Rampal Latour

Name

Rampal Latour

Legal name

Savonnerie Rampal Latour

Website

https://www.rampal-latour.fr

Company type

Private

Founded year

1828

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Soap and Personal Care

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Intimate & Personal Hygiene Washes (CRABAEAF)

Keywords

• Marseille soap manufacturing
• Natural personal care
• Eco-friendly cleaning products
• Vegetable oil soap
• Biodegradable detergents

Headquarters

HQ city

Salon-de-provence

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Soap and personal care product sales: Direct-to-consumer retail sales of Marseille soap, liquid soaps, shower gels, solid shampoos, hand creams, and household cleaning products (black soap, dishwashing liquid, laundry detergent). Revenue is generated through the company's e-commerce website and five physical boutiques in France. Products are sold at various price points from mini soaps (1.25€) to large bulk formats (5L). Loyalty program (points de fidélité) encourages repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Rampal Latour manufactures and sells authentic Marseille soap (solid cubes, bars, liquid, and flakes), certified organic personal care products (shampoo-shower gels, solid hand creams, superfat soaps) and biodegradable household cleaners (black soap, dishwashing liquid, laundry detergent). Production uses a patented improved cauldron saponification technique that retains natural glycerin, made with 72%+ vegetable oils and certified by Ecocert (COSMOS Natural, COSMOS Organic, Ecodétergent) and RSPO. Sales are made direct-to-consumer through the company's e-commerce website and five physical boutiques in France.

Product overview

Rampal Latour is a traditional French soap manufacturer offering authentic Marseille soap and related personal care and household cleaning products. The product portfolio centers on Savon de Marseille (solid and liquid forms) in various sizes and formulations, including olive oil and vegetable oil variants certified Cosmos Natural. Personal care offerings include superfat soaps (savon surgras) in various fragrances, certified organic shampoo and shower gels (Cosmos Organic), and solid hand creams. Household cleaning products include black soap (savon noir), Marseille soap flakes for laundry, liquid laundry detergent, and dishwashing liquid—all certified Ecodétergent. The company operates with a patented eco-responsible manufacturing process that uses 7x less energy and 4x less water, with all products made in Provence at their Salon-de-Provence facilities. Products are sold through their e-commerce platform and physical boutique locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cube de savon de Marseille aux huiles végétales 600g (Cosmos Natural) Authentic Marseille soap cube made with 72% vegetable oils (olive and coconut), certified Cosmos Natural by Ecocert. Contains naturally preserved glycerin for moisturizing and is suitable for body, hands, laundry, and household cleaning.
• Pain de savon de Marseille à l'huile d'olive 300g (Cosmos Natural) Marseille soap bar made with olive oil using the traditional Marseillais cauldron method, Cosmos Natural certified, with over 3% natural glycerin. Hypoallergenic and suitable for sensitive skin.
• Savon surgras Pêche de vigne 3x125g Superfat round soaps enriched with sweet almond oil and scented with vineyard peach fragrance. Made using the traditional Provençal method with 100% vegetable oils, 6-fold milled and highly compressed for a rich lather.
• Shampoing douche certifié bio Argile-Verveine 1L (Cosmos Organic) Certified organic 2-in-1 shampoo and shower gel with purifying green clay, formulated for oily hair and made in Provence with 98.9% natural origin ingredients. Cosmos Organic certified.
• Crème solide pour les mains Hypoallergénique 27g (Cosmos Organic) Organic solid hand cream in stick format that is hypoallergenic, fragrance-free, and vegan. Formulated with olive oil, sesame oil, castor oil, and shea butter, with no plastic waste packaging. Cosmos Organic certified.
• Savon noir à l'huile de lin Lavandin 5L (Ecodétergent) Black liquid soap made with linseed oil and lavandin essential oil. A multi-purpose household cleaner tested for antibacterial efficacy, with a 100% natural origin formula, in an economical 5L format. Ecodétergent certified.
• Copeaux de savon de Marseille à l'huile d'olive 750g (Ecodétergent) Fine flakes of Marseille soap with olive oil intended for laundry use. Certified Ecodétergent, hypoallergenic, and biodegradable, manufactured using the company's patented eco-responsible process that uses 7x less energy and 4x less water than the traditional method.
• Savon liquide de Marseille Verveine 1L Liquid Marseille soap scented with verbena, made using the traditional cauldron method with 100% vegetable oils and enriched with nourishing olive oil for daily hand and body washing.
• Liquide vaisselle Citron vert 5L Ultra-degreasant dishwashing liquid with lime fragrance, made in Provence. Free from parabens, solvents, colorants, and foaming agents, available in an economical 5L format.
• Savon de Marseille Hydratant Extra doux pour le corps 100g Extra gentle moisturizing body soap that uses natural glycerin from saponification. Unscented, vegan, made with 100% vegetable oils, and Cosmos Natural certified.
• Carton de 10 cubes de savon de Marseille à l'huile d'olive (Cosmos Natural) Bulk pack of 10 Marseille soap cubes with olive oil (600g each), containing over 3% natural glycerin. Hypoallergenic, eco-designed, and offered as an economical format for families.
• Savon surgras en coffret pivoine 125g Superfat soap presented in a gift box with peony fragrance, enriched with sweet almond oil. Made by a traditional 6-fold milling process and packaged in FSC-certified materials.
• Gel douche certifié bio Orange verte 1L (Cosmos Organic) Certified organic shower gel with green orange fragrance, made in Provence with a plant-based cleansing base, aloe vera, and natural ingredients, presented in 100% recyclable packaging.
• Pack Maison Écologique Ecological household cleaning bundle that brings together a curated selection of natural cleaning products, including black soap and Marseille soap, designed for zero-waste and eco-responsible home care.

Quantifiable outcome

• 4 times less water and 7 times less energy used in production compared to traditional method
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves2 records

Direct peers

• Marius Fabre: Marius Fabre is a heritage Marseille soap manufacturer founded in 1900 in Salon-de-Provence, producing authentic cauldron-made Marseille soap and natural personal/household care products. Direct competitor with similar positioning, certifications, and product mix.
• Savonnerie du Fer à Cheval (La Corvette): One of the last traditional Marseille soap makers in operation since 1856 in Marseille, producing authentic Savon de Marseille using the cauldron method. Closest direct competitor in the heritage Marseille soap category.
• Savonnerie de la Licorne: Traditional Marseille soap manufacturer located in Salon-de-Provence producing authentic 72% olive oil Marseille soap using the cauldron process. Competes directly in the heritage soap niche with similar craft positioning.
• Savonnerie du Midi: One of the last remaining Marseille soap producers in Marseille, offering traditional cauldron-made Marseille soap and related personal care products. Directly comparable in product category and Provençal heritage.
• Compagnie de Provence: French brand born in Provence offering liquid Marseille soap and natural personal care products. Competes in the same natural soap category with modern branding and broader product range including liquid formats.

Broad incumbents

• L'Occitane en Provence: Global Provençal heritage personal care brand with extensive product range across body care, skincare, and home care. A much larger incumbent in the natural Provençal personal care space with broad retail distribution worldwide.
• Roger & Gallet: Heritage French soap and perfumery brand founded 1862, now owned by L'Oréal. Offers perfumed soaps, personal care, and wellness products with a broader premium positioning across global retail channels.
• The Body Shop: Global natural-inspired beauty and personal care retailer with broad product range across body, skin, and hair care. Competes in the natural ingredient personal care segment with established retail distribution.

Emerging players

• Lush: Global handmade cosmetics and natural bath/body care brand emphasizing fresh, natural ingredients and ethical sourcing. Comparable in the natural personal care category with much larger scale and retail footprint.
• Savonnerie de l'Atelier: French artisanal soap maker producing cold-process soaps and natural personal care products. Smaller niche player in the natural soap space with overlapping certifications and direct-to-consumer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rampal-latourFr
• Facebookfacebook.com/RampalLatourOfficiel/?locale=fr_FR
• LinkedInlinkedin.com/company/rampal-patou
• Instagraminstagram.com/rampallatour_officiel/?hl=fr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rampal Latour