What Roth North America does

Roth North America is a family-owned manufacturer and supplier of energy storage, radiant heating, snowmelt, and plumbing systems for residential and commercial markets across the United States and Canada. The company operates as the North American subsidiary of Roth Industries, a German industrial group founded in 1947, and has been delivering products to the US and Canadian markets since 1995 from manufacturing facilities in Watertown and Syracuse, New York, employing more than 50 people. Its product portfolio is organized into three core lines: storage tanks (the Roth MultiTank® for septic, cistern, rainwater, and holding applications; double-wall heating oil tanks; and double-wall lubricant oil storage tanks), radiant and snowmelt systems (X-PERT S5® five-layer PE-RT tubing with an EVOH oxygen barrier, four manifold variants, radiant panel installation systems, and hydronic controls including WiFi-enabled snow melting controls), and plumbing products (Aqua PE-RT pipe for hot and cold potable water). Underlying technology includes the patented COEX-4 multi-layer co-extrusion process used in Roth MultiTank construction and weld-free galvanized outer tanks with optical leak alarms on double-wall oil storage. Products meet stringent third-party certifications including NSF 61, CSA, IAPMO, UL SU2258, NFPA 30 and 30A, and ASTM F2769.

The business model is hardware sales with project-based quoting, supplemented by design services and technical support. Roth goes to market through a direct sales team organized by US/Canada region and product division (Heating, Wastewater, Radiant, Lubricant), supported by more than 30 independent manufacturer sales representative agencies covering every US state and Canadian province, and by a free two-tier certified installer program (in-person and online). Pricing is quote-based for residential and commercial projects and is not publicly disclosed. Revenue is anchored by national-account wins such as Love's Truckstop (over 480 tanks across 60+ locations) and complemented by a long tail of residential, healthcare, senior living, construction, and automotive customers served through regional reps and certified installers. The company emphasizes premium warranties, including a 30-year warranty with up to $2 million clean-up coverage on oil storage tanks and lifetime corrosion protection on the MultiTank, and positions itself as a full systems provider rather than a single-product vendor.

Name

Roth North America

Legal name

Roth North America

Website

https://roth-america.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Roth North America is a family-owned manufacturer of double-wall oil storage tanks, radiant heating and snowmelt systems, PE-RT plumbing pipe, and multi-purpose tanks, serving residential and commercial customers across the US and Canada via direct sales and more than 30 independent rep agencies.

Ownership category

akta.pro rank

Product category

Storage Tanks and Hydronic Systems

NAICS

Metal Tank (Heavy Gauge) Manufacturing (33242), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Blow-Molded Tanks & Reservoirs (Water, Fuel, Chemical) (IMANAGAG)

akta.pro secondary industry

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

Keywords

• Storage tank manufacturing
• Radiant heating systems
• Snowmelt systems
• Oil storage tanks
• Hydronic plumbing products

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Oil Storage Tanks: Sale of double-wall heating oil tanks and lubricant oil storage tanks in various sizes (400L to 1500L capacity), with 30-year warranty and insurance policy up to $2 million
2. Hardware Sales - Roth MultiTank: Sale of multi-purpose tanks for septic, cistern, rainwater, and holding applications with lifetime corrosion protection and 5-year labor insurance coverage
3. Hardware Sales - Radiant/Snowmelt Products: Sale of radiant tubing (X-PERT S5), manifolds (RSS, HK, HKV, Commercial, Copper), panel installation systems, and hydronic controls
4. Hardware Sales - Plumbing Products: Sale of Aqua PE-RT plumbing pipe in various sizes (1/2" to 2") for hot and cold potable water applications
5. Professional Services - Design Services: Technical design services including radiant and snowmelt designs using Wrightsoft software, Manual J heat load calculations, and custom loop layouts on CAD and PDF files

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Roth North America manufactures and sells double-wall oil storage tanks, the Roth MultiTank® for septic/cistern/rainwater/holding applications, PE-RT radiant heating tubing and manifolds, snowmelt and hydronic controls, and Aqua PE-RT plumbing pipe. The company also provides complementary radiant and snowmelt design services using Wrightsoft software, Manual J heat load calculations, and CAD loop layouts, along with a free installer certification program for its DWT and RMT product lines.

Product overview

Roth North America is a multi-product manufacturer specializing in energy storage, radiant heating, and plumbing systems. The product portfolio includes three core product lines: (1) Storage Tanks comprising the Roth MultiTank® for septic/cistern/rainwater applications and Double-Wall Oil Storage Tanks for heating oil and lubricant storage; (2) Radiant and Snowmelt Systems including X-PERT S5® Radiant Tubing, multiple manifold types (Stainless Steel RSS, HK/HKV, Commercial CM, and Copper), Radiant Panel Installation Systems with aluminum heat transfer plates and Crete-Heat panels, and Hydronic Controls/Thermostats; and (3) Plumbing Products featuring Aqua PE-RT Plumbing Pipe. The company also provides Design Services and Tech Support utilizing Wrightsoft software for radiant system design. Products serve residential and commercial markets across North America with manufacturing facilities in Watertown and Syracuse, New York.

Differentiator

Problem solved

Functional benefit

Brands

• Roth MultiTank®: Multi-purpose tank for water cistern, pump, holding, rainwater, or septic tank applications with FDA approved HDPE construction and lifetime corrosion protection warranty.
• Roth DWT
• X-PERT S5®

Products and services

• Roth MultiTank® A multi-purpose tank for water cistern, pump, holding, rainwater, or septic applications. Constructed using a patented four-layer COEX-4 co-extrusion process with an FDA-approved virgin HDPE inner layer for lifetime corrosion protection, and covered by a 5-year labor insurance policy. Designed for residential and commercial builders, contractors, and certified installers.
• Double-Wall Heating Oil Tanks (Roth DWT) Dual-wall heating oil storage tanks with a weld-free galvanized steel outer tank holding 110% of inner capacity and a seamless high-density polyethylene inner tank with an optical leak alarm. Available in capacities from 400L to 1500L, backed by a 30-year warranty, 10-year insurance, and a $2 million clean-up policy. Used by home heating contractors and homeowners for residential fuel oil storage.
• Double-Wall Lubricant Oil Storage Tanks Double-wall storage tanks for Class II and III combustible liquids, including automotive lubricating oils, motor oils, hydraulic fluids, waste oil, diesel, biofuels, DEF, and ATF. Certified to UL SU2258 and compliant with NFPA 30 and 30A. Used at truck stops, automotive dealerships, service stations, and other commercial fueling and lubricant facilities.
• X-PERT S5® Radiant Tubing Five-layer PE-RT radiant heating pipe with an ethylene-vinyl alcohol (EVOH) oxygen barrier sandwiched between two polyethylene copolymer resin layers. Manufactured from DOWLEX 2344 resin, requires no cross-linking, delivers high-temperature resistance, and is 100% recyclable. Available in 5/16" to 1" sizes for residential and commercial radiant floor heating and snowmelt systems.
• Radiant Panel Installation Systems Lightweight radiant panel installation system that combines bottom radiant insulation with a top aluminum heat transfer sheet for efficient heat transfer into the floor. Product family includes Crete-Heat Insulated Floor Panel System, Thermo-Fin and Thin-Fin Plates, and single- and double-groove Heat Transfer Plates. Used by radiant installers in residential and commercial projects.
• Hydronic Controls and Thermostats Hydronic and snowmelt control systems and thermostats including Tekram-branded products. Covers hydronic system controls, snowmelt controls, zone controls and relays, WiFi snow melting controls, programmable thermostats with floor sensors, and temperature sensors. Used by radiant and snowmelt system installers and integrators in residential and commercial buildings.
• Aqua PE-RT Plumbing Pipe PE-RT plumbing pipe manufactured from DOW Hypertherm 2399 resin for hot and cold potable water distribution. Features Level 5 chlorine resistance, 100% recyclability, a lifetime limited warranty, and compliance with ASTM F2769 and NSF/ANSI Standards 14 and 61. Available in 1/2" to 2" sizes for residential and commercial plumbing.
• Design Services and Tech Support Technical design services and technical support for radiant and snowmelt projects, using Wrightsoft software. Includes Manual J 8th Edition heat load calculations, custom loop layouts delivered as CAD and PDF files, project quotes, and material list generation. Provided to contractors, builders, engineers, and architects specifying Roth radiant and snowmelt systems.

Quantifiable outcome

• 3+ million tanks installed across Europe and North America since 1971
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Love's TruckstopcoreOthersMajor commercial customer relationship with over 60 Love's Truckstop locations across the United States. Roth has installed over 480 lubricant storage tanks at these locations, with tank sizes including 275-gallon and 400-gallon models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xerxes Corporation: Manufacturer of fiberglass and steel underground storage tanks for fuel and other liquids. Direct peer to Roth's DWT lubricant and heating oil storage business, particularly in commercial/industrial fuel storage applications.
• Norwesco: North America's largest blow-molded HDPE tank manufacturer producing water, septic, cistern, and chemical storage tanks. Directly comparable to Roth's Roth MultiTank line in blow-molded HDPE construction and residential/commercial tank applications.
• Rehau: Global polymer-based solutions provider with a strong radiant heating and snowmelt division (REHAU RAUTHERM) competing head-to-head with Roth's X-PERT S5, manifolds, and hydronic controls in commercial and residential projects.
• Viega: Manufacturer of plumbing, heating, and pipe joining systems, including radiant and hydronic offerings used by mechanical contractors. Comparable to Roth in plumbing pipe and hydronic distribution channels, with broader SKU depth.
• Containment Solutions: Manufacturer of fiberglass and steel underground and aboveground storage tanks for fuel, lubricants, and chemicals. Comparable to Roth's DWT product line in lubricant oil storage for service stations and commercial fleets.
• Granby Industries: Canadian manufacturer of steel heating oil tanks and storage tanks primarily serving the Northeast residential oil heat market. Directly comparable to Roth's DWT heating oil tank line with overlapping customer base of oil dealers and homeowners.
• Watts Radiant (Watts Water Technologies): Radiant heating and snowmelt systems provider offering PEX tubing, manifolds, controls, and panels to residential and commercial contractors. Comparable product mix to Roth's radiant and snowmelt portfolio with similar installer-driven distribution.
• Uponor: Global leader in PE-Xa/PE-RT pipe, radiant heating, and plumbing systems for residential and commercial markets. Direct competitor to Roth's X-PERT S5 tubing, radiant manifolds, and Aqua PE-RT plumbing pipe, with overlapping target customer base of contractors and installers in North America.

Emerging players

• Nibco: Manufacturer of plumbing valves, fittings, and flow control products for residential and commercial construction. Adjacent peer to Roth in plumbing distribution channels with growing presence in hydronic heating components.

Broad incumbents

• Watts Water Technologies: Broadly diversified water and heating products company with plumbing, flow control, and radiant heating exposure. Larger and more diversified than Roth but overlapping in hydronics, plumbing, and water systems distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roth-north-america

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roth North America