What Selemark Srl does

Selemark Srl is an Italian B2B industrial instrumentation distributor headquartered in Garbagnate Milanese, founded in 2013. The company distributes a comprehensive portfolio of process control instruments covering the measurement of pressure, temperature, flow, level, and liquid analysis parameters, serving chemical, petrochemical, pharmaceutical, food and beverage, energy, and water treatment customers. Its catalog spans pressure transmitters, temperature transmitters, flow meters (ultrasonic clamp-on, turbine, electromagnetic, Coriolis mass, and Vortex), radar and torsion-bar level transmitters, valve positioners, pH and conductivity sensors, wireless instruments (Accutech, IAN with Bluetooth Low Energy, WiFi, and WirelessHART), Fluidwell controllers and totalizers, ASCO solenoid valves and pneumatics, manifolds, fittings, gauges, and thermometers. All products are sourced from authorized OEM partnerships — primarily Schneider Electric (Foxboro), Fluidwell, and ASCO (Emerson), with secondary lines from Accutech and NIVOMER — and none are developed under Selemark's own brand.

The company operates a sales-led, consultative go-to-market model, reaching engineering and plant management buyers through its website (contact form, phone +39 02 9958089), downloadable technical documentation, an actively maintained technical blog of more than 20 articles authored by named personnel, bilingual video content, and a LinkedIn/Facebook social presence. Pricing is quote-based with no publicly disclosed list prices, tailored to product specification, order volume, and application requirements. Selemark generates revenue through hardware sales of branded industrial instrumentation, supplemented by demand-generation and customer support through its technical documentation library; the company provides no recurring service, subscription, or licensing revenue streams. The business is privately held, founder/owner-managed by the Sodo family, with no disclosed external investment, no parent company, and no disclosed subsidiaries.

Name

Selemark Srl

Legal name

Selemark Srl

Website

https://selemark.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Selemark Srl is an Italian B2B distributor of industrial process control instrumentation — pressure, temperature, flow, level, and liquid analysis products — sourced from Schneider Electric (Foxboro), Fluidwell, ASCO, and Accutech, serving chemical, petrochemical, pharmaceutical, food, energy, and water treatment plants.

Ownership category

akta.pro rank

Headquarters

HQ city

Garbagnate Milanese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Process Control Instrument Sales: Selemark generates revenue primarily through the sale of industrial process control instruments including pressure transmitters, temperature transmitters, flow meters, level transmitters, valve positioners, liquid analyzers, wireless instruments, controllers, solenoid valves, pneumatics, manifolds, fittings, pressure gauges, and thermometers. Products are sourced from partner brands (Foxboro/Schneider Electric, Fluidwell, ASCO, Accutech, IAN) and sold to industrial customers.
2. Technical Documentation and Downloadable Resources: Selemark provides downloadable technical documentation including brochures, data sheets, manuals, certificates, application notes, and software tools for all product categories, serving as a demand-generation and customer support mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Selemark Srl is an Italian B2B industrial instrumentation distributor that supplies process control instruments for measuring pressure, temperature, flow, level, and liquid analysis to chemical, petrochemical, pharmaceutical, food, energy, and water treatment plants. The company distributes branded products from Schneider Electric (Foxboro, IAN, Accutech), Fluidwell, ASCO (Emerson), and NIVOMER, complemented by downloadable technical documentation (brochures, data sheets, manuals, certificates) and consultative technical support.

Product overview

Selemark Srl is an Italian industrial instrumentation distributor offering a comprehensive portfolio of process control instruments. The company provides pressure transmitters, temperature transmitters, flow meters (including ultrasonic clamp-on, turbine, electromagnetic, Coriolis mass, and Vortex types), level transmitters (radar and torsion bar), valve positioners, liquid analysis instruments (pH and conductivity), wireless instrumentation, Fluidwell controllers/computers/totalizers, solenoid valves, pneumatic components, and manifolds/fittings. The products are organized into major categories covering the main process variables (pressure, temperature, flow, level) along with supporting instrumentation like controllers, valves, and wireless solutions. Selemark distributes branded products including Foxboro (Schneider Electric) for pressure transmitters and valve positioners, NIVOMER for level switches, Fluidwell for controllers and totalizers, and ASCO for solenoid valves.

Differentiator

Problem solved

Functional benefit

Products and services

• Pressure Transmitters (Trasmettitori di Pressione) Instruments for measuring pressure in industrial processes, including relative, absolute, and differential pressure measurement technologies from Foxboro/Schneider Electric.
• Temperature Transmitters (Trasmettitori di Temperatura) Instruments for measuring temperature in industrial process applications, including thermoelements and thermowells.
• Flow Meters (Misuratori di Portata) Comprehensive range of flow measurement instruments including ultrasonic, turbine, electromagnetic, Coriolis mass, and Vortex flow meters for liquids and gases in industrial process applications.
• Level Transmitters (Trasmettitori di Livello) Instruments for measuring liquid and solid levels in tanks and containers, including radar and torsion bar technologies.
• Valve Positioners (Posizionatori per Valvole) Smart, electropneumatic, and pneumatic positioners for control valves in industrial automation.
• Liquid Analysis Instruments (Analisi Liquidi) pH meters, pH sensors, conductivity transmitters and sensors, and inductive conductivity sensors for liquid analysis in industrial processes.
• Wireless Instrumentation (Strumenti Wireless) Wireless process measurement instruments using Bluetooth Low Energy, WiFi, and WirelessHART protocols for remote monitoring, including Accutech and IAN (Schneider Electric) product lines.
• Fluidwell Controllers Controllers, flow computers, batch controllers, and totalizers for flow measurement and process control applications, including E-Series and F-Series product lines.
• Solenoid Valves and Pneumatics (Elettrovalvole e Pneumatica) ASCO solenoid valves, pneumatic valve islands, proportional valves, pneumatic actuators, and filter regulators for industrial fluid control.
• Manifolds and Fittings Compression fittings and manifold valves for instrumentation connections in process control applications.
• Industrial Pressure Gauges (Manometri Industriali) Industrial pressure gauges for process monitoring applications.
• Industrial Thermometers (Termometri Industriali) Industrial thermometers for temperature measurement in process applications.
• Wireless IAN (Instrument Area Network) Schneider Electric IAN wireless solution using Bluetooth Low Energy, WiFi, and WirelessHART protocols for process variable monitoring with 10+ year battery life.
• Wireless Accutech Instrumentation Accutech wireless instrumentation for remote process monitoring.
• ASCO Solenoid Valves ASCO branded solenoid valves for fluid control in industrial applications.
• Foxboro Pressure Transmitters with FoxCal Technology Schneider Electric Foxboro pressure transmitters featuring FoxCal technology with 11 calibration curves, achieving ±0.025% accuracy and ±0.015% stability, certified TÜV SIL2.
• Foxboro Smart Positioners Foxboro smart valve positioners with multilingual display, autostart configuration, advanced diagnostics, partial stroke testing, and fugitive emission monitoring.
• NIVOMER Level Switches NIVOMER brand level switches for detecting liquid and solid levels in tanks, including vibration, conductive, capacitive, and float types.

Quantifiable outcome

• FoxCal technology pressure transmitters achieve ±0.025% accuracy and ±0.015% stability, with a turn-down ratio of 400:1 and response time of 100 msec
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Schneider Electric (Foxboro brand)coreTechnology or IntegrationSelemark distributes Schneider Electric Foxboro products including pressure transmitters with FoxCal technology, radar level transmitters, pH sensors with NAFION membrane technology, and valve positioners (including SRD998 smart positioner). Foxboro positioners are installed in over one million plants worldwide. Schneider Electric also provides the IAN (Instrument Area Network) wireless solution distributed by Selemark.
• FluidwellcoreTechnology or IntegrationSelemark distributes Fluidwell products including F-Series and E-Series controllers, flow computers, batch controllers, totalizers, indicators, and ratio monitors. Fluidwell instruments are characterized by particularly robust construction for industrial environments (IP66/IP67, NEMA 4X), operating temperatures from -40°C to +80°C, and resistance to rain, snow, salt atmospheres, and desert conditions.
• ASCO (Emerson)coreTechnology or IntegrationSelemark distributes ASCO (Emerson) products including solenoid valves, pneumatic valve islands, proportional valves, pneumatic actuators, and filter regulators. ASCO is a leading global manufacturer of pneumatic and fluid control equipment with ISO 9001 certification.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• VEGA Grieshaber KG: German family-owned specialist in level, pressure, and point-level measurement for process industries. Comparable to Selemark's level transmitter and pressure transmitter product lines; both serve the same Italian/European industrial customer base through local distribution and direct sales.
• Endress+Hauser: Swiss family-owned global manufacturer and supplier of industrial process instrumentation for flow, level, pressure, temperature, and liquid analysis. Directly comparable to Selemark's product portfolio but operates globally with its own direct sales force and manufacturing — Selemark competes by offering similar technologies from Foxboro/Fluidwell through local Italian distribution.
• KROHNE Group: German manufacturer of process measurement instrumentation specializing in flow, level, pressure, and temperature. Overlaps substantially with Selemark's flow meter portfolio (Coriolis, ultrasonic, electromagnetic, vortex) and serves the same chemical/petrochemical/pharma customer base in Italy and across Europe.
• Pepperl+Fuchs: German manufacturer of industrial sensors and explosion protection equipment (including ATEX/IECEx-certified devices). Comparable to Selemark's hazardous-area instrumentation offering and process sensor portfolio; both serve Italian process industry customers with ATEX-certified solutions.
• Yokogawa Electric Corporation: Japanese process automation specialist offering field instruments, control systems, and lifecycle services for oil & gas, chemical, and power customers. Comparable to Selemark's process variable instrumentation offering; competes for the same industrial customers with broader integrated solutions.
• Siemens Process Instrumentation: German automation giant offering SITRANS process instrumentation (pressure, temperature, flow, level, valve positioners) alongside its broader automation portfolio. Comparable to Selemark's instrument offering; serves the same industrial customer base through direct sales and system integrators rather than specialty distribution.
• WIKA Alexander Wiegand SE & Co. KG: German manufacturer of measurement instruments (pressure, temperature, level, flow) widely used in process industries. Comparable to Selemark's core offering; like Selemark it serves OEMs and end-users in chemical, petrochemical, and energy markets but at substantially larger scale and with its own manufacturing.
• ABB Measurement & Analytics: Swiss-Swedish multinational providing instrumentation and analytics for process industries, including flow, pressure, temperature, level, and liquid analysis products. Comparable to Selemark's full portfolio but operates as a global OEM with direct sales; competes for the same industrial customers in Italy.

Emerging players

• Baumer Group: Swiss manufacturer of sensors, encoders, measuring instruments, and process instrumentation. Comparable to Selemark's sensor and process instrumentation categories; both serve Italian/European process industry customers with measurement and control solutions.
• Bürkert Fluid Control Systems: German manufacturer of fluid control systems including solenoid valves, process valves, sensors, and controllers. Comparable to Selemark's ASCO pneumatics and Fluidwell controller categories; both target process industry customers needing fluid handling and measurement solutions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xfacebook.com/selemark.it
• LinkedInlinkedin.com/company/selemark

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selemark Srl