Sandra Hennessy - Be Dynamic: Digital Marketing Training & Consultancy

What Sandra Hennessy - Be Dynamic: Digital Marketing Training & Consultancy does

Be Dynamic (legal entity Be Dynamic Digital Marketing Ltd) is a Cashel, Co. Tipperary-based digital marketing training and consultancy practice operated as a sole proprietorship by founder Sandra Hennessy, who has been active in the digital marketing field since early 2002. The firm delivers live (never pre-recorded), practitioner-led training and consultancy to Irish SMEs, along with mentoring to Enterprise Ireland clients and lecturing engagements at accredited institutions including the Digital Marketing Institute, Irish Times Training, and Griffith College. Its core service portfolio spans SEO training and audits, AI/ChatGPT-for-marketing workshops, social media training (Facebook, Instagram, LinkedIn, TikTok, X, Threads), email and WhatsApp marketing, online advertising (Google, Facebook, LinkedIn), and web analytics — delivered as one-to-one, group, in-house, and public-workshop formats via Zoom and on-site.

The technical footprint is that of a professional services practice, not a software product company. There is no proprietary platform; delivery relies on Zoom for virtual sessions, with Mailchimp for email marketing, Google Analytics and Mouseflow for site measurement, WhatsApp for marketing services taught to clients, and PayPal for payments. Content marketing is a primary demand-generation mechanism, supported by a regularly updated blog and guest contributions to external platforms such as AgoraPulse and Tweak Your Biz. All training is live and tailored to the specific client or cohort, with small class sizes (typically max 10–15 participants) and practical 'work-on-your-own-site' exercises built in.

Revenue is generated through three professional services streams: digital marketing training (one-to-one, group workshops, and in-house company programmes), digital marketing consultancy and mentoring (hybrid consultancy/training engagements), and SEO/website/social media audit reports (starting from €750+VAT), with additional billable work at €125+VAT per hour. Public pricing for scheduled workshops is deliberately accessible (€100–€246 per participant), while institutional commissions flow through Local Enterprise Offices (13 Irish LEOs), Skillnets, Fáilte Ireland, Enterprise Ireland, and partner colleges. The business operates as a solo founder practice; there is no evidence of external investment, headcount beyond Sandra Hennessy, or multi-jurisdictional expansion, making owner availability the primary capacity constraint.

Name

Sandra Hennessy - Be Dynamic: Digital Marketing Training & Consultancy

Legal name

Be Dynamic Digital Marketing Ltd

Website

https://bedynamic.ie

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Dynamic is an Ireland-based, founder-operated digital marketing training and consultancy practice serving SMEs, Local Enterprise Offices, Skillnets, Fáilte Ireland, and accredited colleges with live (not pre-recorded) SEO, AI/ChatGPT, social media, email, and online advertising training delivered online or in-house.

Ownership category

akta.pro rank

Product category

Digital Marketing Training and Consultancy

NAICS

Professional and Management Development Training (611430), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAGANAM

Marketing, Communications & Digital Skills Training

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYMPAAACAO

Performance Marketing Training & Enablement

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Digital marketing training
• SEO training services
• Marketing consultancy
• Social media training
• Online advertising training

Headquarters

HQ city

Cashel

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Training: Live, tailored one-to-one and group training programmes covering SEO, AI visibility, ChatGPT for marketing, social media, email marketing, online advertising, and web analytics. Delivered online (Zoom) or in-person as in-house company training. Revenue generated per course/workshop participant or per programme.
2. Digital Marketing Consultancy & Mentoring: Ongoing consultancy engagements helping clients develop and implement digital marketing strategies. Hybrid consultancy/training projects tailored to specific client needs.
3. SEO Audits: SEO audit reports (website SEO, usability/content, social media) starting from €750 + VAT. Includes a detailed report with action items and an optional free follow-up phone consultation. Optional follow-on SEO consultancy and/or training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Be Dynamic provides live, practitioner-led digital marketing training and consultancy to Irish businesses and organisations. Offerings include one-to-one and in-house company training, scheduled group workshops (SEO & AI Visibility Bootcamp, eCommerce SEO Masterclass, ChatGPT in Marketing, Online SEO Programme), fixed-price audit reports (SEO, website usability, social media), and hybrid consultancy/mentoring engagements covering SEO, social media, email/WhatsApp marketing, online advertising, conversion optimisation, and digital strategy development and implementation.

Product overview

Be Dynamic offers a portfolio of digital marketing training and consultancy services. The core offerings include scheduled workshops (SEO & AI Visibility Bootcamp, eCommerce SEO Masterclass, ChatGPT in Marketing courses), one-to-one tailored training (both online via Zoom and in-house), and various audit services (SEO, website usability, social media). Consultancy services cover website UX, conversion optimization, online advertising management, and email/WhatsApp marketing. The company also provides speaking and lecturing services for agencies, colleges, and events. Training is delivered live (not pre-recorded) and tailored to each client's needs, with practical hands-on elements working on participants' own websites.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO & AI Visibility Bootcamp 1-day intensive practical workshop (10am-4pm, delivered live via Zoom, max 15 businesses) that teaches participants how to audit their website's SEO and AI visibility and optimise for search engines and AI tools, covering on-page SEO, technical SEO, local SEO, off-page SEO, and AI optimisation. Priced at €246 per person (€200 + VAT @ 23%).
• Free Online eCommerce SEO Masterclass
• ChatGPT in Marketing Training Courses & Webinars
• Tailored One-to-One SEO Training
• In-House Company Digital Marketing Training
• Digital Marketing Audits (SEO, Website Usability & Content, and Social Media)
• Digital Marketing Consultancy & Mentoring
• Website UX, SEO & Conversion Optimisation
• Online Advertising Management
• Email & WhatsApp Marketing & Automation
• Speaking Events & Lectures
• Online SEO Training Programme

Quantifiable outcome

• Bourke Consulting achieved and maintained the no.1 Google ranking for 'HR Consultant Cork' (competing against 3.8 million search results) since 2019 as a result of Sandra's SEO consultancy.
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Local Enterprise Offices (multiple Irish LEOs)coreChannel Partner/ Reseller/ DistributorSandra Hennessy has developed and delivered a wide range of digital marketing training programmes for numerous Local Enterprise Offices across Ireland, including LEO Carlow, LEO Kilkenny, LEO Clare, LEO Cork City, LEO Waterford, LEO Wicklow, LEO Leitrim, LEO Tipperary, LEO Limerick, LEO Laois, LEO South Dublin, LEO Sligo, and LEO Offaly. These programmes cover SEO, social media, ChatGPT, LinkedIn, and online advertising for SMEs and micro-businesses. LEOs commission Sandra as an approved trainer to upskill their client businesses.
• Cork Chamber SkillnetcoreChannel Partner/ Reseller/ DistributorCork Chamber Skillnet commissions Sandra to deliver the 4-Week Digital Marketing Programme, AI for Marketing, and ChatGPT for Marketing courses to its member businesses.
• Fáilte IrelandcoreChannel Partner/ Reseller/ DistributorFáilte Ireland commissions Sandra to deliver a range of tailored digital marketing courses and programmes designed specifically for the tourism industry. Sandra also worked as part of the Failte Ireland Web Checkers programme, helping tourism businesses with website optimisation and SEO.
• Digital Marketing Institute (DMI)coreChannel Partner/ Reseller/ DistributorSandra lectures SEO modules for the Digital Marketing Institute's Diploma and Post Graduate Diploma in Digital Marketing programmes. She is described as an excellent lecturer with in-depth knowledge and engaging material, consistently receiving superb feedback from students.
• Irish Times TrainingcoreChannel Partner/ Reseller/ DistributorSandra lectures for Irish Times Training's Diploma in Digital Marketing, covering Digital Marketing Strategy, SEO, Email Marketing & Social Media modules. She also delivers in-house company training for Irish Times Training.
• Griffith College & ISMEcoreChannel Partner/ Reseller/ DistributorSandra delivers the Digital Marketing modules for Griffith College and ISME's Certificate in SME Management Marketing and Sales Programme.
• Enterprise IrelandminorChannel Partner/ Reseller/ DistributorSandra mentors Enterprise Ireland clients, providing digital marketing guidance and strategy support to scaling Irish businesses.
• Women in Business NetworkminorChannel Partner/ Reseller/ DistributorSandra has delivered workshops for Women in Business on topics including 'No Recession Online', LinkedIn, and the importance of social media in business today.
• DCCI (Dublin Chamber of Commerce)minorChannel Partner/ Reseller/ DistributorSandra delivered Digital Marketing Strategies for the DCCI Accelerator programme during 2024–2025.
• Rural Development Companies & SkillnetsminorChannel Partner/ Reseller/ DistributorSandra has delivered training with a range of Rural Development Companies and Skillnets in addition to the specifically named partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Irish Times Training: Irish professional training division offering the Diploma in Digital Marketing covering SEO, email marketing, and social media. Be Dynamic's founder lectures modules for Irish Times Training, making it a direct competitor in the same Irish professional-upskilling market with similar SME and corporate buyers.
• Digital Marketing Institute (DMI): Ireland-headquartered global provider of digital marketing certifications and training (Diploma, Post-Graduate Diploma). Be Dynamic's founder actually lectures SEO modules for DMI, so it is both a channel partner and a direct comparable in curriculum, audience (career-focused marketers), and pricing tier.

Emerging players

• Backlinko (Brian Dean): Solo-founder SEO training brand offering advanced courses, blog, and YouTube channel. Directly comparable to Be Dynamic in being a single-expert SEO training business, but with global reach and an online-course delivery model rather than live, in-person workshops.
• SEMrush Academy: Free SEO and digital marketing training offered by the major SEO platform vendor, with certifications covering keyword research, technical SEO, and content marketing. Overlaps directly with Be Dynamic's SEO curriculum and competes for the same Irish SME learner audience at no cost.

Broad incumbents

• LinkedIn Learning: Major on-demand professional learning platform with a large digital marketing and SEO course library. Competes for SME and corporate self-learners in Ireland with subscription-based, on-demand content, contrasting with Be Dynamic's live, tailored delivery model.
• HubSpot Academy: Free, vendor-backed digital marketing and inbound training platform with certifications in SEO, social media, content, and email marketing. Competes for the same Irish SME and self-learner audience but at a free price point, putting pressure on Be Dynamic's foundational SEO/social workshops.
• Coursera: Global MOOC platform offering digital marketing specialisations from universities and Google. Competes for the same self-directed SME and career-changer audience, particularly on foundational SEO, analytics, and social media topics, often at lower price points or free with audit.
• General Assembly: Global digital skills training provider offering digital marketing short courses, bootcamps, and certificates across multiple markets. A much larger incumbent that competes for the same career-changer and SME upskilling demand, though with a broader technology and design portfolio.

Regional players

• Wolfgang Digital: Ireland-based digital marketing agency that also publishes research, training content, and runs industry events. Comparable as a fellow Irish digital marketing specialist brand, though Wolfgang is an agency (delivery) rather than a training and consultancy provider like Be Dynamic.

Others

• Skillnet Ireland: Irish government-supported enterprise upskilling network that funds and co-delivers training through regional Skillnets (e.g., Cork Chamber Skillnet). Functions as a channel partner for Be Dynamic but is also a marketplace that vets and competes among trainers, making it a key ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sandrahennessy
• Facebookfacebook.com/BeDynamicIreland
• LinkedInlinkedin.com/company/be-dynamic
• Instagraminstagram.com/sandrahennessy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandra Hennessy - Be Dynamic: Digital Marketing Training & Consultancy