What intelliplay, inc does

Intelliplay, Inc. is a privately held U.S. technology company that sells a guest engagement platform to trampoline parks, adventure parks, indoor play centers, family entertainment centers (FECs), and slide parks. The company's core product is the Intelliband — an RFID-enabled smart wristband that replaces paper wristbands and tracks each guest's activity, scores, and session status in real time. Around the wearable, Intelliplay has built a connected platform comprising a configurable Gamification Engine (points, levels, streaks, badges, achievements, challenges), Live Leaderboards (per-attraction, private birthday-party, and head-to-head), a Guest Timing System with color-coded status and frictionless SMS-based rebuys, a Tap to Play module for arcade and redemption payments, an Operator Dashboard with zone-usage and demographic analytics, and a Child Safety System that alerts staff and the booking holder if a child exits the venue while still banded. The platform integrates natively with ROLLER (booking), Intercard (arcade), and Amusement Connect (arcade payments). Intelliplay protects the architecture with three issued U.S. patents (Nos. 10,127,747; 10,559,144; 10,964,147).

The business model is a hybrid of hardware, software, transaction, and services revenue. Venue operators purchase the smart wristband hardware (readers, displays, infrastructure) under a 35% deposit / 65% balance payment schedule and subscribe to the software platform on multi-year contracts; modular add-ons (Employee Tracking, Ads in User App, Capacity Monitoring, Aggregated Analytics) and installation professional services carry incremental revenue, while convenience fees of up to 15% apply to customer rebuys/upsells. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led: Intelliplay engages franchise decision-makers and individual venue operators through 30-minute discovery calls anchored on customer-reported ROI metrics (17% increased return visits, 12% increased concessions, 2% increased time extension). Named enterprise customers include Altitude Trampoline Parks, Do The Beach, Slick City Action Parks, Airtopia Adventure Park, Thrillz High Adventure, and Soar Adventure Park.

The company operates as a small (1–10 employees), founder-led organization headquartered in Lewisville, Texas (registered office) with an operating address in Upper Arlington, Ohio. Leadership comprises co-founders Greg Spittle (CEO) and Phillip Howell, CTO Jamie Bell, Chief Engineer Ben Kent, and Director of Operations Ryan Hartman. The company has no disclosed venture capital or private equity backing and no disclosed funding rounds or revenue figures. In 2025, Intelliplay received the IAAPA Brass Ring Award, the IATP Innovation Excellence Award, and the Roller Software Innovation Award, positioning it as a recognized innovator within the location-based entertainment vertical.

Name

intelliplay, inc

Legal name

Intelliplay Inc.

Website

http://intelliplay.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Intelliplay sells an RFID wristband-based guest engagement platform to trampoline parks, adventure parks, indoor play centers, family entertainment centers, and slide parks, combining real-time activity tracking, gamification, live leaderboards, timing, and arcade payments into a single venue platform.

Ownership category

akta.pro rank

Product category

Venue Management Software

NAICS

Amusement Parks and Arcades (7131), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Services-Computer Integrated Systems Design (7373), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Guest engagement platform
• RFID wristband technology
• Venue management software
• Trampoline park technology
• Gamification solutions

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware (Smart Wristbands): Purchase of smart wristband hardware and associated equipment including readers, displays, and infrastructure. Pricing includes 35% deposit upon signing and 65% balance due 6 weeks before installation.
2. Software Subscription & Support: Ongoing software support fees for the platform including guest timing, guest tracking, permissive use, customer rebuy functionality, and in-park leaderboards. Additional services available include Employee Tracking, Ads in User App, Capacity Monitoring, and Aggregated Analytics.
3. Convenience Fees: Intelliplay may charge convenience fees to venue customers using the solution to rebuy or upsell time/activities, up to 15% of the purchase cost. These fees are set by Intelliplay based on market testing with customer notification at time of purchase.
4. Professional Services: Installation services and related professional implementation services for venue operators

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Intelliplay provides a guest engagement platform for trampoline parks, adventure parks, indoor play centers, family entertainment centers, and slide parks. The platform combines smart RFID wristbands (Intellibands) with a software suite that delivers real-time activity tracking, live leaderboards, gamification mechanics, session timing management, tap-to-pay arcade integration, and an operator analytics dashboard. It replaces paper wristbands with connected wearables to drive repeat visits, longer sessions, and higher concession spend for venue operators.

Product overview

Intelliplay is an award-winning guest engagement platform for trampoline parks, adventure parks, indoor play centers, family entertainment centers (FECs), and slide parks. The platform combines smart wearable technology (Intellibands) with real-time tracking, gamification, and business intelligence. The core product is the Intellibands smart wristband system, which replaces paper bands and powers session timing, activity tracking, scoring, and live leaderboards. Supporting modules include the Gamification Engine (points, achievements, challenges), Live Leaderboards (configurable per attraction or party), Guest Timing System (color-coded status and rebuy handling), Tap to Play (arcade/redemption integration), Operator Dashboard & Insights (zone usage, demographics, analytics), and Child Safety System (exit alerts and zone access control). The platform integrates natively with ROLLER (booking), Intercard, and Amusement Connect (arcade payments). Patents: 10,127,747; 10,559,144; 10,964,147.

Differentiator

Problem solved

Functional benefit

Products and services

• Intellibands Smart Wristbands Smart RFID wristbands that replace paper bands and enable real-time guest tracking, activity scoring, session timing, and gamification interactions across trampoline parks, adventure parks, and family entertainment centers.
• Gamification Engine Connected game layer that turns every attraction (jumps, slides, obstacle courses, arcade plays) into point-earning activities with progression mechanics including levels, streaks, badges, and challenges. Operators configure attraction-specific games and goals.
• Live Leaderboards Fully configurable real-time scoring boards displayed throughout venues, supporting per-attraction leaderboards, private birthday party boards, and head-to-head challenges with customizable rules by time window, scoring type, and party visibility.
• Guest Timing System Wristband-based session management with color-coded status indicators (active, expiring, expired) visible to staff at a glance, supporting frictionless rebuys via text message that allow guests to extend sessions from their phone without paper band replacement.
• Tap to Play Integrated payment and play system allowing guests to tap their Intelliband at arcade readers, redemption games, and gate access points to load value, make purchases, and enter controlled areas, eliminating the need for game cards or tickets.
• Operator Dashboard & Insights Back-office analytics platform providing zone usage metrics, demographic engagement data, leaderboard performance analysis, and guest movement patterns by time of day, season, or event, with role-based user management and location mapping.

Quantifiable outcome

• 17% increased return visits
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• ROLLERcoreTechnology or IntegrationIntegration with ROLLER booking system enables streamlined check-in: assign a band to a booking and off guests go, with every rebuy automatically logged. ROLLER is a venue management platform for attractions and experiences.
• IntercardcoreTechnology or IntegrationIntegration enables guests to tap to pay and play at arcade and redemption games, loading and spending value with no game cards to lose. Simplifies prize counter flows and reduces friction at arcade touchpoints.
• Amusement ConnectcoreTechnology or IntegrationIntegration enables tap-to-pay and tap-to-play functionality at arcade and redemption games, similar to Intercard integration. Allows guests seamless interaction with arcade machines using Intellibands.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Accesso Technology Group: Accesso provides ticketing, point-of-sale, and guest engagement software for theme parks, attractions, and FECs. It competes directly with Intelliplay in guest experience platforms for venues and offers a broader suite (POS, ticketing, virtual queuing) that overlaps with Intelliplay's timing and analytics capabilities.
• Embed Group: Embed provides cashless card/wristband systems, FEC management software, and game-card solutions for family entertainment centers and amusement venues. It directly competes with Intelliplay's tap-to-play and gamification offerings for the same FEC customer base.
• Semnox Solutions: Semnox delivers end-to-end amusement and FEC management software including cashless payments, RFID solutions, and guest engagement tools. It serves many of the same trampoline park, arcade, and family entertainment center customers as Intelliplay.
• Kiddleton: Kiddleton provides RFID wristband and guest engagement technology for trampoline parks, FECs, and similar location-based entertainment venues. Its product overlaps directly with Intelliplay's Intellibands platform for the same primary customer verticals.
• Intercard: Intercard provides cashless payment and game card systems for arcades and FECs. Although Intelliplay integrates with Intercard, both also compete for the same operator's engagement and cashless wallet budget on the venue floor.
• ROLLER Software: ROLLER provides venue management, booking, and POS software for attractions, trampoline parks, and FECs. As Intelliplay's integration partner, it is also a credible competitor building or expanding guest engagement features adjacent to Intelliplay's value proposition.
• Gateway Ticketing Systems: Gateway Ticketing provides guest management, ticketing, and access control systems for attractions, museums, and FECs. It competes in the same venue technology stack as Intelliplay, particularly around entry, access control, and guest timing.

Broad incumbents

• Identiv: Identiv is an established RFID/NFC hardware and solutions provider serving physical access, asset tracking, and IoT markets. While not focused exclusively on FECs, its RFID platforms could be deployed by larger venues and represent a broader-incumbent threat to Intelliplay's hardware layer.
• Cantaloupe Inc. Cantaloupe provides cashless payment solutions and connected device platforms for unattended retail, amusement, and vending. It overlaps with Intelliplay's tap-to-pay functionality at a broader industry scale, including unattended amusement and vending machines.

Emerging players

• PAX Technology: PAX is a global payment terminal manufacturer increasingly active in cashless payment and unattended retail, including amusement and self-service venues. While not a wristband platform, its tap-to-pay hardware overlaps with Intelliplay's tap-to-play and convenience-fee monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzQdRkr6n1R3i6S
• Facebookfacebook.com/intelliplay
• LinkedInlinkedin.com/company/intelliplay-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about intelliplay, inc