Retail Think Tank, Inc.

What Retail Think Tank, Inc. does

Retail Think Tank, Inc. (RTT) is a privately held, founder-owned retail consulting agency incorporated in New York in 2015. The firm operates from a single headquarters at 3 Mount Morris Park West, Suite C, in New York City and is led by founder Deena Boykin. It is a professional services business — not a software or technology company — with no proprietary platform, no AI/ML capabilities, no patents, and no disclosed funding; it appears to be bootstrapped with no institutional capital or parent company.

RTT's service portfolio consists of five bundled consulting offerings: New Business Development, Brand Development, Sales Pitch Development, Product Placement, and Retail Promotions. The stated value proposition is to bridge the gap between product inception and retail execution by integrating in-store, digital, social, and media channels to drive consumer awareness and purchase intent. Deliverables are human-driven consulting artifacts — strategic plans, pitch decks, retailer intros, and promotional campaigns — produced through project-based engagements rather than a scalable productized platform. The firm does not offer APIs, integrations, or any documented technology infrastructure beyond a Wix-based marketing website and basic social profiles on Facebook, Twitter, and Google+.

RTT goes to market via direct, enterprise-style field sales built on professional networks, industry relationships, and referrals. Its disclosed client base spans five named engagements across non-profit e-commerce (ACLU), video games (343 Industries), licensing (American Greetings Properties), comics (Lion Forge Comics), and consumer products (World of EPI). Pricing is quote-based and not publicly disclosed, and revenue is not reported. The horizontal segmentation across entertainment, licensing, and consumer products verticals positions RTT as a generalist retail development broker whose core asset is founder-led access to retailer and manufacturer relationships.

Name

Retail Think Tank, Inc.

Legal name

Retail Think Tank Inc.

Website

https://retail-thinktank.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Retail Think Tank, Inc. (RTT) is a founder-owned, New York-based boutique retail consulting agency founded in 2015 that helps brand owners secure retail placement, develop sales pitches, and execute retail promotions through project-based consulting engagements.

Ownership category

akta.pro rank

Product category

Retail Consulting Services

akta.pro primary industry

Market, Shopper & Category Insights / Research Services (CRAOAOAI)

akta.pro secondary industry

Shopper Insights & Path-to-Purchase Research (MPAAAJAL)

Keywords

• Retail consulting
• Brand development
• Product placement
• Retail strategy
• Sales pitch development

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Consulting Services: RTT generates revenue through professional consulting fees for retail strategy, brand development, sales pitch development, product placement, and retail promotion services. Revenue is derived from project-based engagements with brands seeking to enter or expand within the retail marketplace.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Retail Think Tank, Inc. is a retail consulting agency that bridges the gap between product inception and retail execution. The firm provides new business development, brand development, sales pitch development, product placement, and retail promotions services to licensors, brand owners, and consumer products companies, integrating in-store, digital, social, and media channels to deliver retail-ready strategies.

Product overview

Retail Think Tank, Inc. (RTT) is a retail consulting agency that bridges the gap between product inception and retail execution. Rather than a unified software platform, RTT offers a portfolio of consulting services including New Business Development, Brand Development, Sales Pitch Development, Product Placement, and Retail Promotions. These services work together to help clients get their products into retail, excite consumers to purchase, and increase revenues. RTT integrates in-store, digital, social, and media strategies to position products in the dynamic retail marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• New Business Development Consulting service that helps licensors, brand owners, and consumer products companies identify and pursue new retail and business opportunities, bridging product inception with retail execution.
• Brand Development Consulting service that builds and positions brands for retail success, integrating in-store, digital, social, and media channels to deliver cohesive brand strategy.
• Sales Pitch Development Consulting service that develops retail-focused sales pitches for licensors, brand owners, and consumer products companies seeking to win retail placement.
• Product Placement Consulting service that places client products into retail channels by leveraging Retail Think Tank's retail relationships and integrated multi-channel strategy.
• Retail Promotions Consulting service that designs and executes retail promotional campaigns integrating in-store, digital, social, and media channels for licensors and consumer products companies.

Quantifiable outcome

• Successful retail placement at mass market retailers
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• Channel Studio: A retail strategy and channel consulting firm that helps consumer brands navigate retail distribution, brand development, and product placement. Closely comparable to RTT's boutique retail consulting model serving brand owners.
• The Partnering Group: A boutique retail consulting firm that helps brands and retailers accelerate growth through retail strategy, category management, and shopper insights. Directly comparable to RTT as a specialized retail consulting agency serving brand owners and licensors.
• IHL Group: A retail and hospitality research and advisory firm that helps vendors and retailers understand market disruption, technology, and growth opportunities. Comparable to RTT's retail strategy and product placement services at a similar boutique scale.
• Concept One Accessories: A retail-focused sales, marketing, and brand management firm that helps consumer brands and licensors launch and grow at retail through licensing, product development, and distribution. Directly comparable to RTT's licensing and brand extension-to-retail model.
• Outside View Consulting: A retail consulting and sales agency that helps brands get into retail through sales representation, category management, and retail strategy. Closely comparable to RTT's product placement, retailer meeting, and distribution expansion offerings.

Broad incumbents

• EnsembleIQ: A business intelligence company serving retail, consumer goods, and healthcare through media, research, and advisory services. Comparable to RTT in the retail strategy and brand development space, though it operates at a larger, media-driven scale.
• Accenture (Consumer Goods & Retail): Global professional services firm with a Consumer Goods & Retail industry group providing strategy, consulting, and digital transformation services. Comparable to RTT's retail strategy and product placement services from a broad incumbent perspective.
• Kantar Retail (WNS): A global retail insights and consulting practice (formerly Kantar Retail, now part of WNS) offering retail strategy, category management, and shopper research to CPG brands and retailers. Comparable as a retail strategy consultancy, though substantially larger and more research-intensive than RTT.
• Daymon Interactions: A global retail branding and shopper marketing services company providing private label development, retail media, and product introduction services for retailers and brands. Comparable to RTT in retail product placement and brand development, but at a vastly larger scale.
• McKinsey & Company (Consumer & Retail Practice): Global management consulting firm with a dedicated Consumer & Retail practice serving retailers, brands, and consumer goods companies on strategy, operations, and growth. Comparable to RTT's retail strategy work, though at a fundamentally different scale and business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rtt_retail
• Facebookfacebook.com/retailthinktanknyc
• LinkedInlinkedin.com/company/retail-think-tank

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Think Tank, Inc.