same population and mission.
• Christopher & Dana Reeve Foundation: US non-profit focused on spinal cord injury research, quality-of-life programs, and education. Relevant because it funds and develops educational resources for the SCI community that Rehab Academy also serves.
• Hersenletsel.nl: Dutch umbrella organization for brain injury (NAH) patients and families. Directly relevant because over 645,000 people with non-congenital brain injury in NL are a core target population for Rehab Academy.
• Dwarslaesie Organisatie Nederland (DON): Dutch patient organization for people with spinal cord injury. Targets the same primary customer segment (SCI community) that Rehab Academy's Onbeperkt Meedoen and Revalidoen programs address.

Broad incumbents

• Shirley Ryan AbilityLab: Large US-based translational rehabilitation research hospital. Comparable as a leading rehabilitation provider and innovator that publishes methodology and trains professionals, although at much greater scale and different geography.

Direct peers

• Stichting Revalideren is Leren: Foundation co-founded with Rehab Academy to promote the 'Revalideren is Leren' philosophy. Jointly organizes the annual Studiedag and Festival and co-publishes educational materials, making it the most direct peer by mission and operating overlap.
• Tolbrug Revalidatie: Rehabilitation department of Jeroen Bosch Ziekenhuis and key Rehab Academy institutional customer. Implemented 'Revalideren is leren' methodology department-wide, providing a direct Dutch peer reference for adoption of the approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rehabacademy3720
• Facebookfacebook.com/RehabAcademy.nl
• LinkedInlinkedin.com/company/rehab-academy
• Instagraminstagram.com/rehab_academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab Academy