Rapt Productions

What Rapt Productions does

Rapt Productions is a woman-owned, artist-run video production company founded in 2004 and headquartered in San Francisco, California. The firm specializes in dance performance documentation, dance filmmaking, documentary storytelling, and branded content, serving dance artists, arts organizations, educational institutions, and businesses primarily in the Bay Area. Its core team is composed of "dancers turned filmmakers" who apply the proprietary Rapt Technique — a specialized method for capturing and transmitting live performance on screen — to engagements ranging from single-camera documentation to multi-camera performance capture, site-specific installations, dance films, and live streaming.

The company's product portfolio is organized around four service lines: Dance Films and Trailers (including the annual San Francisco Dance Film Festival trailer produced since 2013), Performance & Event Videography (the core offering), Documentaries & Branded Content (ranging from Emmy-winning work to short promotional videos), and Live Streaming. The firm operates a project-based professional services model, with quotes issued per engagement and a 10% first-time-client discount plus referral discounts for existing clients. Booking is handled directly through website forms, email ([email protected]), and phone, with no intermediary channel.

Rapt Productions is self-funded with no disclosed external investors, has fewer than 10 people including part-time contractors (5–20 hours/week), and maintains the largest collection of dance and performance archives in the Bay Area. Its credibility is anchored by an Emmy Award (2023), the American Dance Festival International Screendance Jury Award (2013), and a roster of high-profile clients including San Francisco Ballet, Alonzo King LINES Ballet, Opera San Jose, and Bill T. Jones/Arnie Zane Dance Company. The firm is actively hiring in 2024 and is diversifying its client base into adjacent verticals including healthcare and education.

Name

Rapt Productions

Legal name

Rapt Productions

Website

https://raptproductions.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industry

Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Dance videography services
• Performance documentation
• Documentary filmmaking
• Dance film production
• Branded video content

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Video Production Services: Project-based professional services including dance performance documentation, documentary filmmaking, branded content, and event capture. Services offered to dance artists, arts organizations, educational institutions, and business organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rapt Productions is a woman-owned, artist-run video production company that provides dance performance documentation, dance filmmaking, documentary storytelling, and branded content services. The company delivers start-to-finish video production for dance artists, arts organizations, educational institutions, and businesses in the San Francisco Bay Area. Its work is grounded in a team of dancers turned filmmakers who apply the proprietary Rapt Technique to capture and transmit live performance through video.

Product overview

Rapt Productions is a woman-owned, artist-run video production company offering a unified suite of creative video services centered on dance and performance documentation. The core offerings include Dance Films and Trailers (original artistic dance films and festival trailers), Performance and Event Videography (live performance capture using the proprietary Rapt Technique), Documentaries and Branded Content (documentary storytelling and promotional videos for organizations), and Live Streaming (single and multi-camera broadcasts). These services are delivered as professional production engagements rather than standalone software products, with a team of dancer-turned-filmmakers who bring artistic insight to every project.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Films and Trailers Creation of original dance films and trailers combining choreography and cinematography to produce artistic visual narratives featuring dance performers.
• Performance & Event Videography High-quality video documentation of live performances, theater productions, dance concerts, and events using single or multi-camera capture, with editors trained in the specialized Rapt Technique for optimal transmission of live performance.
• Documentaries & Branded Content Documentary filmmaking and branded video content creation for arts organizations, educational institutions, and businesses, ranging from Emmy award-winning documentaries to short promotional content.
• Live Streaming Single and multi-camera live-streaming services for performances, presentations, and events, enabling remote audiences to view live programming.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• San Francisco Dance Film FestivalcoreStrategic or Co-development PartnerRapt Productions has been collaborating with San Francisco Dance Film Festival since 2013. Lindsay Gauthier edits the festival's annual trailer each year. The partnership involves deep creative collaboration and mutual promotion within the dance film community.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Variable: Established creative production agency producing documentary, branded, and digital content for brands and cultural institutions. Comparable as a creative-led production company serving arts-adjacent clients, but at significantly larger scale and broader scope than Rapt's dance niche.
• Anonymous Content: Major global production company spanning film, TV, documentary, and branded content. Overlaps with Rapt in documentary and branded video work for cultural clients, but operates at vastly larger scale and broader category coverage.
• Radical Media: Award-winning production company spanning documentary, branded content, and commercial work for cultural and corporate clients. Comparable in producing high-quality documentary and branded content for arts/cultural organizations, but at substantially larger scale.
• Partizan: Global commercial production company producing commercials, music videos, and branded content worldwide. Comparable as a creative production company serving brands and cultural content, but at much larger scale and broader commercial scope than Rapt's boutique dance focus.

Direct peers

• Citizen Films: Boutique documentary and social-impact video production company serving arts, nonprofit, and mission-driven clients. Comparable to Rapt in scale, project-based model, and arts/nonprofit customer focus, though with broader topical range than dance-specific work.
• Sandbox Films: Documentary film production company producing art-and-science oriented nonfiction content. Comparable as a small, focused production house working in arts/cultural documentary, with similar grant-dependent funding model and arts organization partnerships.

Emerging players

• MAPP International Productions: Nonprofit production organization focused on dance on film and screendance advocacy, producing and supporting dance film projects. Closely aligned with Rapt's dance film focus and SF Dance Film Festival ecosystem, but operates as a nonprofit producing entity rather than a commercial production services shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rapt-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapt Productions