RUBBERBANDance Group

What RUBBERBANDance Group does

RUBBERBANDance Group is a Montreal-based contemporary dance company founded in 2002 by artistic director Victor Quijada, operating as a private nonprofit charitable organisation. The company maintains a small core staff (1-10 employees) plus a performing ensemble of approximately 11 dancers, and produces original contemporary dance works grounded in a proprietary choreographic framework called the RUBBERBAND Method, which fuses breaking, hip-hop, classical ballet, contemporary dance, and contact improvisation. Its repertoire comprises more than 15 full-length creations and 6 short choreographic films, including Vic's Mix (2016), Ever So Slightly (2018), Trenzado (2020), Reckless Underdog (2023), and Second Chances (2024), with a new work, XXVII, currently in development for a November 2026 CINARS showing.

The business model blends earned and contributed income. Earned revenue comes from touring performance fees booked through three exclusive agencies (Pentacle in the US, CAPAS internationally, and Norddeutsche Konzertdirektion in Europe), tuition from Summer and Winter Intensives that train dancers in the RUBBERBAND Method, and merchandise sales. Contributed income includes individual donations and grants from multiple public funders: the Canada Council for the Arts, Conseil des arts et des lettres du Québec (CALQ), Canada Arts Council/Montreal (CAM), Ontario Arts Council (OAC), the New England Foundation for the Arts (NEFA), and the Department of Canadian Heritage. The company also operates the Green Fund, an eco-touring initiative entering its third year, and a Dancers' Health Fund supported through donor campaigns. Governance is provided by a board chaired by Sylvie Lalancette, and the company is booked through 2027.

The company serves three primary customer sets: performing-arts presenters and festivals that license its productions across North America and Europe; emerging and professional dancers enrolling in its intensives; and individual donors plus public-funder institutions that underwrite operations. Its competitive position rests on the proprietary RUBBERBAND Method, the artistic profile of Victor Quijada (2024 Guggenheim Fellow), and a multi-jurisdiction booking structure that small independent choreographers typically cannot match.

Name

RUBBERBANDance Group

Legal name

RUBBERBANDance Group

Website

https://rbdg.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

RUBBERBANDance Group is a Montreal-based contemporary dance company founded in 2002 by Victor Quijada, producing original works built on its proprietary RUBBERBAND Method and touring them internationally alongside training intensives for professional dancers.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Performance/Show Revenue: Revenue from touring performances and show bookings at venues across North America and Europe. Shows include Reckless Underdog, Vic's Mix, Ever So Slightly, Second Chances, and Trenzado.
2. Intensives and Workshops: Summer and Winter Intensive programs teaching the RUBBERBAND Method, plus workshops and master classes for professionals, students, and schools.
3. Merchandise Sales: Online store selling branded merchandise including hoodies, crewnecks, beanies, and tote bags.
4. Donations and Fundraising: Donations supporting creation of shows, promotion of the RUBBERBAND Method, conferences, workshops. Includes specific funds like the Dancers' Health Fund.
5. Government Arts Funding: Support from Canada Council for the Arts, Conseil des arts et des lettres du Québec, Conseil des arts de Montréal, Ontario Arts Council, and other public funding bodies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

RUBBERBANDance Group creates and produces contemporary dance works that it tours internationally to venues, universities, and festivals. It teaches its proprietary RUBBERBAND Method through Summer and Winter Intensives, workshops, and master classes, and sells branded merchandise (hoodies, crewnecks, beanies, tote bags) through an online store. The company is supported by public arts funding and private donations.

Product overview

RUBBERBANDance Group is a Montreal-based contemporary dance company founded in 2002 by Victor Quijada. The company's core offerings include a portfolio of dance productions (Reckless Underdog, Vic's Mix, Ever So Slightly, Trenzado, Second Chances) performed on tour internationally, the RUBBERBAND Method—a unique choreographic vocabulary taught worldwide in university programs and workshops—and Summer/Winter Intensives for dance training. The company also produces choreographic films and operates a merchandise store. The productions represent a new style inspired by break, classical ballet, and dance theatre.

Differentiator

Problem solved

Functional benefit

Brands

• RUBBERBAND Method: A unique choreographic vocabulary developed by Victor Quijada, now taught throughout the world in university programs, workshops, and master classes.
• RUBBERBAND Intensive
• RUBBERBAND Green Fund
• Dancers' Health Fund

Products and services

• Reckless Underdog

Quantifiable outcome

• Over 15 stage creations and 6 choreographic films since founding in 2002
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, flagship and major.

• Pentacle (Dance Works Inc.)coreChannel Partner/ Reseller/ DistributorExclusive US representation for RUBBERBAND's touring performances. Contact: Sandy Garcia at (+1) 212.278.8111 ext. 3425. They also administer the RUBBERBAND Green Fund eco-touring initiative.
• CAPAScoreChannel Partner/ Reseller/ DistributorInternational diffusion representation for RUBBERBAND. Contact: Daphnée Laurendeau at (+1 514) 794-1287, www.capas.ca.
• Norddeutsche Konzertdirektion Melsine Grevesmühl GmbHcoreChannel Partner/ Reseller/ DistributorEuropean representation covering Benelux, Germany, Austria, and Switzerland. Contact: Franziska Grevesmühl-v. Marcard at +49 (0) 471 982 4 982.
• Jacob's PillowflagshipStrategic or Co-development PartnerCo-commissioned Trenzado production with RUBBERBAND. Jacob's Pillow is a renowned dance institution and festival.
• New England Foundation for the ArtsmajorOthersProvided financial support through National Dance Project Production Grant, Travel Fund, and Community Engagement Fund for Trenzado.
• Canada Council for the ArtsmajorOthersOngoing public funding support for RUBBERBAND's productions and operations.
• Conseil des arts et des lettres du QuébecmajorOthersProvincial arts council providing funding support for the company's Quebec-based activities.
• Conseil des arts de MontréalmajorOthersMunicipal arts council providing funding support for Montreal-based activities.
• Ontario Arts CouncilmajorOthersProvincial arts council providing funding support for Ontario-based activities.
• Danse à la CartemajorStrategic or Co-development PartnerProvided creation residencies for productions including Trenzado. Organization supporting dance touring and creation.
• Krannert Center for the Performing Arts | University of IllinoismajorStrategic or Co-development PartnerProvided creation residency for Trenzado at University of Illinois in Champagne/Urbana.
• Baryshnikov Arts CenterflagshipStrategic or Co-development PartnerProvided residency through the RBDG Intensive Development Lab (IDL), supported by an Andrew W. Mellon Grant, for creation of Trenzado.
• Department of Canadian Heritage / Government of CanadamajorOthersProvided funding through Official Languages Support Programs Branch for Trenzado.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ballet BC: Vancouver-based contemporary dance company with international touring. Comparable as a Canadian contemporary dance organization with public funding support and a method/identity-driven artistic profile.
• Pilobolus: Connecticut-based dance company touring original productions and running education programs. Comparable to RUBBERBAND as an internationally touring ensemble with multiple revenue streams (shows, intensives, residencies) and method-driven brand.
• Cedar Lake Contemporary Ballet: New York-based contemporary dance company with international touring repertoire. Comparable as a touring contemporary dance ensemble of similar scale producing original works and presenting at major venues.
• Batsheva Dance Company: Israeli contemporary dance company with international touring repertoire and signature choreographic method (Gaga). Highly comparable to RUBBERBAND as a globally touring company whose proprietary movement vocabulary defines its brand and drives education revenue.
• O Vertigo Danse: Montreal-based contemporary dance company founded in 1984 by choreographer Ginette Laurin. Comparable as a Quebec contemporary dance company that creates and tours original productions, also relying on government arts funding.
• Alonzo King LINES Ballet: San Francisco-based contemporary ballet company with a distinctive choreographic methodology and international touring. Comparable to RUBBERBAND as a North American ensemble blending classical and contemporary vocabularies with a signature artistic identity.
• Compagnie Marie Chouinard: Montreal-based contemporary dance company with international touring repertoire. Directly comparable as a Quebec-rooted contemporary dance company of similar scale, also producing and touring original choreographic works internationally.

Broad incumbents

• Nederlands Dans Theater (NDT): Dutch contemporary dance company with three ensembles and major international touring presence. Comparable as a method-driven contemporary dance organization with global reach, though at substantially larger scale and institutional stature.
• Les Grands Ballets Canadiens: Montreal-based ballet company where founder Victor Quijada danced before founding RUBBERBAND. Comparable as a Montreal-rooted dance company with larger institutional scale and a broader classical-to-contemporary repertoire.

Others

• Baryshnikov Arts Center: New York performing arts center that has hosted RUBBERBAND residencies. Comparable as an ecosystem player—provides creation residencies and is both a peer institution (as a dance presenter) and an enabling venue for RUBBERBAND's work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RUBBERBANDance
• YouTubeyoutube.com/user/RUBBERBANDance
• Facebookfacebook.com/rubberbandance
• Instagraminstagram.com/rubberbandance
• LinkedInlinkedin.com/company/rbdg

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUBBERBANDance Group