SALES HUNTER | Vertriebsagentur LEH

What SALES HUNTER | Vertriebsagentur LEH does

SALES HUNTER GMBH is a German sales agency (Vertriebsagentur) headquartered in a former knight's estate in Oelsnitz im Vogtland, Saxony, founded in 2019 by Sven Schwarz (CEO) and Maxi. The firm specializes in placing consumer brands, predominantly food and beverage products, into German Lebensmitteleinzelhandel (LEH) chains and specialist trade. Its core service is a digital-plus-field sales motion: digital outreach reaches decision-makers across the agency's reported network of 34,000 retail locations, 230 trading central offices (Handelszentralen), and 1,700 buyers, followed by experienced Key Account Managers conducting listing meetings. SALES HUNTER also operates an Out-of-Home channel offering (gas stations, convenience), B2B channel-development consulting, telephone prospecting for independent retail (SEH), regional POS management, and an E-Commerce-Management add-on covering Shopify, PlentyShop, Amazon, and TikTok Shop. Integration with a sister logistics entity, Sales Hunter Distribution GmbH, allows the agency to bundle sales, fulfillment, and invoicing into a single service relationship. The revenue model is commission- and partially success-fee-based with a free initial consultation as the lead-conversion mechanism; pricing is not publicly disclosed.

The company's technology stack is intentionally lean: Pipedrive CRM, a WIX-hosted website, and Google Analytics 4, Google Ads conversion tracking, Google Tag Manager, and reCAPTCHA for marketing instrumentation. There are no proprietary platforms, patents, mobile applications, or disclosed AI/ML components; the "digitalization" referenced pertains to electronic buyer outreach rather than algorithmic automation. Operational scale is signaled by 78,000 annual market contacts, 10,400 mailings, and 1,500 meetings per year, supported by a small, founder-led team described as familial and agile.

SALES HUNTER serves three primary customer cohorts: (1) early-stage and emerging F&B brands seeking first listing in major German retail chains (the dominant segment, evidenced by references such as LevlUp, bluu, Rocka, Moelk, foodtastic), (2) established mid-market and enterprise brands (Unilever, St Dalfour, Brennerei Feller) referenced on the website, and (3) B2B and e-commerce brands seeking channel expansion. The agency is privately held, founder-controlled, with no disclosed external funding, parent company, or institutional investors.

Name

SALES HUNTER | Vertriebsagentur LEH

Legal name

SALES HUNTER GMBH

Website

https://sales-hunter.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SALES HUNTER GMBH is a German sales agency founded in 2019 that places consumer brands, primarily food and beverage, into German food retail chains (LEH) via a digital-plus-field Key Account Management motion, serving startups and established brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Thoßfell

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sales Agency / Commission Fees: Vertriebsagentur (sales agency) providing commission-based or partially success-dependent sales representation for manufacturers and brands seeking retail placement in the German food retail market. Works transparently with partial performance-based pricing.
2. E-Commerce Management Services: Additional services including e-commerce infrastructure setup, multichannel strategy, fulfillment partner integration, and Amazon services for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SALES HUNTER is a German sales agency (Vertriebsagentur) that places consumer products of brands and manufacturers into the German food retail (Lebensmitteleinzelhandel/LEH) and adjacent channels. Its core work is digital-plus-field sales representation: reaching all major German retail chain buyers via digital channels, then conducting in-person listing and key account meetings with experienced Key Account Managers. The firm sells listing services into LEH and Fachhandel, Out-of-Home channels, B2B channels, SEH (independent retail) via Telefonakquise, POS management, and e-commerce management.

Product overview

SALES HUNTER is a German sales distribution agency (Vertriebsagentur) for the food retail sector (LEH - Lebensmitteleinzelhandel). The company offers a portfolio of interconnected distribution services centered around placing consumer products in German retail chains. Core services include direct sales representation in LEH and specialty trade (Vertrieb LEH & Fachhandel), out-of-home channel sales (Vertrieb Out of Home), and B2B distribution (Vertrieb B2B). These are supplemented by telephone-based lead generation (Telefonakquise), regional point-of-sale management with field sales support (POS-Management), and e-commerce management for online scaling (E-Commerce-Management). Additional offerings include marketing support, trade fair planning, private label brokerage, and master data maintenance. The company operates on a Germany-wide digitalized sales model, leveraging an extensive network of 34,000 retail locations, 230 trade central warehouses, and 1,700 buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertrieb LEH & Fachhandel Core sales distribution service placing products in German food retail (Lebensmitteleinzelhandel/LEH) and specialty trade, including key account management and listing negotiations with major German retail chains. Designed for startups, product developers, and brands seeking entry into the German LEH and Drogerie landscape.
• Vertrieb Out of Home Sales distribution service for out-of-home channels including gas stations (Tankstellen), convenience stores, and specialty trade. Provided as an external service with transparent and partially success-based pricing, leveraging the existing positive-standing network.
• Vertrieb B2B B2B sales distribution service offering either pure consulting or consulting plus full key account management execution to help clients open new distribution channels and prepare for them. Designed for companies with existing 'Manpower' that need strategic channel guidance.
• Telefonakquise Telephone-based lead generation and market outreach service for the independent retail sector (SEH), including market analysis, identification of potential markets, lead qualification, and regular contact support to increase market visibility and presence.
• POS-Management Point of Sale management service providing regional field sales support in German LEH, including analysis of existing POS systems, identification of optimization potential, store checks, shelf service, competitive monitoring, new-store setup accompaniment, and promotion campaign support.
• E-Commerce-Management E-commerce management service providing multichannel strategy consulting, online shop setup (Shopify, PlentyShop), ERP and fulfillment partner integration, Amazon services (A+ Content, Brand Store), and process automation for online sales scaling.
• Weitere Leistungen (Individuelle Unterstützung) Additional customized services including key account manager support and training, marketing support (sales materials, presentations, display planning), trade fair planning and execution, private label brokerage (Food, NEM, Non-Food), surplus inventory trading, and master data maintenance (Atrify, Globus Portal).

Quantifiable outcome

• Products listed in all important German food retail chains within days of outreach initiation
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Sales Hunter Distribution GmbHcoreStrategic or Co-development PartnerSales Hunter Distribution GmbH is the sister company handling all logistics and organizational processes behind retail delivery. While Sales Hunter manages complete sales control (Vertriebssteuerung), Sales Hunter Distribution specializes in wholesale, logistics, and fulfillment operations. Together they offer seamless integration: sales, logistics, and invoicing from a single source. The partnership enables SALES HUNTER to offer clients integrated retail delivery without requiring separate logistics providers.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Acosta: Acosta is one of the largest sales and marketing agencies serving CPG brands in retail, providing outsourced Key Account management, merchandising, and listing support. It is a direct functional peer to SALES HUNTER's sales-agency model for brands seeking placement in food retail.
• Lekkerland: Lekkerland is one of Europe's largest convenience and forecourt distributors, supplying food, beverages, and tobacco to gas stations, convenience stores, and quick-service restaurants. Comparable to SALES HUNTER's Out-of-Home channel distribution service line.
• CROSSMARK: CROSSMARK provides retail merchandising, sales, and marketing services to manufacturers across grocery and convenience channels. Directly comparable as a third-party retail services agency helping brands secure listings and execute at the shelf.
• Daymon (Advantage Solutions): Daymon, now part of Advantage Solutions, specializes in retail services for emerging and private-label brands, including sales, marketing, and category management. Functionally closest to SALES HUNTER's focus on unknown brands seeking to establish themselves in food retail.
• Advantage Solutions: Advantage Solutions is a publicly traded retail sales and marketing services company offering brand representation, in-store merchandising, and category management to CPG manufacturers. Comparable to SALES HUNTER in providing outsourced brand-to-retail sales execution.
• Catoni Group: Catoni Group is a German sales and brand activation agency serving FMCG clients across food retail and adjacent channels. Closely comparable to SALES HUNTER as a DACH-based sales agency focused on CPG brand representation in German retail.

Broad incumbents

• IRI (Circana): Circana (formerly IRI) provides retail measurement, shopper insights, and category analytics to CPG manufacturers and retailers. Adjacent to SALES HUNTER as a broad incumbent shaping the data and category-management context in which German retail listing decisions are made.
• NielsenIQ: NielsenIQ is a global retail measurement and consumer intelligence provider with deep relationships across German and European grocery chains. Not a sales agency, but adjacent as a broad incumbent whose data, insights, and buyer relationships overlap with SALES HUNTER's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@_SalesHunter_
• Facebookfacebook.com/SALESHUNTER2
• LinkedInlinkedin.com/company/sales-hunter1
• Instagraminstagram.com/saleshunter01

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALES HUNTER | Vertriebsagentur LEH