Reuter Gmbh & Co. Kg

What Reuter Gmbh & Co. Kg does

Reuter GmbH & Co. KG is a privately held German industrial equipment manufacturer (legal form GmbH & Co. KG), founded in 2009 and headquartered in Erkrath, Germany. The company develops and sells electrochemical systems for cleaning, polishing, and marking metal surfaces and welds. Its core technology uses high-current electric arcs combined with newly developed carbon fiber brushes and food-safe electrolytes to clean and passivate metal surfaces, replacing toxic pickling and etching chemicals. The product portfolio centers on the SuperCleanox (new generation 8.0/6.0), SuperCleanox Hybrid, HybridCleanox, Cleanox, and AkkuCleanox cleaning devices, complemented by the Signox marking system, KorroPad corrosion quick-test, surface cleaners, cleaning electrolytes, WorkStations, automation solutions, and a Private Label/OEM offering.

The business is a classic industrial equipment OEM: devices are sold via direct website (with downloadable price list and catalog) and through a regional dealer network (Händlerverzeichnis), supplemented by trade show participation and content marketing on LinkedIn, YouTube, and Instagram. Revenue is generated through one-time device sales plus a recurring stream of proprietary consumables (electrolytes, carbon fiber brushes) and accessories. The company is ISO 9001 certified (Certipedia ID 9000034122) and holds registered trademarks across its product line. Customer segments are primarily industrial metalworking, with additional verticalized offerings for stainless steel swimming pool maintenance and nuclear-sector decontamination. No revenue, headcount, funding, or external investor information is disclosed in the available data.

Name

Reuter Gmbh & Co. Kg

Legal name

Reuter GmbH & Co. KG

Website

https://reuter.works

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Reuter GmbH & Co. KG is a German industrial OEM that builds electrochemical devices, consumables, and workstations for cleaning, polishing, passivating, and marking metal surfaces and welds, serving industrial metalworking, stainless steel pool, and nuclear-sector customers via direct sales and a dealer network.

Ownership category

akta.pro rank

Product category

Industrial Electrochemical Cleaning Equipment

NAICS

Soap and Cleaning Compound Manufacturing (32561), Chemical Manufacturing (325)

SIC

Electrical Industrial Apparatus (3620), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

EDM & Electrochemical Machining (Wire/Sinker EDM, ECM) (IMAHADAF)

akta.pro secondary industries

Electroplating & Metal Finishing (Anodizing/Galvanizing/Passivation) (IMAIAKAE), Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG), Industrial & Manufacturing Facility Cleaning (IMAIADAB)

Keywords

• Electrochemical cleaning equipment
• Metal surface treatment
• Weld cleaning systems
• Electrochemical marking devices
• Industrial cleaning brushes

Headquarters

HQ city

Erkrath

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Equipment Sales: Sale of electrochemical cleaning, polishing, and marking devices including SuperCleanox, HybridCleanox, Cleanox, AkkuCleanox product lines
2. Accessories and Consumables: Sales of carbon fiber brushes, surface cleaners, cleaning electrolytes, and other accessories
3. Private Label Products: Custom/private label manufacturing of electrochemical cleaning equipment
4. Automation Solutions: Industrial automation solutions for electrochemical cleaning processes

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Reuter GmbH & Co. KG develops and manufactures industrial electrochemical cleaning, polishing, and signing systems that use high-current electric arcs and food-safe electrolytes to treat metal surfaces and welds without toxic pickling chemicals. Its product portfolio includes branded cleaning devices (SuperCleanox, HybridCleanox, Cleanox, AkkuCleanox), signing devices (Signox), proprietary carbon fiber brushes, cleaning electrolytes, surface cleaners, workstations, and automation solutions, sold directly and through a dealer network to industrial metalworking, pool, and nuclear sector customers.

Product overview

Reuter GmbH & Co. KG offers a comprehensive electrochemical cleaning, polishing, and signing system portfolio. The product line centers on their cleaning devices (SuperCleanox, SuperCleanox Hybrid, HybridCleanox, Cleanox, AkkuCleanox) which use high-current arc technology with food-safe electrolytes to clean metal surfaces and weld seams without toxic chemicals. The portfolio includes signing solutions (Signox), accessories (carbon fiber brushes, surface cleaners), consumables (electrolytes), automation options, and private-label services. Applications span swimming pools (stainless steel care), nuclear sector, and general industrial use.

Differentiator

Problem solved

Functional benefit

Brands

• SuperCleanox: Electrochemical cleaning device - new generation product line with enhanced efficiency, safety, and speed.
• SuperCleanox Hybrid
• HybridCleanox
• Cleanox
• AkkuCleanox
• AutoFeed
• Signox
• KorroPad
• Kohlefaserpinsel
• WorkStations

Products and services

• SuperCleanox Industrial-grade electrochemical cleaning device using high-current arc technology for metal surface and weld seam cleaning, marketed as a new-generation product with enhanced efficiency, safety, and speed for industrial metalworking customers.
• SuperCleanox Hybrid Hybrid version of the SuperCleanox combining multiple power technologies for industrial electrochemical cleaning applications.
• HybridCleanox
• Cleanox
• AkkuCleanox
• Signox
• AutoFeed
• Kohlefaserpinsel (Carbon Fiber Brushes)
• Flächenreiniger (Surface Cleaners)
• Reinigungselektrolyte (Cleaning Electrolytes)
• WorkStations
• Automation Solutions
• Spezialreiniger (Specialty Cleaners)
• Private Label Manufacturing
• KorroPad Quick Test

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ESAB: Global welding and cutting equipment giant with extensive consumables and surface-treatment products. Could easily extend into electrochemical cleaning using its global distribution, representing a competitive incumbent threat.
• Trumpf (laser cleaning): Large German industrial laser and machine tool company offering laser-based surface cleaning as a substitute for electrochemical processes. Represents the most credible next-generation alternative that could displace Reuter's niche.
• Lincoln Electric: Largest global welding equipment and consumables company. Operates broadly in the same end-customer ecosystem (metal fabrication) that buys electrochemical weld cleaning systems.
• Henkel (Surface Treatment): Diversified chemical manufacturer with industrial surface-treatment and metal pre-treatment product lines. A broad incumbent that could enter the electrochemical cleaning chemistry space at scale.
• Fronius International: Austrian welding technology leader with broad industrial reach. Comparable in serving the same welding/fabrication customer base and could compete in adjacent electrochemical surface treatment.

Direct peers

• HBS Bolzenschweiss-Systeme: German manufacturer of stud welding equipment and electrochemical weld cleaning systems. Competes with Reuter in industrial welding and metal surface preparation, with a comparable Germany-centric distribution footprint.
• Walter Surface Technologies (Surfox): Walter's Surfox line is a direct electrochemical weld-cleaning system, sold through industrial welding distribution channels. Comparable product category (electrolytic weld cleaning) and overlapping end customers (metal fabrication shops).
• Cougartron: Direct competitor manufacturing electrochemical weld cleaning systems and consumables. Operates in the same niche (stainless steel weld cleaning, passivation) with comparable devices and electrolyte consumables — making it the closest head-to-head peer to Reuter's SuperCleanox and Cleanox lines.
• MagicClean / Magic Weld: European-based competitor offering electrochemical weld cleaning machines and consumables. Directly comparable technology stack (high-current arc + electrolyte brush) and overlapping target customer base in industrial fabrication.

Emerging players

• Clean-Lasersysteme GmbH: Specialized laser cleaning equipment maker competing directly against electrochemical cleaning methods in industrial surface treatment. Represents a credible emerging threat within Reuter's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OReuter
• LinkedInlinkedin.com/company/reuter-works-uk-ltd
• Instagraminstagram.com/reuter.works

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reuter Gmbh & Co. Kg