Siboire Microbrasserie

What Siboire Microbrasserie does

Siboire Microbrasserie is a privately held Quebec craft brewery founded in 2007 in Sherbrooke by childhood friends Jonathan Gaudreault (D'Jo, master brewer) and Pierre-Olivier Boily (PO, operations). The company operates five brewpub-restaurant locations — Siboire Dépôt and Jacques-Cartier in Sherbrooke, Saint-Laurent and Notre-Dame in Montreal, and Saint-Vallier in Quebec City — each offering 10-20 rotating draft lines of house-brewed beer alongside a full food menu. Its core production facility (Usine Siboire) is co-located with the Dépôt location in Sherbrooke's former Union Railway Station.

The product portfolio spans NEIPAs (gold-medal La Presta), barrel-aged specialties aged 4-8 months in Rye/Bourbon/Brandy barrels, wild and sour ales, fruit sours, Quebec-ingredient lagers (Sherbière), and an expanding non-alcoholic line including Discipline IPA (0.5% ABV), Voie Zéro NEIPA (<0.5%), and Boisson d'avril hopped sparkling water. The brewery has produced over 300 recipes since inception, including collaborative releases with Quebec artist Lysa Jordan, active-lifestyle brand Ciele Athletics, and ingredient partners like Innomalt and Houblon Bastien.

The business model is direct-to-consumer across multiple channels: on-premise food and beverage sales at five brewpubs, retail takeaway via Boutique Siboire (cans, bottles, 1L growlers) with online order-and-pickup, and wholesale distribution across Quebec through the DBSQ specialty network and grocery chains (IGA, Metro, Maxi, Provigo, Super C). Ancillary revenue includes brewery tours ($15-$20/person), gift cards, group/event bookings, and seasonal e-bike rentals. Customer segments are horizontal — general consumers, corporate groups, cycling/running enthusiasts, and health-conscious non-alcoholic buyers — and the company has invested in a deep Sherbrooke community ecosystem, most notably a $1M, 15-year partnership with the Université de Sherbrooke to establish the Usine-école Siboire brewing school.

Name

Siboire Microbrasserie

Legal name

Siboire Microbrasserie

Website

https://siboire.ca

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Siboire Microbrasserie is a Quebec craft brewery and brewpub operator founded in 2007 in Sherbrooke, running five brewpub-restaurant locations across Sherbrooke, Montreal, and Quebec City, with retail distribution via its Boutique Siboire, the DBSQ specialty network, and Quebec grocery chains.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Brewpub restaurants
• Craft beer retail
• Non-alcoholic beer
• Quebec microbrewery

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. On-site food and beverage sales: Revenue from five brewpub restaurant locations in Sherbrooke, Montreal, and Quebec City. Each location offers a full food menu and a rotating selection of house beers on draft (10-20 lines depending on location).
2. Retail beer – takeaway (canettes, cruchons, bottles): The Boutique Siboire (located at the Dépôt in Sherbrooke) sells beer for takeaway in 473ml cans, 1L growler fills (cruchons), and 750ml bottles. Online ordering with in-store pickup is available. Also available at specialty retailers and grocery stores across Quebec.
3. Wholesale/distribution to retailers: Siboire distributes its canned beers through the network of Détaillants de bières spécialisés du Québec (DBSQ) and select grocery stores across Quebec, particularly concentrated in the Sherbrooke region and expanding across the province.
4. Gift cards: Gift cards sold for the dining room (starting at $10, available in bulk for corporate gifting) and for the boutique (available in $25, $50, $75, $100 denominations).
5. Brewery tours: Guided tours of the Siboire microbrewery and Usine Siboire offered at the Dépôt location. One-hour tours at $20/person and 30-minute tours at $15/person, each including beer tastings.
6. Event and catering services: Group reservations and event hosting at all five locations, including private rooms with multimedia equipment, corporate events, group packages. Also event equipment rental (kegged beer serving systems) and bulk beer in kegs for private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Siboire Microbrasserie is a Quebec craft microbrewery founded in 2007 that brews craft beer at its Sherbrooke production facility and sells it through five brewpub restaurants across Sherbrooke, Montreal, and Quebec City. The company packages beer (cans, bottles, growlers) for retail takeaway via its Boutique Siboire and online ordering, distributes across Quebec through specialty retailers and grocery chains, and offers brewery tours, group event services, and gift cards. The portfolio spans IPAs, stouts, sours, lagers, barrel-aged specialties, and non-alcoholic beers (Discipline IPA, Voie Zéro NEIPA, Boisson d'avril hopped sparkling water).

Product overview

Siboire Microbrasserie is a Quebec craft brewery founded in 2007 in Sherbrooke, operating five pub-restaurants (Siboire Dépôt and Jacques-Cartier in Sherbrooke; Siboire Saint-Laurent and Notre-Dame in Montreal; Siboire Saint-Vallier in Quebec City), a retail boutique and online store in Sherbrooke, and distributing packaged beers (cans, bottles, growlers) across Quebec through specialty beer retailers and grocers. The product portfolio centers on house-crafted draft and packaged beers spanning IPAs, stouts, sours, lagers, and barrel-aged specialties, supplemented by non-alcoholic offerings including Discipline IPA sans alcool and Boisson d'avril sparkling hop water. Collaborative products include Voie Zéro (non-alcoholic NEIPA with Ciele Athletics) and the Lysa Jordan artist series of wild fruit assemblage beers. Ancillary services include brewery tours, group event reservations, catering, electric bike rentals, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Siboire Dépôt: Original flagship location in downtown Sherbrooke's former train station
• Siboire Jacques-Cartier
• Siboire Saint-Laurent
• Siboire Notre-Dame
• Siboire Saint-Vallier
• Boutique Siboire

Products and services

• Siboire craft beer (draft and packaged) House-brewed craft beer available on draft (10-20 lines depending on location) and packaged formats (473ml cans, 750ml bottles, 1L growlers) for on-premise and takeaway consumption. The portfolio spans IPAs, stouts, sours, lagers, and barrel-aged specialties.
• Siboire brewpub restaurants

Quantifiable outcome

• Gold Medal at Canadian Brewing Awards 2020 – Best NEIPA in Canada (La Presta)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Ciele AthlétiqueminorGTM or Marketing Partner · 19 July 2025A collaboration with Ciele Athletics for the 'Concours qu'on court' (Running Competition) launching July 19, 2025. Ciele is a neighboring athletic apparel brand in Saint-Henri, Montreal. The partnership involves a Strava segment (Voie Zéro) connecting Ciele's store to Siboire Notre-Dame, with prizes including Ciele singlets, Siboire gift certificates, and Voie Zéro four-packs. Voie Zéro non-alcoholic NEIPA was created exclusively for this collaboration.
• Qui RouleminorGTM or Marketing PartnerPartnership for summer electric bike rentals at the Siboire Jacques-Cartier location in Sherbrooke. Qui Roule provides e-bikes and guides; Siboire provides the venue and beer inclusion in packages. Operating from June 13 to August 17, 2025, Fridays through Sundays.
• King Hall and Bières dépôt Au Vent du NordcoreStrategic or Co-development PartnerCollaborative movement called 'Sherbière' – a 100% Quebec-ingredient lager representing Sherbrooke's local brewing identity. The three Sherbrooke breweries developed a shared beer brand and local movement to promote Sherbrooke as a craft beer destination. Sherbière is made with 100% Quebec ingredients and is a gathering symbol for the local brewing community.
• Université de SherbrookecoreStrategic or Co-development PartnerSiboire donated $1M over 15 years to establish the Usine-école Siboire at the Université de Sherbrooke's Studio de Création. The OBNL teaching brewery will allow engineering students to learn brewing and distilling processes. Siboire provides cash, brewing equipment from the Dépôt, raw materials (hops, malt), and master brewer expertise. It is the largest university brewing installation of its kind in Canada.
• Lysa JordanminorStrategic or Co-development PartnerArtist collaboration series producing three unique beer labels: RÊVE (wild fruit assemblage with cranberries and aronia, 4.5%), FANTAISIE (sour cassis beer, 5.5%), and Étincelle (wild assemblage with griottes/sour cherries, 6.0%). Lysa Jordan is a Quebec artist from Trois-Rivières, now based in Montreal. Her colorful, feminine artwork adorns the bottles, creating collectible limited releases.
• Fondation du CHUSminorGTM or Marketing PartnerCollaboration on the 'Défi Discipline' initiative during COVID-19, launched in January 2021. Siboire committed to donating a portion of Discipline non-alcoholic IPA sales to the Fondation du CHUS to support mental and physical health during the pandemic. The initiative included weekly video challenges to motivate the Sherbrooke community.
• ClicknparkminorGTM or Marketing PartnerParking partner for the Siboire Saint-Laurent location in Plateau Mont-Royal. Customers directed to Clicknpark for paid parking near the Montreal location.
• Houblons des Jarrets NoirsminorOthersHop supplier collaboration for Gruppetto Pilsner – a summer seasonal beer brewed with hops from Houblons des Jarrets Noirs, a Beauce-based hop producer. Collaboration highlighted as an Italo-Beauceronne Pilsner.
• Houblon BastienminorStrategic or Co-development PartnerSiboire participated in a 15-microbrewery collaboration project led by Houblon Bastien, where each brewery released a 100% Quebec-ingredient beer monthly for a year. Siboire's contribution was 'La Récolte de Gilbert' – a NEIPA with Quebec Cascade, Chinook, Centennial, and Nugget hops, and Innomalt Sherbrooke malt.
• InnomaltminorOthersSherbrooke-based malting company supplying Quebec-malted barley and wheat for Siboire beers, notably featured in the Sherbière lager and La Récolte de Gilbert NEIPA.
• Ski ta VieminorGTM or Marketing PartnerSiboire's Discipline non-alcoholic beer was named the official beer of the Défi 24h Ski ta Vie Estrie, a 24-hour relay skiing challenge raising funds for five Estrie foundations. Siboire donated a portion of Discipline sales to the cause.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Dieu du Ciel!: Montreal-based craft microbrewery with brewpub and broad retail distribution across Quebec, producing a similarly diverse portfolio of IPAs, sours, and specialty beers. Closest direct comparable in scale, geography, and brewpub-plus-retail go-to-market.
• Microbrasserie À la Fût: Sherbrooke-area microbrewery and brewpub with rotating taproom and on-site food service. Comparable as a direct Quebec regional brewpub competitor with similar craft positioning.
• Brasseurs du Monde: Quebec microbrewery with on-site pub and broad craft beer distribution, including specialty and grocery channels. Comparable in product breadth and multi-channel retail/wholesale model.
• Microbrasserie Cardinal: Quebec microbrewery focused on approachable craft beer styles with retail distribution and taproom experience. Comparable in scale and Quebec retail/wholesale mix.
• Benelux Brewpub: Montreal-based brewpub chain with multiple locations serving craft beer and full food menus. Comparable multi-location urban brewpub operator with food-led revenue mix.
• Le Castor Brewing Co. Quebec microbrewery producing craft beers with on-site taproom and distribution across Quebec specialty retailers. Directly comparable in production scale, brewpub model, and Quebec retail distribution.
• Le Saint-Bock: Montreal brewpub and microbrewery with on-site dining and Quebec craft distribution. Closely comparable urban brewpub competitor serving a similar demographic.
• Microbrasserie Le Trou du Diable: Quebec microbrewery known for barrel-aged and specialty craft beers with broad Quebec retail distribution through specialty networks and grocery. Comparable in product range, multi-channel distribution, and Quebec craft positioning.

Broad incumbents

• Brasserie McAuslan: Established Montreal craft brewery with broad retail distribution across Quebec grocery and specialty channels. Comparable Quebec craft producer with longer retail footprint but no comparable multi-location brewpub operation.
• Les Trois Brasseurs (3 Brasseurs): Larger Quebec/Canadian brewpub chain with broader franchise-style footprint across multiple provinces. Comparable brewpub-restaurant model at greater scale, competing for similar dining occasion share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/siboiremicrobrasserie
• Instagraminstagram.com/siboire_notre_dame
• LinkedInlinkedin.com/company/siboire

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siboire Microbrasserie