Reinhold Flooring Inc

What Reinhold Flooring Inc does

Reinhold Flooring Inc is a family-owned flooring retailer founded in 1988 in Saint Louis, Missouri, operating a single retail showroom at 5429 Telegraph Rd and serving the St. Louis metropolitan area. The company sells carpet, hardwood, laminate, vinyl/LVP (including COREtec), and area rugs sourced from major manufacturers including Shaw, Mohawk, Karastan, Anderson Tuftex, Pergo, Godfrey Hirst, Mannington, and Emser Tile. Customer segments include residential homeowners, builders and property managers, and commercial clients across healthcare, hospitality, education, retail, and office environments. The staff is small (1-10 employees), with the founder Steve functioning as Owner and Steve Jr. handling Sales and Operations alongside an inside sales associate, a sales associate, and a warehouse manager.

The company generates revenue through two primary streams: direct retail product sales and professional in-house installation services. Pricing is quote-based, with no publicly disclosed rates; the company offers free in-home measurement consultations (15-30 minute appointments) and supports purchases with financing through a Wells Fargo-issued Shaw credit card and Synchrony Financial. The digital footprint includes a company website with a blog, an Instagram presence, and a Roomvo-powered room visualizer that allows customers to preview flooring in their own rooms. Area rugs are sold through an integrated Rugs.Shop online platform offering over 100,000 styles with free shipping. Reinhold does not work with distributors, resellers, or dealers, and operates exclusively through its showroom, website, and in-home consultation channel.

The business holds a BBB Accredited Business A rating and is a member of the South County Chambers, with Steve Jr. sitting on the Chamber's Board of Directors. There is no disclosed funding, no parent company, no subsidiaries, and no franchising; the company is privately held and family-controlled. No revenue figures are publicly disclosed, and there is no evidence of geographic expansion beyond the St. Louis metro, additional locations, or institutional ownership.

Name

Reinhold Flooring Inc

Legal name

Reinhold Flooring Inc

Website

https://www.reinholdflooring.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reinhold Flooring Inc is a family-owned Saint Louis flooring retailer founded in 1988 that sells carpet, hardwood, laminate, vinyl, and area rugs from major brands, offering professional installation and serving residential, builder, and commercial customers across the St. Louis metro area.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Residential flooring products
• Commercial flooring services
• Flooring installation services
• Area rug sales
• Flooring retail showroom

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Flooring Product Sales: Direct retail sales of flooring products including carpet, hardwood, laminate, vinyl/LVP, and area rugs to consumers and commercial clients. Products sourced from major manufacturers like Shaw, Mohawk, and Karastan.
2. Professional Installation Services: In-house team of qualified professional installers providing flooring installation services to customers. Installation covered under manufacturer warranties.
3. Rug Pad and Accessory Sales: Sale of complementary products including area rug pads, cleaning supplies, and floor care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reinhold Flooring is a family-owned flooring retailer that sells residential, builder, and commercial flooring products — including carpet, hardwood, laminate, vinyl/LVP, and area rugs — alongside professional in-house installation services. The company operates a single physical showroom in Saint Louis, MO, and serves the St. Louis metro area through that showroom, an e-commerce website, and free in-home measurement consultations. Complementary offerings include financing through Shaw (Wells Fargo) and Synchrony, plus the third-party Roomvo room visualization tool.

Product overview

Reinhold Flooring Inc is a family-owned flooring retailer founded in 1988, operating a single showroom in Saint Louis, MO. The company offers a comprehensive portfolio of flooring products and services rather than a unified software platform. Core product categories include Carpet, Hardwood Flooring, Laminate Flooring, Vinyl Flooring (including COREtec sub-brand), and Area Rugs (offered through Rugs.Shop online partner with over 100,000 styles). Professional services encompass Builder Flooring for new construction and multi-family properties, Commercial Flooring for various industries (hospitality, healthcare, education, retail, office, and public spaces), Free In-Home Measurement, Professional Installation, Financing options (Shaw credit card via Wells Fargo and Synchrony Financial), and Roomvo Digital Room Visualizer. The company carries multiple flooring brands including Shaw, Mohawk, Karastan, COREtec, Godfrey Hirst, Pergo, Anderson Tuftex, Armstrong, Mannington, and Emser Tile.

Differentiator

Problem solved

Functional benefit

Products and services

• Area Rug Pads and Accessories General slip-resistant webbed rug pads and premium felt/polyester-blend pads for area rugs, plus complementary floor care products, sold to area rug customers.
• Shaw Credit Card Financing (Wells Fargo) and Synchrony Financing Flooring purchase financing options available to approved customers, including the Shaw credit card issued by Wells Fargo with competitive interest rates and Synchrony Financial with no prepay penalties, easy terms, and quick approvals.
• Carpet Flooring Soft, warm, and quiet carpet products offering features such as stain-resistance, hypoallergenic fibers, sustainable materials, and energy savings, sold to residential homeowners and commercial clients.
• Hardwood Flooring Warm, stylish hardwood flooring in solid and engineered options with natural variations in character, grain, and color, sold to homeowners and commercial clients.
• Laminate Flooring Affordable, durable laminate flooring offering realistic hardwood, slate, and stone looks that is easy to install and wears well, sold to homeowners and commercial clients.
• Vinyl Flooring (LVT, LVP, Sheet Vinyl) Fashionable, high-tech vinyl flooring including Luxury Vinyl Tile (LVT), Luxury Vinyl Plank (LVP), and sheet vinyl that is waterproof, scuff-resistant, and dent-resistant, sold to homeowners and commercial clients.
• COREtec Waterproof Vinyl Flooring Patented 100% waterproof, kidproof, petproof luxury vinyl flooring with rigid WPC core, available in Originals, Tile, Pro, and Advanced+ collections. Sold to residential and commercial customers.
• Area Rugs Over 100,000 area rug styles available in various sizes, colors, and materials, sold online through the integrated Rugs.Shop platform with free shipping, for residential decor and accent use.
• Builder Flooring Services Durable, stylish, budget-friendly flooring solutions for builders and property managers covering new home builds, multi-family homes, and apartment installations.
• Commercial Flooring Services High-grade commercial flooring solutions for offices, churches, restaurants, hospitals, educational institutions, retail spaces, and public areas, designed to withstand heavy foot traffic.
• Free In-Home Measurement and Consultation Complimentary in-home measurement service where company representatives visit customer homes to measure spaces and recommend flooring products, lasting 15–30 minutes per appointment.
• Professional Installation Services In-house team of qualified professional installers providing flooring installation for residential and commercial customers, covered under manufacturer warranties.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Shaw FloorscoreTechnology or IntegrationMajor brand partnership offering Shaw carpet, hardwood, luxury vinyl, and tile products. Includes COREtec Collections with patented waterproof rigid WPC core technology. Shaw provides product development, manufacturing, and brand marketing support. Products undergo rigorous testing for sustainability certifications.
• MohawkcoreTechnology or IntegrationPrincipal brand partnership offering Mohawk carpet and flooring products. Mohawk is a leading flooring manufacturer providing quality residential and commercial flooring solutions.
• Rugs.Shop (Online Rug Platform)minorChannel Partner/ Reseller/ DistributorOnline platform integration offering over 100,000 area rug styles. Provides e-commerce rug purchasing with free shipping directly to customer homes. Includes rug brands: Karastan, Harlequin/Surya, Momeni, Nourison, Oriental Weavers.
• COREtec (Shaw)coreTechnology or IntegrationPatented waterproof luxury vinyl plank flooring with rigid WPC core technology. Includes Originals, Tile, Pro, and Advanced+ collections. Features include 100% waterproof, kidproof, petproof design with comfort underfoot.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carpet One Floor & Home: Cooperative flooring retail network selling carpet, hardwood, laminate, vinyl, and tile with in-home measurement and installation services — directly comparable multi-category retail-plus-installation model to Reinhold Flooring.
• Flooring America: Member-owned flooring retail group offering the same category mix (carpet, hardwood, vinyl, laminate, tile) with professional installation and design consultation services across local markets.
• Abbey Carpet & Floor: Flooring retail cooperative with independent local showrooms offering carpet, hardwood, laminate, tile, and vinyl with installation services, mirroring Reinhold's family-dealer structure and category mix.
• Empire Today: Direct-to-consumer flooring retailer specializing in carpet, hardwood, vinyl, and laminate with free in-home measurement and next-day installation — overlapping heavily with Reinhold's residential sales motion.

Broad incumbents

• Floor & Decor: Large specialty flooring retailer with broad assortment in tile, wood, laminate, vinyl, and installation accessories; competes for both DIY homeowners and pros in the same category space.
• LL Flooring (formerly Lumber Liquidators): National specialty flooring retailer focused on hardwood, laminate, vinyl, and tile with showrooms and installation services — a broader-scale counterpart in the same product categories.
• Home Depot: Big-box home improvement retailer with a large flooring department covering carpet, hardwood, laminate, vinyl, and tile plus installation services — competing directly for both DIY and installed flooring buyers.
• Lowe's: National home improvement chain offering flooring products and professional installation across the same categories as Reinhold, competing especially on price and brand assortment.

Others

• Shaw Industries: Largest U.S. flooring manufacturer and Reinhold's principal brand partner; relevant as both supplier and as a competitor through Shaw Floors direct initiatives and big-box dealer programs.
• Mohawk Industries: Global flooring manufacturer supplying carpet, hardwood, laminate, vinyl, and tile; comparable to Reinhold through both product portfolio and as a competitor via Mohawk-owned retail programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reinholdflooring
• LinkedInlinkedin.com/company/reinhold-flooring-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reinhold Flooring Inc