willamette united fc

What willamette united fc does

Willamette United Football Club (WUFC) is a 501(c)-style nonprofit youth soccer organization founded circa 1974 and headquartered in West Linn, Oregon, serving the West Linn and Wilsonville communities of the Portland metropolitan area. The club runs a tiered portfolio spanning recreational soccer (Pre-K through 8th grade plus a high school coed league), competitive travel programs (Futures Academy U8-U10, Classic U11-U14, Oregon Premier FC U12-U19), an overnight residential camp (Cedar Ridge in Vernonia, OR), a college scholarship program awarding four $2,000 scholarships annually, and a referee development program. Annual participation exceeds 2,000 players per season, and the organization is governed by a volunteer Board of Directors.

The underlying technology stack is operationally standard rather than differentiated: PlayMetrics handles online registration and club administration, RefTown manages referee assignments, and the website (willametteunitedfc.com) plus Facebook and Instagram channels drive community engagement. There are no proprietary AI, data, or platform systems disclosed; the "product" is in-person coaching, league play, tournaments, and camp experiences delivered on community fields and at the Cedar Ridge facility.

Revenue mechanics mix recurring registration fees (recreational and competitive seasonal programs), one-time camp tuition ($885 per Cedar Ridge camper), tax-deductible donations supporting financial aid, local sponsorships (Nike, ROC Orthopedics, Directors Mortgage, OnPoint Credit Union, Dick's Sporting Goods, North Lake PT, Tursi Soccer), and an affiliate-referral travel fundraising program (Go & Give). Pricing follows annual billing with early-bird discounts ($40 before June 30 for rec) and a Member Financial Assistance program that ensures no player is turned away for economic reasons. The go-to-market motion is community-led, relying on local word-of-mouth, school partnerships, tournament hosting, and direct-to-family registration rather than paid acquisition.

Name

willamette united fc

Legal name

Willamette United Football Club

Website

https://willametteunitedfc.com

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Willamette United FC is a nonprofit youth soccer club founded circa 1974 in West Linn, Oregon, serving over 2,000 players annually in West Linn and Wilsonville through recreational leagues, competitive travel teams, an overnight camp, scholarships, and referee development programs.

Ownership category

akta.pro rank

Product category

Youth Soccer Programs and Sports Development

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Youth soccer programs
• Soccer player development
• Competitive soccer leagues
• Recreational soccer programs
• Youth soccer camps

Headquarters

HQ city

West Linn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Registration Fees: Recreational and competitive soccer registration fees paid by families for seasonal programs
2. Camp Fees: Overnight soccer camp (Cedar Ridge) priced at $885 with payment plan option
3. Go & Give Travel Fundraising: Travel platform fundraising program where families book travel and a portion of proceeds donates back to the club
4. Donations: Tax-deductible donations to support financial aid and scholarship programs for families in need

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Willamette United FC is a nonprofit youth soccer club that operates recreational and competitive soccer programs for children from Pre-K through high school, serving the West Linn and Wilsonville communities in Oregon. The club delivers seasonal league play, an overnight soccer camp at Camp Cedar Ridge, a college scholarship program, and a referee development pathway, supported by certified coaches and registration through the PlayMetrics platform.

Product overview

Willamette United FC operates as a unified youth soccer organization offering a tiered portfolio of programs. The core offerings include Competitive Soccer Programs (Futures Academy U8-U10, Classic Soccer U11-U14, and Oregon Premier FC U12-U19) for travel-level players, and Recreational Soccer Programs (Pre-K through 8th grade plus high school coed) for developmental play. Supporting programs include the Cedar Ridge Overnight Soccer Camp, a College Scholarship Program awarding four $2,000 scholarships annually, the Go & Give fundraising platform, and comprehensive Referee Resources. The organization serves the West Linn and Wilsonville communities in Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive Soccer Programs Travel-level competitive soccer programs including Futures Academy (U8-U10), Classic Soccer (U11-U14), and Oregon Premier FC (U12-U19) for youth players seeking higher-level competition and a clear development pathway. Players enter via tryouts typically held in May.
• Recreational Soccer Programs Open-enrollment recreational soccer programs for Pre-K through 8th grade plus High School Coed leagues, focused on fun, fundamentals, and creating a love for the game in a positive, multi-sport-friendly environment.
• Cedar Ridge Overnight Soccer Camp Sleepaway soccer camp at Camp Cedar Ridge in Vernonia, OR, offering soccer training plus outdoor pool, 350-foot Slip-N-Slide, grass fields, futsal courts, bunk houses, dining hall, and forest trails for incoming 3rd-8th graders.
• College Scholarship Program Annual program awarding four $2,000 college scholarships to WUFC members who have played for four or more years and demonstrate excellence on and off the field, sponsored in part by Directors Mortgage via the Rodger Hepburn College Scholarship.
• Go & Give Travel Fundraising Travel booking platform in which families book travel and a portion of proceeds (with average savings of roughly 30% off market rates) is donated back to the club, serving as an ongoing fundraising channel for the nonprofit.

Quantifiable outcome

• 2,000+ players annually participating in soccer programs
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nike SoccercoreStrategic or Co-development PartnerOfficial equipment and apparel sponsor of Willamette United FC. Nike branding appears on club logos and materials. Provides athletic gear and uniforms for players.
• ROC OrthopedicscoreStrategic or Co-development PartnerHealthcare sponsor providing orthopedic services and sports medicine support to the club. Referenced in social media and club communications.
• Tursi SoccerminorStrategic or Co-development PartnerLocal soccer retailer partner providing equipment and gear support.
• Directors MortgageminorStrategic or Co-development PartnerSponsor of the club and the Rodger Hepburn College Scholarship program. Has donated annually for six years.
• Dick's Sporting GoodsminorStrategic or Co-development PartnerSporting goods retailer sponsor. Provides coupons and gear support for players.
• North Lake Physical TherapyminorStrategic or Co-development PartnerPhysical therapy provider sponsor supporting athlete injury recovery and rehabilitation.
• OnPoint Credit UnionminorStrategic or Co-development PartnerFinancial institution sponsor of the club's community programs.
• Oregon Soccer Referee OrganizationcoreStrategic or Co-development PartnerOfficial referee training and certification partner for the club's referee development program.
• Oregon Youth Soccer Association (OYSA)coreStrategic or Co-development PartnerGoverning body affiliation providing background checks, insurance, and league sanctions for club programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Skyhawks Sports Academy: Nationally franchised youth sports camp operator including soccer camps. Comparable as a youth sports camp provider with a similar overnight/summer camp structure to WUFC's Cedar Ridge Overnight Soccer Camp.
• Sockers FC Chicago: A community-based youth soccer organization operating a multi-tier development pathway similar to WUFC's structure. Comparable in business model (community nonprofit with tiered programs) though operating in a different geography.

Direct peers

• Eastside United FC: A Portland-metro youth soccer club offering competitive travel teams and recreational programs. Directly competes with WUFC for players in the eastern Portland suburbs and runs a similar age-tiered development pathway.
• Lake Oswego Soccer Club: Neighboring community youth soccer club serving Lake Oswego, OR, adjacent to West Linn. Offers a comparable recreational-to-competitive player development pathway and competes for the same affluent Portland west-side player demographic.
• FC Portland: Portland-based competitive youth soccer club that operates ECNL and other elite travel programs. Directly competes with WUFC's Classic and Oregon Premier FC tiers for the most competitive players in the metro.
• Tualatin Hills United Soccer Club (THUSC): The largest youth soccer club in the Portland metro area, THUSC operates competitive and recreational programs serving nearby Beaverton/Hillsboro. Directly comparable as a community-based nonprofit youth soccer organization competing for the same Portland-area player pool.

Others

• US Club Soccer: National governing and league organization for youth soccer clubs in the U.S. Comparable as an enabling/sanctioning body whose leagues (e.g., ECNL, NPL) define the competitive landscape within which WUFC's travel programs operate.
• Oregon Youth Soccer Association (OYSA): WAFC's actual governing body partner and the state-level affiliate of US Youth Soccer. Relevant as an ecosystem enforcer that sanctions leagues and provides insurance to all Oregon youth clubs including WUFC.

Regional players

• Crossfire United Soccer Club: Pacific Northwest youth soccer club operating in Washington state with a similar competitive/recreational model. Comparable as a regional nonprofit youth soccer organization with multi-tier age-grouped programs.

Broad incumbents

• Portland Timbers/Thorns Academy: The MLS-affiliated Portland Timbers operate a professional academy pipeline in the same metro area. While it is a professional franchise's developmental arm rather than a community club, it competes for elite youth talent in the same geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WillametteUnited
• Instagraminstagram.com/willametteunitedfc
• LinkedInlinkedin.com/company/willamette-united-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about willamette united fc