Scholen in de Kunst
Scholen in de Kunst is a private Amersfoort-based arts education institution operating five locations across the Utrecht region, delivering subscription-based lessons in music, visual arts, dance, theater, and creative writing to children, youth, adults, seniors, and specialized health-cohort students.
- Company typePrivate
- Founded-
- HeadquartersAmersfoort, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What Scholen in de Kunst does
Scholen in de Kunst is a private, multi-disciplinary arts education institution headquartered at Eemplein 75 in Amersfoort, Netherlands, operating from five locations across Amersfoort, Leusden, and Soest. The organization delivers courses and lessons across five disciplines under sub-brands: De Muziekschool (music), De Kunstschool (visual arts), De Dansschool (dance), De Theaterschool (theater), and De Schrijfschool (creative writing). It serves individual consumers across all age segments — children from age 6, youth, adults, and seniors — plus a specialized cohort of people with cardiac or respiratory conditions participating in the Choir Just Breathe program endorsed by the Dutch Lung Foundation (Longfonds).
The core product is in-person arts instruction delivered by qualified instructors who are also practicing professional artists, supplemented by ensembles, choirs, instrument rental, performance opportunities (Band Night, theater productions, exhibitions), and self-service enrollment via the Mijn Scholen in de Kunst portal. A flagship specialized offering is the School voor Talent, an elite audition-based track for ages 7–20 across four disciplines, established in 2012 with Herman van Veen as patron since 2015. The organization holds ANBI (Algemeen Nut Beogende Instelling) public benefit status and administers the Hanneke Delis Fonds, which subsidizes talented students from low-income families.
Revenue is generated primarily through annual subscription tuition for individual lessons (€899 per year for youth ages 6–20; €1,087.79 per year for adults for 35 weekly lessons of 25 minutes), group-class subscriptions (€223–€282 per year for ensemble/Samenspelabonnement and senior offerings), and usage-based instrument rental. Distribution is multi-channel: five physical locations, online enrollment portal, free trial lessons and seasonal Proefweek, and a community-events-driven marketing motion. The organization is affiliated with community initiatives Amateurkunst033 and POPmakers, and operates a performance partnership with Café Miles. There is no proprietary technology platform, no disclosed AI capabilities, and no external funding rounds, indicating a self-sustaining, community-rooted operational model.
Scholen in de Kunst firmographics
Firmographics- Name
- Scholen in de Kunst
- Legal name
- Scholen in de Kunst
- Website
- https://scholenindekunst.nl
- Company type
- Private
- Operating status
- Operating
- Short description
- Scholen in de Kunst is a private Amersfoort-based arts education institution operating five locations across the Utrecht region, delivering subscription-based lessons in music, visual arts, dance, theater, and creative writing to children, youth, adults, seniors, and specialized health-cohort students.
- Ownership category
- akta.pro rank
Scholen in de Kunst industry classification
Industry- Product category
- Arts Education
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Portfolio & Audition Preparation (Arts School Admissions) (EDAMAAAK)
- akta.pro secondary industry
- Gifted & Talented (G&T) / Advanced Learner Tutoring (EDANAKAC)
Keywords
Where Scholen in de Kunst is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Scholen in de Kunst business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Individual Music Lessons: Annual course fees for individual music lessons, charged per season (2026-2027). Pricing varies by age group (youth vs adults) and lesson duration. Youth pay lower rates without VAT. Additional fees apply for extended lesson duration.
- Group Classes and Ensembles: Fees for group lessons including choirs, jazz ensembles, guitar ensembles, African percussion, and other ensemble programs. These include the Samenspelabonnement (ensemble subscription) which is free for existing music students.
- School voor Talent: Separate premium program for talented youth (ages 12-20) offering advanced training in music, dance, theater, and visual arts. Has its own separate course fee.
- Instrument Rental: Rental of instruments (djembés and other instruments) for students to practice at home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Youth individual music lessons (35 lessons/year, weekly) |
| Subscription | Annual | Youth bi-weekly lessons (18 lessons/year) |
| Unit Pricing | Pay-as-you-go | Youth lesson card |
| Subscription | Annual | Samenspelabonnement (ensemble subscription) for youth |
| Subscription | Annual | Adult individual music lessons (35 lessons/year, weekly) |
| Subscription | Annual | Adult bi-weekly lessons (18 lessons/year) |
| Unit Pricing | Pay-as-you-go | Adult lesson card |
| Subscription | Annual | Samenspelabonnement (ensemble subscription) for adults |
| Subscription | Annual | Pop singing lessons for youth |
| Subscription | Annual | Pop singing lessons for adults |
| Subscription | Annual | Zin in zingen! group singing course |
| Subscription | Annual | Djembé for seniors |
| Subscription | Annual | African percussion all levels |
| Subscription | Annual | Vocal Group Bruis for youth |
| Subscription | Annual | Singing group for seniors |
| Subscription | Annual | Choir Just Breathe for people with heart/lung conditions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Scholen in de Kunst product offering
Product offeringCore offering
Scholen in de Kunst is an arts education school in Amersfoort, Netherlands that delivers individual and group lessons, ensembles, choirs, workshops, and performance programs across five disciplines — music, visual arts, dance, theater, and creative writing — for students ranging from young children to seniors. Its flagship specialized offering is School voor Talent, an elite track for gifted youth (ages 7-20) preparing for conservatory or drama school auditions, with Herman van Veen serving as patron since 2015.
Product overview
Scholen in de Kunst is an arts education organization in Amersfoort offering a comprehensive portfolio of five core disciplines: music (De Muziekschool), visual arts (De Kunstschool), dance (De Dansschool), theater (De Theaterschool), and creative writing (De Schrijfschool). The organization provides lessons and courses for all ages from young children to seniors. A flagship program is the School voor Talent, an elite track for gifted students ages 7-20 offering intensive training with auditions and professional performance opportunities. The organization also runs the Hanneke Delis Fonds, a financial support fund for students with talent but limited means. Music education is delivered through individual lessons, choirs, ensembles, jazz bands, and specialized percussion programs. The overall offering is structured as a unified arts school platform with multiple disciplines and programs.
Differentiator
Problem solved
Functional benefit
Products and services
- De Muziekschool (The Music School)
Quantifiable outcome
- Free youth choirs available for all students ages 6-21 enrolled in any course
- +2 more outcomes
Companies that use Scholen in de Kunst
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Scholen in de Kunst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scholen in de Kunst partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Amateurkunst033coreAmateurkunst033 is a related organization that 'brings art close' to the community. Scholen in de Kunst hosts its website and they collaborate on amateur arts initiatives in the Amersfoort region.
- POPmakersminorPOPmakers is described as 'the place for young musicians in Amersfoort'. Mentioned as a related initiative/organization for young musicians.
- Hanneke Delis FondscoreA fund supporting talented children and youth whose families cannot afford the School voor Talent program. Scholen in de Kunst administers this fund and refers eligible students to it, enabling access for financially disadvantaged talented youth.
- Café MilesminorCafé at the Hof in Amersfoort serves as a venue for student performances, particularly for singing students. Teachers Marjan Tolboom and Jasper Lekkerkerk organize performances at this venue, providing students with real performance experience.
- LongfondsminorThe Dutch Lung Foundation (Longfonds) endorses the therapeutic benefits of singing for people with respiratory conditions. Their research supports the Choir Just Breathe program for people with heart/lung conditions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Scholen in de Kunst competitors and assessment
Company assessmentBroad incumbents
- ArtEZ University of the Arts: Major Dutch university of the arts with locations in Arnhem, Enschede, and Zwolle offering degree programs in music, dance, theater, and visual arts. Comparable as a higher-tier arts educator that absorbs the top of the talent pipeline that Scholen in de Kunst's School voor Talent feeds.
- HKU University of the Arts Utrecht: Large Utrecht-based university of the arts offering conservatory-level programs in music, dance, theater, and visual arts. Operates in the same region and disciplines as Scholen in de Kunst and represents the natural next-step destination for School voor Talent graduates.
- Codarts Rotterdam: Rotterdam-based university offering conservatory-level programs in music, dance, and circus arts. Comparable as a higher-tier Dutch arts educator whose admissions funnel overlaps with the School voor Talent feeder mission.
Direct peers
- CKE (Centrum voor de Kunsten Eindhoven): Eindhoven-based combined arts center (formerly Muziekschool Eindhoven) delivering music, dance, theater, and visual arts lessons to all ages. Comparable to Scholen in de Kunst as a Dutch regional kunstencentrum with multi-location coverage and tiered subscription pricing.
- Cultuurhuis Heerlen: Heerlen-based regional arts education and culture center offering courses in music, dance, theater, and visual arts. Directly comparable as a Dutch municipal/regional kunstencentrum with a similar multi-discipline subscription-based teaching model.
- Muziekschool Amsterdam: Amsterdam-based music school offering individual and group lessons, ensembles, and choirs across age groups. Comparable to De Muziekschool arm of Scholen in de Kunst in target customers, lesson-card/season subscription model, and ensemble offerings.
- SKVR (Stichting Kunstzinnige Vorming Rotterdam): Rotterdam-based multi-discipline arts education organization offering music, dance, theater, and visual arts courses across age groups. Closely comparable to Scholen in de Kunst in its broad-arts, regional-school model and ANBI-style public-benefit positioning.
Regional players
- Kunst en Cultuur Groningen: Groningen-based multi-discipline arts school serving the northern Netherlands. Operates a comparable regional multi-arts model but in a different geography, making it a structural rather than direct competitor to Scholen in de Kunst.
Others
- POPmakers: Amersfoort-based initiative described as 'the place for young musicians in Amersfoort.' Listed as an affiliated organization to Scholen in de Kunst, making it a closely linked ecosystem partner rather than an independent competitor.
- Longfonds: Dutch Lung Foundation that endorses Scholen in de Kunst's Choir Just Breathe program. Relevant as a healthcare-funder partner validating the school's health-adjacent programming rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scholen in de Kunst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scholen in de Kunst leadership team
Management profileNumber of profiles
Profiles2 records
Scholen in de Kunst subsidiaries and ownership
Company hierarchySubsidiaries3 records
Scholen in de Kunst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scholen in de Kunst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scholen in de Kunst
What does Scholen in de Kunst do?
Scholen in de Kunst is an arts education school in Amersfoort, Netherlands that delivers individual and group lessons, ensembles, choirs, workshops, and performance programs across five disciplines — music, visual arts, dance, theater, and creative writing — for students ranging from young children to seniors. Its flagship specialized offering is School voor Talent, an elite track for gifted youth (ages 7-20) preparing for conservatory or drama school auditions, with Herman van Veen serving as patron since 2015.
Is Scholen in de Kunst a public or private company?
Scholen in de Kunst is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Scholen in de Kunst founded?
Scholen in de Kunst was founded in -1.
Where is Scholen in de Kunst based?
Scholen in de Kunst is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Scholen in de Kunst make money?
Four revenue lines are on record. Individual Music Lessons are the primary driver. The others are group Classes and Ensembles, school voor Talent and instrument Rental.
Who are Scholen in de Kunst's main competitors?
Broad incumbents on record are ArtEZ University of the Arts, HKU University of the Arts Utrecht and Codarts Rotterdam. Direct peers are CKE (Centrum voor de Kunsten Eindhoven), Cultuurhuis Heerlen, Muziekschool Amsterdam and SKVR (Stichting Kunstzinnige Vorming Rotterdam). Kunst en Cultuur Groningen is listed as a regional player. Others are POPmakers and Longfonds.
Does Scholen in de Kunst have an API?
No public API is recorded for Scholen in de Kunst.
What industry is Scholen in de Kunst in?
Scholen in de Kunst's product category is Arts Education. Its primary akta.pro industry code is EDAMAAAK, Portfolio & Audition Preparation (Arts School Admissions), with a secondary code of EDANAKAC, Gifted & Talented (G&T) / Advanced Learner Tutoring. Its NAICS code is 61161 and its SIC code is 8200.