iaAutomate

What iaAutomate does

iaAutomate Pty Ltd is an Australian Robotic Process Automation (RPA) provider founded in 2023 and headquartered in Subiaco, Perth, with a regional office in Southbank, Melbourne. The company sells an "Automation as a Service" (AaaS) product called Admin Assist, which deploys UiPath-based software bots inside customer network infrastructure to automate repetitive administrative workflows in accounting firms, financial planning practices, HR/HSEQ teams, engineering and construction firms, and (per its website) mining, exploration, and sales/distribution operations. Specific capabilities include ATO and ASIC portal automation, dealer statement reconciliation, tender processing for construction, computer-vision-based material counting from engineering drawings, HR onboarding and safety compliance workflows, and document OCR/extraction across compliance-heavy processes.

The company's offering is structured across three service lines (Custom Development, Pre-Built / AaaS, Management and Support) and two deployment models (Buy Your Own perpetual license and Consume as a Service managed offering). Industry-specific Admin Assist variants are marketed for Accountants, Financial Planners, HR & HSEQ, and Engineering & Construction. Technology is built on the UiPath RPA platform; the company positions itself as a UiPath RPA Implementer in Australia and has complementary integration partnerships with Noahface, Essatto, and CommPay.

Commercially, iaAutomate operates a sales-led, consultative go-to-market with 30-minute discovery calls and tailored demos, targeting mid-market and enterprise professional services buyers. Revenue is generated through a mix of usage-based AaaS fees, professional services for custom builds, recurring managed services, and one-time license revenue; pricing is quote-based and not publicly disclosed. The company is privately held, appears to be founder-led (Director Guy Ioppolo FCPA, General Manager Jamie Cousins), has not disclosed external funding, and has only two named customer references (Vantage Wealth Management, FireSafe Group) on its public materials.

Name

iaAutomate

Legal name

iaAutomate Pty Ltd

Website

https://iaautomate.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

iaAutomate is an Australian RPA provider, founded in 2023 and headquartered in Perth, that delivers UiPath-based "Admin Assist" automation as a service to mid-market and enterprise customers in accounting, financial planning, HR/HSEQ, and engineering/construction across Australia.

Ownership category

akta.pro rank

Product category

Robotic Process Automation (RPA) Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industries

iPaaS & Workflow Automation (BPAMAOAB), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Robotic process automation
• Business process automation
• RPA managed services
• Automation consulting services
• Workflow automation solutions

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automation As A Service (AaaS): Usage-based model where customers pay only for processing time consumed. No subscription fees. Customers can choose between pre-built solutions or customized automation managed by iaAutomate.
2. Custom Development: Tailored automation solutions developed to meet specific business requirements. Includes discovery phase, proof of concept, implementation and ongoing support.
3. Managed Services: Comprehensive automation management where iaAutomate handles technical aspects and management of automation workflow on behalf of the customer.
4. Buy Your Own: Customers purchase and own automation robots outright, gaining complete autonomy and control over the automation post-implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

iaAutomate provides Automation as a Service (AaaS) solutions built on the UiPath RPA platform, delivering pre-built and custom automation bots that run within customer network infrastructure to automate repetitive administrative tasks. The company offers industry-specific automation for accounting firms (ATO/ASIC workflows), financial planners (dealer statements, CommPay integration), HR/HSEQ (drug testing, incident reporting), and engineering/construction (tender processing, drawing takeoff), delivered through deployment models including pay-for-usage AaaS, managed services, and perpetual license buy-your-own.

Product overview

iaAutomate is a provider of Robotic Process Automation (RPA) solutions primarily serving Australian businesses. The core product is Admin Assist, an Automation as a Service (AaaS) platform that delivers process automation through bots running within customer infrastructure. Admin Assist is available as both pre-built automation templates and custom development, deployed via Buy Your Own or Consume as a Service models. The company offers industry-specific solutions for accountants, financial planners, HR/HSEQ professionals, and engineering/construction firms, complemented by Custom Development and Management & Support services.

Differentiator

Problem solved

Functional benefit

Brands

• Admin Assist: A comprehensive process automation service offering end-to-end automation for various industries, running within customers' existing network infrastructure
• Automation As A Service (AaaS)
• Ioppolo & Associates

Products and services

• Admin Assist Primary Automation as a Service (AaaS) offering that automates repetitive administrative tasks across multiple business functions and industries using RPA bots running within customer existing network infrastructure. Available as pre-built automation templates for common workflows.
• Custom Development

Quantifiable outcome

• Cost savings exceeding $100k per annum for financial planning practice
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• UiPathcoreTechnology or IntegrationUiPath is the primary RPA platform partner for iaAutomate's automation solutions. The company is identified as UiPath RPA Implementers in Australia, utilizing UiPath technology for delivering automation services to clients including Vantage Wealth Management and FireSafe Group.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• UiPath:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iaautomate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iaAutomate