ROCK, Ride On Center for Kids

What ROCK, Ride On Center for Kids does

ROCK, Ride On Center for Kids, is a 501(c)(3) nonprofit organization founded in 1998 by Nancy Krenek and headquartered in Georgetown, Texas. The organization delivers equine-assisted therapies, adaptive riding activities, learning programs, and dedicated veteran services, operating from a 60+ acre campus that serves more than 400 participants annually. It is a PATH Intl. Premier Accredited Center — the highest credentialing tier in the equine-assisted services industry — and maintains a long-standing research and training partnership with Texas A&M University dating to 2012. Recent capital investments include the Sports Clips Heroes Arena (2022) for veteran programming and the Patti Colbert Learning Center (2024) for expanded educational offerings.

Name

ROCK, Ride On Center for Kids

Legal name

ROCK, Ride On Center for Kids

Website

https://rockride.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ROCK is a Georgetown, Texas-based 501(c)(3) nonprofit founded in 1998 that provides equine-assisted therapies, adaptive activities, learning programs, and veteran services to 400+ participants annually from a 60+ acre PATH Intl. Premier Accredited campus.

Ownership category

akta.pro rank

Product category

Equine-Assisted Therapy Services

NAICS

Educational Support Services (61171), Educational Support Services (611710), Sports and Recreation Instruction (611620), Support Activities for Animal Production (115210)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Gross Motor Development & Motor Learning Interventions (EDAKAGAG)

akta.pro secondary industries

Gait, Balance & Coordination Rehabilitation (School-Age) (EDAKAGAH), Gross Motor, Postural Control & Motor Planning (Praxis) (EDAKAFAD), Equine Care & Stable Management (EDAOAOAE)

Keywords

• Equine-assisted therapy
• Therapeutic horsemanship
• Hippotherapy services
• Veteran rehabilitation programs
• Special needs riding

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Donations and Contributions: Individual donations from supporters, including one-time gifts, monthly recurring donations through Boots in the Dirt program, and legacy/endowment gifts through Legacy of Hope program.
2. Program Fees and Summer Camp Revenue: Fees for programs such as summer camps. Camp Bright Side costs $300 per session; Camp Courage is free for military children. Financial assistance is available for families in need.
3. Event Revenue: Carriage rides on the square event generates revenue ($100 per Family Carriage time slot, $25 per Wagonette seat). Other fundraising events include Barn Dance and Cowgirl Bruncheon.
4. Horseshoe Club Sponsorships: Year-round sponsorship of horses through monthly or annual gifts, providing for care and feeding of therapy horses. Sponsors receive adopted horse certificate, website recognition, and private invitations.
5. Foundation and Corporate Grants/Sponsorships: Support from foundations including Chisholm Trail Community Foundation, Central Texas Community Foundation, and numerous corporate sponsors. Texas Veterans Commission Fund for Veterans' Assistance grant supports ROCK On Veterans program.
6. In-Kind Donations: Donations of equipment, tack, feed, hay, office supplies, art supplies, and farm equipment. Amazon Wish List program for needed items.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ROCK provides equine-assisted therapy, therapeutic horsemanship, and equine-facilitated learning services to children, adults, and veterans with physical, cognitive, and emotional challenges. Core delivery leverages the horse's dynamic movement as a therapeutic modality (hippotherapy) and PATH Intl. certified riding instruction across programs including ROCK On Veterans, Hoof Prints In Time, School Programs, Summer Camps, and competition programs.

Product overview

ROCK (Ride On Center for Kids) is a 501(c)(3) nonprofit organization offering a comprehensive portfolio of equine-assisted services. The organization's core offerings include Equine-Assisted Therapy (EAT) providing physical, occupational, and speech-language therapy; Equine-Assisted Activities (EAA/Therapeutic Horsemanship); and Equine-Facilitated Learning (EFL) programs. Specialized programs include ROCK On Veterans (ROV) for military personnel, Hoof Prints In Time for memory care, CTRI Mentorship for professional development, School Programs (EAL), Summer Camps (Camp Bright Side and Camp Courage), and competition programs (ROC). ROCK also manages the TAMUS Courtney Cares Equine Therapeutic Program at Texas A&M University and supports H.O.P.E. in Beijing, China. The organization is a PATH Intl. Premier Accredited Center serving an average of over 400 participants and their families annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Equine-Assisted Therapy (EAT)

Quantifiable outcome

• Up to 160 bilateral, symmetrical, rhythmical impacts per minute during riding, providing neuromuscular biofeedback
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Texas A&M University SystemcoreStrategic or Co-development Partner · 1 January 2012In 2012, ROCK was contacted by TAMUS to start an equine-assisted activities and therapy center on campus in College Station. ROCK provides staff, knowledge, and expertise. Courtney Cares was established in memory of Courtney Grimshaw Fowler (Class of 85). ROCK continues to manage this program today, with horses leased from TAMU Corps of Cadets Parsons Mounted Cavalry.
• Texas A&M School of Veterinary Medicine & Biomedical Sciences (VMBS)coreStrategic or Co-development Partner · 1 January 2012Partnership with TAMU VMBS to offer a college credit course in Biomedical Science entitled 'Equine Assisted Activities & Therapy'. Dr. Nancy Krenek serves as adjunct professor. Program cultivates future leaders and supporters of EAAT through education and service learning.
• Texas A&M Corps of Cadets Parsons Mounted CavalrycoreStrategic or Co-development Partner · 1 January 2012Horses and mules leased from the Cavalry unit for Courtney Cares program. At any given time, 12-20 horses out of the 69 in the unit partner with Courtney Cares. Cavalry had 140 cadets, 72 horses and mules, a 1902 horse-drawn field gun, and mule-drawn escort wagon.
• PATH InternationalcoreStrategic or Co-development PartnerProfessional Association of Therapeutic Horsemanship International. ROCK holds Premier Accredited Center status. PATH Intl. adopted the veteran program model developed by ROCK in 2005, leading to programs nationwide.
• Area and State Equestrian Competition for Special OlympicsminorOthersCompetition partners for ROCK On Competitions program where participants showcase skills and build confidence through equestrian competitions.
• Special Olympics TexasminorOthersState-level competition partner for equestrian events supporting participants with disabilities.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• BraveHearts Therapeutic Riding & Educational Center: Illinois-based PATH Intl. Premier Accredited Center with a prominent veterans program (BraveHearts Veterans Program). Directly comparable to ROCK's ROCK On Veterans initiative in mission, methodology, and target population.
• Reins of Life: Indiana-based PATH Intl. Premier Accredited Center providing equine-assisted activities and therapy to children and adults with disabilities. Comparable in program mix, accreditation tier, and clinical-versus-recreational service split.
• Equest: Texas-based PATH Intl. Premier Accredited Center providing equine-assisted therapy, including a Hooves for Heroes veterans program. Direct peer offering similar therapeutic riding, mental health, and veteran services to children and adults with disabilities in the same geography.
• Children's TherAplay: Indiana-based pediatric hippotherapy and occupational/physical therapy center serving children with disabilities. Identified in ROCK staff bios as a prior employer of senior instructors, indicating overlapping clinical model, population, and credentialing.
• Saratoga WarHorse: New York-based nonprofit using equine-assisted activities specifically for veterans with PTSD and military-related trauma. Direct peer in the veterans-focused equine therapy niche, with similar outcomes research focus.
• The Cheff Center: Michigan-based PATH Intl. Premier Accredited Center providing hippotherapy and therapeutic horsemanship. One of the oldest EAAT centers in the U.S. and a feeder organization for several ROCK staff members (e.g., Lauren Crabb began her journey there), making it a directly comparable service peer.

Others

• Texas A&M Corps of Cadets Parsons Mounted Cavalry: Strategic upstream partner that leases horses and mules to ROCK's Courtney Cares program. While not a therapy provider, it is the equine supply backbone for ROCK's TAMU operations and a structural ecosystem dependency.

Broad incumbents

• PATH International: Professional Association of Therapeutic Horsemanship International — the industry accreditation body of which ROCK is a Premier Accredited Center. Sets standards adopted by ROCK's programs and adopted ROCK's veteran program model nationally in 2005.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTuberockride.org/latest-videos
• Facebookfacebook.com/ROCKRideOnCenter
• Instagraminstagram.com/rockrideoncenter
• Pinterestpinterest.com/ROCKRideOnCenter
• LinkedInlinkedin.com/company/rock-ride-on-center-for-kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCK, Ride On Center for Kids