Rattle Media, Inc.
- Company typePrivate
- Founded2017
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Rattle Media, Inc. firmographics
Firmographics- Name
- Rattle Media, Inc.
- Legal name
- Rattle Media, Inc.
- Website
- https://rattleradio.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rattle Media, Inc. industry classification
Industry- Product category
- Internet Radio / Digital Audio Streaming
- NAICS
- Radio Broadcasting Stations (516110), Other Sound Recording Industries (512290)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industries
- Podcast Networks & Studio Platforms (MPAIADAC), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Rattle Media, Inc. is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rattle Media, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Internet Radio Broadcasting: Rattle Radio generates revenue through advertising on its internet radio stations, podcasts, and digital media content. The platform offers free access to listeners supported by ad revenue.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Rattle Media, Inc. product offering
Product offeringCore offering
Rattle Media, Inc. (DBA Rattle Radio) operates an internet radio network comprising 45 stations spanning 18 music genres, with a primary focus on African-American music. The ad-supported, free-to-listener service also offers podcasts, digital news content, video programming, and audiobooks, headquartered in Beverly Hills, CA with studios in Hollywood. The company is in pre-launch phase with official rollout scheduled for 2027.
Product overview
Rattle Radio Network is a comprehensive African-American audio content platform featuring 45 Internet radio stations organized across 18 genres including Hip-Hop/R&B (JAMZ, Hip-Hop Lives!, Rhyme Nation), R&B decades (R&B '50s-'90s, R&B2K), Jazz (Jazz Alley, Jazzville, Smooth Grooves, The Fuse), Dance/Electronic (Club EDM, Club Energy, Club Groove, Club Tronica), Rock/Blues/Country (Rock Urban, Bluesland, Renegade Country), Gospel/Christian (Praise Him, Gospel, Christian Voices), Children's (Kidz Zone), Classical/Entertainment (Classics, Cine Noir, Stage Noir, Comedy, Live), and World Music (African Rhythms, Afro-Latin, Afrobeats, Dance Africa, Reggae Nation, Dancehall Nation, Soca Nation, Zouk Nation). The network also offers Podcasts, Audiobooks, Digital News Content, and Video Programming, all accessible on mobile devices, automobiles, TV, smart speakers, streaming devices, and virtual assistant devices from their Hollywood, California studios.
Differentiator
Problem solved
Functional benefit
Products and services
- Rattle Radio Network Flagship internet radio network of 45 stations spanning 18 music genres, primarily focused on African-American music, distributed free to listeners and monetized through advertising.
- AM 1600 Rattle Individual Rattle Radio station on the AM 1600 frequency, part of the 45-station network.
- AM 1730 Rattle Individual Rattle Radio station on the AM 1730 frequency, part of the 45-station network.
- AM 2070 Rattle Individual Rattle Radio station on the AM 2070 frequency, part of the 45-station network.
- AM 2690 Rattle Individual Rattle Radio station on the AM 2690 frequency, part of the 45-station network.
- FM 100.1 Rattle Individual Rattle Radio station on the FM 100.1 frequency, part of the 45-station network.
- FM 101.9 Rattle Individual Rattle Radio station on the FM 101.9 frequency, part of the 45-station network.
- FM 102.3 Rattle Individual Rattle Radio station on the FM 102.3 frequency, part of the 45-station network.
- FM 104.1 Rattle Individual Rattle Radio station on the FM 104.1 frequency, part of the 45-station network.
- FM 105.1 Rattle Individual Rattle Radio station on the FM 105.1 frequency, part of the 45-station network.
- FM 105.3 Rattle Individual Rattle Radio station on the FM 105.3 frequency, part of the 45-station network.
- FM 105.7 Rattle Individual Rattle Radio station on the FM 105.7 frequency, part of the 45-station network.
- FM 106.1 Rattle Individual Rattle Radio station on the FM 106.1 frequency, part of the 45-station network.
- FM 106.3 Rattle Individual Rattle Radio station on the FM 106.3 frequency, part of the 45-station network.
- FM 106.7 Rattle Individual Rattle Radio station on the FM 106.7 frequency, part of the 45-station network.
- FM 107.1 Rattle Individual Rattle Radio station on the FM 107.1 frequency, part of the 45-station network.
- FM 107.3 Rattle Individual Rattle Radio station on the FM 107.3 frequency, part of the 45-station network.
- FM 107.5 Rattle Individual Rattle Radio station on the FM 107.5 frequency, part of the 45-station network.
- FM 107.7 Rattle Individual Rattle Radio station on the FM 107.7 frequency, part of the 45-station network.
- FM 107.9 Rattle Individual Rattle Radio station on the FM 107.9 frequency, part of the 45-station network.
- FM 108.3 Rattle Individual Rattle Radio station on the FM 108.3 frequency, part of the 45-station network.
- FM 108.5 Rattle Individual Rattle Radio station on the FM 108.5 frequency, part of the 45-station network.
- FM 108.7 Rattle Individual Rattle Radio station on the FM 108.7 frequency, part of the 45-station network.
- FM 109.5 Rattle Individual Rattle Radio station on the FM 109.5 frequency, part of the 45-station network.
- FM 109.7 Rattle Individual Rattle Radio station on the FM 109.7 frequency, part of the 45-station network.
- FM 109.9 Rattle Individual Rattle Radio station on the FM 109.9 frequency, part of the 45-station network.
- FM 110.1 Rattle Individual Rattle Radio station on the FM 110.1 frequency, part of the 45-station network.
- FM 110.3 Rattle Individual Rattle Radio station on the FM 110.3 frequency, part of the 45-station network.
- FM 110.5 Rattle Individual Rattle Radio station on the FM 110.5 frequency, part of the 45-station network.
- FM 110.7 Rattle Individual Rattle Radio station on the FM 110.7 frequency, part of the 45-station network.
- FM 110.9 Rattle Individual Rattle Radio station on the FM 110.9 frequency, part of the 45-station network.
- FM 111.1 Rattle Individual Rattle Radio station on the FM 111.1 frequency, part of the 45-station network.
- FM 111.3 Rattle Individual Rattle Radio station on the FM 111.3 frequency, part of the 45-station network.
- FM 111.5 Rattle Individual Rattle Radio station on the FM 111.5 frequency, part of the 45-station network.
- FM 111.7 Rattle Individual Rattle Radio station on the FM 111.7 frequency, part of the 45-station network.
- FM 111.9 Rattle Individual Rattle Radio station on the FM 111.9 frequency, part of the 45-station network.
- FM 112.1 Rattle Individual Rattle Radio station on the FM 112.1 frequency, part of the 45-station network.
- FM 112.3 Rattle Individual Rattle Radio station on the FM 112.3 frequency, part of the 45-station network.
- FM 112.5 Rattle Individual Rattle Radio station on the FM 112.5 frequency, part of the 45-station network.
- FM 112.7 Rattle Individual Rattle Radio station on the FM 112.7 frequency, part of the 45-station network.
- FM 112.9 Rattle Individual Rattle Radio station on the FM 112.9 frequency, part of the 45-station network.
- FM 113.1 Rattle Individual Rattle Radio station on the FM 113.1 frequency, part of the 45-station network.
- FM 113.3 Rattle Individual Rattle Radio station on the FM 113.3 frequency, part of the 45-station network.
- FM 113.5 Rattle Individual Rattle Radio station on the FM 113.5 frequency, part of the 45-station network.
- FM 113.7 Rattle Individual Rattle Radio station on the FM 113.7 frequency, part of the 45-station network.
- FM 113.9 Rattle Individual Rattle Radio station on the FM 113.9 frequency, part of the 45-station network.
- Rattle Podcasts Podcast content offerings within the Rattle Radio network, providing on-demand audio programming for listeners.
- Rattle Digital News Digital news content offering within the Rattle Radio network, providing news programming for listeners.
- Rattle Video Programming Video programming content offering within the Rattle Radio network, extending the audio-first brand into video.
- Rattle Audiobooks Audiobook content offering within the Rattle Radio network, providing on-demand spoken-word programming for listeners.
Companies that use Rattle Media, Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Rattle Media, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rattle Media, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rattle Media, Inc. competitors and assessment
Company assessmentEmerging players
- LiveOne: Music, audio, and live event streaming platform offering ad-supported and subscription tiers, plus podcast and radio-style content. Smaller-scale peer with similar free ad-supported music and audio content positioning.
- SoundCloud: Audio streaming platform with strong independent and emerging-artist focus, including Hip-Hop, R&B, and electronic genres with cultural-community roots. Comparable audio distribution model with cultural-niche differentiation.
Direct peers
- Pandora: Internet radio and music streaming service now owned by SiriusXM, offering both lean-back radio-style listening and on-demand streaming with an ad-supported free tier. Operates a similar free, ad-supported, station-based streaming model with multi-genre coverage.
- Urban One: Largest African-American owned and operated multi-media company, operating radio stations targeting Black audiences across formats (R&B, Hip-Hop, Gospel, Talk) plus TV and digital. Directly comparable to Rattle Radio's African-American music focus and station-based model.
- TuneIn: Internet radio streaming aggregator offering 100,000+ live radio stations, podcasts, and audio content free to listeners with ad-supported tiers. Closely matches Rattle Radio's free, multi-station, multi-platform internet radio distribution model.
- iHeartMedia (iHeartRadio): Operates iHeartRadio, a free, ad-supported internet radio platform offering hundreds of live stations and curated music channels across genres. Directly comparable to Rattle Radio's model of multi-station, free, ad-supported internet radio broadcasting, but at vastly greater scale.
Broad incumbents
- SiriusXM: Satellite and streaming radio operator offering hundreds of channels spanning music genres, talk, sports, and comedy — including Hip-Hop, R&B, Gospel, and Jazz stations. Closely parallels Rattle Radio's multi-genre channel strategy at much larger scale.
- Apple Music: Subscription music streaming service with Apple Music Radio (formerly Beats 1) and curated genre stations. Comparable multi-station, multi-genre radio offering with significantly greater resources and platform integration.
- Audacy: Major U.S. radio broadcaster (formerly Entercom/CBS Radio) operating 200+ stations and a free streaming platform with multi-genre music, talk, and sports. Directly comparable multi-station radio broadcasting model with established digital distribution.
- Spotify: Global music streaming leader with an ad-supported free tier and curated radio stations (e.g., genre and mood stations) alongside on-demand catalog. Overlaps with Rattle Radio on free ad-supported streaming and curated genre-based radio experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rattle Media, Inc. social profiles
Digital presenceRattle Media, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rattle Media, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Rattle Media, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rattle Media, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rattle Media, Inc.
What does Rattle Media, Inc. do?
Rattle Media, Inc. (DBA Rattle Radio) operates an internet radio network comprising 45 stations spanning 18 music genres, with a primary focus on African-American music. The ad-supported, free-to-listener service also offers podcasts, digital news content, video programming, and audiobooks, headquartered in Beverly Hills, CA with studios in Hollywood. The company is in pre-launch phase with official rollout scheduled for 2027.
Is Rattle Media, Inc. a public or private company?
Rattle Media, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rattle Media, Inc. founded?
Rattle Media, Inc. was founded in 2017. It employs 1 to 10 people.
Where is Rattle Media, Inc. based?
Rattle Media, Inc. is headquartered in Beverly Hills, United States, in the North America region.
How does Rattle Media, Inc. make money?
One revenue line is on record: internet Radio Broadcasting.
Who are Rattle Media, Inc.'s main competitors?
Emerging players on record are LiveOne and SoundCloud. Direct peers are Pandora, Urban One, TuneIn and iHeartMedia (iHeartRadio). Broad incumbents are SiriusXM, Apple Music, Audacy and Spotify.
Does Rattle Media, Inc. have an API?
No public API is recorded for Rattle Media, Inc..
What industry is Rattle Media, Inc. in?
Rattle Media, Inc.'s product category is Internet Radio / Digital Audio Streaming. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPAIADAC, Podcast Networks & Studio Platforms. Its NAICS code is 516110 and its SIC code is 4832.