Rex Nordic

What Rex Nordic does

Rex Nordic is a Finnish-founded manufacturer of professional mobile heating and climate-control equipment, headquartered in Askola, Finland, with a wholly-owned US subsidiary (Rex Nordic USA, LLC) operating warehouses in Denver, Colorado and Detroit, Michigan. The company's core product is a line of portable infrared diesel heaters — the AH-210i (44,000 BTU/h), AH-310i (51,000 BTU/h), and AH-810i (75,000 BTU/h) — built around a patented triple-combustion burner with an electric fuel pump and ceramic-coated heat exchanger. This burner design enables odorless operation without requiring an exhaust pipe, and combined with internal sound damping it allows 48 dB operation, plug-and-play 120V setup, and WiFi/4G remote control via a mobile app. The product line is cETLus certified for the North American market.

The company monetizes exclusively through hardware sales: one-time heater purchases priced $2,690-$4,190, plus a branded aftermarket catalog of service kits, Danfoss nozzles, fuel filters, gaskets, exhaust silencers, and a battery-powered fuel transfer pump in the $23-$124 range. Go-to-market is a hybrid model combining a 3,000+ authorized dealer/reseller network across the US, Canada, and Europe with direct enterprise sales (managed by a US-based North American CEO and business development team), a direct e-commerce storefront, and an active content marketing and email program. The customer base spans automotive service shops, industrial warehouses, construction job sites, and prosumer residential garage/workshop users.

Rex Nordic serves 16+ countries including the US, Canada, Finland, the Nordics, the UK, France, Germany, Italy, Spain, the Netherlands, Poland, Slovakia, Lithuania, and Turkey, with country-specific customer support contacts. The company employs 51-100 people, claims hundreds of thousands of professional customers worldwide, and operates a 3-year warranty on registered heaters. Ownership is private and founder/management-controlled with no disclosed institutional investors or external funding rounds.

Name

Rex Nordic

Legal name

Rex Nordic Oy

Website

https://rexnordic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Rex Nordic is a Finnish manufacturer of professional mobile infrared diesel heaters, evaporative coolers, portable air conditioners, and battery power units, serving automotive, industrial, construction, and pro-residential customers across North America and Europe through a 3,000+ retailer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Askola

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Heater Sales: Primary revenue from selling professional mobile infrared diesel heaters. Products are sold as one-time purchases with prices ranging from $2,690 to $4,190 for main heater units.
2. Accessories and Spare Parts: Revenue from service kits, spare parts including filters, nozzles, gaskets, and accessories. Prices range from $23 to $124 for various components.
3. Battery-Powered Fuel Transfer Pump: Battery-powered fuel transfer pump with auto-stop function sold as an accessory at $59.00.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rex Nordic designs, manufactures and sells professional mobile diesel infrared heaters (AH-210i, AH-310i, AH-810i) featuring proprietary triple-combustion burner technology, 48 dB silent operation, and 120V plug-and-play setup that requires no exhaust pipe. The company also sells branded spare parts, service kits, and accessories (fuel filters, nozzles, gaskets, fuel transfer pumps, silencers) for its heater lines, distributing through a 3,000+ authorized retailer network and direct e-commerce across North America and Europe.

Product overview

Rex Nordic is a professional mobile heating solutions provider offering a focused portfolio of three portable diesel infrared heater models — the AH-210i (44,000 BTU/h), AH-310i (51,000 BTU/h), and AH-810i (75,000 BTU/h) — all featuring triple-combustion burners, silent operation at 48 dB, flue-free infrared heating, and plug-and-play 120 V setup. The product line is supported by a full range of branded spare parts and service kits (fuel filters, nozzles, burner gaskets, silencers, and fuel transfer pumps) for annual maintenance. Rex Nordic also offers a mobile app with WiFi/4G remote connectivity for its heaters. The company operates warehouses in Denver, Detroit, Calgary, and Toronto, serving North American markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Rex Nordic AH-210i Infrared Heater

Quantifiable outcome

• Fuel consumption as low as 0.66 gal (2.5 L) per day when heating 18,000 ft³ at 59°F with 32°F outside temperature
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• Logistics Carriers (NTG, DSV, DHL, UPS, PostNord)minorOthersThird-party logistics providers used for order delivery. Customers can select carrier when placing orders. Tracking numbers provided for order status visibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flagro: Canadian manufacturer of portable indirect-fired and radiant construction heaters, selling through dealer and rental channels across North America. Direct overlap with Rex Nordic on portable diesel heating for industrial and construction customers.
• Dyna-Glo: Dyna-Glo manufactures portable and tower heaters, including radiant and forced-air models for garages, workshops, and industrial spaces. Comparable portable heating positioning and retail/dealer distribution overlap with Rex Nordic.
• Mr. Heater: Mr. Heater (Enerco Group) is a leading North American brand of portable propane and natural gas heaters for jobsites, workshops, and outdoor use. Comparable on portable heating for prosumer/professional end users, though more weighted to propane.
• Master Climate Solutions: Master Climate Solutions manufactures portable industrial heaters including infrared and forced-air models for construction, workshops, and event spaces — directly comparable to Rex Nordic's infrared heater line and similar target end-users (automotive shops, warehouses, job sites).
• HeatStar: HeatStar (by Enerco Group) produces portable radiant and forced-air heaters for garages, workshops, and construction sites. Overlaps with Rex Nordic on professional-grade portable heating, similar distribution through retail and dealer channels.
• Sure Flame: North American maker of portable construction and industrial heaters, including diesel-fired radiant and forced-air models distributed through dealer and rental networks. Closely comparable product mix and channel model to Rex Nordic.

Broad incumbents

• Webasto: Global automotive supplier of heating, cooling, and battery systems, including diesel-fired parking and auxiliary heaters. Broad incumbent with deep expertise in mobile diesel heating — relevant technology overlap, though distribution is OEM-focused rather than portable industrial.
• Eberspächer: German Tier-1 automotive supplier of heating, cooling, and climate-control systems for vehicles and mobile applications. Broad incumbent with overlapping diesel-based heating technology, though primarily serving OEM vehicle customers rather than portable industrial use cases like Rex Nordic.

Regional players

• Kroll Energy: German maker of portable oil/diesel and electric heaters for industrial, construction, and event heating. Direct product overlap with Rex Nordic's portable diesel heater line, primarily serving the German-speaking and broader European market.
• Thermobile: Dutch manufacturer of portable industrial heaters (diesel, gas, electric) for construction, agriculture, and events, with strong presence across Europe. Comparable portable heating portfolio to Rex Nordic, with a primarily European dealer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rexnordic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Nordic