Shaffi Group Of Companies Gmbh

What Shaffi Group Of Companies Gmbh does

Shaffi Group of Companies Gmbh is a privately held, two-generation family-owned diversified franchise and hospitality group headquartered in Mörlenbach, Germany, founded in 1996 when the family opened its first Burger King restaurant in Offenbach. Its core business is operating 42 Burger King franchise locations across the southwest German states of Hessen, Rheinland-Pfalz, Saarland, and Baden-Württemberg (Rhein-Neckar-Kreis), making it the third-largest Burger King franchise partner in Germany with more than 1,200 employees across restaurant operations. The group has since extended into adjacent verticals: it is the first German franchisee of Pret A Manger (operated through subsidiary Daily Fresh GmbH, with locations in Frankfurt Freßgass, Frankfurt Hauptbahnhof, and Düsseldorf Hauptbahnhof), operates a two-property Smart & Stay aparthotel concept in Saarland with automated check-in, and has run a real estate development and management practice for over 20 years spanning residential, office, retail, and special-use properties.

The business model rests on franchise operations revenue from Burger King and Pret A Manger, supplemented by real estate rental and development income, aparthotel revenue, a long-running import/export trading business active since 1977 across Middle East and South Asian markets, and a venture-capital/business-angel allocation toward pre-seed and seed hospitality and food-service startups. Go-to-market is exclusively physical: owned and franchised restaurant locations, aparthotel properties, and direct real-estate leasing. The technology stack is non-proprietary, relying on franchise-partner systems and standard hospitality tooling; there are no disclosed patents, proprietary platforms, or AI/ML capabilities. Leadership is family-controlled, with Managing Directors M.H. Shaffi and M.F. Shaffi and Director of Business Development & Operations Fahim Shaffi overseeing expansion across the four-state German footprint.

Name

Shaffi Group Of Companies Gmbh

Legal name

Shaffi Group of Companies GmbH

Website

https://shaffigroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Family-owned German franchise operator running 42 Burger King restaurants as Germany's third-largest BK franchisee and operating as the first German Pret A Manger franchisee, with diversified real estate, aparthotel, import/export, and venture investment activities.

Ownership category

akta.pro rank

Headquarters

HQ city

Mörlenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Burger King Franchise Operations: Revenue from operating 42 Burger King restaurant franchises across southwest Germany, making them the third-largest Burger King franchise partner in Germany.
2. Pret A Manger Franchise Operations: Revenue from operating Pret A Manger locations in Germany as the first German franchisee. Currently operates at least 3 locations in Frankfurt and Düsseldorf.
3. Real Estate Development & Management: Property development and portfolio management for residential, office, retail, and special-use real estate. Active for over 20 years.
4. Smart & Stay Aparthotel Operations: Operations of aparthotel concept with automated booking and check-in systems. Second property opened in September 2022 in Saarland.
5. Import & Export Trading: Import and export of various goods since 1977, including raw materials, leather goods, and sporting instruments. Network spans Middle East and South Asia.
6. Venture Capital / Business Angel Investments: Investments as business angel in pre-seed and seed stage startups, focusing on food service and hospitality industries. Exited ENERDRINKS in 2015.

Distribution channels3 records

Marketing channels2 records

Core offering

Shaffi Group Of Companies Gmbh is a German family-owned diversified business group that operates Burger King (42 locations in southwest Germany) and Pret A Manger restaurant franchises, runs the Smart & Stay aparthotel chain, develops and manages real estate, engages in international import/export trade (since 1977), and makes venture capital investments across multiple sectors.

Product overview

Shaffi Group Of Companies Gmbh is a two-generation family business operating since 1996, functioning as a diversified hospitality and investment group rather than a unified tech product. The core offerings consist of Burger King franchise operations (42 restaurants, third-largest German franchisee) and Pret A Manger franchise operations (managed through Daily Fresh GmbH), complemented by Smart & Stay aparthotels, real estate development and management, import/export trading since 1977, and venture capital investments in hospitality and food service startups. The company also previously operated the ENERDRINKS energy drink brand (exited in 2015).

Differentiator

Problem solved

Functional benefit

Brands

• Smart & Stay: Fully automated aparthotel concept offering comfort for short-term and long-term guests with smart booking system and direct room access
• ENERDRINKS
• Pret A Manger Germany

Products and services

• Burger King franchise operations Quick-service restaurant franchise serving Burger King's standard menu of burgers, fries, beverages, and breakfast items to consumers across 42 locations in southwest Germany.
• Pret A Manger franchise operations Operating Pret A Manger locations in Germany under franchise, offering freshly prepared sandwiches, salads, wraps, coffee, and grab-and-go meals to urban consumers.
• Smart & Stay Aparthotel Aparthotel properties providing apartment-style accommodations with kitchen facilities for business travelers and tourists on multi-day stays.
• Real estate development and management Development, acquisition, leasing, and ongoing management of residential and commercial real estate assets in Germany.
• Import and Export trading Cross-border trading of goods between international suppliers and buyers, leveraging logistics and trading infrastructure built up since 1977.
• Shaffi Ventures (venture capital investments) Equity investments in early-stage and growth-stage companies as part of the Shaffi Group's diversified venture capital activities.

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Pret A MangercoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022First German franchisee partnership established in 2022 through Daily Fresh GmbH (a Shaffi Group entity). Holds expansion rights for multiple German federal states. First location opened in Frankfurt downtown (Freßgass) in summer 2022 with 60+ indoor and 50 outdoor seats. Additional locations opened in Frankfurt Hauptbahnhof and Düsseldorf Hauptbahnhof in 2023.
• Smart & StayminorOthers · 1 January 2022Aparthotel concept portfolio company in Shaffi Ventures portfolio. Fully automated booking and check-in system. Second property opened in September 2022 in Saarland. Shaffi Group appears to hold ownership/investment stake.
• Burger King Europe GmbHcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1996Long-term franchise partnership since 1996. Shaffi Group operates 42 Burger King locations as the third-largest franchise partner in Germany. Covers regional development rights for Hessen, Baden-Württemberg, Rheinland-Pfalz, and Saarland. First franchise location opened in Offenbach in 1996.
• Middle East and South Asia Trading PartnersminorOthers · 1 January 1977Long-standing trade relationships spanning over 45 years since 1977. Network covers Middle East and South Asian markets. Facilitates import/export of raw materials, leather goods, sporting instruments, and finished products. Acts as intermediary between international parties.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Others

• Tank & Rast: Tank & Rast operates German highway rest stops (Raststätten) and is a key real estate partner for QSR operators. Comparable to Shaffi Group as Shaffi operates Burger King locations in highway service areas, making Tank & Rast a landlord/channel partner for some units.

Regional players

• Meininger Hotels: Meininger Hotels operates a German budget hotel chain focused on urban and transport-hub locations. Comparable to Shaffi Group's Smart & Stay aparthotel concept as a German hospitality operator targeting similar value-conscious travelers.
• B&B Hotels: B&B Hotels is a European budget hotel chain with significant German presence. Comparable to Smart & Stay as a European value hospitality operator serving similar cost-conscious travelers in urban and regional locations.
• Vapiano: Vapiano is a German-originated casual dining restaurant chain operating across Europe. Comparable as a German-headquartered multi-unit restaurant operator competing in the same German fast-casual market where Shaffi Group operates Pret A Manger.

Broad incumbents

• Marché International: Marché International operates a large portfolio of restaurants, motorway service stations, and food service concepts across Germany and Europe. Comparable to Shaffi Group as a diversified German food service and hospitality operator with highway and travel-location presence.
• Yum! Brands: Yum! Brands is the parent company of Burger King, Taco Bell, and Pizza Hut, operating globally with a massive franchise network. Relevant as the franchisor whose brand, system, and royalty structure directly determine Shaffi Group's Burger King economics.
• McDonald's Corporation: McDonald's is the dominant QSR competitor in Germany with over 1,500 locations. Directly comparable as the primary competitor to Burger King in the German quick-service restaurant market where Shaffi Group operates.
• Autogrill (now HMSHost): Autogrill is a major global food service and franchise operator specializing in travel locations including airports, highways, and train stations. Comparable to Shaffi Group as a multi-brand franchise restaurant operator with significant presence in German travel hubs where Shaffi operates Burger King and Pret A Manger locations.

Direct peers

• Block Group: Block Group is one of Germany's largest Burger King franchise operators, running dozens of restaurants across multiple German states. Directly comparable to Shaffi Group as both are multi-state Burger King franchisees operating at similar scale in the German QSR market.
• L Osteria: L Osteria is a German franchise casual dining chain specializing in Italian cuisine with rapid expansion across Germany and Europe. Comparable to Shaffi Group as a multi-unit German franchise restaurant operator scaling through franchised growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shaffi-group-of-companies-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaffi Group Of Companies Gmbh