Shiawassee Regional Chamber of Commerce

What Shiawassee Regional Chamber of Commerce does

The Shiawassee Regional Chamber of Commerce (SRCC) is a 501(c)(6) non-profit chamber of commerce established in 1902 and headquartered in Owosso, Michigan, serving more than 550 member businesses across Shiawassee County (approximately 72,000 residents). The organization provides a unified membership platform combining business development, networking, advocacy, and community visibility services, with a horizontally segmented member base spanning small businesses, entrepreneurs, nonprofits, home-based businesses, and emerging professionals. Core products include membership programs, an online business directory (MemberClicks/WebLink-powered), event management (Chamber AM, Topics@Twelve, Annual Awards Show, Home-Garden-Business EXPO, Chamber Classic), Leadership Shiawassee (a nine-month leadership development program with Baker College of Owosso), the SYNC young professionals network, the Ambassadors volunteer retention program, the Leads Group referral network, Member Advantage discounts, a job board, and a Revolving Loan Fund backed by USDA grants.

The SRCC operates a lean staff of roughly five professionals led by President/CEO Jeff Deason, with revenue generated through annual membership dues, event registration and sponsorship fees, program tuition (Leadership Shiawassee at $825 per member), Leads Group subscriptions ($5-$10/month), relocation package sales ($3-$15), and grant funding. Go-to-market is sales-led and event-driven, combining direct outreach, networking events, and an Ambassador-driven referral program, with distribution supplemented by digital channels (website, Facebook, LinkedIn), Constant Contact email marketing, local media relationships, and an annual directory distributed to 30,000 homes. The organization maintains strategic alliances with Baker College of Owosso, the Michigan SBDC, Blue Cross Blue Shield of Michigan, Auto Owners Insurance, Vantiv, Constant Contact, Wells Fargo Advisors, DayStarr Communications, the Shiawassee Economic Development Partnership, and the Shiawassee Realtors Association, positioning it as the primary business advocacy organization within its single-county service area.

Name

Shiawassee Regional Chamber of Commerce

Legal name

Shiawassee Regional Chamber of Commerce

Website

https://shiawasseechamber.org

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1–10 employees

Short description

The Shiawassee Regional Chamber of Commerce is a 501(c)(6) non-profit chamber serving 550+ member businesses in Shiawassee County, Michigan, providing membership, networking events, advocacy, leadership development, business resources, and a USDA-backed Revolving Loan Fund for the local business community.

Ownership category

akta.pro rank

Product category

Chamber of Commerce Services

NAICS

Business Associations (813910), Business Associations (81391), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYTHAHACAK

Sponsorship, Exhibitor & Partnership Management Services

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYHSACAAAD

Venue Sourcing & Site Coordination

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Chamber of commerce services
• Business networking events
• Small business advocacy
• Leadership development programs
• Community economic development

Headquarters

HQ city

Owosso

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from over 550 member organizations representing various business sizes and sectors in Shiawassee County
2. Event Fees and Sponsorships: Revenue from event registrations, sponsorships for Annual Dinner, EXPO, golf outings, and networking events
3. Leadership Program Tuition: Tuition for Leadership Shiawassee program at $825 for chamber members
4. Relocation Packages and Publications: Sale of relocation packages ($10-$15), maps ($3), housing packages ($5), and area attractions packages ($10)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Shiawassee Regional Chamber of Commerce (SRCC) is a voluntary, non-profit 501(c)(6) membership organization that provides business networking, advocacy, and economic development services to over 550 member organizations across Shiawassee County, Michigan. Its core offerings include tiered business memberships, an online business directory, recurring networking events (Chamber AM, Topics@Twelve, Leads Group, Annual Awards Show, EXPO), leadership development through the Leadership Shiawassee program, the SYNC young professional community, member-to-member discount programs (Member Advantage), business resources (SBDC counseling, Revolving Loan Fund), and a local job board. Revenue is generated through annual membership dues, event registrations, sponsorships, leadership program tuition, and sale of relocation/publication packages.

Product overview

The Shiawassee Regional Chamber of Commerce operates as a membership-based organization offering a unified platform of business development and networking services. The core offering is membership providing access to over 550 member organizations, which connects to the Business Directory for visibility, Event Management for networking, and various specialized programs including Leadership Shiawassee (leadership development), SYNC (young professional networking), Ambassadors (membership retention), Leads Group (sales leads), and Member Advantage (member-to-member discounts). Additional services include a Job Board, Business Resources (SBDC, loans, demographics), and annual Awards Programs. The chamber serves as the primary business advocacy organization for Shiawassee County.

Differentiator

Problem solved

Functional benefit

Products and services

• Chamber Membership Annual membership program serving over 550 member organizations in Shiawassee County, providing access to networking events, business resources, advocacy representation, member-to-member discounts, and a searchable business directory listing.
• Online Business Directory Searchable online directory of chamber member businesses, organized by category and location, featuring coupon and member-to-member discount listings.
• Networking Events Program Portfolio of recurring and annual networking events including Chamber AM monthly breakfasts, Topics@Twelve lunches, Leads Group meetings, Chamber Classic golf outing, Annual Awards Show, and Home-Garden-Business EXPO.
• Leadership Shiawassee Nine-month leadership development program held September through May, providing training on leadership principles and community engagement via monthly sessions with business, education, healthcare, government, and human service sector leaders; tuition $825 for chamber members.
• SYNC (Shiawassee Young Networking Community) Networking community for emerging professionals ages 21-40 designed to inspire, connect, and empower young professionals in the Shiawassee area.
• Ambassadors Program Volunteer business leaders who support membership retention, conduct ribbon cutting ceremonies for new members, and assist with chamber special events and fundraising.
• Leads Group Members-only networking group that meets twice monthly to share leads and execute joint marketing strategies, with incentive drawings for successful referrals; priced at $5/month for chamber members.
• Member Advantage Discount Program Discount program that enables members to receive exclusive offers from fellow member businesses, identified by keytags and promoted through the chamber website and printed materials.
• Business Resources & SBDC Counseling Comprehensive small business support including Michigan SBDC counseling, Revolving Loan Fund micro loans, demographic data, available commercial buildings listings, government affairs policy support, and agriculture resources.
• Online Job Board Online job posting and listing service for member businesses to advertise employment opportunities to the local Shiawassee community.
• Annual Awards Program Annual recognition awards program including Citizen of the Year, ATHENA, Business Awards (Small, Medium, Large), Mission Award, Chairman's Award, and Ambassador Rising Star Award.
• Relocation Packages and Publications Printed and packaged relocation materials for new residents and businesses, including Basic Relocation Package ($10), Complete Relocation Package ($15), Maps ($3), Housing Package ($5), and Area Attractions Package ($10).
• Revolving Loan Fund (Micro Loans) Micro loan fund established with USDA grants ($126,000) and SRCC cash match ($51,000) that provides financing to start or expand small businesses in Shiawassee County.

Quantifiable outcome

• Over 550 member organizations served
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• VantivcoreGTM or Marketing PartnerVantiv and the Shiawassee Regional Chamber of Commerce teamed up to provide chamber members with discounted credit card processing fees, dedicated customer service support 24x7x365, and payment technology options. Contact: Brian Behrens, Account Executive at 989-640-5287.
• Constant ContactcoreGTM or Marketing PartnerChamber partnership with Constant Contact provides all members 25% off email marketing, social media campaigns, event marketing, and online survey tools. Members can visit www.constantcontact.com/promo/chamber/signup.jsp or call 1-866-289-2101.
• Blue Cross Blue Shield of MichigancoreGTM or Marketing PartnerMembers have access to affordable Blue Cross Blue Shield of Michigan coverage including Blue Managed Traditional, Blue Choice POS, Community Blue PPO and Blue Care Network HMO health plans plus prescription drug, dental and vision options.
• Auto Owners InsuranceminorGTM or Marketing PartnerMembers receive up to 12% discount on AutoOwners Insurance for Commercial Policies (Workers Comp, Liability, Umbrella) and Personal Lines including auto and home insurance.
• Baker College of OwossocoreStrategic or Co-development PartnerPartnership between SRCC and Baker College of Owosso to develop business and community leaders through the Leadership Shiawassee program, a nine-month leadership development curriculum.
• Michigan Small Business Development Center (SBDC)coreStrategic or Co-development PartnerSBDC provides counseling, training, and secondary market research for new ventures and existing small businesses. Contact the Shiawassee SBDC office at 989-723-5149 or [email protected]. Funded through cooperative agreement with U.S. Small Business Administration, Michigan Economic Development Corporation, and Grand Valley State University.
• Shiawassee Economic Development PartnershipcoreStrategic or Co-development PartnerCollaborative partnership with SEDP for economic development initiatives, including hosting community forums on wind turbine development and other regional planning efforts.
• DayStarr CommunicationsminorGTM or Marketing PartnerDayStarr offers chamber members free unlimited local calls (up to 10 lines) and $15 flat rate long distance. Contact Mark Hudson at 989-720-6000.
• Wells Fargo AdvisorsminorGTM or Marketing PartnerWells Fargo Advisors in Owosso offers free, no-obligation consultation for SRCC members and their employees on retirement planning and investment services.
• Shiawassee Realtors AssociationminorStrategic or Co-development PartnerPartnership for available buildings and commercial real estate listings, with the association updating their commercial property listings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ann Arbor Area Chamber of Commerce: A larger and more resource-rich Michigan chamber in a stronger-growth economy; comparable format (membership + networking + advocacy + leadership program) but bigger scale and budget.
• U.S. Chamber of Commerce: The national federation of which local chambers like Shiawassee are part of the network; sets accreditation standards and offers toolkits/back-office resources to local chambers.
• Small Business Association of Michigan (SBAM): Statewide small-business membership association offering advocacy, benefits, and resources overlapping the Chamber's small-business member value proposition across Michigan.
• Michigan Chamber of Commerce: The state-level Michigan Chamber serves as a broader-incumbent umbrella that local chambers like Shiawassee affiliate with; overlapping member-benefit partnerships (Constant Contact, health insurance, labor posters) and advocacy focus.

Direct peers

• Flint & Genesee Chamber of Commerce: Michigan regional chamber serving Genesee County with the same regional membership, advocacy, and economic-development functions. Closest comparable peer given proximity and similar small-to-mid metro profile.
• Battle Creek Area Chamber of Commerce: Mid-Michigan local chamber offering membership, advocacy, events, and economic-development services to a similarly sized countywide business base — strong functional peer.
• Lansing Regional Chamber of Commerce: A larger Michigan regional chamber serving the Lansing metro with similar membership, networking, advocacy, and leadership programs. Highly comparable as a same-state, same-format business association peer.
• Saginaw County Chamber of Commerce: Neighbor Michigan regional chamber providing membership, networking, advocacy, and economic-development support for businesses in Saginaw County — directly comparable scale and rural-Michigan context.
• Greater Jackson Chamber of Commerce: Mid-size Michigan regional chamber with comparable membership, leadership, advocacy, and economic-development programs. Similar in structure and the partner Mi Chamber network.

Others

• Michigan Small Business Development Center (MI-SBDC): Statewide SBDC network that the Chamber hosts locally; provides counseling, training, and capital access — overlapping with the Chamber's economic-development function but with broader reach and federal backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShiawasseeChamber
• LinkedInlinkedin.com/company/shiawassee-regional-chamber-of-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiawassee Regional Chamber of Commerce