whitestar wellness, s.c.

What whitestar wellness, s.c. does

Whitestar Wellness, S.C. is a women-owned psychotherapy practice founded in 2022 and headquartered at 15285 Watertown Plank Rd, Suite #102, Elm Grove, WI, serving individual adults and adolescents across Wisconsin. The practice delivers integrative, humanistic, whole-person therapy for conditions including anxiety, depression, burnout, trauma/PTSD, bipolar disorder, panic disorder, substance use disorder, and LGBTQ+ identity concerns, staffed by a team of eight licensed therapists with sub-specialties spanning DBT, trauma/DID, LGBTQ+ affirming care, and bilingual Spanish-language service.

The core service portfolio comprises three delivery formats: in-person psychotherapy at the Elm Grove office (Milwaukee metro catchment), HIPAA-compliant telehealth psychotherapy statewide across Wisconsin (delivered through the Theranest EMR/client portal with no client-side app download required), and a free 15-20 minute consultation call that lowers conversion friction. A specialty equine-assisted psychotherapy offering extends the modality mix. Treatment approaches draw from CBT, DBT, mindfulness, expressive arts, attachment theory, solution-focused, narrative, and person-centered therapy, with collaborative treatment plans revisited every three months.

The business model is a per-session unit-pricing structure on top of insurance billing and private pay. The practice is in-network with major commercial payers (BCBS, United, Aetna, UMR, Molina, Dean Care, etc.) plus Medicare and Medicaid HMOs, with the practice handling insurance verification and authorization; clients pay copays prior to each session. Self-pay rates range from $100-$225 per session depending on length and clinician level, with a sliding-scale band of $60-$160 for qualifying clients. Go-to-market is direct-to-consumer, supported by a wellness blog, SEO, social media (Facebook, Instagram, LinkedIn), email newsletter, and listings on Mental Health Match and Vetted Therapists directories.

Name

whitestar wellness, s.c.

Legal name

Whitestar Wellness, S.C.

Website

http://whitestar-wellness.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitestar Wellness, S.C. is a women-owned psychotherapy practice in Elm Grove, WI, serving Wisconsin adults and adolescents with integrative, humanistic therapy for anxiety, depression, trauma, LGBTQ+ concerns, and related conditions, delivered in-person and via HIPAA-compliant telehealth.

Ownership category

akta.pro rank

Headquarters

HQ city

Elm Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-Billed Psychotherapy: The practice accepts most major commercial insurance plans and Medicaid. They bill insurance directly and obtain authorization for treatment. Clients pay copayments prior to each session. Superbills are provided for out-of-network reimbursement.
2. Private Pay / Out-of-Pocket: Self-pay clients pay per session at rates ranging from $60-$160 depending on therapist level and sliding scale eligibility. Initial evaluation $225; 1-hour session $160; 45-min session $140; 30-min session $100. Sliding scale options available for those who qualify.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Whitestar Wellness, S.C. is a women-owned psychotherapy practice that sells licensed, integrative mental health counseling to individuals across Wisconsin. Services are delivered through in-person sessions at its Elm Grove office and HIPAA-compliant telehealth statewide, supplemented by a free consultation and a specialty equine-assisted therapy option. The practice bills insurance directly and also offers private-pay sessions on a sliding fee scale.

Product overview

Whitestar Wellness, S.C. is a women-owned holistic psychotherapy practice offering a unified suite of mental health services centered on integrative, humanistic, whole-person care. The core service portfolio consists of three delivery formats: In-Person Psychotherapy (at their Elm Grove, WI office), Telehealth Psychotherapy (HIPAA-compliant video sessions across Wisconsin), and a Free Consultation (no-commitment intake call). A specialty offering, Equine Psychotherapy, is also available. All services are delivered by licensed, accredited professional psychotherapists and share a common therapeutic philosophy emphasizing authenticity, connection, and treating clients as whole persons rather than diagnoses.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Psychotherapy In-office psychotherapy sessions delivered by licensed, accredited professional psychotherapists at the Elm Grove, WI office, serving clients throughout the Milwaukee metro area.
• Telehealth Psychotherapy Secure, HIPAA-compliant video therapy sessions conducted via phone, tablet, or computer, enabling access to whole-person psychotherapy from anywhere in Wisconsin without requiring new apps or downloads.
• Free Consultation A complimentary 15–20 minute phone consultation allowing prospective clients to ask questions, learn about services and approach, understand insurance coverage and fees, and determine fit before committing to therapy.
• Equine Psychotherapy Specialty psychotherapy service incorporating equine-assisted therapy, offered as one of the therapeutic options available alongside traditional in-person and telehealth formats.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Mental Health MatchminorChannel Partner/ Reseller/ DistributorWhitestar Wellness is listed on the Mental Health Match therapy directory, which connects individuals seeking therapy with providers. Directory listings help increase discoverability for clients searching for therapists in Wisconsin.
• Vetted Therapists & PrescribersminorChannel Partner/ Reseller/ DistributorListed as a preferred provider on Vetted Therapists & Prescribers directory, an exclusive directory for vetted mental health providers. The listing signals credibility and quality to prospective clients searching for verified therapists.
• TheranestcoreTechnology or IntegrationTheranest is the EMR/client portal platform used by Whitestar Wellness for electronic health records, scheduling, billing, and telehealth session delivery. All client intake paperwork, session management, and telehealth video sessions are conducted through the Theranest platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Public telehealth psychotherapy platform offering text, audio, and video therapy nationwide, including Wisconsin. Comparable as a direct competitor for Wisconsin adults seeking online talk therapy, though Whitestar offers a more personalized, humanistic brand and local in-person option.
• BetterHelp: Largest online therapy subscription platform serving all 50 U.S. states including Wisconsin. Competes on convenience and price; Whitestar competes on local presence, insurance acceptance, LGBTQ+ affirming brand, and clinician continuity.
• Lyra Health: Employer-sponsored mental health benefits platform offering therapy and coaching with curated clinician networks. Comparable as a payer-mediated therapy delivery model, though Whitestar serves direct-to-consumer and insurance-billed clients rather than employer contracts.

Emerging players

• Headway: Platform that helps independent therapists accept insurance and find clients, with significant Wisconsin provider penetration. Many clinicians listed on Headway offer the same anxiety/depression/LGBTQ+ services as Whitestar, often with similar sliding-scale and in-person-plus-telehealth models.
• Alma: Therapist network and insurance-billing platform for independent licensed clinicians, with strong LGBTQ+ affirming positioning. Highly comparable to Whitestar on insurance paneling, clinical philosophy, and target segments (anxiety, identity, trauma).
• Grow Therapy: Network of in-network therapists across multiple states with online booking and insurance handling. Directly comparable as Whitestar's mirror image: insurance-billed, telehealth-enabled psychotherapy serving adults with anxiety, depression, and trauma.
• Octave Health: Multi-modality outpatient mental health practice combining therapy, psychiatry, and measurement-based care. Comparable in being a group psychotherapy practice targeting anxiety, depression, identity, and life transitions, though typically operating in major metros rather than a single Wisconsin suburb.
• Charlie Health: Virtual and in-person intensive outpatient program (IOP) provider for teens and young adults with anxiety, depression, and trauma. Comparable client demographic (adolescents and adults) and Wisconsin telehealth footprint, though at a higher acuity of care than Whitestar's outpatient therapy.

Direct peers

• Two Chairs: Group psychotherapy practice operating in-person clinics and telehealth in multiple U.S. states, focused on matching clients to therapists using a humanistic, measurement-based approach. Highly comparable to Whitestar on clinical philosophy, hybrid in-person/telehealth model, and insurance acceptance.

Others

• Mental Health Match: Therapist directory that Whitestar is listed on, connecting individuals to providers including LGBTQ+ affirming clinicians. Ecosystem partner rather than direct competitor; both rely on directory-driven client acquisition in Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WhitestarWellness
• Instagraminstagram.com/whitestarwellness
• LinkedInlinkedin.com/company/whitestar-wellness-s-c

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about whitestar wellness, s.c.