Sexuality Education Resource Centre MB

Name

Sexuality Education Resource Centre MB

Legal name

Sexuality Education Resource Centre Manitoba Inc.

Website

https://serc.mb.ca

Company type

Private

Founded year

1934

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sexual Health Education Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Specialized Student Support (Foster/Homeless/Migrant/McKinney-Vento) (EDAJAIAJ)

Keywords

• Sexual health education
• Community health services
• Harm reduction programs
• Youth health workshops
• Safer sex supplies

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Fundraising: SERC accepts donations through its website and conducts annual fundraising campaigns such as #WrapItUpManitoba, partnering with local businesses for cause marketing initiatives.
2. Partnership Campaigns: SERC partners with artists and businesses (e.g., Kal Barteski clothing line, One Great City Brewing Co.) to raise funds through merchandise sales and product donations.
3. Resource Sales: SERC sells sexual health education resources through its online shop and free resource ordering system for educators and service providers.
4. Government and Grant Funding: As a community health organization, SERC receives funding from government sources and foundations to support its programs and operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

SERC is a non-profit community health organization providing free, comprehensive sexual health education across Manitoba. Its core offerings include youth and community workshops, professional development training for service providers, the 2STLGBQIA+ Program, culturally tailored programs for Indigenous, African newcomer and Francophone communities, free safer sex supply distribution, the TextEd anonymous question service, and the TeenTalk.ca website for Manitoba youth.

Product overview

Sexuality Education Resource Centre MB (SERC) is a non-profit community health organization providing comprehensive sexual health education and resources throughout Manitoba. The organization operates a portfolio of interconnected programs and services including: Youth Workshops (Teen Talk program with dedicated youth website), Community Workshops (PIVOT, Totally Outright), Professional Development (Ongoing Learning Hub/Training Institute), and specialized programs for 2STLGBQIA+ communities, African newcomer communities, and families. Core services include a Safer Sex Supply Distribution Program, TextEd text-based question answering, peer support groups, and a lending library. SERC maintains two offices (Winnipeg and Brandon) and partners with organizations including Ka Ni Kanichihk for Indigenous programming and Telus Friendly Future Foundation for technology projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Teen Talk (with TeenTalk.ca website) Youth-focused sexual health education program and accompanying website (teentalk.ca) providing comprehensive sexuality education for Manitoba youth on topics including puberty, relationships, consent, contraception, gender identity, and mental health.
• Youth Workshops School and youth group sexual health education workshops covering healthy dating, sexual decision making, STIs/HIV, gender identity, sexual orientation, and mental health.
• Community Workshops (including PIVOT and Totally Outright) Public community workshops including PIVOT and Totally Outright series for 2STLGBQIA+ communities, covering safer sex, pleasure, consent, and community building.
• Ongoing Learning Hub (formerly Training Institute) Professional development and training for service providers in Manitoba on sexual and reproductive health topics, including organizational training requests, Consent at Work, and Queering the Compass.
• Safer Sex Supply Distribution Program Free distribution of safer sex supplies including external and internal condoms, birth control methods, gloves, and sex dams to community groups and individuals in Manitoba.
• TextEd Anonymous text and email-based sexual health question-answering service. Manitobans text 204-982-7801 or use an online form, receiving responses within 2 business days.
• 2STLGBQIA+ Program Programs and support for Two-Spirit, Transgender, Lesbian, Gay, Bisexual, Queer, Intersex, Asexual, and Aromantic communities including workshops, peer support groups, and community gatherings in Brandon.
• Afro-Franco Outreach Project Culturally specific sexual health education and outreach targeting African and Franco communities in Manitoba, with translated resources.
• Knowledge into Action (KiA) Program Capacity-building and prevention initiative that increases knowledge and reduces risk around HIV/STBBIs among African newcomer communities; awarded second place in the 2021 Helen and Fred Bentley Awards of Excellence.
• Our Families Can Talk About Anything Parent and caregiver workshop series helping families communicate about sexuality with their children.
• Our Selves Our Daughters - FGC Program Program addressing Female Genital Cutting (FGC) and supporting affected communities with education and resources.
• Safer Substance Use Program Harm reduction programming supporting 2STLGBQIA+ communities around party and play (PnP) substance use.
• White Wolf Speaking Program Youth leadership and speaking program empowering young people to become sexual health educators.
• Trans Peer Support & Social Group Monthly peer support and social gatherings for transgender individuals and those under the trans umbrella in Brandon.
• Lending Library Physical and digital resource library cataloged through LibraryThing, offering sexual health educational materials on loan.
• Consulting Services Expert consultation for organizations seeking guidance on sexual health education implementation and programming.
• Research and Evaluation Research and evaluation services for sexual health programs and initiatives.

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Ka Ni KanichihkcoreStrategic or Co-development PartnerPartnership to deliver culturally based sexual and reproductive health education to Indigenous families in Manitoba. This represents SERC's commitment to Indigenous-led approaches in sexual health education.
• Action Canada for Sexual Health and RightscoreStrategic or Co-development PartnerSERC participates annually in Action Canada's Sexual Health Week / SexPlus campaign, Canada's flagship campaign to spark conversations about sexual health and challenge misinformation.
• One Great City Brewing Co.minorGTM or Marketing PartnerConducted fundraising campaign with Summer Love Raspberry Lemonade Kolsch beer, with $1.00 from each can donated to SERC programming.
• Kal BarteskiminorGTM or Marketing PartnerLocal artist partnered with SERC to create a clothing line promoting messages of wellness and strength, with funds raised supporting youth health education programs.
• Westman Promotions / Progressive WestmanminorChannel Partner/ Reseller/ DistributorBrandon-based promotional company that developed the webstore for the Kal Barteski x SERC clothing line partnership.
• Little Teaching LodgeminorChannel Partner/ Reseller/ DistributorBrandon venue partner for Trans Peer Support & Social Group and 2STLGBQIA+ Get Together monthly events.
• Smitten Adult BoutiqueminorChannel Partner/ Reseller/ DistributorBrandon partner venue for Queer Sex Ed workshops, co-hosting educational events for the 2STLGBQIA+ community.
• Manitoba Association of Community Health (MACH)coreStrategic or Co-development PartnerPartnership on community health initiatives including vaccine drop-in clinics and representation in Manitoba's community health sector.
• Manitoba Harm Reduction NetworkcoreStrategic or Co-development PartnerCollaborative partner on harm reduction initiatives and vaccine distribution efforts in Brandon.
• Prairie Mountain HealthcoreStrategic or Co-development PartnerRegional health authority partner for vaccine drop-in events and community health initiatives in western Manitoba.
• Nine Circles Community Health CentreminorStrategic or Co-development PartnerCollaborated on article about value of informed sexual decision-making during Sexual and Reproductive Health Awareness Week 2023.
• Shilo MFRC (Military Family Resource Centre)minorChannel Partner/ Reseller/ DistributorPartner venue for Own Your Awesome mental health and body image workshop for girls and female-identifying youth.
• Art with AttitudeminorChannel Partner/ Reseller/ DistributorPartner for youth workshop facilitation, guiding participants in creating reflective art pieces alongside SERC's sexual health education content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Action Canada for Sexual Health and Rights: National Canadian sexual health advocacy organization that partners with SERC annually on Sexual Health Week. Directly comparable as a Canadian sexual health education and rights body with overlapping program philosophy and provincial affiliate network.
• Options for Sexual Health (Opt): British Columbia-based sexual health organization operating clinics and education programs across the province. Directly comparable to SERC as a Canadian non-profit sexual health educator with clinical, educational, and advocacy offerings serving a single province.
• Planned Parenthood Toronto (Teen Health Source): Toronto-based sexual health organization running Teen Health Source, a youth peer-led sexual health information service. Directly comparable to SERC's Teen Talk program in mandate and youth peer-education delivery model.
• Klinic Community Health Centre: Winnipeg-based community health centre whose Teen Talk program was administratively absorbed into SERC. Directly comparable as a Manitoba primary care and sexual health organization with deep overlap in youth programming and community health mission.
• Calgary Sexual Health Centre: Alberta non-profit offering sexual and reproductive health education, counselling, and resources. Directly comparable to SERC in scope — community-based sexual health education, professional training, and 2SLGBTQIA+ programming — though operating at larger provincial scale.
• SHORE Centre (Sexual Health Options, Resources & Education): Ontario-based sexual health centre providing clinical services, education, and resources in the Waterloo Region. Comparable to SERC as a Canadian community-based sexual health organization with similar program mix (clinic, education, resources) and similar free-of-charge service model.
• Nine Circles Community Health Centre: Winnipeg-based community health centre specializing in HIV/STBBI testing, treatment, and prevention. Directly comparable as a Manitoba-based sexual health partner organization with overlapping HIV/STBBI prevention programming and shared community partnerships.

Emerging players

• AIDS Committee of Toronto (ACT): Toronto-based AIDS service organization with overlapping HIV/STBBI prevention and 2SLGBTQIA+ community programming. Comparable to SERC's harm reduction and KiA programming, though focused more narrowly on HIV than on comprehensive sexuality education.

Broad incumbents

• Sex & U (Society of Obstetricians and Gynaecologists of Canada): National sexual health information portal operated by the SOGC. Comparable as a broad Canadian sexual health education incumbent, though focused on clinical information dissemination rather than community-based programming.
• Planned Parenthood (US/Canada): Largest North American sexual and reproductive health organization with federation model. Comparable to SERC as a broad incumbent in sexual health education and clinical services, though operating at vastly greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user80582085
• Facebookfacebook.com/sercmb
• Instagraminstagram.com/serc_mb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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