Profline Higiene

What Profline Higiene does

Profline Higiene is a private Brazilian B2B distributor of professional cleaning and hygiene products headquartered in São Bernardo do Campo, São Paulo. Founded in 2001, the company sells approximately 200 SKUs organized into two main categories — Higiene Profissional (dispensers, paper towels, toilet paper, hand hygiene, oral care, napkins, multi-use wiper cloths, air fresheners) and Limpeza Profissional (chlorines/disinfectants, degreasers, descaling agents, detergents, cleaning equipment, floor-care products, laundry chemicals, dishwashing machines, waste bags, selective-collection items) — supplemented by the sustainable Linha Reviva sub-brand. The company serves business customers across at least eight vertical segments — foodservice and hospitality, healthcare and clinical environments, industrial and manufacturing, offices and commercial buildings, construction and civil engineering, education, government, and leisure — with operations concentrated in the São Paulo metropolitan region and distributed domestic coverage elsewhere in Brazil.

Profline does not own proprietary software, algorithms, or technology platforms; its underlying capability is product curation, dispenser selection, and supply-chain management for consumable hygiene programs. The company distributes products sourced from major manufacturer partners (Spartan for cleaning chemicals, Bralimpia for cleaning equipment, Santher and Kimberly-Clark for hygiene paper) and offers value-added services including free on-site consulting, dispenser installation, in-person and EAD staff training, and downloadable consumption-control tools.

Revenue is generated primarily through resale of branded products to B2B customers at undisclosed quote-based pricing. The defining commercial mechanic is the comodato (equipment-lending) model: dispensers and equipment are installed at client sites at no upfront cost in exchange for ongoing consumable purchases, which creates recurring revenue and modest switching friction. Go-to-market combines consultative enterprise field sales, inbound website quote requests, and a self-service product catalog on the website. Customer evidence is thin — only CMS Capital (a financial-services firm) is named — and the broader base is implied to be a fragmented mix of SMB and mid-market accounts.

Name

Profline Higiene

Legal name

Profline

Website

https://proflinehigiene.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Profline Higiene is a private São Paulo-based B2B distributor of professional cleaning and hygiene products, serving foodservice, healthcare, industrial, office, education, and government clients across Brazil with a catalog of ~200 SKUs, comodato equipment-lending contracts, and consulting services.

Ownership category

akta.pro rank

Product category

Commercial Cleaning & Hygiene Supplies Distribution

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

akta.pro secondary industries

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Professional cleaning products
• Hygiene supplies distribution
• Janitorial equipment supply
• Commercial hygiene solutions
• Industrial cleaning chemicals

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales - Professional Hygiene & Cleaning: Profline generates revenue through the resale of professional cleaning and hygiene products, including toilet paper, paper towels, hand hygiene products, disinfectants, cleaning equipment, and dispensers. The company offers comodato (equipment lending) contracts where dispensers and equipment are provided to clients, who then purchase consumable supplies on an ongoing basis. This creates recurring revenue from consumables. Revenue is derived from the markup on products sourced from brand partners (Spartan, Bralimpia, Santher, Kimberly-Clark, and others) and sold to business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Profline Higiene is a B2B distributor of professional cleaning and hygiene products based in São Bernardo do Campo, São Paulo, Brazil. The company resells an extensive catalog of branded products (toilet paper, paper towels, hand hygiene items, disinfectants, degreasers, cleaning equipment, and dispensers) sourced from manufacturers such as Spartan, Bralimpia, Santher, and Kimberly-Clark. It also offers complementary services including commodato (equipment-lending) contracts, free on-site consulting, dispenser installation, and staff training (in-person and remote).

Product overview

Profline Higiene is a professional cleaning and hygiene products distributor based in São Paulo, Brazil, offering a comprehensive portfolio of products and services. The company operates through two main product lines: Higiene Profissional (Professional Hygiene) and Limpeza Profissional (Professional Cleaning), supplemented by a sustainable Linha Reviva sub-brand. The Higiene Profissional line includes dispensers (paper towel, toilet paper, soap dispensers), paper products (toilet paper, paper towels, napkins), hand hygiene products (alcohol, degreasers, soaps), oral health products, multi-use wiper cloths, and air fresheners. The Limpeza Profissional line encompasses chlorine and disinfectants, degreasers, descaling agents, detergents, cleaning equipment (mops, squeegees, buckets, carts), floor cleaning and treatment products, laundry products, dishwashing machines, waste bags, and selective collection items. The Linha Reviva sub-brand offers sustainable paper products made from recovered natural fibers. The company also provides commodatum contracts, free installation, technical support, and specialized consulting services, along with training programs (in-person and EAD) for teams.

Differentiator

Problem solved

Functional benefit

Brands

• Linha Reviva: A line of sustainable disposable paper products made from recovered natural fibers, produced with processes that reduce water consumption and avoid chemical bleaching.

Products and services

• Higiene Profissional (Professional Hygiene product line)

Quantifiable outcome

• Reduction of up to 40% in paper consumption waste when using appropriate toilet paper types vs. conventional rolls (per Smithers Pira 2021, cited in Profline blog)
• +5 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SpartancoreTechnology or IntegrationSpartan is a key brand partner whose products are distributed by Profline. The partnership includes a wide range of professional cleaning chemicals including disinfectants (Metaquat, Peroxy Protein Remover, Peroxy 4D, Sanit-T-10), degreasers (Foaming Caustic Cleaner), detergents (Golden Glo), general cleaners (MLD Floral), floor treatments (Low Speed Finish, High Speed Finish, Ultra High Speed Finish), and laundry products. Several Spartan products carry the ABNT ecological label certification.
• BralimpiacoreTechnology or IntegrationBralimpia is a brand partner providing professional cleaning equipment distributed by Profline. Products include mops (Mop Micro Tech, Mop Cotton Tech, Mop High Tech, Spray Mop), buckets and wringer systems (Conjunto Doblô 50L, Balde Doblô 30L), rods (Rodo Bralimpia Dry, Rodo Twister), dustpans (Pá Profi, Pá Pop), telescopic extensions, support frames (Suporte Limpa Tudo Euro), and complete cleaning kits.
• SanthercoreTechnology or IntegrationSanther is a brand partner whose hygiene paper products are distributed by Profline. Santher provides toilet paper (various formats including rolo, interfolhado, jumbo), paper towels, and related dispensers. The Linha Reviva sustainable paper line is also associated with Santher. Santher dispensers (Elegance, Titanium, Quartz, REVIVA lines) are sold through Profline.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ecolab Brasil: Global leader in water, hygiene, and infection-prevention solutions serving healthcare, foodservice, and industrial customers. Comparable as a broad incumbent in professional hygiene and disinfection, with overlapping verticals and a consultative service model.
• Kimberly-Clark Brasil: Brazilian subsidiary of global hygiene major and Profline's brand partner. Comparable as a major hygiene brand and incumbent that competes with Profline at the customer level when selling directly to large accounts.
• 3M Brasil: Multinational with a Brazilian cleaning, janitorial, and safety products portfolio. Comparable as a broad incumbent supplying professional cleaning products (wipers, mats, chemicals) to foodservice, healthcare, and industrial accounts in São Paulo and beyond.
• Limppano: Long-established Brazilian cleaning products brand with manufacturing and distribution of disinfectants, degreasers, and detergents. Comparable as a broad incumbent in the same professional cleaning category, with overlapping customer segments and distribution.
• Henkel Brasil: Multinational CPG and adhesives company operating in Brazil with professional cleaning and hygiene brands (e.g., Bonderite, Pattex). Comparable as an incumbent with multi-brand professional hygiene offerings serving industrial and institutional buyers.
• Bombril: Iconic Brazilian CPG manufacturer of cleaning products (sponge brands, cleaning chemicals). Comparable as a broad incumbent with national brand recognition, overlapping product categories, and shared downstream distribution channels.
• Diversey Brasil: Global B2B cleaning, sanitation, and hygiene solutions provider with a Brazilian subsidiary. Comparable as an incumbent serving foodservice, hospitality, healthcare, and industrial customers with chemicals, equipment, and service programs.

Direct peers

• Higiene.com.br: Brazilian e-commerce and B2B distributor of professional hygiene and cleaning products. Operates in a similar AFH paper, dispenser, and chemical distribution model across multiple Brazilian states, directly competing with Profline for corporate and foodservice customers.
• Grupo Spartex: Brazilian manufacturer and distributor of professional cleaning products (chemicals, paper, dispensers) with national reach. Comparable in serving corporate foodservice, healthcare, and industrial accounts via a multi-brand catalog and dispenser programs.

Others

• Santher: Brazilian hygiene paper manufacturer and Profline's brand partner. Directly comparable as a current supplier, but also a potential competitor if it expands into direct distribution or captive dispenser programs in São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCivA6w56M0Vj97ZVZbRtovw
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• LinkedInlinkedin.com/company/profline-higiene
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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profline Higiene