campus bike shop

What campus bike shop does

Campus Bike Shop is a privately held, single-location bicycle retailer and service center operating from Tresidder Union on Stanford University's campus since approximately 1939. It is the only on-campus bike shop serving Stanford and offers a portfolio spanning classic bicycles (KHS, Jamis, Fuji, Breezer, Biria, Evo, Univega), an electric bike line from Velotric, short- and long-term rentals (same-day through annual contracts), maintenance and repair services, accessories (helmets, locks, lights, baskets, fenders), and bundled packages. Revenue is generated through one-time bike and accessory sales, recurring rentals and maintenance plan subscriptions, and transactional fees for repairs, storage, and lock cutting. Pricing spans $30 same-day rentals up to $2,399 e-bike purchases, with maintenance subscriptions priced $150-$450 across 1-4 year terms.

The business is fundamentally a traditional brick-and-mortar retail operation rather than a technology company. Its competitive position rests on its exclusive on-campus location, 85+ years of brand recognition, and an embedded partnership with Stanford Parking & Transportation Services that co-funds a discounted helmet program. Distribution is conducted exclusively through the Tresidder Union storefront with in-store pickup; the website supports browsing and rental reservations but does not ship products. Go-to-market relies on Stanford campus presence, orientation and summer session programs, and word-of-mouth among returning students. There are no funding rounds, no parent company, no management team bios disclosed, and no AI/ML capabilities; the integration touchpoints noted (Apple Find My, Apple Health, SMS messaging) are vendor-provided features on the products sold or basic operational tooling, not proprietary technology.

Name

campus bike shop

Legal name

Campus Bike Shop

Website

https://campusbikeshop.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Campus Bike Shop is a privately held, single-location bicycle retailer and service center in Stanford University's Tresidder Union, selling, renting, and repairing bikes and accessories for Stanford students, faculty, and the Bay Area community since 1939.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Personal and Household Goods Repair and Maintenance (8114), Used Merchandise Retailers (459510), Recreational Goods Rental (532284)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Used & Refurbished Bike Retail (CRAMAHAK), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Bicycle retail sales
• Bike repair services
• Electric bike sales
• Bicycle rental services
• Cycling accessories

Headquarters

HQ city

Stanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Sale of new and used bicycles including classic bikes ($489-$709), e-bikes ($1,299-$2,399), and rental return bikes. Both in-store and online purchasing available.
2. Bike Rentals: Short-term and long-term bicycle rentals ranging from same-day ($30-$75) to annual contracts ($425-$1,200). Includes basic, road, and electric bikes with helmet and lock included.
3. Repair Services: Mechanical repair and adjustment services including free flat-tire repair for rentals, and paid repairs for customer bikes.
4. Accessories Sales: Sale of accessories including helmets, lights, locks, baskets, racks, and security packages. Also offers premade accessory bundles (Security, Safety, Utility packages).
5. Maintenance Plans: Annual maintenance plans for bikes valued $500-$1,200, ranging from $150 (1 year) to $450 (4 years). Includes free tune-ups and adjustments.
6. Storage Services: Bicycle storage services including student bike recovery project with storage, shipping, donation, or sell-back options.
7. Lock Cutting: Lock cutting services for customers who lose keys or forget combinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Campus Bike Shop operates a single retail and service location inside Stanford University's Tresidder Union, selling new and used classic bicycles and Velotric electric bikes, renting basic, road, and electric bikes on daily through annual terms, and providing mechanical repair, lock cutting, secure bicycle storage, and multi-year maintenance plans. It also retails helmets, locks, lights, racks, baskets, fenders, and bundled accessory packages, and runs the Student Bike Recovery Project for departing students.

Product overview

Campus Bike Shop is a traditional brick-and-mortar bicycle retailer and service center located at Stanford University. The company operates as a single-location campus shop offering a portfolio of products organized into four core areas: (1) Classic Bikes from brands including KHS, Fuji, Jamis, Breezer, Biria, and Univega, sold in new and rental-return conditions; (2) Electric Bikes from Velotric brand featuring foldable, commuter, mountain, and city models with pedal assist; (3) Rental Bikes spanning basic, electric, and high-end road categories with flexible terms from same-day to one year; and (4) Discounted Summer Rentals tailored for Stanford Summer Session programs. Supporting these core products, the shop offers a comprehensive accessories program including security packages (U-locks, chains), safety packages (lights), utility packages (fenders, baskets), helmets, and maintenance plans in 1-4 year terms. Services include repairs, lock cutting, bicycle storage, bike shipping/assembly, and the Student Bike Recovery Project for departing students. The shop also offers gift cards in $10-$1,000 denominations. All products are available for in-store purchase and pickup at the Tresidder Union location.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Bikes Traditional non-electric bicycles available in new and rental-return conditions, including commuter/urban, comfort, fitness, and hybrid categories from brands such as KHS, Fuji, Jamis, Breezer, Biria, Evo, and Univega, priced from $489.99 to $709.
• Electric Bikes E-bikes from the Velotric brand including foldable, city, mountain, and commuter models with pedal assist and battery ranges up to 70 miles, priced from $1,299 to $2,399.
• Rental Bikes Short- and long-term bike rentals including basic, electric, and high-end road bikes with included helmet, lock, and free maintenance, with terms ranging from same-day ($30-$75) to annual ($425-$1,200).
• Discounted Summer Rentals 2026 Specially discounted rental bikes for Stanford Summer Session programs, available in 1-month and 2-month options, priced at $225-$380.
• Discounted Summer E-Bike Rental 2026 Discounted Velotric e-bike rentals (Breeze 1, Discover, Tempo models) for Stanford Summer Session, priced at $375 for 1 month or $600 for 2 months.
• Velotric Fold 1 Compact folding e-bike with 750W motor, 70Nm torque, 20% lower step-through design, 55-mile range, and 608Wh battery that folds in 3 steps.
• Velotric Fold 1 Plus Folding e-bike with torque sensor for smooth pedaling, 750W motor, 68-mile range, hydraulic suspension, UL-certified, and IPX waterproof rating.
• Velotric Breeze 1 Step-Through Lightweight e-bike at 48 lbs with 750W motor, ComfortMax technology, 27.5-inch tires, 65Nm torque, and 627Wh battery.
• Velotric T1 ST Plus E-Bike Ultra-lightweight e-bike at 39 lbs with integrated battery, zero external wires, 4.85 lbs hub motor, 40Nm torque, up to 70 miles range, and Apple Find My integration.
• Velotric Discover 3 New-generation comfort commuter e-bike designed for everyday city riding with premium comfort features.
• Velotric Nomad 2 Series Off-road e-bikes with 750W motor, 90Nm torque, available in High-Step and Step-Thru variants, IPX7 waterproof battery, and Apple Health integration.
• Velotric Nomad 2X Series Full air suspension off-road e-bikes with 750W motor, 105Nm torque, front suspension 120mm travel, rear shock 80mm travel, and dual battery options.
• Velotric GoMad Heavy-duty utility e-bike with 500 lb payload capacity, 20x4-inch fat tires, 48V 750W motor (1300W peak), 85Nm torque, and 77 lbs weight.
• Velotric Tempo Series Lightweight urban e-bikes with minimalist design inspired by classic bicycles, available in HS (high-step) and MS (mid-step) variants.
• Helmets Quality helmets from Kali, Garneau, Giant, and Free Agent brands offered at a discounted price of $35 through a partnership with Stanford Parking & Transportation Services.
• Security Packages Bike security bundles including basic U-lock, premium U-lock, and security skewers for wheels and seat protection, priced from $120 to $180.
• Safety Package USB charging front and rear lights for visibility in the dark without battery replacement hassles, priced at $100.
• Utility Package Fenders for wet weather protection and baskets for carrying groceries, books, or laptops, priced at $150.
• Premium Security Package Comprehensive security bundle including security skewers, combination lock, and premium U-lock for maximum bike protection, priced at $180.
• Maintenance Plan Service plan for bikes valued $500-$1,200 offering free tune-ups and adjustments, available in 1-4 year terms from $150-$450.
• Gift Cards Store gift cards available in denominations from $10 to $1,000 for in-store redemption on bikes, repairs, rentals, and accessories.
• Lock Cutting Service Professional lock cutting service for customers who have lost keys or forgotten combinations.
• Bicycle Storage Service Secure storage for bikes at the Stanford campus location with pre-arranged after-hours return of basic rental bikes.
• Bike Shipping Service Service to receive and assemble bikes shipped to the shop, holding them for customer pickup upon arrival.
• Student Bike Recovery Project Service to recover and store, ship, donate, or sell bikes for departing Stanford students.

Quantifiable outcome

• Free helmet with any bicycle purchase for Class of '28 students
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Stanford Parking & Transportation ServicescoreGTM or Marketing PartnerCollaborative helmet discount program offering helmets at $35 (discounted from $50-$70 retail) to Stanford students and community members. Stanford P&TS co-funds the discount to promote cycling safety.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Specialized Bicycle Components: Premium bicycle and e-bike manufacturer with direct-to-consumer retail and dealer network. Competes for high-end bike sales and e-bike demand, with a stronger digital channel and broader catalog than a single-location shop.
• REI Co-op: National outdoor retailer with a strong Bay Area presence (including a nearby Mountain View store) selling bikes, accessories, and offering repair services. Competes for share-of-wallet on bike purchases and accessories, though REI does not specialize in the campus-bike niche or offer rentals.
• Trek Bicycle Corporation: Global bicycle manufacturer and retailer with company-owned stores and dealer network. Competes for bike sales (Trek is not a current CBS brand but competes head-to-head) and accessories, with broader scale and supply chain leverage.

Others

• Velotric: Direct-to-consumer e-bike brand that is Campus Bike Shop's primary e-bike supplier. Listed as an adjacent ecosystem participant rather than competitor—Velotric's DTC channel could in theory compete with the shop on e-bike sales, but the partnership is currently symbiotic.

Regional players

• J&L Bicycle Co. Southern California bicycle retailer with multiple locations offering new and used bikes, rentals, and service. Comparable service-led retail model and rental offering, though operating in a different geography than the Stanford campus.
• Spokesman Bicycles: California-based independent bicycle retailer offering new and used bikes, repairs, and accessories. Comparable service-and-retail model with a regional footprint, though not anchored to a specific campus.

Direct peers

• Palo Alto Bicycles: Independent full-service bicycle shop in Palo Alto serving Stanford-area residents, faculty, and students. Competes for the same local customer base with similar new/used bike sales, repairs, and accessories offering.
• Mike's Bikes: Northern California multi-location bicycle retailer selling new bikes, e-bikes, accessories, and offering repair services. Most direct comparable in terms of product mix (commuter, road, e-bikes) and service-led retail model, though operating across multiple Bay Area stores rather than a single campus location.
• Cal Student Store / ASUC Bike Kitchen (UC Berkeley): UC Berkeley's student-run bike-repair and resale program plus the Cal Student Store's cycling offerings. Most direct analog as a university-affiliated bike service and retail operation, though structured as a student cooperative rather than a long-tenured private retailer.

Emerging players

• Bay Wheels (Lyft): Bay Area bike-share service operated by Lyft. Competes directly with the shop's rental business for short-trip, point-to-point transportation, particularly among students and visitors in the broader Stanford/Palo Alto area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/campus-bike-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about campus bike shop