ii Design Studio LLC

What ii Design Studio LLC does

ii Design Studio LLC is a privately held, boutique interior design firm founded in 2009 by Bita Salehi and headquartered in Bethesda, Maryland. The firm provides interior design, renovation, and consulting services across three primary customer segments: healthcare and medical offices (including plastic surgery, neurology, chiropractic, and dental practices), residential properties (full-home design, kitchens, bathrooms, and room makeovers), and commercial/retail spaces (notably hair salons). Service delivery is founder-led and high-touch, covering initial consultation, schematic design, material curation, and construction documentation using Revit Architecture for plan documentation and Adobe Creative Suite for graphics and supplementary drafting. The firm collaborates with architects, engineers, and contractors to execute permits and project completion.

The business model is professional services revenue generated through project-based fees for design, drafting, and documentation work. Pricing is not publicly disclosed; engagements are quote-based and determined during initial consultations based on project scope, size, and requirements. The firm serves a defined regional geography — the Washington D.C. metro area, including Bethesda, Potomac, Rockville, Chevy Chase, Silver Spring, Columbia, Arlington, McLean, Vienna, and Tysons Corner. A Virtual Design Consultations add-on enables remote engagements. Go-to-market is sales-led via a portfolio-rich website, Google business presence, and direct email/phone contact, with credibility driven by client testimonials and reviews.

There is no evidence of external institutional investment, parent company ownership, subsidiaries, or public listing. Bita Salehi holds a Master's in Interior Design from the Corcoran College of Art + Design and is an allied member of ASID and IIDA, anchoring the firm's brand around her professional credentials and over 20 years of experience. The company operates as an independent LLC under Maryland jurisdiction.

Name

ii Design Studio LLC

Legal name

ii Design Studio LLC

Website

https://iidesignstudio.com

Company type

Private

Operating status

Operating

Short description

ii Design Studio LLC is a founder-led boutique interior design firm in Bethesda, MD, providing design, renovation, and consulting services for healthcare, residential, and commercial spaces across the Washington D.C. metro area.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Healthcare & Laboratory Interior Fit-Out (IMAFANAC), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Interior design services
• Residential design
• Commercial design
• Healthcare design
• Space planning

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services: Professional interior design and renovation services for commercial, healthcare, and residential spaces, including bath and kitchen designs, room makeovers, and virtual consultations. Revenue generated through project-based fees for design services, drafting, and documentation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ii Design Studio LLC is a boutique interior design firm offering residential, commercial, and healthcare/medical office interior design services, including specialized bathroom design and virtual design consultations. The firm is led by its founder and serves clients throughout the Washington D.C. metropolitan area from its Bethesda, Maryland studio.

Product overview

ii Design Studio LLC is a boutique interior design firm offering a unified suite of design services rather than a software product. The core offerings consist of Commercial Interiors Design Services (including Healthcare/Medical Office Design), Residential Interiors Design Services, and specialized Bathroom Design & Renovation Services. These services are complemented by Virtual Design Consultations. The firm specializes in healthcare and residential spaces, serving the Washington D.C. metro area since 2009, with a design process that includes initial consultation, schematic design, material curation, and comprehensive documentation using Revit Architecture and Adobe Creative Suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interiors Design Services Interior design services for private residences, including whole-home renovations and new builds, targeted at homeowners in the Washington D.C. metropolitan area.
• Commercial Interiors Design Services Interior design services for commercial and office spaces, targeted at commercial tenants and small-to-mid-sized businesses in the Washington D.C. metropolitan area.
• Healthcare/Medical Office Design Services Interior design services tailored for healthcare and medical office environments, addressing clinical workflows and patient-experience requirements, targeted at healthcare and medical practice owners in the Washington D.C. metropolitan area.
• Bathroom Design Services Specialized interior design services focused on bathroom layouts, finishes, and specifications, targeted at residential clients in the Washington D.C. metropolitan area.
• Virtual Design Consultation Services Remote design consultation services enabling clients outside the immediate Bethesda, Maryland geography to engage with the firm on interior design projects.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gensler: Global architecture and interior design firm offering workplace, healthcare, and residential interior design across all major U.S. metros. Comparable because it operates in the same interior design services category and serves healthcare and commercial clients, though at vastly larger scale and project scope.
• STUDIOS Architecture: Architecture and interior design firm focused on commercial interiors, corporate offices, and select healthcare work. Comparable because it serves overlapping commercial and healthcare client segments and offers interior design services at a regional/multi-office scale.
• CannonDesign: Integrated design firm with significant healthcare practice and interior design services. Comparable as it competes for healthcare design engagements (including medical office fit-outs) and serves similar institutional clients, though typically at larger project scopes.
• Perkins&Will: Global architecture and design firm with a dedicated healthcare practice and interior design services. Comparable because it designs healthcare facilities, corporate offices, and residential developments, and competes for the same healthcare client base that ii Design Studio serves in the D.C. region.

Regional players

• OTJ Architects: Washington D.C.-based interior architecture firm specializing in workplace and commercial interiors. Comparable because it operates in the same D.C. metro market, offers similar interior design services for commercial clients, and competes for the same regional project opportunities.

Direct peers

• Interior Architects: Interior architecture firm specializing in workplace, healthcare, and retail interiors. Comparable as a direct peer in interior design services with overlapping client segments (healthcare and commercial), though typically engaged on larger enterprise projects than boutique firms.
• Array Architects: Architecture and interior design firm specializing exclusively in healthcare facility design. Comparable as a direct competitor for healthcare interior design work in medical offices and outpatient facilities, with deeper specialization but at larger project scales.
• EwingCole: Architecture and design firm with a dedicated healthcare practice and interior design capabilities. Comparable because it competes for healthcare interior design engagements (medical offices, specialty practices) similar to ii Design Studio's healthcare segment, though at larger institutional scale.

Others

• NKBA (National Kitchen & Bath Association) member firms: Professional association representing kitchen and bath design professionals. Comparable as an ecosystem reference point: many of ii Design Studio's residential kitchen and bathroom renovation clients are served by NKBA-affiliated designers, making the association and its member firms an adjacent competitive set.
• ASID (American Society of Interior Designers) member firms: Professional association for interior designers. Comparable as the founder is an allied ASID member, placing the firm within a credentialed peer ecosystem of ASID-affiliated designers competing for the same residential and commercial interior design clients in the D.C. metro market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ii Design Studio LLC