What Setcon Event & Expodesign Gmbh does

Setcon Event & Expodesign GmbH is a German family-owned full-service provider of event, exhibition, and interior construction services, headquartered in Voerde, North Rhine-Westphalia, and operating since 1981. The company is managed by siblings Frank Schmidt and Stephan Schmidt as Geschäftsführer and serves enterprise B2B clients across multiple verticals, offering five integrated service lines: Exhibitions & Events (trade show booth design and construction, system stands, custom stands, multi-level structures, roadshows, corporate events), Setconstruction (event stages, special structures, TV studios, speaker podiums, runways), Interior Design (showrooms, retail build-out, office construction, shop-in-shop concepts, pop-ups), Praxisdesign (medical practice planning and construction), and Digital Solutions (virtual trade shows, 3D tours, augmented and virtual reality experiences, mobile rooms, green screen studios).

The company's underlying technology is predominantly physical construction combined with light digital visualization (VR/AR/3D), with no proprietary AI/ML or platform software layer. Setcon operates a direct enterprise sales motion targeting large corporations and institutions, with documented blue-chip clients including BASF, adidas, BMW, Daimler, Volkswagen, WDR, Munich Re, ERGO, Deloitte, and the Bundeswehr. Revenue is generated through customized project-based professional services engagements with individually quoted scope, supported by long-term framework partnerships (e.g., ALTANA AG, Sparkasse Dinslaken-Voerde-Hünxe) and repeat multi-year engagements (e.g., FREDsBRUDER since 2013). Domestic market is DACH-focused; the company maintains active marketing presence across Facebook, Instagram, LinkedIn, XING, and TikTok, and discloses sustainability commitments including reusable materials and EU/EFRE-funded electric vehicles.

Name

Setcon Event & Expodesign Gmbh

Legal name

setcon Event & Expodesign GmbH

Website

https://setcon.de

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Setcon Event & Expodesign GmbH is a German family-owned, full-service provider (founded 1981) of exhibitions, event stages, interior construction, medical practice design, and digital/VR event solutions for enterprise B2B clients across the DACH region.

Ownership category

akta.pro rank

Product category

Event & Exhibition Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (561920)

SIC

Services-Allied To Motion Picture Production (7819), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Staging & Rigging Services (MPAGAKAA), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Exhibition stand construction
• Event management services
• Set construction services
• Retail interior design
• Virtual event solutions

Headquarters

HQ city

Voerde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event & Exhibition Services: Project-based professional services for exhibitions, events, set construction, and interior design. Revenue generated through planning, design, and execution of exhibition stands, event stages, corporate events, and physical/digital space solutions for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

setcon Event & Expodesign GmbH is a German full-service provider that plans, designs, and constructs trade show booths, event stages, set constructions, interior designs (including retail, office, and medical practice spaces), and digital event solutions such as virtual fairs, 3D tours, and augmented reality experiences. The company delivers end-to-end project execution for enterprise clients, from initial concept and creative design through physical fabrication and on-site installation, with an emphasis on reusable materials and sustainability. Headquartered in Voerde, Germany, it serves clients across the DACH region and internationally.

Product overview

setcon Event & Expodesign GmbH is a full-service provider for events and interior construction, offering five core service areas: Exhibitions & Events (trade show booth design and construction), Setconstruction (stage and special structure building), Interior Design (showrooms, retail, and office design), Praxisdesign (medical practice planning and construction), and Digital Solutions (virtual and augmented reality for events). These services are offered as integrated solutions with a focus on sustainability and reusability of materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitions & Events Full-service design, planning, and construction of trade show booths for indoor and outdoor exhibitions, system stands, individual/custom stands, double-decker structures, roadshows, corporate events, and virtual trade shows. Targeted at enterprise clients needing exhibition presence and brand experiences at fairs and events.
• Setconstruction Construction of event stages, special structures, sets, speaker podiums, TV stages, studio construction, and runways for productions, broadcasts, and live events. Targeted at broadcasters, event organizers, and production companies requiring built environments for media and stage events.
• Interior Design Interior design and shopfitting services including showrooms, office construction, retail stores, interior finishing, built-in furniture, shop design, pop-up stores, shop-in-shop concepts, flagship stores, and office design. Targeted at retail brands, real estate companies, and corporate clients needing physical space and brand environment design.
• Praxisdesign Turnkey planning, design, and construction of medical practice interiors including reception areas, treatment rooms, staff rooms, and laboratories. Targeted at medical practice owners and healthcare facility operators needing specialized healthcare interior design.
• Digital Solutions Digital event solutions including mobile spaces, green screen studios, virtual trade shows and booths, 3D tours, virtual and augmented reality experiences, and virtual sales rooms. Targeted at enterprise clients seeking hybrid, virtual, or augmented reality extensions of physical trade shows, events, and sales spaces.

Quantifiable outcome

• Awarded 2nd place as best exhibitor in the 'Reiseveranstalter' category at ITB Berlin 2012
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Invictus Games Düsseldorf 2023 - Bundeswehr and City of DüsseldorfcoreStrategic or Co-development Partner · 1 January 2023setcon served as Official Supporter for the Invictus Games Düsseldorf 2023, providing equipment construction and spatial exhibition booth construction at the MERKUR SPIEL-ARENA. The company handled conceptualization, setup/teardown, visualization of event spaces, creation of 88 additional rooms with approximately 1,600 linear meters of exhibition walls, installation of approximately 2,600 square meters of textile digital prints, over 6,000 square meters of set construction, flooring (approximately 2,000 square meters), and logistics management of 15 trucks. End customers were the Bundeswehr and City of Düsseldorf.
• D.LIVE GmbH & Co. KGcoreImplementation/ SI/ Consulting PartnerD.LIVE GmbH & Co. KG served as the planning agency/organizer for the Invictus Games Düsseldorf 2023 project, with setcon as the equipment construction service provider.

Scale indicators1 record

Recent moves12 records

Expansion highlights10 records

Direct peers

• GL Events: French publicly listed group operating across exhibition stand design/build, temporary structures, and live event services globally. Directly comparable to setcon's booth-construction, setconstruction, and event staging offerings, though at materially larger scale.
• Expotechnik Group: German international event and exhibition services company offering custom stand construction, event staging, and live communication solutions. Directly comparable to setcon's full-service event/trade show delivery model.
• Aichner Group: Italy-headquartered exhibition and event construction group with DACH operations, delivering custom stands, event builds, and interiors. Comparable to setcon on cross-border exhibition construction for enterprise brands.
• Studio Bachmannkern: Swiss/German exhibition design and build firm delivering custom trade show stands, brand environments, and event spaces. Comparable to setcon in custom booth construction, design-led execution, and DACH enterprise clientele.
• Neptunus: Dutch supplier of temporary event buildings, exhibition structures, and modular semi-permanent constructions across Europe. Closely comparable to setcon's large-scale, custom-built temporary structures and on-site installation work.
• Losberger De Boer: German-headquartered provider of temporary and permanent event structures, exhibition halls, and modular space solutions. Comparable to setcon on event infrastructure, custom builds, and DACH-centric enterprise clients.
• Gielissen Interiors | Exhibitions: Dutch total provider of exhibition stands, interiors, and event environments for enterprise clients. Directly comparable to setcon on integrated physical build and interior design services with a focus on sustainability and reusable materials.

Broad incumbents

• Messe Düsseldorf (event services arm): Major German trade fair organizer that also provides event services and exhibitor support. Overlaps with setcon on trade show infrastructure and exhibitor services, but as part of a broader venue-ownership portfolio rather than a specialist builder.

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/setcongmbh
• LinkedInlinkedin.com/company/setcon-event-expodesign-gmbh
• Instagraminstagram.com/setcongmbh
• TikTokvm.tiktok.com/ZMdm9kBBH

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setcon Event & Expodesign Gmbh