tennessee valley media group

What tennessee valley media group does

Tennessee Valley Media Group is a privately held, home-owned digital media company founded in 2022 and headquartered in Lawrenceburg, Tennessee, that operates four consumer-facing brands—Tennessee Valley Weather, X Sports Network, Local 43 TV, and Tennessee Valley Trader—serving residents of Southern Middle Tennessee, North Alabama, and Northeast Mississippi. Its core product is a multi-platform digital broadcasting stack that distributes free, hyper-local content across OTT streaming apps (Roku, Apple TV, Amazon Fire TV), major social networks (Facebook, X, TikTok, YouTube), and iOS/Android mobile applications, anchored by a four-meteorologist weather team, ~800 high school and middle school sports broadcasts per academic year on X Sports Network, breaking news on Local 43 TV, and a community goods-and-services marketplace on Tennessee Valley Trader.

The company monetizes primarily through advertising and sponsorship across its digital broadcast inventory, supplemented by a B2B creative services division (video production, graphic and web design, social media management) and a consulting/data-solutions practice that serves weather enthusiasts and aspiring digital broadcasters. Go-to-market is product-led and organic: the four consumer brands are freely accessible and rely on social-platform distribution and community engagement rather than paid acquisition, while creative services and consulting are sold directly to business clients. Tennessee Valley Weather is described as a two-time national award-winning brand, and X Sports Network game film is used by area colleges and Division 1 universities for athlete recruitment, both of which support the company's positioning as a community-embedded local media operator.

Name

tennessee valley media group

Legal name

Tennessee Valley Media Group

Website

https://tnvalleymediagroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Regional Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local digital media
• Weather broadcasting services
• High school sports coverage
• Online classified marketplace
• Regional video production

Headquarters

HQ city

Lawrenceburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Advertising and Sponsorship: Monetization of digital broadcast content across OTT platforms, social media, and mobile apps through advertising. Combined brand reach reaches millions of viewers annually, creating advertising inventory.
2. Creative Services: Video production, graphic and web design, and social media management services offered to business clients. Revenue generated from professional services engagements.
3. Consulting Services: Consultation services for those seeking to enter the digital broadcast industry, as well as meteorological data solutions for clients and weather enthusiasts.
4. Marketplace Commission: Tennessee Valley Trader is an online marketplace for area residents to exchange goods and services, potentially generating transaction-based revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tennessee Valley Media Group operates four digital media brands delivering local weather, high school and middle school sports, breaking news, and a community online marketplace to consumers in Southern Middle Tennessee, North Alabama, and Northeast Mississippi. Content is distributed free of charge across OTT streaming apps, mobile applications, and social media platforms, monetized through advertising. The company also provides creative services (video production, graphic and web design, social media management), digital broadcast consulting, and meteorological data solutions to business clients.

Product overview

Tennessee Valley Media Group is a multi-brand digital media company operating four distinct digital brands: Tennessee Valley Weather (hyper-local weather forecasting and severe weather coverage), X Sports Network (local middle and high school sports broadcasting), Local 43 TV (breaking news and local content), and Tennessee Valley Trader (online marketplace). The company also maintains a full creative services division providing video production, graphic and web design, and social media management to external clients, alongside meteorological data solutions and digital broadcast consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Tennessee Valley Weather: Daily and severe weather coverage with hyper-local information, available on OTT platforms (Roku, Apple TV, Amazon Fire TV), YouTube, Facebook, X, TikTok. Two-time national award winning brand with four meteorologists.
• X Sports Network
• Local 43 TV
• Tennessee Valley Trader

Products and services

• Tennessee Valley Weather Digital weather brand providing daily forecasts and hyper-local severe weather coverage for Southern Middle Tennessee, North Alabama, and Northeast Mississippi. Available via OTT streaming (Roku, Apple TV, Amazon Fire TV), iOS and Android apps, and social media. Two-time national award-winning brand staffed by four meteorologists using advanced storm tracking technology.
• X Sports Network Digital sports broadcast network covering middle and high school sports across Southern Middle Tennessee, broadcasting approximately 800 games per academic year on social media and OTT platforms, with game film used by college and Division 1 recruiters for athlete identification. Reaches over 1 million viewers annually.
• Local 43 TV Digital broadcast brand providing breaking news coverage for the Tennessee Valley region via social media platforms.
• Tennessee Valley Trader Online marketplace enabling residents of Southern Middle Tennessee, North Alabama, and Northeast Mississippi to exchange goods and services.
• Creative Services Full-service creative division offering video production, graphic and web design, and social media management to external business clients in the tri-state region.
• Meteorological Data Solutions Data solutions providing meteorological information to business clients and weather enthusiasts.
• Digital Broadcast Consulting Consultation services for individuals and organizations seeking to enter the digital broadcast industry, leveraging the founders' operational experience.

Quantifiable outcome

• Over 1 million annual viewers for X Sports Network content
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/tnvalleyweather
• YouTubeyoutube.com/@tennesseevalleyweather
• Facebookfacebook.com/tnvalleyweather
• LinkedInlinkedin.com/company/tennvalleymediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tennessee valley media group