What Rebil Holding As does

Rebil Mobility AS, operating as Rebil, is a Norwegian digital-first used car retailer headquartered in Kløfta (Dyrskuevegen 4), approximately 10 minutes from Oslo Gardermoen Airport. The company buys used cars directly from private sellers anywhere in Norway, performs a 130-point workshop inspection and cosmetic preparation at its own Statens Vegvesen-approved facility, and resells the vehicles through a proprietary web platform (app.rebil.no) that lists 250+ workshop-checked cars at any time. It positions itself as Norway's largest used car dealer (and third-largest independent car dealer), sells approximately 30 Tesla vehicles per month as a category-specific specialty, and maintains 800+ Trustpilot reviews with consistent coverage in major Norwegian media (VG, Dagens Næringsliv, TV2, Finansavisen, Dagbladet, NRK, Aftenposten).

The core technology stack is a digital inventory and valuation platform rather than an AI system: the proprietary 3-step pricing engine integrates external data from Statens Vegvesen, Skatteetaten, Partslink, Bileko, Starco, Gire, NBT, and FINN.no, while a 60+ dealer partner network provides competitive bidding for older or damaged vehicles. Operationally, Rebil targets an average 45-day inventory-to-sale period and promises under 2 days from price quote to payment for sellers; for buyers, every car ships with a minimum 6-month warranty and a 14-day open-purchase right. Distribution is exclusively direct-to-consumer through the website and a nationwide car pickup-and-delivery network using third-party transport providers.

Rebil's revenue model rests on three streams: (1) the spread between vehicle acquisition price and retail resale price (the primary stream), (2) car-buying commissions captured on remote-commission (fjernkommisjon) sales where Rebil brokers privately-owned cars without taking physical possession, and (3) Statens Vegvesen-approved workshop services (service, EU inspection, repairs) priced at independent-workshop levels, available to both owned inventory and external customers. Attach revenue comes from bundled financing (SpareBank 1), insurance (Gjensidige), and extended warranty tiers (AutoConcept XtraGaranti Diamond/Gold/Silver), plus a trade-in service. The customer base is entirely long-tail individual Norwegian consumers transacting one vehicle at a time, with no disclosed enterprise or fleet accounts.

Name

Rebil Holding As

Legal name

Rebil Mobility AS

Website

https://www.rebil.no

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Rebil Mobility AS is a Norwegian digital-first used car retailer that buys cars from private sellers nationwide, performs 130-point workshop inspections at its Kløfta facility, and resells them via its app.rebil.no platform, supported by an in-house workshop, insurance, financing, and warranty partnerships.

Ownership category

akta.pro rank

Product category

Used Car Retail

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industry

Refurbishment, Remanufacturing & Recommerce Enablement (TLAIAHAC)

Keywords

• Used car dealer
• Vehicle inspection service
• Automotive workshop repairs
• Car buying service
• Used vehicle retail

Headquarters

HQ city

Kløfta

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used car sales: Rebil purchases used cars from consumers, refurbishes them through their workshop, and resells them at marked-up prices. This is the primary revenue stream, generating margin on the spread between purchase price and resale price.
2. Car buying service commission: Rebil buys cars directly from consumers, taking on full responsibility for inspection, refurbishment, and resale. Revenue is generated through the margin between acquisition and sale prices.
3. Workshop and repair services: Rebil operates an approved workshop (Statens Vegvesen certified) offering all workshop services including service, EU inspection, and repairs for both owned inventory and external customers. Prices are described as comparable to independent workshops and lower than branded dealer workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rebil buys used cars directly from Norwegian consumers, conducts a 130-point inspection and cosmetic refurbishment at its Kløfta workshop, and resells the vehicles through its own digital platform (app.rebil.no). The company additionally offers automotive workshop and repair services, extended warranties, 14-day open purchase, financing, insurance, and trade-in options as part of a one-stop vehicle transaction platform.

Product overview

Rebil operates as Norway's largest used car dealer with a digital-first platform. The core offering consists of the Rebil Bilplattform (web application for buying and selling vehicles) complemented by workshop services for repairs, maintenance, and EU inspections. The company provides a streamlined 3-step selling process where they purchase cars from customers, perform comprehensive 130-point inspections, prepare vehicles cosmetically, and resell through their platform. Additional services include XtraGaranti extended warranty programs (Diamond, Gold, Silver tiers), 14-day open purchase, financing, insurance, and trade-in options. Rebil sells approximately 250+ workshop-checked used vehicles at any given time.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebil Bilplattform (Used Car Marketplace Platform) Digital platform for buying and selling used cars. Customers can search, browse, filter by make, model, price, fuel type, and other criteria, and purchase vehicles online through the web application; cars can also be reserved for test drives. Lists 250+ workshop-checked vehicles at any given time.
• Car Buying Service (We Buy Your Car)
• Rebil Verksted (Workshop Services)
• Bilstandard (Car Standard Inspection)
• XtraGaranti Extended Warranty
• Finansiering og Forsikring (Financing and Insurance)

Quantifiable outcome

• Cars sold in under 2 days from price quote to payment
• +5 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GjensidigeminorOthersGjensidige is a Norwegian insurance company and one of Rebil's main partners. The partnership is displayed in Rebil's partner logo section on the website, suggesting cooperation in areas such as insurance offerings for car buyers.
• SpareBank 1minorOthersSpareBank 1 is a Norwegian banking group and one of Rebil's main partners. The partnership is displayed in Rebil's partner logo section on the website, suggesting cooperation in financing solutions for car purchases.
• BilbyenminorChannel Partner/ Reseller/ DistributorBilbyen is listed as one of Rebil's main partners in the partner logo section. The nature of the partnership appears to be commercial/reseller, with Bilbyen likely buying cars from Rebil or referring customers.
• AutoConceptminorOthersAutoConcept provides extended warranty products (XtraGaranti Diamond, XtraGaranti Gull) that Rebil offers with their vehicles. Cars sold by Rebil come with warranties from AutoConcept, with some cars receiving 12-month XtraGaranti Diamond coverage.
• Over 60 dealer networkcoreChannel Partner/ Reseller/ DistributorFor older cars or cars with significant damage, Rebil routes vehicles through a network of over 60 dealers who bid simultaneously. This competitive bidding process ensures sellers receive the best possible price for non-standard vehicles.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CarNext: Pan-European digital used car platform owned by Ayvens (formerly ALD/LeasePlan), buying ex-lease and trade-in vehicles, refurbishing them, and reselling with delivery. Highly comparable to Rebil's buy-refurbish-resell model and an emerging competitive threat in Norway.
• Auto1 Group: Germany-headquartered digital used car platform operating across Europe, sourcing from consumers and dealers, refurbishing through Auto1's branded reconditioning network, and reselling through multiple channels including Autohero retail. Closest large-scale analog to Rebil's instant-offer plus reconditioning model.
• Wayke: Sweden-based digital marketplace and instant-offer platform for used cars, connecting private sellers and dealers with buyers online. Comparable digital-first GTM targeting the same Nordic consumer behavior Rebil addresses in Norway.
• CarGurus: US-origin used car marketplace expanding in Europe, connecting buyers and dealers with pricing transparency and dealer ratings. Comparable digital marketplace layer but without Rebil's vertical integration into reconditioning and instant purchasing.

Regional players

• Bilhuset Bertel O. Steen: One of Norway's largest automotive groups with franchised new car dealerships and used car operations. Represents the incumbent Norwegian auto retail channel Rebil is disrupting; competes for both supply (trade-ins) and demand.
• Møller Bil: Norway's largest automotive retail group, representing Volkswagen, Audi, Porsche, and other franchises, with substantial used car sales. Major Norwegian incumbent competitor across both sides of Rebil's marketplace.
• Hedin Mobility Group: Large Nordic automotive retail group with dealership and used car operations across Sweden, Norway, Denmark, and other markets. Comparable Nordic used car competitor with established scale Rebil would need to match to expand regionally.

Broad incumbents

• Carvana: US-based digital used car retailer with online purchasing, vehicle delivery, and integrated reconditioning. Comparable end-to-end consumer value proposition but operating at vastly different scale and in a different geography.

Emerging players

• Kavak: Latin America's largest used car digital platform, buying, reconditioning, and reselling vehicles with financing. Comparable buy-refurbish-finance model to Rebil, demonstrating the playbook's replicability in different geographies.

Others

• FINN.no (Schibsted): Norway's dominant horizontal classifieds platform and a core data source for Rebil's pricing. Operates the largest private-party used car listing marketplace in Norway, representing both a channel dependency and a potential competitive vector if Schibsted vertically integrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xno.trustpilot.com/review/rebil.no
• LinkedInlinkedin.com/company/rebilmobilityas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebil Holding As