Reilu Kauppa Ry, Rattvis Handel Rf

What Reilu Kauppa Ry, Rattvis Handel Rf does

Reilu kauppa ry (Rättvis Handel r.f.), operating as Fairtrade Finland, is a Finnish non-profit registered association (yhdistys) founded in 1999 and headquartered in Helsinki. It is the national member organization of the global Fairtrade International network and is responsible for licensing the internationally registered Fairtrade certification mark to companies across Finland and the Baltic countries. The organization licenses manufacturers, importers, distributors, retailers, and HORECA operators that undergo product approval, enter licensing agreements, and report sales in exchange for the right to use the Fairtrade mark. The underlying technology comprises a web-based platform (reilukauppa.fi) for licensing and compliance management, plus the open-access Risk Map (riskmap.fairtrade.net) covering 16 product categories across global production regions.

The organization's revenue model has two principal streams: (1) Fairtrade mark licensing royalties from B2B partners, and (2) development cooperation project funding, primarily from the Finnish Ministry for Foreign Affairs (11.7 million euros for 2021-2025, 8.1 million euros for 2026-2029) supplemented by corporate partners including the Nordic alcohol monopolies (Alko, Systembolaget, Vinmonopolet). The DONUTS programme (2021-2025) comprised 15 projects in Africa and Latin America reaching approximately 48,000 direct beneficiaries. The organization also operates an HREDD (Human Rights and Environmental Due Diligence) Competence Centre providing advisory services to Finnish companies on EU regulatory compliance (CSDDD, EUDR, EmpCo Directive).

Beyond core licensing, Reilu kauppa ry runs community-based recognition programs targeting universities (Reilun kaupan korkeakoulut), municipalities (Reilun kaupan kunnat), schools (Reilun kaupan koulut), congregations (Reilun kaupan seurakunnat), and workplaces (Fairtrade at Work), as well as a public advocacy function influencing Finnish corporate responsibility policy. The Fairtrade certification system holds ISO 17065 accreditation, positioning the organization to benefit from the EU EmpCo Directive entering force September 27, 2026, which will eliminate most self-created sustainability labels. In 2025, the organization launched a new domestic certification for Finnish wild berries and updated its textile standard in September 2026, expanding the addressable product surface.

Name

Reilu Kauppa Ry, Rattvis Handel Rf

Legal name

Reilu kauppa ry, Rättvis Handel r.f.

Website

https://reilukauppa.fi

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Reilu kauppa ry (Fairtrade Finland) is a Finnish non-profit that licenses the Fairtrade certification mark to companies in Finland and the Baltic countries, runs development cooperation projects in Africa and Latin America, and operates community recognition programs for ethical consumption among Finnish businesses, municipalities, and universities.

Ownership category

akta.pro rank

Product category

Fair Trade Certification Services

NAICS

Professional, Scientific, and Technical Services (541), Business Associations (813910), Testing Laboratories and Services (54138)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industries

Fair Trade & Ethical Sourcing Certification Services (AFALAMAD), Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD), Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)

Keywords

• Fairtrade certification
• Supply chain compliance
• Corporate due diligence
• Sustainability certification
• Product licensing services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fairtrade Mark Licensing: Reilu kauppa ry licenses the Fairtrade certification mark to companies (manufacturers, importers, distributors, retailers, HORECA) in Finland and the Baltic countries. Companies enter into licensing agreements, undergo product approval, and report sales in exchange for the right to use the Fairtrade mark on products.
2. Development Cooperation Project Funding: The organization receives funding from the Finnish Ministry for Foreign Affairs and corporate partners for development cooperation projects in Africa and Latin America targeting approximately 48,000 beneficiaries in coffee, cocoa, flowers, wine, vanilla, and sugar production areas.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Reilu kauppa ry (Fairtrade Finland) is a Finnish non-profit association that licenses the Fairtrade certification mark to companies operating in Finland and the Baltic countries. The organization issues licenses to manufacturers, importers, distributors, retailers, and HORECA operators, performs product approval and sales reporting, and operates a network of recognition programmes for universities, schools, workplaces, municipalities, and congregations. It also runs development cooperation projects funded by the Finnish Ministry for Foreign Affairs and provides an HREDD competence centre to help companies meet EU supply chain due diligence requirements.

Product overview

Reilu Kauppa Ry (Fairtrade Finland) is a certification and advocacy organization that operates the Fairtrade certification system in Finland and the Baltic countries. The organization offers Fairtrade product certification for 16 product categories (berries, flowers, bananas, coffee, cocoa, wine, cotton, tea, sugar, honey, nuts, spices, fruits, juices, gold, sports balls), business licensing services, and development cooperation programs. Additional programs include recognition schemes for universities, schools, workplaces, municipalities, and congregations committed to fair trade. The organization also conducts policy advocacy for corporate responsibility and human rights due diligence, provides the public Risk Map tool, and operates an HREDD (Human Rights and Environmental Due Diligence) centre.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairtrade Certification (Reilun kaupan sertifiointi) ISO 17065-accredited third-party certification system for agricultural products ensuring fair minimum prices, decent working conditions, and environmental responsibility for farmers and workers in developing countries. Licensed to companies operating in Finland and the Baltic countries.
• Business Services (Yrityspalvelut) Licensing services, product approval, sales reporting, and contract services for companies using the Fairtrade certification mark. Covers manufacturers, importers, distributors, retailers, and HORECA operators.
• Development Cooperation (Kehitysyhteistyö) Development cooperation programmes supporting farmers and workers in Africa and Latin America, funded by the Finnish Ministry for Foreign Affairs and private sector partners, covering coffee, cocoa, flowers, wine, vanilla, and sugar production areas.
• Advocacy (Vaikuttamistyö) Policy advocacy for corporate responsibility, human rights due diligence, sustainable public procurement, and environmental standards in supply chains.
• HREDD Competence Centre (HREDD-osaamiskeskus) Human Rights and Environmental Due Diligence centre providing expertise and pilot projects to help companies understand and address risks in production chains, including EUDR and CSDDD compliance.
• Fairtrade Wild Berry Certification (Reilun kaupan luonnonmarja) Certification scheme for Finnish domestic wild berry picking, offering businesses a monitored pathway to operate responsibly in the berry industry.
• Fairtrade Risk Map (Reilun kaupan riskikartta) Public risk assessment tool covering 16 products and product groups including bananas, coffee, cocoa, flowers, cotton, sugar, tea, sports balls, wine, fruits, nuts and oils, vegetables, cereals, herbs and spices, and carbon compensation, providing supply chain risk intelligence for due diligence compliance.

Quantifiable outcome

• 211.5 million euros in Fairtrade premiums paid to farmers and workers from international sales in 2023
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fairtrade AfricacoreStrategic or Co-development PartnerRegional Fairtrade organization coordinating producer networks and implementation of Fairtrade certification in Africa. Partnered in Kenya flower project (2022–2025) implemented by Fairtrade Africa.
• Bureau VeritascoreImplementation/ SI/ Consulting PartnerIndependent third-party auditor conducting Fairtrade certification audits for Finnish berry (natural berry) certification scheme covering blueberries, lingonberries, cloudberries, and cranberries.
• FinnwatchminorStrategic or Co-development PartnerFinnish NGO researching human rights in global supply chains. Published report on Finnish berry sector and South African wine production. Provides recommendations for corporate due diligence.
• FIBS (Finnish Business & Society)minorStrategic or Co-development PartnerFinnish corporate responsibility network. Reilu kauppa is a partner in FIBS and collaborated on the 2025 Corporate Human Rights Due Diligence survey.
• Threefold SustainabilityminorStrategic or Co-development PartnerSustainability consulting firm that collaborated with Reilu kauppa ry and FIBS on the 2025 Corporate Human Rights Due Diligence survey.
• PAM (Palvelualojen ammattiliitto)minorStrategic or Co-development PartnerFinnish Service Union. Collaborated on South African wine project addressing worker rights, published report on fairer wine. Partnered with Alko and IUF on global framework agreement for labor rights.
• IUF (International Union of Food Workers)minorStrategic or Co-development PartnerInternational union for food, hospitality, and agriculture workers. Partnered with PAM and Alko on global framework agreement addressing labor rights in global supply chains including South African wine estates.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rainforest Alliance: Global third-party sustainability certification body covering coffee, cocoa, and forestry products with ISO 17065-equivalent accreditation. Directly competes for retailer and corporate licensing relationships in overlapping product categories.
• Fairtrade International: Global coordinator and standards owner of the Fairtrade system. Reilu kauppa is a national member organization under Fairtrade International, licensing the same certification mark and operating the same producer-side standards framework.
• Fairtrade Sverige: Swedish sister Fairtrade organization (Max Havelaar Sweden) operating the same licensing model, similar retailer/government partnerships, and Nordic alcohol monopoly relations. Most directly comparable in scale and function.
• WFTO (World Fair Trade Organization): Global fair trade network and Guarantee System operator for fair trade enterprises. Comparable as a third-party fair trade assurance provider, although it focuses on enterprise-level rather than product-level certification.
• Max Havelaar France: French Fairtrade national member organization licensing the Fairtrade mark to French retailers and manufacturers. Operates the same licensing model with similar consumer-facing advocacy and CSR positioning.
• Fairtrade Norge: Norwegian sister Fairtrade organization with overlapping Nordic alcohol monopoly (Vinmonopolet) partnerships and similar consumer-base dynamics. Operates under the same Fairtrade International standards and licensing structure.
• Fair Trade USA: US-based third-party fair trade certifier with a similar licensing model and producer premium structure. Comparable in operating a national/regional certification mark and licensing it to B2B partners.

Emerging players

• GOTS (Global Organic Textile Standard): International third-party textile processing standard for organic fibres. Comparable as an ISO-accredited third-party certification scheme for sustainable supply chains, intersecting with Fairtrade's new textile standard update.
• B Lab (B Corporation): Global non-profit certifying companies against social and environmental performance. Comparable as a third-party sustainability certification body targeting B2B partners, though with a company-level rather than product-level scope.
• Social Accountability International (SA8000): International social accountability certification standard for workplaces and supply chains. Comparable as a third-party certification scheme addressing labor rights and supply chain due diligence — areas where Reilu kauppa's HREDD centre also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/reilukauppa
• Facebookfacebook.com/reilukauppa
• LinkedInlinkedin.com/company/fairtrade-finland
• Instagraminstagram.com/reilukauppa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Reilu Kauppa Ry, Rattvis Handel Rf