Reflections Copenhagen
Reflections Copenhagen is a Copenhagen-based, privately held luxury brand that designs and sells handcrafted crystal décor, mirrors, tableware, and bathroom accessories to affluent consumers, interior designers, and hospitality buyers worldwide via DTC e-commerce and a B2B portal.
- Company typePrivate
- Founded2014
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reflections Copenhagen does
Reflections Copenhagen is a privately held Danish luxury home décor brand headquartered in Copenhagen, founded circa 2014–2015 and operating with a small team of 1–10 employees. The company designs and sells handcrafted crystal décor, mirrors, tableware, bathroom accessories, and related interior lifestyle objects, organized into five main collections — Lifestyle, Interior, Tableware, Bathroom, and Games — alongside named editorial collections including Lucida Luce, Tableau, Memory, and the 10-year anniversary Radiant Collection. The underlying technology is crystal and glass craftsmanship applied to decorative luxury objects; no proprietary technology, patents, or AI features are disclosed.
The company runs a dual-channel commercial model. Its primary revenue stream is direct-to-consumer e-commerce via a Shopify-based storefront offering free shipping and global delivery to more than 150 countries, supplemented by organic social media (Instagram, Facebook, Pinterest, LinkedIn), an email newsletter, a brand journal, and press/earned media. A dedicated B2B portal serves retailers, interior designers, and hospitality buyers with wholesale pricing, and a bespoke/collaboration service handles custom projects. Pricing is not publicly disclosed and is quote-based for B2B and custom orders, consistent with a luxury positioning. No external funding, parent company, awards, or named institutional customers are disclosed in the available data, and no AI/ML capability is claimed.
Reflections Copenhagen firmographics
Firmographics- Name
- Reflections Copenhagen
- Legal name
- Reflections Copenhagen
- Website
- https://reflections-copenhagen.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reflections Copenhagen is a Copenhagen-based, privately held luxury brand that designs and sells handcrafted crystal décor, mirrors, tableware, and bathroom accessories to affluent consumers, interior designers, and hospitality buyers worldwide via DTC e-commerce and a B2B portal.
- Ownership category
- akta.pro rank
Reflections Copenhagen industry classification
Industry- Product category
- Luxury Crystal and Mirror Home Décor
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Pottery & Related Products (3260)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)
Keywords
Where Reflections Copenhagen is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Reflections Copenhagen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: Revenue generated through direct sales of crystal décor, mirrors, tableware, bathroom accessories, and lifestyle products to consumers and B2B customers via their e-commerce platform and B2B portal.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Reflections Copenhagen product offering
Product offeringCore offering
Reflections Copenhagen designs, crafts and sells handcrafted crystal and mirror decorative objects across five product categories — Lifestyle (bookends, bowls, candle holders, frames, vases, trays, seasonal items), Interior (lamps, mirrors, tables), Tableware (cake stands, glasses, marble x crystal, porcelain, tea & coffee sets), Bathroom (home scents, perfume flacons, trinkets), and Games — alongside signature named collections such as Lucida Luce, Tableau, Memory and Radiant. The company also offers bespoke/custom collaboration services for personalized luxury crystal décor and supports B2B wholesale via a dedicated retailer portal.
Product overview
Reflections Copenhagen is a decorative luxury brand specializing in crystal and mirror home décor items. Their portfolio consists of multiple product collections organized across five main categories: Lifestyle (bookends, bonbonnieres, bowls, candle holders, frames, games, seasonal items, spheres, trays, vases), Interior (lamps, mirrors, tables), Tableware (accessories, cake stands, glasses, marble x crystal, porcelain, tea & coffee sets), Bathroom (essentials, home scents, perfume flacons, trinkets), and Games. They also offer named collections including Lucida Luce, Tableau, Memory, and the Radiant 10-year anniversary collection. In addition to products, they provide B2B services through a retailer portal, bespoke/custom collaboration services, an image bank digital showroom, and downloadable catalogs. The brand positions itself around bold, eye-catching crystal pieces that invite customers to express their authentic personality through decorative luxury.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifestyle Collection Collection of handcrafted crystal and lifestyle accessories including bookends, bonbonnieres, bowls, candle holders, frames, games, seasonal items, spheres, trays and vases, designed for residential décor and gifting.
- Interior Collection Collection of interior décor pieces including crystal and mirror lamps, mirrors and tables, aimed at residential and hospitality interiors.
- Tableware Collection Dining and serving items including tableware accessories, cake stands, glasses, marble x crystal pieces, porcelain, and tea & coffee sets.
- Bathroom Collection Bathroom essentials including home scents, perfume flacons and decorative trinkets for residential bathrooms.
- Games Collection Crystal and decorative board games and recreational items for entertainment and gifting.
- Lucida Luce Collection Signature collection of bold, decorative crystal pieces showcased as a featured news/collection drop on the Reflections Copenhagen homepage.
- Tableau Collection Featured collection of decorative crystal table pieces showcased on the brand's homepage as a hero assortment.
- Radiant Collection Anniversary collection celebrating the brand's 10-year milestone, featuring radiant-themed decorative crystal pieces.
- B2B Retailer Portal Dedicated B2B portal allowing retailers, interior designers and hospitality buyers to place wholesale orders, access exclusive B2B pricing and manage trade accounts.
- Bespoke / Collaboration Service Custom and bespoke design service for personalized luxury crystal décor, available to clients seeking one-off or branded decorative pieces on a quote-based basis.
Companies that use Reflections Copenhagen
Customer profileSegments2 records
Ideal customer profiles2 records
Reflections Copenhagen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reflections Copenhagen partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Reflections Copenhagen competitors and assessment
Company assessmentDirect peers
- Lalique: Lalique is a heritage French crystal and decorative luxury brand producing vases, bowls, tableware, and home décor at premium price points. It is the closest direct peer to Reflections Copenhagen in luxury crystal décor, sharing distribution through luxury retailers and interior designers globally.
- Baccarat: Baccarat is a premier French crystal manufacturer of decorative objects, tableware, and home accessories. It directly competes with Reflections Copenhagen in the crystal décor and tableware category and serves a similar luxury consumer and B2B interior design clientele.
- Saint-Louis (Saint-Louis Crystal): Saint-Louis is a French crystal maker producing handcrafted decorative pieces, lighting, tableware, and jewelry. It competes with Reflections Copenhagen in crystal home décor and luxury gift markets, particularly across European B2B and retail channels.
- Orrefors: Orrefors is a Swedish crystal and glass brand producing decorative objects, vases, and tableware. It is a comparable Scandinavian crystal décor peer to Reflections Copenhagen, sharing regional design heritage and global retail distribution.
- Waterford: Waterford is an iconic Irish crystal brand producing stemware, vases, and decorative giftware. It competes directly with Reflections Copenhagen in premium crystal vases, bowls, and gifting assortments sold through department stores and DTC channels.
- Tom Dixon: Tom Dixon is a British luxury design house producing decorative objects, lighting, mirrors, and home accessories. It is a direct peer in the bold-aesthetic luxury home décor category, serving interior designers and affluent consumers through DTC and B2B channels.
- Jonathan Adler: Jonathan Adler is a US-based designer home décor brand known for bold, whimsical pottery, mirrors, and decorative accessories. It shares Reflections Copenhagen's positioning around distinctive, expressive decorative objects for affluent consumers and interior designers.
- Moser: Moser is a Czech crystal manufacturer producing handcrafted vases, bowls, and decorative glassware. It is a direct peer in luxury crystal décor, sharing craftsmanship heritage and premium gift-occasion positioning with Reflections Copenhagen.
Emerging players
- Nude Glass: Nude Glass is a contemporary Turkish glassware brand producing handcrafted decorative and functional glass pieces. It is an emerging contemporary peer with a similar design-led DTC and hospitality B2B approach to Reflections Copenhagen.
Broad incumbents
- Iittala: Iittala is a Finnish design house producing a broad range of glassware, tableware, and decorative items under the Iittala and Arabia brands. It overlaps with Reflections Copenhagen in vases, glasses, and decorative tableware, but operates at a much larger scale and broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Reflections Copenhagen social profiles
Digital presenceReflections Copenhagen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflections Copenhagen leadership team
Management profileNumber of profiles
Reflections Copenhagen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflections Copenhagen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflections Copenhagen
What does Reflections Copenhagen do?
Reflections Copenhagen designs, crafts and sells handcrafted crystal and mirror decorative objects across five product categories — Lifestyle (bookends, bowls, candle holders, frames, vases, trays, seasonal items), Interior (lamps, mirrors, tables), Tableware (cake stands, glasses, marble x crystal, porcelain, tea & coffee sets), Bathroom (home scents, perfume flacons, trinkets), and Games — alongside signature named collections such as Lucida Luce, Tableau, Memory and Radiant. The company also offers bespoke/custom collaboration services for personalized luxury crystal décor and supports B2B wholesale via a dedicated retailer portal.
Is Reflections Copenhagen a public or private company?
Reflections Copenhagen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reflections Copenhagen founded?
Reflections Copenhagen was founded in 2014. It employs 1 to 10 people.
Where is Reflections Copenhagen based?
Reflections Copenhagen is headquartered in Copenhagen, Denmark, in the Europe region.
How does Reflections Copenhagen make money?
One revenue line is on record: direct Product Sales.
Who are Reflections Copenhagen's main competitors?
Direct peers on record are Lalique, Baccarat, Saint-Louis (Saint-Louis Crystal), Orrefors, Waterford, Tom Dixon, Jonathan Adler and Moser. Nude Glass is listed as an emerging player. Iittala is listed as a broad incumbent.
Does Reflections Copenhagen have an API?
No public API is recorded for Reflections Copenhagen.
What industry is Reflections Copenhagen in?
Reflections Copenhagen's product category is Luxury Crystal and Mirror Home Décor. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIACAE, Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings). Its NAICS code is 459420 and its SIC code is 5700.