Serb National Federation

What Serb National Federation does

Serb National Federation (SNF) is a not-for-profit fraternal benefit society founded in 1901 in McKeesport, Pennsylvania, and currently headquartered at 920 Poplar Street in Pittsburgh, PA. It operates as one of the oldest and largest Serbian-American fraternal organizations on the continent, serving over 22,000 members across the United States with selective cross-border scholarship outreach to Croatia. Its core business combines financial products — whole life, term life, and fixed annuity certificates — with cultural preservation, community engagement, and a member-governed lodge network.

The organization offers five life insurance products (Traditional Whole Life, 20 Year Pay Life, Single Premium Whole Life, 10 Year Level Term, and Single Premium Term to Age 30) and a suite of fixed annuities including Genesis 5-Year and 8-Year variants, Optimum Choice and 3-Year products, an Educational Coverdell Annuity, and a Single Premium Immediate Annuity (SPIA). Products are distributed through licensed financial advisors supported by an agent portal (fraternalsoftware.net) and a lodge-based community channel. The American Srbobran newspaper, published twice monthly since 1906, serves as the primary communications and marketing vehicle.

Revenue is generated from recurring life insurance premiums, annuity deposits (minimums $1,000–$50,000), and membership dues. The organization is governed by a Board of Directors with member participation through lodges, and reinvests surpluses into scholarship programs (over $1M distributed since 1989) and cultural initiatives rather than distributing profits. The technology stack is traditional fraternal insurance infrastructure with no proprietary AI or digital platform called out in source materials.

Name

Serb National Federation

Legal name

Serb National Federation

Website

https://snflife.org

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1–10 employees

Short description

Serb National Federation is a not-for-profit fraternal benefit society serving over 22,000 Serbian-American members with whole life and term insurance, fixed annuities, scholarships, and cultural community programs through a licensed advisor and lodge network.

Ownership category

akta.pro rank

Product category

Fraternal Life Insurance and Annuities

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Group Term Life Insurance (FSAIAAAJ)

Keywords

• Fraternal life insurance
• Fixed annuity products
• Fraternal benefit society
• Scholarship programs
• Whole life insurance

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Life Insurance Premiums: Recurring premium payments from whole life and term life insurance policies. Products include Traditional Whole Life, 20 Year Pay Life, Single Premium Whole Life, 10 Year Level Term, and Single Premium Term to Age 30.
2. Fixed Annuities: Annuity products with competitive interest rates ranging from 3.00% to 6.25% APY. Products include Genesis 5 and 8-year terms, Optimum Choice 1-3 year terms, and SPIA (Single Premium Immediate Annuity). Minimum deposits from $1,000 to $50,000.
3. Membership Dues: Membership fees associated with fraternal organization participation. Members receive access to insurance products, scholarships, and fraternal benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Serb National Federation is a fraternal benefit society that sells life insurance and fixed annuity products to its members and the general public, with a particular focus on Serbian descendants and their families. Its core offerings include whole life and term life insurance (Traditional Whole Life, 20 Year Pay Life, Single Premium Whole Life, 10 Year Level Term, Single Premium Term to Age 30) and fixed annuities (Genesis 5/8-Year PLUS, Optimum Choice 1/2/3-Year, SPIA, and Educational Coverdell). The organization supplements these financial products with member scholarships, cultural programs, and a community lodge network, operating on a not-for-profit basis with over 22,000 members.

Product overview

Serb National Federation offers a unified portfolio of fraternal financial products centered on life insurance and fixed annuities. Life insurance offerings include five distinct products: Traditional Whole Life (lowest cost permanent coverage), 20 Year Pay Life (condensed premium period), Single Premium Whole Life (single upfront payment), 10 Year Level Term (short-term protection), and Single Premium Term to Age 30 (youth-focused coverage). Annuity products span multiple terms: Genesis 8-Year and 5-Year PLUS variants (higher rates with $50,000 minimum), Optimum Choice/2-Year/3-Year products (flexible short-term options), Educational Coverdell for education savings, and SPIA for immediate income. Scholarship programs complement the financial products, offering multiple named/memorial awards totaling over $1M distributed since 1989. The portfolio serves as a fraternal benefit society primarily serving Serbian descendants and their families.

Differentiator

Problem solved

Functional benefit

Brands

• The American Srbobran: Official newspaper publication of the Serb National Federation, published twice monthly since 1906

Products and services

• Traditional Whole Life Insurance Lowest cost permanent whole life insurance plan with guaranteed death benefit and level premium that never increases for life, featuring banded rates for larger insurance amounts. For individuals and families seeking lifetime coverage.
• 20 Year Pay Life Insurance Whole life insurance with premiums paid over 20 years, after which the policy is paid-up for life, featuring condensed premium payments and guaranteed rate of return on cash values. For members seeking shorter premium-payment periods.
• Single Premium Whole Life Insurance Whole life insurance option ideal for young people with one premium paid at application, fully paid certificate with savings, guaranteed death benefit and guaranteed rate of return on cash values. For individuals able to make a single upfront payment.
• 10 Year Level Term Life Insurance Term life plan with premium locked for 10 years, providing low-cost protection for short-term needs, renewable annually without proof of insurability up to age 69. For those needing short-term, low-cost protection.
• Single Premium Term to Age 30 Level coverage term insurance for children and young adults ages 0-30 with single premium in $10,000 or $20,000 face amounts, with guaranteed future insurability upon conversion to permanent plan. For youth and parents seeking low-cost coverage for children.
• Genesis 8-Year PLUS Annuity 8-year fixed annuity with 6.00% APY first year guaranteed, $50,000 minimum deposit, 2.40% minimum guarantee, maximum age 95. For members seeking competitive long-term guaranteed returns.
• Genesis 5-Year PLUS Annuity 5-year fixed annuity with 5.25% APY first year guaranteed, maximum age 95. For members seeking medium-term guaranteed returns.
• Optimum 3-Year PLUS Annuity 3-year fixed annuity with 4.00% APY guaranteed first year. For members seeking short to medium-term guaranteed returns.
• Optimum Choice Annuity 1-year renewable short-term annuity with 3.00% APY, $1,000 minimum deposit. For members seeking accessible short-term savings with low minimum.
• Optimum 2-Year Annuity 2-year fixed annuity with 3.25% APY. For members seeking very short-term guaranteed returns.
• Educational Coverdell Annuity Education savings account annuity with 5.00% APY, offered as a rider to permanent life insurance certificate with annual deposits. For families saving for a child's education.
• SPIA (Single Premium Immediate Annuity) Single premium immediate annuity with 4.50% APY for years 4-9, $10,000 minimum deposit, maximum age 90. For members seeking immediate retirement income.
• Genesis Annuity (Standard) Standard fixed annuity products with various terms: 8-year at 5.50% APY, 5-year at 4.75% APY, 3-year at 3.75% APY, 2-year at 3.25% APY. For members seeking standard non-bonus annuity rates.
• Marko & Milica Chelar Memorial Scholarships One $20,000 graduate school scholarship and three $10,000 undergraduate scholarships awarded annually to students demonstrating Serbian heritage, leadership, and community service. For SNF member students pursuing higher education.
• Radovan & Teresa Bratic Memorial Scholarships Two $10,000 scholarships awarded annually (one to a young man, one to a young woman) to SNF members of Serbian heritage enrolled in accredited colleges. For SNF member students in undergraduate studies.
• Donitza & Paul D. Williams Scholarship Three $10,000 scholarships awarded annually to upperclassmen majoring in Math, Engineering, Pre-Med, Science, or Education, with preference given to Minnesota applicants. For SNF member students in STEM/education fields.
• Krajina Scholarships Up to five scholarships for students from the Republic of Croatia Krajina region (preference to refugees from Operation Storm), with $500 award plus $500 annuity and SNF membership upon receipt. For students from the Krajina region.
• Named/Memorial Scholarships Additional scholarships including Ann B. Maigetter ($1,000 awards), John Radovick Memorial, Gustav and Milana Karlo Bizic, Sally Davis Memorial, and Ann Davis Memorial scholarships. For SNF member students.

Quantifiable outcome

• Over 22,000 members participating in SNF financial solutions
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Christian Ministries (ICM)coreStrategic or Co-development PartnerICM cooperates with SNF to award up to five Krajina Scholarships annually to applicants from the Republic of Croatia (Krajina region). Preference given to refugees from Operation Storm. Recipients receive $500 scholarship plus $500 SNF Annuity membership.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Knights of Columbus: A Catholic fraternal benefit society offering life insurance, long-term care, and annuity products to its members. Comparable as a large fraternal insurer with similar whole life insurance products and member-driven distribution.
• Gleaner Life Insurance Society: A fraternal benefit society offering life insurance and annuities with member benefits. Comparable as a smaller fraternal insurer with similar whole life and fixed annuity product mix.
• Royal Neighbors of America: A fraternal benefit society for women offering life insurance and annuity products with member benefits. Comparable as a niche fraternal life insurer with similar product portfolio and fraternal member engagement model.
• Slovene National Benefit Society (SNPJ): A Slovenian-American fraternal benefit society offering life insurance, annuities, and cultural programming. Directly comparable as a diaspora-focused fraternal insurer with a similar lodge-based structure.
• First Catholic Slovak Ladies Association: A fraternal benefit society for Slovak Americans providing life insurance, annuities, and member benefits. Comparable niche-immigrant fraternal insurer model with similar product mix and lodge distribution.
• Modern Woodmen of America: A large fraternal benefit society offering life insurance, annuities, and member benefits through a fraternal structure. Comparable as a non-ethnic, fraternal-style life insurer competing in the same product categories.
• Slovak Catholic Sokol: A Catholic Slovak-American fraternal benefit society offering life insurance and athletic/cultural programs. Comparable as another Slavic-heritage fraternal insurer with fraternal life insurance as a core product.
• WoodmenLife: A fraternal benefit society providing life insurance and retirement products with a community-fraternal structure. Comparable as a major U.S. fraternal insurer with similar whole life and annuity offerings.
• Croatian Fraternal Union: A fraternal benefit society serving the Croatian-American community with life insurance, annuities, and cultural programs. Mirrors SNF's model in serving a Slavic-heritage diaspora with bundled financial and cultural benefits.

Broad incumbents

• Thrivent Financial: A Fortune 500 fraternal financial services organization offering life insurance, annuities, and wealth products to a broad Christian-membership base. Comparable fraternal origins but with substantially larger scale and broader market reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TheSNFOfficial
• Facebookfacebook.com/SNFLife
• Instagraminstagram.com/serbnationalfederation
• LinkedInlinkedin.com/company/snflife

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serb National Federation