Rainer Volkmer Und Thomas Schwarz

What Rainer Volkmer Und Thomas Schwarz does

Volkmer Management GbR is a German management consulting firm founded in 1994 by Rainer Volkmer, operating as a civil law partnership (GbR) alongside co-managing partner Thomas Schwarz from offices in Schwabach and Nürnberg, Bavaria. The firm specializes exclusively in the medical aids sector (Hilfsmittelsektor), serving Sanitätshaus-Fachhandel (medical supply retailers) and medical device manufacturers (Hersteller medizinischer Hilfsmittel) in Germany through six core consulting disciplines: strategy and goals, marketing and sales, organization and processes, employees and leadership, finances and liquidity, and controlling. Its service portfolio also includes M&A advisory (Unternehmenskauf und Verkauf), business planning, corporate financing, subsidy management (Förderungen), executive coaching (Bereichsleiter-Coaching), and MDR (Medical Device Regulation) compliance training. The proprietary M3-Modell serves as the firm's integrated consulting framework, registered as a brand identity and tailored for Mittelstand (SME) medical aids companies. Annual Marktdaten market studies (published since 2010) provide recurring benchmarking and trend analysis for the vertical.

The firm operates with a deliberately small, partner-led delivery model: two managing partners plus a small team of named advisors (including marketing consultant Éva Kelemen and MDR specialist Dennis Völzke), with flat hierarchies and direct client engagement. The go-to-market is sales-led and relationship-driven, with no resellers or channel intermediaries; customer acquisition occurs via direct phone/email/contact-form outreach, supplemented by content marketing through the firm's website, Google AdWords, and a YouTube channel. The SALITARIS branch network functions as a strategic ecosystem partnership for referrals and industry intelligence within the medical aids vertical. Technology infrastructure is limited to standard tools: a TYPO3 CMS website, Google Analytics for traffic measurement, Google AdWords for paid acquisition, and embedded YouTube video content — no proprietary platforms, AI/ML capabilities, or software products are disclosed.

The business model is professional services consulting billed under project-based service contracts (Dienstleistungsvertrag) with quote-based pricing, quarterly billing cadence, and a 10-day net payment term. Travel costs are passed through at specified rates (90 EUR per appointment per consultant for travel time, 0.69 EUR/km, hotels and flights at cost). Workshops and seminars carry unit-based pricing with tiered cancellation policies (free 30+ days out, 60% fee 15-30 days, 100% under 15 days). Coaching and MDR training are delivered in small groups (max 8 participants) either on-site at client locations or virtually via Zoom/MS Teams. The customer base is concentrated in the German mid-market Sanitätshaus and orthopedic technology segments, with at least 13 named clients and no single dominant account. The firm is privately held by its two partners with no external investors, funding rounds, or parent company disclosed.

Name

Rainer Volkmer Und Thomas Schwarz

Legal name

Volkmer Management GbR

Website

https://volkmer-management.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Volkmer Management GbR is a German partnership founded in 1994 that provides strategy, finance, controlling, and organizational consulting exclusively to Sanitätshaus medical supply retailers and medical device manufacturers in Germany, supported by its proprietary M3 model and the SALITARIS branch network.

Ownership category

akta.pro rank

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services delivered under a service contract (Dienstleistungsvertrag) framework. Services include strategy, finance, controlling, marketing, organization, and HR consulting for medical aids sector companies. Billed based on project scope with quarterly status reports.
2. Coaching Services: Department manager coaching programs and MDR training sessions delivered in small groups (max 8 participants) either on-site or virtually.
3. Workshops and Seminars: Educational workshops and seminars for the medical aids industry, with participation fees and cancellation policies clearly defined.
4. Market Data Reports: Annual market data studies and analysis reports for the medical aids sector, providing benchmarks, trends, and market development data.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Volkmer Management is a management consulting firm that provides strategy, finance, controlling, marketing, organization, and HR consulting services specifically for the medical aids sector in Germany, including Sanitätshaus (medical supply retail) businesses and medical device manufacturers. The firm also delivers M&A advisory, executive coaching, MDR (Medical Device Regulation) training, market data studies, and subsidy management services. All services are integrated through a proprietary M3 Model framework for holistic enterprise management.

Product overview

Volkmer Management is a management and personnel consulting firm operating as a unified consulting service platform. The company offers a comprehensive portfolio of consulting services for the medical aids sector (Sanitätshaus-Fachhandel and medical device manufacturers), including strategy development, marketing, organization, HR/leadership, financial controlling, and company M&A services. Their proprietary M3 Model serves as the foundational framework integrating all consulting disciplines. Additional offerings include specialized training programs (Bereichsleiter-Coaching, MDR Training), market research studies, and subsidy management services. The consulting services are delivered through individual expert consultants rather than a software product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• M3-Modell: Proprietary holistic business consulting model developed by Volkmer Management that illustrates the relationship between key success factors for companies, particularly for SMEs.

Products and services

• Strategie und Ziele (Strategy and Goals) Consulting service focused on corporate strategy development and goal definition, helping medical aids sector companies define clear objectives aligned with market conditions, trends, and competitive landscape.
• Marketing und Vertrieb (Marketing and Sales) Marketing and sales consulting helping medical aids sector companies develop digital and traditional marketing strategies targeting patients, doctors, and health insurance providers.
• Organisation und Prozesse (Organization and Processes) Process optimization and organizational development consulting, including organizational structure design, process cost analysis, and change management.
• Mitarbeiter und Führung (Employees and Leadership) Human resources and leadership consulting covering executive development, team building, employee motivation, variable compensation models, and employer branding.
• Finanzen und Liquidität (Finances and Liquidity) Financial controlling and consulting services focused on cost and revenue structure analysis, financial planning, and financial strategy development.
• Steuerung und Controlling (Control and Controlling) Controlling services including continuous monitoring of business metrics, KPI implementation, revenue/cost analysis, and corrective action planning.
• Unternehmenskauf und Verkauf (Company Purchase and Sale) M&A advisory services including realistic valuation, confidential buyer outreach, transaction process management, and contract support for company sales and acquisitions in the medical aids sector.
• Unternehmensplanung (Company Planning) Business planning services including strategic analysis, 1-5 year planning files with KPIs, and early identification of revenue and results shortfalls.
• Unternehmensfinanzierung (Company Financing) Corporate financing advisory focused on sustainable liquidity, profitability, and liability management, including analysis of banking relationships and refinancing recommendations.
• Bereichsleiter-Coaching (Department Manager Coaching) Executive coaching program for department managers in medical supply companies, featuring various coaching modules, peer groups, and industry-experienced coaches, delivered in small groups (max 8 participants) on-site or virtually.
• MDR Training (Medical Device Regulation) Training and consulting on Medical Device Regulation (MDR) compliance, conducted in-person or virtually via Zoom/Microsoft Teams, with practical workshops in groups of up to 8 participants.
• Marktdaten (Market Data Studies) Annual market data studies providing analysis, benchmarks, development potentials, and trends for the medical aids sector including Sanitätshäuser, orthopedics, and rehabilitation.
• Förderungen (Subsidies/Funding) Subsidy management services helping companies identify, apply for, and settle government grants and subsidies from EU, federal, and state sources.

Quantifiable outcome

• Successfully completed 12th annual market analysis survey for the Sanitätshaus market (since 2010)
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SALITARIScoreStrategic or Co-development PartnerSALITARIS is a branch network (Branchennetzwerk) that connects Volkmer Management with other market participants in the medical aids sector. This network provides industry connections, market intelligence, and collaborative opportunities, enhancing the firm's ability to deliver effective consulting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: Global management consultancy with a healthcare systems and services practice that serves medical device manufacturers and care delivery organizations. Comparable as a large incumbent offering overlapping strategy, organization and M&A services in the same healthcare value chain.
• zeb consulting: German strategy and finance consultancy with deep healthcare and insurance expertise, including serving insurers and healthcare providers. Comparable because it operates in the same German DACH Mittelstand advisory market with finance/controlling capabilities overlapping Volkmer's service portfolio.
• Roland Berger: German-headquartered global management consultancy with a healthcare practice serving medical technology and care providers. Comparable as a German Mittelstand consulting incumbent operating in the same healthcare services adjacency but at vastly larger scale and broader scope.
• Porsche Consulting: German management consultancy focused on Mittelstand operational excellence, process optimization and digital transformation. Comparable as a broader German management consultancy that targets similar Mittelstand decision-makers on overlapping service lines such as organization, processes and transformation.
• Bain & Company: Global management consultancy with healthcare and private equity practices serving medical devices and healthcare services. Comparable as a larger incumbent that competes for adjacent healthcare M&A and strategy mandates at the upper end of the same client ecosystem.
• Deloitte: Global professional services firm with consulting, financial advisory and healthcare practices. Comparable as a broad incumbent whose strategy consulting arm competes for the same healthcare Mittelstand clients on services such as finance transformation, controlling and M&A.
• The Boston Consulting Group: Global management consultancy with healthcare and Mittelstand practices. Comparable as a broad incumbent providing overlapping strategy, transformation and M&A services to healthcare and industrial Mittelstand clients in DACH.

Direct peers

• BBE Handelsberatung: German retail and trade consultancy that explicitly serves the Sanitätshaus and medical aids sector. Most directly comparable to Volkmer Management because it competes for the same Mittelstand clients in the same German medical retail vertical with overlapping service lines around strategy, controlling and market data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC... (embedded video content)
• LinkedInlinkedin.com/company/volkmer-management-gbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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