Rolly Pollies

What Rolly Pollies does

Rolly Pollies of Maryland is a family-owned franchisee of Rolly Pollies International (franchisor headquartered in Austin, Texas), operating two children's movement-based facilities in Severna Park and Crofton within Anne Arundel County, Maryland. The business was originally established in Severna Park in 2002 and was purchased by Doug and Alison Meagher in July 2007; the Crofton location was acquired in November 2008, and both have been operated by the same family ownership since. Headcount is in the 11-50 range, consistent with two-location operation.

The service portfolio is multi-vertical and centers on structured gym classes for children ages 6 months through 8 years, delivered in 9-week sessions with age-tiered curriculum (e.g., Caterpillars 6 mo-walking at $157/session, Bumblebees walking-23 mo at $223/session). Adjacent lines include Creative Arts Adventures, Summer Camps (half-day $265/week, full-day $535/week), a school-year Preschool Adventures program branded GymBug JAM ($217.60-$944.20/month for 1-5 days/week, billed in 10 monthly installments), supervised Open Gym ($12/hour, monthly passes $65-$100), birthday party packages ($325-$415), Parents Night Out / special events, and GymBucks gift certificates. The underlying technology is minimal: a Wix-hosted website with online booking, Constant Contact email, and standard social media channels (Facebook, Instagram, Twitter, Pinterest, YouTube). There is no proprietary platform, no public API, and no disclosed AI capabilities.

Revenue mechanics are predominantly recurring and distributed across session tuition, monthly preschool tuition, usage-based open play, one-time party bookings, and gift certificates, with sibling and military discounts layered on top. Go-to-market is direct-to-consumer and hyperlocal: customer acquisition relies on community presence, social media, word-of-mouth, free trial classes, and a "Voted #1 by customers for 6 consecutive years" reputation, with the two physical facilities serving simultaneously as the product, brand experience, and primary distribution channel. No external funding has been raised; the business is bootstrapped within the broader Rolly Pollies franchise system.

Name

Rolly Pollies

Legal name

Rolly Pollies, LLC

Website

https://rollypolliesmaryland.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned franchisee operating two children's movement-based gyms in Anne Arundel County, Maryland, offering gym classes, art, camps, preschool, open play, and birthday parties for children ages 6 months to 8 years.

Ownership category

akta.pro rank

Product category

Children's Fitness & Enrichment Services

NAICS

Fitness and Recreational Sports Centers (71394), Child Care Services (62441), Sports and Recreation Instruction (611620)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Half-Day Nursery Programs (EDACACAC)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Part-Day Childcare Centers (EDACAAAB)

Keywords

• Children's fitness classes
• Kids gym programs
• Preschool education services
• Birthday party venues
• Youth movement education

Headquarters

HQ city

Severna Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Gym Classes: Structured movement-based classes for children aged 6 months to 8 years, offered in 9-week sessions. Programs include parent-child classes for infants/toddlers and independent classes for older children. Revenue generated through session-based tuition fees.
2. Birthday Party Packages: Birthday party hosting services including Classic Party Package ($399), Epic Nerf Battle Party ($415), Get Your Glow On Party ($415), and Friday Fun Early Bird Discounted Party ($325). Revenue is generated through one-time event bookings.
3. Summer Camps: Half-day and full-day summer camp programs for children ages 3-8 years, running June through August. Revenue generated through weekly camp registration fees.
4. Open Play Sessions: Supervised open gym play time for walking-age children through 8 years. Offered as individual hourly sessions ($12/hour), multi-hour passes ($60 for 6 hours), or monthly unlimited passes ($65 individual, $100 family).
5. Preschool Program: Full-day preschool program (GymBug JAM) for children ages 3-5 years, running Monday through Friday from 9:30am-1:00pm during the school year. Revenue generated through monthly tuition based on number of days enrolled.
6. Special Events: Parents Night Out, Spring Break camps, Easter Egg Hunt events, and corporate/family events. Revenue generated through per-event registration fees.
7. Gift Certificates: GymBucks gift certificates sold in various denominations ($12, $24, $60, $100, $223, $399) or custom amounts, redeemable for any Rolly Pollies services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Rolly Pollies of Maryland operates two children's physical-activity facilities in Severna Park and Crofton, Maryland, offering movement-based gym classes, art programs, Open Gym drop-in play, birthday party hosting, summer camps, and a full-day preschool program (GymBug JAM) for children ages 6 months to 8 years. Services are delivered on-site at the company's custom-built facilities and sold through session-based class tuition, monthly preschool tuition, weekly camp fees, hourly and monthly Open Gym passes, and one-time birthday party and special-event packages.

Product overview

Rolly Pollies is a family-owned children's fitness center offering a multi-service portfolio centered around physical activity and developmental programs for children ages 6 months to 8 years. The core offering includes structured Gym Classes with age-appropriate curriculum, Creative Arts Adventures for artistic expression, and Birthday Party Packages. Additional services encompass Summer Camps with themed weekly activities, a full-day Preschool Adventures Program combining gym and academics, Open Gym drop-in sessions, and Parents Night Out special events. All services are offered at two Maryland locations (Severna Park and Crofton) with gift certificates available as a cross-cutting offering. The company emphasizes a movement-based curriculum designed to develop children physically, intellectually, and socially.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Classes

Quantifiable outcome

• Children develop improved physical skills including coordination, balance, and self-confidence
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Little Gym: Largest children's gymnastics and movement-focused franchise in the U.S., serving infants through preteens with structured classes, camps, parties, and parent-child programs. Directly comparable in age range, service mix, and franchise model.
• My Gym: Children's fitness franchise offering structured movement classes, birthday parties, camps, and parent-child programs for ages 6 weeks to 10 years. Closely mirrors Rolly Pollies' core service portfolio and target demographic.
• Romp n' Roll: Children's enrichment franchise providing gym, art, music, and movement classes plus birthday parties for kids 3 months to 5 years. Direct competitor with similar multi-service, play-based model under one roof.
• Gymboree Play & Music: Children's play, movement, and music class franchise for infants through age 5. Closely overlaps on age range, structured class model, and parent-child programming.
• Tumbles: Children's gymnastics and movement franchise offering classes, parties, and camps for toddlers through elementary-age kids. Comparable in service mix, target demographic, and franchise structure.
• Kidokinetics: Mobile and on-site youth sports and movement instruction franchise targeting preschool and early elementary children. Competes for the same parent-child development spending and offers similar structured curriculum.
• The Jumping Place: Indoor children's play and party venue franchise combining open play, classes, and birthday event hosting. Overlaps on party hosting and drop-in play revenue streams.

Emerging players

• Goldfish Swim School: Children's swim instruction franchise with parties and family programming; narrower scope (swim only) but targets the same family-discretionary-spend wallet and operates in suburban family markets.
• Soccer Shots: Youth soccer instruction franchise serving children ages 2-8 through structured programs. Competes for the same preschool/early-elementary parent spending on structured physical activity.
• British Swim School: Franchise swim instruction provider serving children of all ages including toddlers; operates in family-retail locations and competes for the same suburban family market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RollyPolliesMD
• YouTubeyoutube.com/channel/UC04un1Ow1YN_mipe2tIA4xQ
• Facebookfacebook.com/rollypolliesmaryland
• Instagraminstagram.com/rollypollies
• Pinterestpinterest.com/rpmaryland
• LinkedInlinkedin.com/company/rolly-pollies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolly Pollies