What Proslat Inc does

Proslat Inc is a Canadian designer and manufacturer of modular storage and organizational systems for residential garages and adjacent home applications. Founded in 2010 and headquartered in Salaberry-de-Valleyfield, Quebec, the company reports serving over 500,000 customers and operates six retail showroom locations across the United States (Dallas, Scottsdale, Salt Lake City, Long Beach, Columbus, and Delray Beach). The company is privately held with 11–50 employees and no disclosed external funding rounds.

The product portfolio centers on a slatwall panel architecture available in four tiers—Classic PVC, PROCORE aluminum-core, XL PROCORE double-height, and Signature Aluminum—protected by a granted PROCORE patent. Complementary product lines include Fusion PLUS and LUX cabinets, the CORE Modular Toolbox, ProRack (pending patent), Bin Warehouse storage, Garage Gator ceiling lifts, Lynk Light, Ribtrax floor tiles, and decorative wall panels (Alps, Sahara). Recent category extensions include an Outdoor Kitchens line and a builder/contractor program targeting professional installation channels.

Proslat operates a direct-to-consumer business model combining owned e-commerce with physical showroom retail, pricing products from $19.99 accessories to $15,079.99 premium cabinet installations. Revenue mechanics rely on a wide AOV range, modular accessory attach, and a 500,000+ customer installed base that supports repeat and expansion purchases within the integrated product ecosystem.

Name

Proslat Inc

Legal name

Proslat Inc

Website

https://www.proslat.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Proslat Inc designs and manufactures modular slatwall panels, cabinets, and storage systems for residential garages, selling direct-to-consumer via e-commerce and six US showrooms to over 500,000 customers.

Ownership category

akta.pro rank

Product category

Garage Storage Products

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

akta.pro secondary industries

Garage, Basement, Attic & Utility Storage Systems (Non-Construction) (HSAFAHAC), Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Storage Containers & Bins Retail (Plastic, Glass, Modular) (CRAIAJAC), Storage Accessories & Hardware Retail (Labels, Fasteners, Mounting Rails, Closet hardware) (CRAIAJAO)

Keywords

• Garage storage solutions
• Slatwall panels
• Modular cabinets
• Ceiling storage systems
• Garage organization

Headquarters

HQ city

Salaberry-de-valleyfield

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of physical garage storage products including slatwall panels, cabinets, toolboxes, racks, lifts, and accessories. Products are sold directly through e-commerce with prices ranging from under $100 for basic accessories to over $15,000 for full cabinet sets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Proslat Inc designs, manufactures, and sells modular garage and home storage products directly to homeowners through e-commerce and physical showrooms. Its core offerings include PVC and aluminum slatwall wall panels, steel storage cabinets (Fusion PLUS and LUX lines), modular toolboxes, ceiling-mounted storage racks and motorized lifts, LED lighting, and interlocking floor tiles. Products are primarily sold one-time to consumers in the United States and Canada, with free shipping on orders above $450 and tiered pricing from entry-level PVC panels to premium aluminum and steel cabinet systems.

Product overview

Proslat Inc offers a comprehensive garage storage solution ecosystem consisting of wall-mounted slatwall systems (including Classic PVC, PROCORE with aluminum core, XL PROCORE, and Signature Aluminum series), steel storage cabinets (Fusion PLUS and LUX lines), modular CORE Toolboxes, ceiling storage systems (ProRack, Bin Warehouse, and Garage Gator motorized lifts), and complementary accessories (Lynk Light LED lighting and Ribtrax floor tiles). The product portfolio enables homeowners to transform garage spaces through coordinated wall, floor, and ceiling storage solutions. Core product lines feature lifetime warranties and range from entry-level 75 lb/sq.ft capacity PVC panels to premium 200 lb/sq.ft aluminum-core systems. Products are available through showrooms in Dallas, Scottsdale, Salt Lake City, Long Beach, Columbus, and Delray Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Series Slatwall

Quantifiable outcome

• 500,000+ homeowners served since 2010
• +4 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gladiator (Whirlpool brand): Whirlpool-owned modular garage storage brand selling slatwall (GearWall), cabinets, workbenches, and tool storage through big-box retail. Directly comparable to Proslat in product mix (slatwall + cabinets + accessories) and end customer (residential homeowners), but distributed primarily through Home Depot rather than DTC.
• NewAge Products: Premium steel garage cabinets, slatwall, and outdoor kitchen manufacturer selling both DTC and through Costco/Lowe's. Closely comparable to Proslat's LUX and Fusion PLUS cabinet lines in positioning, ASP, and target customer, with stronger big-box retail penetration.
• Monkey Bars Storage: Garage organization specialist offering overhead racks, shelving, and wall systems sold through a dealer/installer network. Highly comparable to Proslat in residential garage focus and product categories (overhead storage, wall panels), differing primarily in dealer-led vs. DTC GTM.
• GarageTek: Modular garage organization systems including slatwall, cabinets, and overhead storage sold through franchised installers. Comparable to Proslat's full-garage transformation offering and custom modular approach, but distribution is installation-led rather than showroom/DTC.
• Seville Classics: Garage and home organization brand offering shelving, wall systems, and storage racks primarily through Amazon and DTC e-commerce. Comparable to Proslat's classic-tier slatwall and rack SKUs and similar direct-to-consumer, online-first distribution model.
• StoreWall: Slatwall panel and accessory manufacturer for residential garage, retail, and workshop storage. Closely comparable to Proslat on slatwall core product with overlapping hook/accessory ecosystem, though smaller scale and less cabinet depth.

Broad incumbents

• ClosetMaid: Emerson-owned closet and home organization brand offering modular shelving, storage, and cabinetry. Comparable to Proslat's modular storage philosophy and home-organization positioning, but spans the entire home (closet, pantry, garage) with broader retail distribution and lower garage specialization.
• Rubbermaid (Newell Brands): Mass-market storage and home organization brand offering bins, shelving, and garage solutions across big-box retail. Adjacent competitor at the lower-ASP end of the garage storage category where Proslat's Classic PVC slatwall and Bin Warehouse products compete.
• Husky (Home Depot private label): Home Depot-owned garage and tool storage brand covering slatwall, cabinets, tool chests, and shelving. A key competitive threat to Proslat's premium positioning due to Home Depot's traffic, price advantage, and bundled installation services.
• IKEA: Global home furnishings retailer with a growing garage and storage category (BROR, IVAR adjacents). Comparable to Proslat's DIY-friendly, modular storage ethos and direct-to-consumer showroom model, but at a lower price point and across all home categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proslat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proslat Inc