What RoSecure does

RoSecure is a privately held Dutch security solutions provider founded in 2017 and headquartered at Westblaak 100, Rotterdam. The company designs, sells, installs, and monitors integrated physical security systems for small and medium-sized businesses (MKB) across the Netherlands, including intrusion alarms, IP-based camera surveillance, fire security, access control, fog generators, and door intercoms. Its product stack is built on certified third-party hardware platforms (Honeywell, Texecom, Ajax Systems for alarms; Hikvision for cameras and intercoms), combined with a proprietary mobile app and a self-service customer portal, "Mijn Rosecure," that enables remote management, invoicing, and support. All installations are performed by TBV- or MBV-certified technicians following an on-site consultative sales and quote process rather than online ordering.

The business operates a hybrid revenue model: one-time installation revenue from hardware and professional services, plus recurring monthly monitoring subscriptions priced from €19.95 per customer, supplemented by usage-based fees for alarm response (€49.98 per first-response), follow-ups (€19.50 per quarter hour), and surveillance rounds (€29 per round). Service and maintenance contracts provide additional recurring revenue, and the company positions itself as guaranteed 10% cheaper than a customer's incumbent provider. RoSecure is a subsidiary of Protagonist, a 1999-founded Dutch hosting and cloud services company, and maintains a close mutual-referral partnership with Digihero, an ICT services firm targeting the same SME segment; CBO Security serves as an exclusive channel partner for nationwide alarm response and mobile surveillance.

Go-to-market is direct enterprise-style field sales: security advisors visit prospects on-site for inventory and requirements gathering (programma van eisen), followed by technician-led installation. Marketing is largely organic, leveraging a content blog, social channels (Facebook, LinkedIn, Twitter, YouTube), customer case studies, and select industry events (e.g., Horecava 2020). Customers are exclusively SMBs across automotive, food and beverage, retail, healthcare, agriculture/machinery, and education verticals. RoSecure holds VCA contractor safety certification and operates GDPR-compliant data processing.

Name

RoSecure

Legal name

Rosecure

Website

https://rosecure.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

RoSecure, founded in 2017 and headquartered in Rotterdam, sells, installs, and monitors integrated physical security systems — alarms, cameras, access control, fire security, and fog generators — for small and medium-sized businesses across the Netherlands, supported by a proprietary mobile app and 24/7 alarm receiving center.

Ownership category

akta.pro rank

Product category

Commercial Physical Security Services

NAICS

Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Commercial & Industrial Alarm Monitoring (BPAKAFAB)

akta.pro secondary industries

Security, Safety & Fire/Life Safety Management (BPABAAAE), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Smoke Alarm Systems (Battery, Hardwired & Interconnected) (HSAHAFAA)

Keywords

• Business security systems
• Alarm monitoring services
• IP camera surveillance
• Access control solutions
• Intrusion detection systems

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Security System Installation: One-time professional installation and digitalization of alarm systems, cameras, access control, and related security infrastructure. Includes inventory, requirements gathering, and on-site installation by certified technicians.
2. Surveillance & Alarm Monitoring Subscription: Recurring monthly subscription for 24/7 alarm monitoring and surveillance services. Includes base monitoring fee plus variable per-incident and per-service charges for alarm response, surveillance rounds, and follow-up visits.
3. Service & Maintenance Contracts: Ongoing service and maintenance contracts for installed security systems, providing regular check-ups and preventing unwanted alerts and malfunctions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

RoSecure installs, digitalizes, and monitors business security systems for Dutch SMBs, including wired and wireless intrusion alarms, IP camera surveillance, fire security, access control, door intercoms, and fog generators. The company also operates a 24/7 alarm receiving center paired with mobile surveillance and alarm response, all managed through a proprietary mobile app and customer portal. Services are sold and delivered entirely on-site through certified technicians and guaranteed at least 10% cheaper than the customer's current security provider.

Product overview

RoSecure is a Dutch business security company founded in 2017, offering a portfolio of integrated physical security solutions for small and medium-sized businesses. The core offering consists of a mobile app and an online customer portal ('Mijn Rosecure') through which customers manage their security systems. The product suite comprises wired and wireless intrusion alarm systems (using Ajax Systems, Galaxy, Honeywell, and Texecom platforms), IP-based camera surveillance (Hikvision), fire security, access control, fog generators, door intercom systems, and a 24/7 alarm receiving/monitoring center paired with mobile surveillance services. These solutions are sold and installed by certified technicians, with an emphasis on digitalizing legacy analog alarm systems over internet connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbraakbeveiliging (Intrusion Detection / Alarm Systems) Digitalization of legacy intrusion alarm systems or installation of new wired or wireless alarm systems for Dutch SMBs, including zones, detectors, sirens, and alarm panels from Honeywell, Texecom, and Ajax Systems. Designed for business owners who need to protect premises against burglary and vandalism.
• Camerabeveiliging (IP Camera Surveillance) Professional IP-based video surveillance solutions for Dutch businesses, including indoor cameras, outdoor cameras, mini-domes, Hikvision ColorVu cameras with 24/7 color night vision, and camera recorders, with remote viewing via the Hik-Connect app. Targeted at SMBs needing visual monitoring of premises.
• Brandbeveiliging (Fire Security) Fire alarm installation and prevention services that protect persons, goods, and environment in business premises. Designed for SMB owners seeking to mitigate fire risk alongside intrusion coverage.
• Draadloze Beveiligingsoplossingen (Wireless Security) Wireless alarm and security systems built on the Ajax Systems platform, including motion detectors, door/window contacts, and flood/leak detectors, enabling quick installation and easy relocation. Suited to SMB sites that need rapidly deployable, scalable wireless coverage.
• Meldkamer (24/7 Alarm Receiving Center) 24/7 certified alarm receiving center (ARC) that monitors alarm signals and dispatches mobile surveillance officers to coordinate emergency response. Subscription-priced at €19.95 per month for surveillance and alarm monitoring. Designed for SMB customers needing always-on alarm oversight.
• Surveillance en Alarmopvolging (Mobile Surveillance & Alarm Response) Mobile patrol and alarm response services available 7 days a week, 24 hours a day, delivered via partner CBO Security nationwide. Pricing is usage-based: €49.98 per first response per half hour, €19.50 per follow-up per quarter hour, and €29.00 per surveillance round (max 15 minutes). Targeted at commercial customers who need physical response after an alarm event.
• Toegangscontrole (Access Control) Access control systems that let businesses control who, when, and where people can enter, protecting people, assets, and information against unauthorized access. Designed for SMBs with restricted or staff-only areas.
• Mistgeneratoren (Fog Generators) Security fog machines that fill a room with dense fog within seconds of a break-in detection, disorienting intruders and preventing theft. Sold as a standalone intrusion-deterrent add-on for SMBs with high-value stock on site.
• Deuralarmsystemen (Door Intercoms) Door intercom systems, including Hikvision IP intercoms with illuminated buttons, multiple-user capacity, and clear video, suitable for apartment complexes and multi-tenant commercial buildings. Aimed at SMBs and multi-tenant sites that need to screen and control visitors.
• Service en Onderhoud (Service & Maintenance Contracts) Recurring service and maintenance contracts for installed security systems, providing regular check-ups, preventing unwanted alerts and malfunctions, and guaranteeing at least 10% lower pricing than the customer's current provider. Sold as a recurring standalone contract.

Quantifiable outcome

• 10% cheaper than current security provider on maintenance contracts and alarm monitoring
• +1 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DigiherocoreStrategic or Co-development PartnerRosecure maintains a close partnership with Digihero, an ICT provider offering telecom, cloud services, POS systems, and PIN solutions. Customers of Digihero receive a significant discount on Rosecure security solutions, and Rosecure customers receive a large discount on Digihero ICT services. This cross-referral relationship extends the service offering of both companies to the MKB segment.
• ProtagonistcoreStrategic or Co-development PartnerProtagonist is Rosecure's sister/parent company, offering web hosting, domains, SSL certificates, Cloudflare, online backup (Acronis), and related cloud services since 1999. Rosecure customers receive attractive discounts on Protagonist services. Protagonist provides cloud infrastructure and security services (SSL, Cloudflare) that complement Rosecure's physical security offerings.
• CBO SecuritycoreChannel Partner/ Reseller/ DistributorRosecure partners exclusively with CBO Security (Centraal Beveiligings Orgaan), an intermediary for security services since 2012 that provides nationwide coverage in the Netherlands through a network of security companies. CBO handles alarm response, mobile surveillance, and physical security services, providing Rosecure clients with 24/7 alarm follow-up and patrol services.
• C24minorOthersC24 is listed as one of Rosecure's partner logos, indicating a certification or standards-related partnership in the security industry.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RoSecure010
• YouTubeyoutube.com/channel/UCrEFAtKhME2HIu-IMrImh-A
• Facebookfacebook.com/RoSecure010
• LinkedInlinkedin.com/company/rosecure

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoSecure