SELCO USA, Inc.
SELCO USA, Inc. distributes marine-grade alarm monitoring, generator control, and electrical protection instrumentation—originating from European brands since 1961—to shipbuilders and offshore operators across more than 85 countries.
- Company typePrivate
- Founded1961
- HeadquartersNorcross, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What SELCO USA, Inc. does
SELCO USA, Inc. is a privately held Georgia (Norcross) corporation that distributes and supports marine-grade electrical protection and instrumentation products for the global offshore and shipping industry. The company was established to bring European product lines—originating in 1961—to North American and worldwide marine markets, and today ships to more than 85 nations annually. Its core technology portfolio includes the SAMS-64 modular Ships Alarm and Monitoring System (scaling from 64 to 6,400 input points), the C6200 FlexGen Generator Controller with MODBUS-RTU integration, arc protection relays, ground fault monitors, insulation detection devices, motorized potentiometers, and a family of marine-grade sensors (pressure, level, temperature, flow, CO2, humidity).
The company functions primarily as a multi-brand specialty distributor and value-added integrator, representing established European manufacturers including SELCO (Denmark), LITTELFUSE, PRODUAL, MEGACON, SACI, and NORTHERN DESIGN. Revenue is generated through unit-priced hardware sales (entry-level alarm panels around $332, controller-class products approaching $3,992, with most larger items quote-based) plus fee-based worldwide field service. Go-to-market is sales-led and direct, with phone, email, and 24/7 web ordering, supplemented by worldwide field service. The company holds DUNS 86-952-7408 and CAGE code 88BF3, classifies itself as a small business, and operates without disclosed venture capital, private equity ownership, or parent-company backing. No AI/ML capabilities, no public funding rounds, no M&A activity, and no headcount figures are disclosed in the available source data.
SELCO USA, Inc. firmographics
Firmographics- Name
- SELCO USA, Inc.
- Legal name
- SELCO USA, INC.
- Website
- https://selcousa.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SELCO USA, Inc. distributes marine-grade alarm monitoring, generator control, and electrical protection instrumentation—originating from European brands since 1961—to shipbuilders and offshore operators across more than 85 countries.
- Ownership category
- akta.pro rank
SELCO USA, Inc. industry classification
Industry- Product category
- Marine Electrical Protection and Monitoring Equipment
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF)
- akta.pro secondary industry
- Marine Automation, Control & PLC/SCADA Systems (IMAJAJAC)
Keywords
Where SELCO USA, Inc. is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SELCO USA, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware/Product Sales: Sale of marine protective devices and monitoring systems including alarm panels, generator controllers, sensors, synchroscopes, and protective relays. Products range from individual components to comprehensive turnkey monitoring systems.
- Field Service: On-site technical support and service available worldwide for a minimal fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various industrial marine monitoring and protection products with pricing ranging from approximately $332 to over $3,992 depending on complexity and features. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SELCO USA, Inc. product offering
Product offeringCore offering
SELCO USA, Inc. distributes and supplies marine and offshore electrical monitoring and protection equipment, including alarm monitoring panels, generator/engine controllers, ground fault detectors, arc protection relays, and supporting sensors. The portfolio is built around product lines whose European heritage dates to 1961 and is targeted at shipbuilders, vessel operators, and offshore platform operators worldwide.
Product overview
SELCO USA, Inc. provides a comprehensive portfolio of marine alarm monitoring and generator control products for the offshore/maritime industry. The core offerings include the SAMS-64 Ships Alarm and Monitoring System (a modular platform supporting various input points) and the C6200 FlexGen Generator Controller (for paralleling generators with utility). These core systems are supplemented by a wide range of compatible devices including alarm monitors (M1000, M4500, M4600, M4700), synchroscopes and synchronizing relays (T5000, KSQ331, KSQ332), motorized potentiometers (E7800), various sensors (pressure transmitters, level sensors, temperature switches), and protection relays. The company also offers specialized add-on packages for the SAMS-64 system including electrical generator packages, mechanical engine packages, and additional analog input modules. All products are designed for harsh marine conditions and shipped to more than 85 nations globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Marine Alarm Monitoring Systems
Companies that use SELCO USA, Inc.
Customer profileSegments1 record
Ideal customer profiles1 record
SELCO USA, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
SELCO USA, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SELCO (Denmark)coreSELCO USA represents SELCO (Denmark) for generator control and protection products. SELCO products originated in Europe in 1961 and are now shipped globally.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
SELCO USA, Inc. competitors and assessment
Company assessmentBroad incumbents
- Wärtsilä: Major marine systems integrator offering ship electrical, automation, and power management solutions. Overlaps with SELCO USA in marine power generation control and vessel monitoring, though at a much larger shipyard-integration level.
- Siemens Energy (Marine): Provides electrical propulsion, power distribution, and automation systems for ships and offshore platforms. Overlaps with SELCO's electrical protection, monitoring, and generator control categories at OEM/shipyard level.
- Kongsberg Maritime: Supplies integrated automation, alarm monitoring, and energy management systems for ships and offshore. Competes with SELCO's SAMS-64 ships alarm monitoring and power management offerings through full integrated bridge and machinery automation packages.
- Schneider Electric (Marine): Provides electrical distribution, power management, and motor control solutions for marine and offshore, including switchgear and protection relays. Overlaps with SELCO's generator control and protection device portfolio.
- Emerson (Marine & Rosemount): Supplies industrial measurement and marine instrumentation, including pressure, temperature, and level sensors. Overlaps with SELCO's sensor line (pressure transmitters, ultrasonic level, temperature switches) used in marine alarm monitoring systems.
- Eaton Marine and Offshore: Global supplier of power distribution, circuit protection, and switching equipment for marine applications. Overlaps with SELCO's protective relay, ground fault, and insulation detection categories.
- ABB Marine & Ports: Major supplier of marine electrical systems, including power distribution, switchgear, generator control, and integrated automation solutions. Broader portfolio than SELCO USA but overlaps in protection relays, generator control, and switchgear for marine applications.
Emerging players
- Maretron: Specializes in NMEA 2000-based marine vessel monitoring and alarm systems. Competes with SELCO's SAMS-64 alarm monitoring family in the broader vessel monitoring category, though more focused on N2K networking than discrete point monitoring.
Direct peers
- Woodward: Global supplier of energy control and optimization solutions including generator controls, synchronizers, load sharing, and power management for marine vessels. Competes head-to-head with SELCO's generator control and protection line.
- DEIF: Denmark-based manufacturer of generator controllers, paralleling relays, synchronizers, and power management solutions for marine and offshore. Direct overlap with SELCO's C6200 FlexGen, T5000, and KSQ product families in generator control and protection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SELCO USA, Inc. social profiles
Digital presenceSELCO USA, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
SELCO USA, Inc. leadership team
Management profileNumber of profiles
SELCO USA, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SELCO USA, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SELCO USA, Inc.
What does SELCO USA, Inc. do?
SELCO USA, Inc. distributes and supplies marine and offshore electrical monitoring and protection equipment, including alarm monitoring panels, generator/engine controllers, ground fault detectors, arc protection relays, and supporting sensors. The portfolio is built around product lines whose European heritage dates to 1961 and is targeted at shipbuilders, vessel operators, and offshore platform operators worldwide.
Is SELCO USA, Inc. a public or private company?
SELCO USA, Inc. is a private company. It is classified as unknown and is currently operating.
When was SELCO USA, Inc. founded?
SELCO USA, Inc. was founded in 1961. It employs 1 to 10 people.
Where is SELCO USA, Inc. based?
SELCO USA, Inc. is headquartered in Norcross, United States, in the North America region.
How does SELCO USA, Inc. make money?
Two revenue lines are on record. Hardware/Product Sales are the primary driver. The others are field Service.
Who are SELCO USA, Inc.'s main competitors?
Broad incumbents on record are Wärtsilä, Siemens Energy (Marine), Kongsberg Maritime, Schneider Electric (Marine), Emerson (Marine & Rosemount), Eaton Marine and Offshore and ABB Marine & Ports. Maretron is listed as an emerging player. Direct peers are Woodward and DEIF.
Does SELCO USA, Inc. have an API?
No public API is recorded for SELCO USA, Inc..
What industry is SELCO USA, Inc. in?
SELCO USA, Inc.'s product category is Marine Electrical Protection and Monitoring Equipment. Its primary akta.pro industry code is IMAJAGAF, Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting), with a secondary code of IMAJAJAC, Marine Automation, Control & PLC/SCADA Systems. Its NAICS code is 334511 and its SIC code is 3823.