Private Address

What Private Address does

Private Address is a French premium event planning agency founded circa 2004 and headquartered in Roncq (Lille), with additional offices in Paris and Le Touquet. The firm specializes in organizing private events for individuals, with the core offer covering tailor-made weddings, birthdays, garden parties, and private evening receptions. It reports organizing approximately 130 events per year and roughly 2,000 weddings and family events cumulatively over 21+ years, with nearly all named customer cases being private individuals (SMB-equivalent end consumers).

The service is delivered through a turnkey (clés en main) model that bundles project management, technical production (sound, lighting, special effects), an in-house decoration and scenic design studio, vendor coordination, and on-site orchestration. Underlying capabilities include a technical design office with 2D/3D drawings, pre-installed technical solutions at partner venues, and an interactive 3D project visualization that lets clients preview the event before production. The firm holds a registered trademark (Private Address®), is part of the PA GROUP multi-disciplinary event conglomerate, and obtained ISO 20121 certification for sustainable event management in August 2024. Pricing is custom and quote-based, structured around a 50% deposit and 50% balance on delivery, with equipment rental subject to separate late-payment terms.

The business is sold directly to end consumers via website contact forms, phone, and organic social (LinkedIn, Instagram, Facebook), with no resellers or intermediaries. Distribution relies on three physical offices, a portfolio/realizations website gallery, and client testimonials. The GTM motion is consultative and sales-led, originating from quote requests that already include event date, type, and guest count. Venue partnerships in Hauts de France and Belgium (La Gourmandine, Domaine d'Achelles, Ferme des Templiers, Château du Biez, Château de Bourgogne) provide preferential access to reception sites with pre-installed technical infrastructure, while sister companies within PA GROUP supply shared technical and logistical capabilities.

Name

Private Address

Legal name

Private Address

Website

https://private-address.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Address is a French premium event agency organizing approximately 130 weddings, birthdays, private parties, and garden parties per year for private individuals across Hauts de France, Paris, the Côte d'Opale, and Belgium, with in-house technical, decoration, and turnkey coordination capabilities.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Other Personal Services (8129), Food Service Contractors (722310)

SIC

Services-Personal Services (7200), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK)

akta.pro secondary industries

Private Chef & In-Home Dining Services (HSACAGAE), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Private event planning
• Wedding organization
• Event decoration services
• Technical event production
• Garden party catering

Headquarters

HQ city

Roncq

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Organization Services: Full-service event planning and organization for private events including weddings, birthdays, garden parties, and private dinners. Revenue is generated through professional service fees for complete event coordination, technical production, decoration, and vendor management.
2. Technical Equipment Rental: Equipment rental including sound systems, lighting, tents (chapiteau), special effects, and technical infrastructure. Products travel at the risk of the recipient and are subject to specific delivery and payment terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Private Address is a French event planning agency that organizes tailor-made private events—primarily weddings, birthdays, private evening parties, and outdoor garden parties—end-to-end. Its offering combines full event coordination, in-house technical production (sound, lighting, special effects), and a dedicated decoration and scenic design studio, delivered through a turnkey "Accompagnement Clé en Main" service or modular support. The agency sells custom event packages and equipment rental to private individuals across France, with an emphasis on concept creation, vendor management, and on-site execution.

Product overview

Private Address is an event planning agency offering a comprehensive suite of private event services. The portfolio consists of core service lines including Organisation de Mariage sur mesure (tailor-made wedding planning), Organisation d'Anniversaire sur mesure (birthday celebrations), Organisation de Soirées Privées sur mesure (private evening events), and Organisation de Garden-Party sur mesure (outdoor garden parties). These are complemented by specialized technical and decoration capabilities (Solutions Techniques Son & Lumière, Création d'Aménagement et Décoration) delivered through an Accompagnement Clé en Main service model. The agency operates across three locations (Lille, Paris, Le Touquet) and is part of the PA GROUP event management conglomerate, with over 20 years of expertise and nearly 2000 events organized. The offering is characterized by full-service, human-delivered event coordination rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisation de Mariage sur mesure (Tailor-made Wedding Planning) Tailor-made wedding planning service handling conception, scenography, and full event coordination including atmosphere design, decoration, furniture, lighting, supplier management, event schedule, guest reception, and on-site coordination for engaged couples.
• Organisation d'Anniversaire sur mesure (Custom Birthday Event Organization) Custom birthday event organization including concept creation, atmosphere design, scenography, decoration, entertainment, technical coordination, supplier management, and event execution for individuals and families.
• Organisation de Soirées Privées sur mesure (Custom Private Evening Parties) Private party and evening event organization including format design, scenography, decoration, lighting, furniture, entertainment, supplier coordination, and operational management for cocktails, dinners, themed parties, and exclusive gatherings for private clients.
• Organisation de Garden-Party sur mesure (Custom Garden Party Organization) Outdoor garden party event organization creating elegant, convivial, and warm private events in outdoor settings, including reception design, scenography, decoration, furniture, lighting, entertainment, and full operational coordination for private hosts.
• Solutions Techniques Son & Lumière (Technical Sound & Lighting Solutions) Technical and logistical solutions including 2D/3D drawings, technical design office, professional equipment selection, tailor-made logistics, and experienced technician teams for sound, lighting, and special effects used within private events. May be supplied as part of a larger event package or as equipment rental.
• Création d'Aménagement et Décoration (Decoration and Scenic Design) Creative decoration and venue layout services including venue sourcing (conventional and atypical), refined decorative arrangements, furniture selection, and immersive atmosphere creation for private events.
• Accompagnement Clé en Main (Turnkey Event Management) Service delivery model providing end-to-end accompaniment from initial meeting through day-of coordination, including project management, technical direction, partner reconnaissance, and on-site orchestration for clients seeking fully managed private events.

Quantifiable outcome

• Nearly 2000 weddings and private events organized over 21+ years
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PA GROUPcoreStrategic or Co-development PartnerPA GROUP is the parent company of Private Address, a multi-disciplinary event group. Private Address shares values, skills, and resources within the group, with PA GROUP providing logistical and technical support capabilities to ensure quality, creativity, and responsiveness.
• La Gourmandine (Croix)minorStrategic or Co-development PartnerVenue partnership with La Gourmandine restaurant in Croix. Private Address has established solid partnerships with reception venues in Hauts de France, installing technical solutions on-site for ease and simplicity of event execution.
• Domaine d'Achelles (Bondues)minorStrategic or Co-development PartnerVenue partnership with Domaine d'Achelles in Bondues. Partnership includes pre-installed technical solutions, bringing facility and simplicity to event organization at this venue.
• Ferme des Templiers (Verlinghem)minorStrategic or Co-development PartnerVenue partnership with Ferme des Templiers in Verlinghem, operated by Biez Traiteur. Partnership enables seamless event execution with established technical and catering coordination.
• Château du Biez (Pecq, Belgium)minorStrategic or Co-development PartnerVenue partnership with Château du Biez in Pecq, Belgium, operated by Biez Traiteur. Solid partnership enabling Private Address to extend services into Belgium.
• Château de Bourgogne (Estampuis, Belgium)minorStrategic or Co-development PartnerVenue partnership with Château de Bourgogne in Estampuis, Belgium, operated by Biez Traiteur. Partnership expands geographic reach into Belgium.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MCI Group: Global events and association management group with significant French operations. Comparable to Private Address as a broad incumbent offering event organization services, though with a corporate and association focus rather than private celebrations.
• GL Events: Major French-listed event services group providing event organization, venue management, and equipment rental. Comparable to Private Address as a broad incumbent with overlapping equipment and event production capabilities, though operating at vastly larger scale and across B2B events.
• Auditoire: Established French event agency specializing in corporate and institutional events. Comparable to Private Address as a broad incumbent in the French event space with similar end-to-end production capabilities, though focused on corporate rather than private clients.
• Hopscotch Groupe: Large French communications and event group with extensive event production capabilities. Comparable to Private Address as a broad incumbent operating in the event space in France, though it primarily serves corporate and brand clients rather than private weddings.

Direct peers

• Atelier DMR: French private event planning and scenography agency offering full-service event organization for weddings and private celebrations. Comparable to Private Address due to its premium positioning, in-house decoration capabilities, and similar target clientele in the French market.
• Stagers: Sister company within PA GROUP focused on event staging and scenography. It is comparable to Private Address as it operates under the same parent brand and contributes to private event production, particularly in scenic design and staging capabilities.
• Public Address: Sister company within PA GROUP that organizes corporate and public-facing events. It is directly comparable because it shares the same parent group, technical capabilities, and event production DNA as Private Address, but serves B2B clients rather than weddings and private celebrations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/private-address-event
• Instagraminstagram.com/agenceprivateaddress

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Address