Pro Fire Protection

What Pro Fire Protection does

Pro Fire Protection, doing business as Professional Fire Protection Inc., is a family-owned fire protection contractor headquartered at 185 E State St., Johnstown, NY, founded in 1990 by owner and president Randy Woodbeck. The company designs, installs, services, and inspects fire sprinkler systems — covering wet, dry, preaction, and deluge configurations — and sells and services portable fire extinguishers. Specialized offerings include Quick Response sprinkler heads (with a 3.0mm frangible glass bulb), Non-Ferrous Concealed sprinkler heads for MRI rooms, Extended Coverage heads for corridors and high-rise applications, and Early Suppression Fast Response (ESFR) heads for storage and warehouse facilities. System design is performed in-house by three NICET Level 4 qualified engineers.

The company's revenue model is built on three streams: (1) professional services installation revenue from new system projects, (2) recurring subscription-style service and maintenance contracts including scheduled inspections (annual, semi-annual, quarterly), backflow testing, and fire pump testing, and (3) hardware sales of fire extinguishers. Service delivery is direct field service: technicians are dispatched to customer sites within a 100-mile radius of the Johnstown facility, with a 2-hour emergency response time and 24-hour on-call availability. Pricing is quote-based and not publicly disclosed.

Customer segments are horizontally distributed across commercial buildings, industrial facilities, and healthcare environments with MRI equipment. The named customer base in the source material is limited — only Zandri Construction Corp appears as a documented commercial relationship — which, combined with the 8 full-time employee headcount and single-site operating model, indicates a small regional contractor rather than a scaled multi-location operator. Marketing relies primarily on direct referrals, industry association memberships (NFPA and AFSA), and a basic company website with cloud portal access rather than a structured demand-generation program.

Name

Pro Fire Protection

Legal name

Professional Fire Protection Inc.

Website

https://profirepro.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Fire Protection (Professional Fire Protection Inc.) is a family-owned, Johnstown, NY-based fire protection contractor that designs, installs, inspects, and services fire sprinkler systems and extinguishers for commercial, industrial, and healthcare customers across a 100-mile regional service radius.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire Extinguisher Services (Inspection/Recharge/Hydrostatic Testing) (IMAIAJAD), Fire Extinguishers & Suppression Equipment Services (Inspection/Recharge/Hydrotest) (BPABAHAC), Fire Pump Inspection, Testing & Service (IMAIAJAF), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

Keywords

• Fire sprinkler installation
• Fire protection services
• Fire extinguisher sales
• Sprinkler system design
• Fire safety inspection

Headquarters

HQ city

Johnstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fire Sprinkler Systems Installation: Professional installation of wet, dry, preaction, and deluge fire sprinkler systems for commercial and residential applications.
2. Service and Maintenance: Service contracts and on-demand maintenance including replacing sprinkler heads, adding additional heads, emergency repairs, backflow testing, and fire pump testing and repairs. Also includes scheduled inspections (annual, semi-annual, quarterly) with documentation submission.
3. Fire Extinguishers: Sales and service of fire extinguishers including dry chemical, carbon dioxide, water, and water-mist types.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pro Fire Protection (Professional Fire Protection Inc.) designs, installs, services, and inspects water-based fire sprinkler systems — including wet, dry, preaction, and deluge systems — for commercial, industrial, healthcare, government, and residential customers within approximately 100 miles of Johnstown, NY. The firm also sells and services fire extinguishers, performs backflow preventer testing, and conducts fire pump testing and repair, supported by NICET Level IV engineering staff and 24-hour emergency response.

Product overview

Pro Fire Protection is a single-service fire protection company offering a comprehensive portfolio of fire safety products and services. The core offering consists of Automatic Fire Sprinkler Systems (including wet, dry, preaction, and deluge configurations) and Fire Extinguishers, supported by specialized sprinkler head components (Quick Response, Non Ferrous Concealed, Extended Coverage, and Early Suppression Fast Response types). Services include System Design (handled by three NICET Level 4 engineers), professional Installation, and ongoing Service & Maintenance with 24-hour emergency response. The company also provides backflow testing, fire pump testing, and MSDS management. All services are delivered from their Johnstown, NY facility within a 100-mile radius.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Sprinkler System Design and Engineering
• Fire Sprinkler System Installation
• Fire Sprinkler Inspection and Service

Quantifiable outcome

• 2-hour emergency response time with 24-hour on-call availability

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• National Fire Protection AssociationcoreOthersProfessional Fire Protection is a member of the National Fire Protection Association, an industry organization that provides standards, research, and training for fire safety professionals.
• American Fire Sprinkler AssociationcoreOthersProfessional Fire Protection is a member of the American Fire Sprinkler Association, a trade organization supporting the fire sprinkler industry through education, networking, and advocacy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• APi Group: Global fire protection and life-safety holding company with dozens of subsidiary fire sprinkler, alarm, and service brands. Operates in the same industry but as a much larger platform acquirer of regional contractors like PFP.
• Cintas Fire Protection: Division of Cintas Corporation providing fire extinguisher, sprinkler, and alarm inspection services as part of a broader uniform, first-aid, and facility services portfolio. Overlaps PFP on extinguisher and sprinkler inspection but competes through scale and bundled services.

Direct peers

• Koorsen Fire & Security: Large regional fire protection and life-safety service provider offering sprinkler installation, inspection, extinguisher service, and alarm monitoring. Highly comparable to PFP's full-lifecycle service model, though operating at significantly greater scale across multiple states.
• Summit Fire & Security: Fire sprinkler and life-safety services company with a similar full-lifecycle service model (design, install, inspect, service). Comparable to PFP in target markets and recurring inspection revenue, but at a substantially larger scale as part of a national roll-up.
• Performance Fire Protection: Fire sprinkler and suppression systems contractor providing design, installation, inspection, and service. Comparable regional contractor with similar customer segments in commercial and industrial fire protection.
• Anchor Fire Protection: Regional fire sprinkler and suppression contractor offering design, installation, inspection, and service. Direct peer in business model and customer base, particularly in the commercial and industrial sprinkler space.
• Telgian Engineering & Consulting: Fire protection engineering, consulting, and inspection services firm. Comparable to PFP in offering NICET-certified system design, inspection, and code-compliance work for commercial and industrial customers.
• VFP Fire Systems: Fire protection contractor specializing in sprinkler system design, installation, inspection, and service for commercial and industrial facilities. Direct peer in service mix and target customer segments, though serving a larger multi-state footprint.

Regional players

• Blazequel: Fire protection services provider operating in a different regional market but offering directly comparable sprinkler design, installation, inspection, and extinguisher services for commercial and industrial customers.

Others

• Victaulic: Manufacturer of mechanical pipe-joining solutions including fire protection piping and sprinkler system components. Indirectly comparable as an upstream supplier of the piping and fittings PFP installs in its sprinkler projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-fire-protection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Fire Protection