Reflect Architecture
Reflect Architecture is a Toronto-based boutique architecture studio founded in 2013 by Trevor Wallace, delivering progressive residential, commercial, and brand design services to high-net-worth clients and commercial businesses across North America and internationally.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Reflect Architecture does
Reflect Architecture is a privately held boutique architecture firm founded in Toronto in 2013 by Principal Trevor Wallace, operating with a seven-person team of OAA-licensed architects, technologists, designers, and a CPA controller. The practice delivers architectural and interior design services across two primary service lines: residential (custom homes, renovations, penthouses, multi-unit developments) and commercial (retail, wellness, office, and hospitality spaces), plus a brand development offering for real estate and commercial projects.
The studio is grounded in a design philosophy emphasizing progressive materials, spatial narrative, and contextual responsiveness to ecological, cultural, and community conditions. Project work is documented through a strong press and awards footprint, including Architizer's 2025 18th-place global firm ranking, Architecture MasterPrize wins, BILD Awards, and editorial features in The New York Times, Elle Decoration, Dezeen, and Dwell. Revenue is generated through project-based professional service fees, with named clients including North Drive Developments, Myodetox, NewGen, Lumea, Halfdays, and Mapleton Pharmacy, alongside high-net-worth residential projects.
The firm's go-to-market is portfolio-driven and referral-based, relying on its website, Instagram presence, and earned media rather than paid acquisition. Active project delivery spans Toronto, Los Angeles, and Riyadh, indicating selective international expansion beyond the Canadian base. Reflect Architecture has no disclosed funding, no parent company, and operates as an independent professional services firm.
Reflect Architecture firmographics
Firmographics- Name
- Reflect Architecture
- Legal name
- Reflect Architecture Inc.
- Website
- https://reflectarchitecture.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reflect Architecture is a Toronto-based boutique architecture studio founded in 2013 by Trevor Wallace, delivering progressive residential, commercial, and brand design services to high-net-worth clients and commercial businesses across North America and internationally.
- Ownership category
- akta.pro rank
Reflect Architecture industry classification
Industry- Product category
- Architecture Services
- NAICS
- Architectural Services (541310), Architectural Services (54131), Interior Design Services (541410), Interior Design Services (54141)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industry
- Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
Keywords
Where Reflect Architecture is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Reflect Architecture business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architectural Design Services: Project-based fees for architectural design and interior design services for residential and commercial projects. Revenue is generated through design fees, typically calculated as a percentage of construction cost or fixed project fees. Projects range from residential renovations to multi-unit residential developments and commercial interiors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Reflect Architecture product offering
Product offeringCore offering
Reflect Architecture is a boutique architecture studio providing architectural design, interior design, and brand development services for residential and commercial clients. The practice delivers single-family homes, multi-unit residential developments, renovations, retail and wellness interiors, commercial offices, and brand identity systems for development projects, operating on a project-based fee model from its Toronto studio.
Product overview
Reflect Architecture is a progressive architecture studio offering residential and commercial architecture services, interior design, and brand development. The firm operates across two primary service lines: residential architecture (single and multi-family homes, renovations, penthouses) and commercial architecture (retail, wellness, office, hospitality spaces). An additional brand development service creates cohesive visual identities for development projects. Projects span across Toronto, Canada with selected work in the USA, and the studio is known for projects such as One Roxborough West, 40 PH, LUMEA, Retreat, and Burden's Point.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Architecture Services
- Commercial Architecture Services
- Brand Development
Companies that use Reflect Architecture
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Reflect Architecture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reflect Architecture partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sandwich Creative (Anthony Swaneveld)minorCollaborated on One Roxborough West project branding. Sandwich Creative contributed typography and creative direction for the real estate development's brand identity system.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Reflect Architecture competitors and assessment
Company assessmentDirect peers
- gh3*: Toronto-based architecture and landscape firm known for award-winning residential, cultural, and commercial projects. Comparable to Reflect in Toronto boutique positioning, strong awards record, and progressive material/landscape-driven design philosophy.
- Batay-Csorba Architects: Toronto-based architecture studio with a portfolio spanning residential, multi-unit, and cultural projects. Comparable to Reflect in boutique Toronto scale, multi-unit residential expertise, and award-winning contemporary design.
- superkül: Toronto-based boutique architecture practice focused on contemporary residential, institutional, and adaptive reuse projects. Comparable to Reflect in boutique Toronto positioning, award-winning portfolio, and design-led approach to projects of varying scales.
- MacLennan Jaunkalns Miller Architects (MJMA): Toronto-based architecture firm with strong expertise in multi-unit residential, recreational, and institutional projects. Comparable to Reflect in Toronto base and residential focus, with deeper multi-unit housing specialization.
- Williamson Williamson: Toronto-based boutique architecture firm focused on residential and commercial projects with a strong emphasis on craft and detailing. Comparable to Reflect in boutique scale, Toronto base, and high-end residential/commercial dual practice.
- Marmol Radziner: Los Angeles-based boutique architecture and design firm focused on high-end residential and commercial projects with progressive design sensibility. Comparable to Reflect in boutique scale, luxury residential/commercial dual focus, and design-led West Coast positioning (relevant to Reflect's LA projects).
- Studio Mc+Nally: Toronto-based boutique architecture and design studio known for residential, commercial, and interior work with a focus on craft and material expression. Comparable to Reflect in scale, Toronto base, and dual residential/commercial typology emphasis.
Broad incumbents
- Diamond Schmitt Architects: One of Canada's largest architecture firms with Toronto roots, operating across cultural, healthcare, residential, and commercial sectors at much larger scale. Comparable to Reflect as a Toronto-based architecture practice but operates at significantly larger scale and broader typology.
- KPMB Architects: Established Toronto architecture firm known for cultural, institutional, and residential projects with national reach. Comparable to Reflect as a Toronto architecture practice but at much larger scale and broader institutional portfolio.
Emerging players
- Atelier Kastl Beliën: Small European boutique architecture practice with strong contemporary residential and commercial portfolio. Comparable to Reflect as a small boutique architecture studio pursuing design-led, award-credentialed projects at boutique scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reflect Architecture social profiles
Digital presenceReflect Architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflect Architecture leadership team
Management profileNumber of profiles
Profiles7 records
Reflect Architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflect Architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflect Architecture
What does Reflect Architecture do?
Reflect Architecture is a boutique architecture studio providing architectural design, interior design, and brand development services for residential and commercial clients. The practice delivers single-family homes, multi-unit residential developments, renovations, retail and wellness interiors, commercial offices, and brand identity systems for development projects, operating on a project-based fee model from its Toronto studio.
Is Reflect Architecture a public or private company?
Reflect Architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reflect Architecture founded?
Reflect Architecture was founded in 2013. It employs 1 to 10 people.
Where is Reflect Architecture based?
Reflect Architecture is headquartered in Toronto, Canada, in the North America region.
How does Reflect Architecture make money?
One revenue line is on record: architectural Design Services.
Who are Reflect Architecture's main competitors?
Direct peers on record are gh3*, Batay-Csorba Architects, superkül, MacLennan Jaunkalns Miller Architects (MJMA), Williamson Williamson, Marmol Radziner and Studio Mc+Nally. Broad incumbents are Diamond Schmitt Architects and KPMB Architects. Atelier Kastl Beliën is listed as an emerging player.
Does Reflect Architecture have an API?
No public API is recorded for Reflect Architecture.
What industry is Reflect Architecture in?
Reflect Architecture's product category is Architecture Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of HSAPAEAB, Architectural Reconfiguration & Structural Alterations. Its NAICS code is 541310 and its SIC code is 7340.