Roomytown Limited
Roomytown Limited is a UK-based design studio that transforms historical artwork sourced from museums, antique books, and flea markets into vintage-inspired fine art prints, home accessories, stationery, and games, sold direct-to-consumer across UK and USA and wholesale via Faire.
- Company typePrivate
- Founded2021
- HeadquartersBath, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roomytown Limited does
Roomytown Limited is a UK private limited company, founded by Argentinian-born designer and storyteller Lorena Siminovich, that operates a Bath-based design studio transforming historical artwork — antique engravings, botanical sketches, vintage typography, and imagery sourced from museum archives, antique books, and flea markets — into contemporary home accessories, stationery, games, and fine art prints. The core product portfolio spans five categories: Fine Art Prints produced via giclée printing on premium 200 gsm uncoated matte paper with water-based non-toxic inks; Home Accessories including handcrafted enamel trays, organic cotton tea towels, serving trays, and ceramic/enamel Everything Pots; Games comprising vintage-styled playing cards, memory games, and jigsaw puzzles; Stationery including notebooks, sketchbooks, pens, greeting cards, postcard books, and brass trays; and digital Gift Cards. Curated Gift Sets & Bundles cross categories at a 20% discount, and an Archive Sale section clears prior collections. Products are manufactured in small batches using sustainably sourced materials, with handcrafted enamel produced in India.
The business operates a dual direct-to-consumer e-commerce model through roomytown.com (UK) and roomytown.us (US), with automatic geo-routing to the nearest print facility to reduce delivery times and carbon footprint. A wholesale channel runs through the Faire marketplace and direct B2B enquiries for UK and US retailers. Pricing is unit-based in GBP, ranging from £2.95 (greeting cards) to £149.95 (fine art prints), with gift cards from £25 to £200 and free shipping above £50. Customer segments are horizontal across gift buyers and home decor enthusiasts (primary), art enthusiasts and collectors, parents seeking children's decor, and wholesale/retail stores. The company is privately held with no disclosed external funding, employs 1–10 people at its 35 Gay Street, Bath headquarters, and ships to UK and USA only. Marketing is driven by Instagram (@roomytown), email newsletter (15% first-order incentive), and an active influencer collaboration program using #roomytown.
Roomytown Limited firmographics
Firmographics- Name
- Roomytown Limited
- Legal name
- Roomytown Ltd
- Website
- https://www.roomytown.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roomytown Limited is a UK-based design studio that transforms historical artwork sourced from museums, antique books, and flea markets into vintage-inspired fine art prints, home accessories, stationery, and games, sold direct-to-consumer across UK and USA and wholesale via Faire.
- Ownership category
- akta.pro rank
Roomytown Limited industry classification
Industry- Product category
- Art Prints & Home Décor
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- General Arts & Crafts Supplies Retail (CRALACAA), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
Keywords
Where Roomytown Limited is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Roomytown Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of home accessories, stationery, games, and fine art prints through their e-commerce platform. Products include tea towels, enamel trays, playing cards, notebooks, journals, pens, greeting cards, and art prints.
- Wholesale/B2B Sales: Wholesale distribution to retail stores through Faire platform and direct B2B wholesale enquiries.
- Gift Cards: Digital gift cards sold in denominations from £25 to £200, delivered via email with unique redemption codes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Greeting cards and small items |
| Unit Pricing | Pay-as-you-go | Home accessories and stationery |
| Unit Pricing | Pay-as-you-go | Fine art prints |
| Unit Pricing | Pay-as-you-go | Gift sets and bundles |
| One time/ perpetual license | Pay-as-you-go | Digital gift cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Roomytown Limited product offering
Product offeringCore offering
Roomytown designs and sells vintage-inspired home accessories, stationery, games, and fine art prints produced by transforming historical artwork (antique engravings, botanical sketches, and vintage typography sourced from museum archives, antique books, and flea markets) into modern lifestyle products. Items include giclée fine art prints, handcrafted enamel trays, organic cotton tea towels, playing cards, memory games, jigsaw puzzles, notebooks, pens, greeting cards, and digital gift cards, sold direct-to-consumer and through wholesale channels.
Product overview
Roomytown Limited operates as a unified product portfolio centred on transforming historical and vintage-inspired artwork into contemporary lifestyle products. The core offering comprises five interconnected product lines: Fine Art Prints (giclée prints on premium 200 gsm paper featuring botanical, colour theory, and archival illustrations), Home Accessories (handcrafted enamel trays, organic cotton tea towels, serving trays, and Everything Pots), Games (vintage-styled playing cards, memory games, and jigsaw puzzles), Stationery (notebooks, sketchbooks, pens, greeting cards, and brass trays), and Gift Cards. Bundled Gift Sets & Bundles offer curated combinations of products across categories with a 20% discount. The company also maintains an Archive Sale section for discounted past collections. Products are designed in-house at their Bath studio and manufactured using sustainable materials including organic cotton, giclée printing with water-based inks, and handcrafted enamel. Founded by Argentinian-born designer Lorena Siminovich, Roomytown sources imagery from museums, antique books, and flea markets, then restores and reimagines them for modern interiors.
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Art Prints Giclée fine art prints on premium 200 gsm uncoated matte paper using water-based non-toxic inks, featuring historical and botanical illustrations, colour studies, and vintage imagery, with separate collections for the home and for children.
- Home Accessories Handcrafted home décor items including enamel trays, serving trays, 100% organic cotton tea towels, and ceramic/enamel Everything Pots featuring vintage-inspired botanical and archival designs.
- Games Vintage-inspired card and board games including single-deck and two-deck playing cards, card-matching memory games, and 500-piece round jigsaw puzzles featuring botanical, colour theory, and animal kingdom themes.
- Stationery Writing and office essentials including notebooks, sketchbooks, journals, 24k gold-plated pens, greeting cards, postcard books, and brass trays featuring archival artwork and inspirational typography.
- Gift Cards Digital gift cards in denominations from £25 to £200, delivered by email with unique redemption codes redeemable across the full Roomytown product range.
- Gift Sets & Bundles Curated bundles pairing complementary Roomytown products (tea towels with enamel trays, notebooks with pens, playing cards with memory games) offering 20% savings versus buying items individually.
- The Collage Compendium Standalone cut-out and collage book containing 2,000 historical images, botanical illustrations, and vintage imagery sourced from Roomytown's archive, intended for creative projects.
Companies that use Roomytown Limited
Customer profileSegments4 records
Ideal customer profiles2 records
Roomytown Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roomytown Limited partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FairecorePartnership with Faire wholesale platform for easy ordering by retailers. Separate UK and USA Faire channels available for wholesale stockists.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Roomytown Limited competitors and assessment
Company assessmentDirect peers
- Cavallini Papers & Co. California-based brand producing vintage-inspired stationery, gift wrap, puzzles, and home goods using archival imagery. Directly comparable to Roomytown's combination of heritage artwork, stationery, and home décor.
- Rifle Paper Co. Founded by illustrator Anna Bond, Rifle Paper Co. sells floral- and vintage-inspired stationery, gifts, home décor, and apparel through DTC and wholesale. Closely comparable product mix and aesthetic.
- Galison / Mudpuppy: Publisher of art-based puzzles, games, stationery, and gifts, often featuring fine art and natural history imagery. Directly comparable to Roomytown's games, art prints, and gift collections.
- Pomegranate Communications: Fine art print, puzzle, and calendar publisher working with museum collections to produce archival-licensed products. Direct overlap with Roomytown's museum-sourced fine art prints and puzzles.
- Papier: London-based DTC stationery and gifting brand offering notebooks, cards, and personalised gifts. Comparable UK-based DTC platform with shared stationery/gifting audience.
- Not On The High Street: UK online marketplace curating small-batch gifts, home, and stationery brands including heritage-inspired designers. Comparable UK distribution and target audience for Roomytown's wholesale range.
- Sugar Paper: Los Angeles-based stationery and lifestyle brand producing refined greeting cards, notebooks, and gifts. Comparable positioning in design-led stationery and gifting.
Broad incumbents
- Anthropologie: Large US/UK retailer offering vintage- and heritage-inspired home décor, gifts, and stationery across many categories. Competes broadly with Roomytown's aesthetic and product types but at scale and across many styles.
Others
- V&A Shop: Museum retail operation for the Victoria and Albert Museum, selling archive-inspired art prints, stationery, and homeware. Conceptually comparable to Roomytown's museum-sourced content model.
Regional players
- Cloudberry Living: UK-based online retailer curating vintage- and heritage-inspired home and gift brands. Comparable UK regional positioning and shared vintage/gifting audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Roomytown Limited social profiles
Digital presenceRoomytown Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roomytown Limited leadership team
Management profileNumber of profiles
Profiles1 record
Roomytown Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roomytown Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roomytown Limited
What does Roomytown Limited do?
Roomytown designs and sells vintage-inspired home accessories, stationery, games, and fine art prints produced by transforming historical artwork (antique engravings, botanical sketches, and vintage typography sourced from museum archives, antique books, and flea markets) into modern lifestyle products. Items include giclée fine art prints, handcrafted enamel trays, organic cotton tea towels, playing cards, memory games, jigsaw puzzles, notebooks, pens, greeting cards, and digital gift cards, sold direct-to-consumer and through wholesale channels.
Is Roomytown Limited a public or private company?
Roomytown Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roomytown Limited founded?
Roomytown Limited was founded in 2021. It employs 1 to 10 people.
Where is Roomytown Limited based?
Roomytown Limited is headquartered in Bath, United Kingdom, in the Europe region.
How does Roomytown Limited make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/B2B Sales and gift Cards.
Who are Roomytown Limited's main competitors?
Direct peers on record are Cavallini Papers & Co., Rifle Paper Co., Galison / Mudpuppy, Pomegranate Communications, Papier, Not On The High Street and Sugar Paper. Anthropologie is listed as a broad incumbent. V&A Shop is listed as an others. Cloudberry Living is listed as a regional player.
Does Roomytown Limited have an API?
No public API is recorded for Roomytown Limited.
What industry is Roomytown Limited in?
Roomytown Limited's product category is Art Prints & Home Décor. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRALACAA, General Arts & Crafts Supplies Retail. Its NAICS code is 459420 and its SIC code is 5700.