Scoot & Ride Vertriebs Gmbh

Name

Scoot & Ride Vertriebs Gmbh

Legal name

Scoot & Ride Vertriebs GmbH

Website

https://scootandride.at

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Children's Mobility Products

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids & Youth E-Mobility Devices (mini e-bikes/scooters) (CRACASAH)

akta.pro secondary industries

E-Scooters (Stand-Up) (CRACASAB), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Children's scooters
• Ride-on toys
• Kick scooters
• Kids mobility products
• Children's protective gear

Headquarters

HQ city

Grieskirchen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Scooter Hardware Sales: Primary revenue from sale of children's scooters including Highwaykick 1, 3S, and 5 models. Products sold directly via e-commerce and through retailer/distributor network in 55+ countries
2. Protective Equipment: Sales of children's helmets and protector sets (knee and elbow pads) as accessories to core scooter products
3. Spare Parts: Extensive range of 63+ spare parts for all product lines including wheels, brakes, handles, decks, and safety pads. Enables product longevity and repeat purchases
4. My First Product Line: Slide vehicles and ride-on products for toddlers aged 6-36 months supporting motor development

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Scoot & Ride designs, manufactures, and sells children's scooters (Highwaykick 1, 3S, 5 LED), toddler ride-on and slide vehicles (My First), safety helmets, protective pads, and spare parts. Products feature proprietary technologies including battery-free LED wheels, dual steering, height-adjustable designs, and push-bar assistance, and are sold to consumers via own webshop and a global retailer and distributor network across 55+ countries.

Product overview

Scoot & Ride is a children's mobility company offering a portfolio of innovative scooters and ride-on vehicles designed for different age groups. The core product lines include My First (0-3 years, ride-on/slide vehicles), Highwaykick 1 (1.5-3 years, 2-in-1 scooters available as standard, Push and Go, or Lifestyle variants), Highwaykick 3S/3 LED (3-5 years with LED wheels and dual steering), and Highwaykick 5 LED (6-10 years for older children and teenagers). The company also offers complementary safety accessories including helmets and protective gear, spare parts, and licensed collections like miffy/nijntje. Products are sold directly through their e-commerce shop and through a global network of retailers across 55+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Highwaykick: Main scooter product line including Highwaykick 1, Highwaykick 3S, and Highwaykick 5 LED models.
• My First
• Push and Go

Products and services

• Highwaykick 1 Flagship children's scooter for ages 1.5-3 years, available as standard, Push and Go (with parent push bar), and Lifestyle variants. Height-adjustable with multiple color options.
• Highwaykick 3S Children's scooter for ages 3-5 years featuring luminous LED wheels and intuitive dual steering for particularly fast, confident children.
• Highwaykick 5 LED Scooter for cool kids and teenagers aged 6-10 years with LED features and design-focused styling.
• My First Slide vehicle for toddlers from 6 to 36 months supporting motor development with baby-walker, ride-on, and caster board functions.
• Children's Helmets Child-friendly protective helmets available in sizes XXS-S (45-52cm) and S-M (55-59cm), featuring magnetic closure, LED light, and adjustable size wheel. Now also available for teenagers and adults in size M-L.
• Protective Sets High-quality helmets and comfortable knee and elbow pads offering optimum protection and freedom of movement for children.
• Spare Parts Extensive range of original spare parts including brakes, footboards, wheels, handles, seats, safety pads, stickers, and helmet accessories for all product lines. Over 63 parts available.
• miffy/nijntje Collection Licensed collection featuring the iconic Dutch children's book character miffy/nijntje, including Highwaykick 1 Push and Go and My First products.
• Gift Cards Digital gift cards available for purchase on the online shop.

Quantifiable outcome

• Products tested and certified by internationally recognized testing institutes for mechanical and chemical requirements
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AptamilminorGTM or Marketing Partner · 1 January 2025Promotional partnership where Scoot and Ride products (Highwaykick 1 Push and Go) are offered as prizes in Aptamil promotional contests. Customers purchasing Aptamil child milk products submit receipts for a chance to win scooters. Active in Germany, Austria, and Switzerland markets.
• Trixie BabyminorGTM or Marketing PartnerInstagram giveaway collaboration featuring Miffy/nijntje collection products. Partnership offers prizes including Miffy Highwaykick 1 Push and Go, Miffy My First, and Trixie Baby backpack-drinking bottle sets. Scoot and Ride and Trixie Baby co-promote each other on Instagram.
• Kapten & SonminorStrategic or Co-development PartnerMobility collaboration at POST Family Resort event. Kapten & Son backpacks were featured alongside Scoot and Ride products during forest hikes. Partnership targets active families at family resorts, with Kapten & Son products available on-site at the resort.
• LaLa LandcoreChannel Partner/ Reseller/ DistributorUS distributor for Scoot and Ride products. Located at 246 E Janata Blvd, Lombard, Illinois. Manages distribution network across the United States market.
• NeverNoVisualsminorGTM or Marketing PartnerVideography partner that produced the Scoot and Ride brand video. Created content showcasing mobility, innovation, design, and durability with emphasis on 'mobility knows no age limit' messaging.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Puky: German maker of children's vehicles including balance bikes, scooters, and ride-on toys with strong DACH distribution. Overlaps with Scoot & Ride on age-staged mobility products (especially My First / toddler ride-on) and on the German-speaking retail footprint.
• Fuzion: North American scooter brand with kids', stunt, and electric scooter lines sold through sporting goods and toy retailers. Comparable as a scooter-focused competitor competing for similar retailer shelf space in North America via Scoot & Ride's US distributor network.
• JD Bug: UK-based scooter specialist with a portfolio spanning kids' scooters, stunt scooters, and adult commuter models. Comparable as a design-focused European scooter brand selling through similar toy and sporting-goods retail channels.
• Globber: French-founded, internationally distributed kids' scooter and ride-on brand with a multi-stage product line (My Free, Primo, Flow, Evo) covering toddler-to-teen segments. Direct competitor to Scoot & Ride in the same retail channels and at overlapping price points.
• Micro Mobility Systems: Swiss maker of the original adult kick scooter that pioneered the kick-scooter category and expanded into a broad kids' kickboard and scooter portfolio (Mini, Maxi, G-Bike). Directly comparable to Scoot & Ride as a design-led European children's scooter brand with similar age-staged product lines.
• Banwood: Swedish premium kids' balance bike and scooter brand positioned in the design-led, gift-purchase segment. Comparable to Scoot & Ride on premium positioning, age-staged product storytelling, and influencer-driven DTC marketing approach.
• Hudora: German manufacturer and retailer of scooters, inline skates, and outdoor toys with a strong DACH retail presence. Directly competes with Scoot & Ride in German-speaking markets across both kids' scooters and protective gear.

Broad incumbents

• Chicco (Artsana): Italian global children's brand spanning strollers, car seats, toys, and ride-on products. Comparable as a broad-line children's products incumbent that competes in toddlers' mobility (ride-on, scooters) and sets the safety-and-quality benchmark in the same retail aisles.
• Oxelo (Decathlon): Decathlon's in-house scooter and ride-on brand sold globally through Decathlon's own stores. Comparable as a private-label competitor at lower price tiers that competes for the same end consumer across all of Scoot & Ride's core markets.
• Razor USA: US-based incumbent that defined the mass-market kick-scooter category and sells kids' scooters (A, E, Jr., Party Pop), ride-ons, and electric scooters globally. Comparable as the dominant broad-line competitor in children's scooters and ride-ons, though with a wider product portfolio and lower price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/scootandride
• Facebookfacebook.com/scootandride
• LinkedInlinkedin.com/company/scoot-ride-gmbh
• TikToktiktok.com/@scootandride

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoot & Ride Vertriebs Gmbh