SHIRE OF EAST PILBARA
The Shire of East Pilbara is a Western Australian local government authority covering 371,696 sq km, serving the towns of Newman, Marble Bar, Nullagine, and six remote communities through rates-funded services including waste management, libraries, recreation facilities, environmental health, emergency management, and planning.
- Company typePublic
- Founded1982
- HeadquartersNewman, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What SHIRE OF EAST PILBARA does
The Shire of East Pilbara is a local government authority established under the Local Government Act 1995 of Western Australia, covering approximately 371,696 square kilometres in the Pilbara region — one of the largest local government areas in Australia. It serves the towns of Newman, Marble Bar, and Nullagine plus six remote communities, with a horizontal segmentation spanning residents, community groups, local businesses, tourists, and individuals seeking development opportunities. The Shire is governed by elected councillors and led by Chief Executive Officer Steven Harding; it is publicly owned with no parent company or private equity involvement.
Its core services span waste management (residential collections, recycling, the Newman Waste Management Facility), library services across three branches (Newman, Marble Bar, Nullagine), sport and recreation facilities (Newman Recreation Centre, Newman Aquatic Centre, Marble Bar Swimming Pool, Marble Bar and Nullagine Fitness Centre, Nullagine Aquatic Centre), environmental health, animal control and ranger services, emergency management (bushfire control, cyclone preparedness, DFES coordination), transport (including Newman Airport), planning and building services, and tourism (visitor centres, caravan parks, the Pilbara East app). The underlying technology stack is standard local-government digital infrastructure — a content-managed website, online service requests, email subscriptions, and community engagement via a "Your Say East Pilbara" platform — supplemented by third-party integrations including SmartyGrants (grants administration), Spydus (library catalog), ReadSpeaker (accessibility), and BookaCloud/Newbook (visitor centre chalet bookings).
The Shire's revenue model is that of a typical Australian local government: property rates on residential, commercial, and pastoral land form the primary funding base, supplemented by statutory fees and charges (waste management, facility hire, food business registration, animal control, planning and building applications), and grants and sponsorship programs. Pricing varies by service unit — for example, crèche sessions at $6.00 casual or $240 for a 50-visit pass, cat impounding at $85 plus $20/day sustenance, food business annual registrations tiered from $100 (home business) to $500 (high risk), and a structured grants program with awards up to $10,000. The Shire distributes services through three administrative offices, an online portal, a network of community facilities, and active partnerships with DFES, the Department of Health WA, Martumili Artists, and Rural West.
SHIRE OF EAST PILBARA firmographics
Firmographics- Name
- SHIRE OF EAST PILBARA
- Legal name
- Shire of East Pilbara
- Website
- https://eastpilbara.wa.gov.au
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Short description
- The Shire of East Pilbara is a Western Australian local government authority covering 371,696 sq km, serving the towns of Newman, Marble Bar, Nullagine, and six remote communities through rates-funded services including waste management, libraries, recreation facilities, environmental health, emergency management, and planning.
- Ownership category
- akta.pro rank
SHIRE OF EAST PILBARA industry classification
Industry- Product category
- Local Government Services
- NAICS
- Administration of Urban Planning and Community and Rural Development (92512), Interurban and Rural Bus Transportation (485210)
- SIC
- Operators Of Nonresidential Buildings (6512), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)
- akta.pro secondary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
Keywords
Where SHIRE OF EAST PILBARA is headquartered
LocationHeadquarters
- HQ city
- Newman
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
SHIRE OF EAST PILBARA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Rates Revenue: Property rates collected from residential, commercial, and pastoral land holders within the Shire boundaries, representing the primary source of local government funding.
- Fees and Charges: Various service fees including waste management, facility hire, library services, environmental health services, animal control, planning and building applications, and community facility usage fees.
- Grants and Sponsorship Programs: Community grants and sponsorships provided to local groups, clubs, events, and organisations. Programs include community grants up to $10,000, small grants up to $1,000, event grants up to $1,000, in-kind support up to $6,000, participation grants up to $1,500, and sponsorship program up to $10,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Crèche services at Newman Recreation Centre |
| Unit Pricing | Pay-as-you-go | Cat impoundment fees |
| Subscription | Annual | Food business registration fees |
| Unit Pricing | Pay-as-you-go | Temporary food permits |
| Unit Pricing | Pay-as-you-go | Liquor licence certificates |
| Other | Pay-as-you-go | Community Grant Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
SHIRE OF EAST PILBARA product offering
Product offeringCore offering
The Shire of East Pilbara is a local government authority providing comprehensive municipal services across 371,696 square kilometres in Western Australia's Pilbara region, serving the towns of Newman, Marble Bar, and Nullagine. Core offerings include waste management and recycling, library services, sport and recreation facilities (aquatic centres, recreation centres, swimming pools, fitness centres), community grants and sponsorship programs, environmental health services, animal control, emergency management (bushfire control, cyclone preparedness), planning and building services, road maintenance, transport services including Newman Airport, and tourism promotion.
Product overview
The Shire of East Pilbara is a local government council providing comprehensive community services across a vast 371,696 square kilometre region in Western Australia. The Shire operates as a collection of interconnected service divisions rather than a unified software product. Core services include waste management (residential bin collections, recycling, Newman Waste Management Facility), library services across three branches (Newman, Marble Bar, Nullagine), sport and recreation facilities (Newman Recreation Centre, Aquatic Centres, swimming pools, fitness centres), community assistance grants (multiple programs up to $10,000), environmental health services (food safety, noise control, public building certification), animal control and ranger services, emergency management (bushfire control, cyclone preparedness), transport services (Newman Airport, bus, parking), planning and building services, and tourism facilities (visitor centres, caravan parks). These services are delivered through the Shire's website, physical facilities, and partnerships with third-party platforms including SmartyGrants for grant applications, Spydus for library management, ReadSpeaker for accessibility, and BookaCloud for facility bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Waste Management Services Comprehensive waste management service for residents including residential bin collections, recycling programs, bulk verge collection, and operation of the Newman Waste Management Facility.
- Library Services Three library branches (Newman, Marble Bar, Nullagine) offering book lending, eResources, computer stations, free Wi-Fi, and community programs including Story Time and Game Development Workshops for residents and visitors.
- Sport and Recreation Facilities Network of sport and recreation facilities including Newman Recreation Centre, Newman Aquatic Centre, Marble Bar Swimming Pool, Marble Bar and Nullagine Fitness Centre, Nullagine Aquatic Centre, and youth services at Newman Youth Centre, accessible to community members.
- Community Assistance Grants Grant programs providing funding to eligible community groups, clubs, businesses, and individuals including Community Grants (up to $10,000), Small Grants (up to $1,000), Event and Activation Grants (up to $1,000), In-Kind Support Grants (up to $6,000), Participation Grants ($300 to $1,500), and Sponsorship Program (up to $10,000).
- Environmental Health Services Services including food premises inspection, noise control, public building safety, liquor licensing certifications, food business registrations, temporary food permits, and public health plan implementation for businesses and the community.
- Animal Control Services Ranger services for animal management including dog and cat registration, impounded animals (with impounding fee of $85 and $20/day sustenance), livestock control, and dangerous dog regulation for residents.
- Emergency Management Bushfire control, cyclone safety, total fire ban management, fire permits, and emergency recovery coordination including Cyclone Zelia response for residents and communities across the Shire.
- Transport Services Newman Airport management, bus service coordination, parking services, and wet season travel information provided to residents and travellers.
- Planning and Building Services Development applications, building permits, local planning scheme administration, advertising signage approval, and street maintenance services for property owners and developers.
- Newman Recreation Centre Crèche Childcare service at the recreation centre accepting children aged 3 months to 10 years, with 90-minute sessions and 10/20/50 visit pass options ($6 casual, $54.50/$102/$240 for passes).
- Tourism Services Tourism services including Newman Visitor Centre, Visitor Centre Chalets (booked via BookaCloud), Yurlu Caravan Park, Cape Keraudren, and Nullagine Caravan Park, promoted via the Pilbara East app for tourists and visitors.
Companies that use SHIRE OF EAST PILBARA
Customer profileSegments5 records
Ideal customer profiles5 records
SHIRE OF EAST PILBARA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
SHIRE OF EAST PILBARA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Martumili ArtistscoreMartumili Artists are based in the East Pilbara Arts Centre in Newman, with artists working in 6 other remote East Pilbara communities. The Shire hosts and supports this renowned Indigenous art collective, promoting local Aboriginal art and culture.
- Newman Lions Club Animal ParkminorThe Shire supports food waste reduction by encouraging residents to donate food scraps to the Newman Lions Club Animal Park to feed animals including kangaroos, sheep, goats, chickens, ducks and a pig. Partnership supports community sustainability and animal welfare.
- Rural WestminorRural West provides free, confidential, mobile financial counselling services to businesses and farms impacted by Cyclone Zelia in the Shire of East Pilbara. Services are available for businesses facing financial hardship.
- Department of Fire and Emergency Services (DFES)coreDFES is the designated Hazard Management Agency for Cyclones in Western Australia. The Shire works with DFES on emergency management, bushfire control, cyclone preparedness, and community safety. DFES provides support during natural disasters including recovery efforts.
- Department of Health WAcoreThe Shire works with the Department of Health WA on public health matters including food safety standards, environmental health services, and public health planning. Department provides guidance on food safety management tools and training requirements.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SHIRE OF EAST PILBARA competitors and assessment
Company assessmentOthers
- Western Australian Local Government Association (WALGA): Industry peak body representing all WA local governments including the Shire; comparable in advocacy, funding and capacity-building functions though not a service-delivery competitor.
Broad incumbents
- Serco Australia: Large facilities-management and government services provider with experience operating remote-area community assets (similar function to the Shire's recreation, library and visitor-centre operations) but serving private and federal contracts rather than local councils.
Direct peers
- Town of Port Hedland: Neighbouring Pilbara local government delivering the same suite of community and infrastructure services over a resource-rich population base with significant rates revenue exposure.
- Shire of Ashburton: Adjacent Pilbara-region WA Shire with a comparable mix of mining, pastoral and remote-community service delivery, recreation facilities, library branches, and grant programs.
- City of Karratha: Direct Pilbara-region WA local government authority operating similar core municipal services (waste, recreation, libraries, emergency management, planning) and serving mining-economy population centres similar to Newman.
Regional players
- Shire of Broome: Regional WA local government authority with a comparable portfolio (recreation centres, libraries, waste, planning, tourism), though serving a different geography (Kimberley coast) and tourism mix.
- Shire of Wyndham-East Kimberley: Very large remote WA Shire with a dispersed population across multiple towns and Aboriginal communities, facing similar service-delivery scale challenges and indigenous engagement obligations.
- City of Kalgoorlie-Boulder: Western Australian regional local government authority operating similar municipal services to a dispersed inland population centred on a mining-driven economy, providing a useful benchmark on rates model and remote service delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SHIRE OF EAST PILBARA social profiles
Digital presenceSHIRE OF EAST PILBARA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHIRE OF EAST PILBARA leadership team
Management profileNumber of profiles
Profiles1 record
SHIRE OF EAST PILBARA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHIRE OF EAST PILBARA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHIRE OF EAST PILBARA
What does SHIRE OF EAST PILBARA do?
The Shire of East Pilbara is a local government authority providing comprehensive municipal services across 371,696 square kilometres in Western Australia's Pilbara region, serving the towns of Newman, Marble Bar, and Nullagine. Core offerings include waste management and recycling, library services, sport and recreation facilities (aquatic centres, recreation centres, swimming pools, fitness centres), community grants and sponsorship programs, environmental health services, animal control, emergency management (bushfire control, cyclone preparedness), planning and building services, road maintenance, transport services including Newman Airport, and tourism promotion.
Is SHIRE OF EAST PILBARA a public or private company?
SHIRE OF EAST PILBARA is a public company. It is classified as state government owned and is currently operating.
When was SHIRE OF EAST PILBARA founded?
SHIRE OF EAST PILBARA was founded in 1982.
Where is SHIRE OF EAST PILBARA based?
SHIRE OF EAST PILBARA is headquartered in Newman, Australia, in the Oceania region.
How does SHIRE OF EAST PILBARA make money?
Three revenue lines are on record. Rates Revenue is the primary driver. The others are fees and Charges and grants and Sponsorship Programs.
Who are SHIRE OF EAST PILBARA's main competitors?
Western Australian Local Government Association (WALGA) is listed as an others. Serco Australia is listed as a broad incumbent. Direct peers are Town of Port Hedland, Shire of Ashburton and City of Karratha. Regional players are Shire of Broome, Shire of Wyndham-East Kimberley and City of Kalgoorlie-Boulder.
Does SHIRE OF EAST PILBARA have an API?
No public API is recorded for SHIRE OF EAST PILBARA.
What industry is SHIRE OF EAST PILBARA in?
SHIRE OF EAST PILBARA's product category is Local Government Services. Its primary akta.pro industry code is BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities), with a secondary code of BPAIACAI, Parks, Recreation & Cultural Services. Its NAICS code is 92512 and its SIC code is 6512.