Sexual Assault Centre Of Edmonton

What Sexual Assault Centre Of Edmonton does

The Sexual Assault Centre of Edmonton (SACE) is a registered not-for-profit charitable organization (Business Number 107971772RR0001) founded in 1975 and headquartered at 300 \u2013 10339 124 St NW in Edmonton, Alberta, on Treaty 6 Territory and M\u00e9tis District 9. SACE delivers specialized trauma-informed support services at no fee to children, youth, and adults of all genders who have experienced sexual abuse or assault. Its core service portfolio spans a daily Support and Information Line (9 a.m.\u20139 p.m.), Adult Counselling, Child and Youth Counselling (ages 3+, including Play Therapy), Group Counselling, Police and Court Support, Public Education sessions and online courses, and Institutional Support services for workplaces and organizations. Programs are explicitly 2SLGBTQ+ inclusive, and SACE is a certified Alberta Living Wage Employer.

SACE has no software product, public API, or proprietary technology platform; its technology footprint is limited to operational tools \u2014 Zoom and Doxy.me for online counselling, plus a WordPress-based website with a Learn Hub. All services are free at point of use, eliminating client-side revenue mechanics entirely. As a registered charity, SACE is funded through donations, fundraising campaigns (notably the May\u2013June 2026 "Out in the Open" campaign), and grants from public and institutional funders; no revenue, budget, or headcount figures are publicly disclosed. The organization is governed by a Board of Directors and experienced a leadership transition in January 2026 with the retirement of long-tenured CEO Mary Jane James (18 years). SACE does not use AI/ML in its service delivery and operates exclusively within the Edmonton/Alberta regional market.

Name

Sexual Assault Centre Of Edmonton

Legal name

Sexual Assault Centre of Edmonton

Website

https://sace.ca

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sexual Assault Centre of Edmonton (SACE) is a 1975-founded Edmonton charitable organization providing free trauma-informed counselling, crisis support, police/court navigation, and public education to children, youth, and adults of all genders impacted by sexual violence.

Ownership category

akta.pro rank

Product category

Sexual Violence Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)

Keywords

• Sexual assault counselling
• Trauma-informed support
• Crisis intervention services
• Survivor support services
• Sexual violence education

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: SACE operates as a not-for-profit charitable organization (Charitable Business Number: 107971772RR0001) that relies on community donations and fundraising campaigns to support survivor services.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Sexual Assault Centre of Edmonton (SACE) is a not-for-profit charitable organization that provides no-fee, trauma-informed counselling, a daily Support and Information Line, child and youth counselling (including play therapy), group counselling, police and court support, and public education to children, youth, and adults affected by sexual violence in the Edmonton region. Services are delivered in person and online (via Doxy.me and Zoom) and are explicitly inclusive of all genders and 2SLGBTQ+ communities.

Product overview

The Sexual Assault Centre of Edmonton (SACE) is a not-for-profit charitable organization that provides specialized, trauma-informed support services at no fee to children, youth, and adults who have experienced sexual abuse or assault. SACE's portfolio consists primarily of direct client service offerings rather than a software product platform. Core services include: a Support and Information Line (780.423.4121, 9 a.m.–9 p.m. daily); Adult Counselling; Child and Youth Counselling (including Play Therapy); Group Counselling; Police and Court Support; Public Education sessions and workshops (including the 5 Minute Friend bystander intervention training for nightlife industry); Institutional Support; and online courses. These services are available to all genders, all ages from 3 years upward, and are delivered in person at SACE's Edmonton office and online via secure platforms (Doxy.me and Zoom). SACE also conducts public education campaigns, with the "Out in the Open" campaign (May–June 2026) being a prominent Sexual Violence Awareness Month initiative. SACE does not offer a technology product, API, or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Support and Information Line A phone-based support and information line operating from 9 a.m. to 9 p.m. daily, providing emotional support, crisis intervention, and referrals for anyone impacted by sexual assault or abuse.
• Adult Counselling
• Child and Youth Counselling
• Group Counselling
• Police and Court Support
• Public Education
• Institutional Support

Quantifiable outcome

• Nearly half of Albertans experience sexual violence in their lifetime, creating significant demand for SACE services

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WAVAW Rape Crisis Centre: WAVAW provides feminist, anti-oppressive sexual violence counselling, crisis support, and education across BC, including a 24-hour crisis line. Its full continuum of survivor services directly overlaps with SACE's offerings.
• Calgary Communities Against Sexual Abuse (CCASA): CCASA is Alberta's other major sexual violence service provider, based in Calgary. It offers crisis lines, counselling, and court support across southern Alberta, making it the closest geographic and programmatic direct peer to SACE.
• Sexual Assault Support Centre of Waterloo Region: SASC-WR provides individual and group counselling, 24-hour crisis support, and public education for survivors of sexual violence in Waterloo Region, Ontario. It is operationally analogous to SACE in a different province.
• Toronto Rape Crisis Centre: Multicultural Women Against Rape: TRCC/MWAR is a Toronto-based feminist sexual-assault crisis and counselling centre offering 24-hour crisis lines, long-term counselling, and anti-violence education — comparable in scope and modality to SACE.
• Pacific Centre Rape & Sexual Assault Support Services: Pacific Centre is a Vancouver-based sexual assault support centre providing 24/7 crisis lines, counselling, and accompaniment for survivors. It mirrors SACE's service portfolio in a different provincial market.

Broad incumbents

• YWCA Edmonton: YWCA Edmonton provides shelter, counselling, and advocacy for women and non-binary individuals experiencing violence and homelessness in the same city as SACE. It is a broader-vintage incumbent with overlapping violence-response programming.
• Kids Help Phone: Kids Help Phone is Canada's national 24/7 e-mental-health service for youth, including sexual-violence support. It overlaps with SACE's child and youth counselling segment and shares a no-fee, counseling-based delivery model.
• RAINN (Rape, Abuse & Incest National Network): RAINN operates the National Sexual Assault Hotline in the US and aggregates local service providers nationwide. While not a direct regional peer, it is the dominant incumbent in sexual-violence support and shares SACE's mission and helpline model.

Regional players

• Stride: Stride (formerly CEASE) is an Alberta-based nonprofit focused on prevention and early intervention related to sexual violence and child sexual abuse. It is mission-aligned with SACE in the same province but emphasizes prevention rather than direct counselling.
• Alberta Council of Women's Shelters: ACWS is the umbrella body for women's emergency shelters across Alberta, addressing domestic and sexual violence through shelter provision. It sits adjacent to SACE's mandate in the same provincial ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sacetalks
• Facebookfacebook.com/sacetalks
• Instagraminstagram.com/sacetalks
• LinkedInlinkedin.com/company/sexual-assault-centre-of-edmonton-sace-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sexual Assault Centre Of Edmonton