Rm Multimedia Srl
Italian B2B distributor founded in 2007, official Italian channel partner for premium entertainment technology brands (ROBE, MA Lighting, Luminex, MDG, Neutrik, etc.), supplying AVL equipment and training to live events, theater, broadcast, and venue professionals.
- Company typePrivate
- Founded2007
- HeadquartersCattolica, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rm Multimedia Srl does
RM Multimedia Srl is a privately held Italian distributor of professional entertainment technology, headquartered in Cattolica (province of Rimini) and operating since 2007. The company functions as the official Italian channel partner for a portfolio of internationally recognized brands spanning the full audio-video-lighting (AVL) stack: ROBE Lighting (moving lights and LED fixtures), MA Lighting (grandMA3 consoles), Luminex (network/AVL infrastructure), MDG (atmospheric effects), zactrack (real-time tracking), InfiLED (LED walls), Artistic Licence (lighting control protocols), Admiral Staging (rigging), Neutrik (connectors), and ENTTEC (DMX/LED control), among others. The catalog covers lighting fixtures, video/media, control consoles, and network infrastructure for professional users in live events, theater, broadcast, naval, disco/club, cinema, theme parks, architainment, and stadiums/arenas.
The business model is B2B distribution with two revenue streams: (1) hardware distribution of the multi-brand catalog across more than 400 SKUs to lighting designers, production companies, rental houses, theaters, and broadcasters in Italy, and (2) paid professional training delivered through RM Academy, with course pricing ranging from €91.50 to €340 per participant for brands such as MA Lighting, Luminex, Capture, and Robospot. RM Multimedia adds value beyond logistics via technical support, certified repair services, and developer-relations-style training that builds user communities around the distributed brands. The company has structured participation in flagship industry events (MIR trade show, The LightWalker Contest for emerging lighting designers) and contributed technology and expertise to the 2026 Milano-Cortina Winter Olympics ceremonies through service provider Agorà spa.
Ownership is founder-controlled (Paula Poroliseanu, Founder; Ermanno Tontini, CTO), with a subscribed share capital of €8,000,000 and no disclosed institutional investors. Geographic scope is single-country (Italy), and headcount is in the 11–50 range, consistent with a high-touch specialist distributor rather than a mass-market operation.
Rm Multimedia Srl firmographics
Firmographics- Name
- Rm Multimedia Srl
- Legal name
- RM Multimedia Srl
- Website
- https://www.rmmultimedia.it
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Italian B2B distributor founded in 2007, official Italian channel partner for premium entertainment technology brands (ROBE, MA Lighting, Luminex, MDG, Neutrik, etc.), supplying AVL equipment and training to live events, theater, broadcast, and venue professionals.
- Ownership category
- akta.pro rank
Rm Multimedia Srl industry classification
Industry- Product category
- Professional Entertainment Technology Distribution
- NAICS
- Motion Picture and Video Distribution (51212)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Arts, Music & Performance Equipment (Instruments, Art Supplies, Stage/Lighting Basics) (EDAEAIAH)
- akta.pro secondary industry
- Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where Rm Multimedia Srl is headquartered
LocationHeadquarters
- HQ city
- Cattolica
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Rm Multimedia Srl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: Distribution of professional lighting, video, control, and staging equipment from international brands including ROBE Lighting, MA Lighting, Luminex, MDG, and others
- Training Courses: Professional training courses for lighting designers and technicians including MA Lighting, Luminex, Capture, Robospot, and other brand-specific programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Capture Advanced Web Course - 122.00 EUR |
| One time/ perpetual license | Pay-as-you-go | grandMA3 User Training - 340.00 EUR |
| One time/ perpetual license | Pay-as-you-go | Luminex Audio Course - 195.00 EUR |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rm Multimedia Srl product offering
Product offeringCore offering
RM Multimedia distributes professional lighting, video, control, network and staging technologies from international brands (including Robe, MA Lighting, Luminex, MDG, ENTTEC, zactrack, InfiLED, Artistic Licence, Admiral Staging, Neutrik, CANTO USA, LSC) to entertainment industry customers across Italy. The company complements this hardware distribution with brand-specific training courses delivered through its RM Academy division and certified technical support and repair services.
Product overview
RM Multimedia Srl is an Italian distributor of professional entertainment technology, operating since 2007. The company offers a comprehensive portfolio of stage lighting, control systems, video displays, networking equipment, and atmospheric effects from internationally recognized brands. The core offering includes Robe Lighting (moving lights and LED fixtures), MA Lighting (grandMA3 consoles and control), Luminex (network/AVL infrastructure), MDG (atmospheric generators), and zactrack (real-time tracking systems). Their product range spans lighting (205 static and 57 motorized fixtures), video/media (LEDwalls, media servers), control/programming (59 consoles and processors), and Network AVL (49 switches, nodes, splitters). Additionally, RM Multimedia provides professional training through RM Academy, including courses for Capture visualization software, MA Lighting consoles, Luminex networking, and Robospot. The company also organizes The LightWalker competition to foster new talent in lighting design.
Differentiator
Problem solved
Functional benefit
Brands
- RM Academy: RM Multimedia's training division offering professional courses and masterclasses on lighting design, show technology, and equipment from distributed brands including MA Lighting, Luminex, and Capture.
Products and services
- Robe Lighting Fixtures (Italian distribution)
- MA Lighting Control Consoles (Italian distribution)
- Luminex Network AVL (Italian distribution)
- MDG Atmospheric Generators (Italian distribution)
- ENTTEC DMX and LED Control Products (Italian distribution)
- zactrack SMART Real-Time Tracking System
- InfiLED LED Display Solutions (Italian distribution)
- Artistic Licence Lighting Control Products (Italian distribution)
- Admiral Staging Rigging Systems (Italian distribution)
- Neutrik Connectivity Solutions (Italian distribution)
- CVC4 Venue Control System
- RM Academy Training Programs
- Capture Visualization Software Training
- grandMA3 User Training
- Luminex Audio Course
Companies that use Rm Multimedia Srl
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles1 record
Rm Multimedia Srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Rm Multimedia Srl partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Neutrik GroupcoreRM Multimedia announced a strategic partnership with Neutrik Group, a world-leading manufacturer of power and signal connectors under the Neutrik, Rean, and Contrik brands. This collaboration strengthens RM Multimedia's position as a technological partner in professional entertainment, live events, and fixed installations markets.
- Admiral StagingcoreRM Multimedia became the official Italian distributor for Admiral Staging, a Dutch brand recognized internationally for excellence in rigging and staging solutions. Admiral Staging offers the Freedom System, an innovative modular rigging system with high load capacity profiles (WLL 200 kg) for single riggers, down riggers, drop arms, and floor racks.
- Artistic LicencecoreRM Multimedia became the official Italian distributor for Artistic Licence, a British company founded in 1988 and a leader in lighting control technology. Artistic Licence develops solutions based on DMX512, RDM, Art-Net (which they created), and sACN protocols. The partnership strengthens RM Multimedia's portfolio for architectural and entertainment lighting control.
- ROBE LightingcoreItalian distributor for ROBE Lighting, a leading manufacturer of professional lighting fixtures for the entertainment industry.
- MA LightingcoreItalian distributor for MA Lighting, the market leader in lighting control consoles, highly appreciated by lighting designers internationally.
- LuminexcoreItalian distributor for Luminex, a definitive solution for network and signal management of video, audio, and lighting.
- MDGcoreItalian distributor for MDG, a leading manufacturer of professional fog and atmospheric generators.
- Made In ShowminorPartnership announced for Made In Show products distribution in Italy.
- ENTTECminorENTTEC products added to the RM Multimedia portfolio, including DMX USB interfaces, LED mappers, and pixel tape products.
- CANTO USAcoreRM Multimedia became the exclusive Italian distributor for CANTO USA products.
- LSC Control SystemsminorNew collaboration announced for LSC Control Systems products distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rm Multimedia Srl competitors and assessment
Company assessmentDirect peers
- AED Group: Belgium-headquartered pan-European distributor of professional lighting, audio, rigging, and video equipment. Operates the same value-added distribution model as RM Multimedia across multiple countries, often carrying overlapping premium brands (including MA Lighting and ROBE).
- Highlite International: Dutch-based distributor and private-label manufacturer of professional entertainment technology (lighting, audio, staging). Sells across Europe and operates a similar B2B distributor-plus-training model, directly comparable to RM Multimedia's Italian footprint.
- Area Four Industries: German-headquartered global distributor of rigging and staging equipment (including its own brands like Litec and Milos). Directly overlaps with RM Multimedia's recent Admiral Staging distribution mandate and targets the same touring/theater customer base.
- LumenRadio: Swedish manufacturer of wireless DMX/RDM and CRMX technology distributed in entertainment markets. Comparable because RM Multimedia's network-AVL portfolio (Luminex, ENTTEC) sits in the same wireless lighting-control category, addressing the same Italian integrators and rental companies.
Broad incumbents
- Production Resource Group (PRG): Global full-service entertainment technology provider combining equipment rental, sales, and production services across lighting, video, audio, and rigging. Overlaps with RM Multimedia's portfolio but operates at vastly larger scale, owning its own proprietary technology in addition to distributing third-party brands.
- Solotech: Canadian-headquartered global provider of entertainment technology and production services with major European operations. Comparable as a broad incumbent offering lighting, video, audio, and rigging solutions to the same touring/theater/broadcast customer set.
- ETC (Electronic Theatre Controls): US-headquartered global manufacturer of lighting fixtures, control consoles, and architectural controls. Comparable as an incumbent whose consoles and fixtures compete with MA Lighting and ROBE for the same Italian theater and broadcast specifications.
Emerging players
- Elation Professional: US-based lighting manufacturer with growing European distribution. Comparable because Elation is a brand competing for the same Italian specifiers that RM Multimedia's distribution brands target, and is often carried by competing Italian/European distributors.
- ADJ Products: US-based lighting and effects manufacturer serving the professional entertainment market. Comparable as another brand competing for slots in Italian rental-house and integrator inventories alongside RM Multimedia's distributed brands.
- GLP (German Lighting Products): German manufacturer of professional moving-head and LED lighting fixtures for entertainment. Comparable as a competing brand distributed through other European channel partners, often head-to-head with ROBE on Italian tour and theater bids.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rm Multimedia Srl social profiles
Digital presenceRm Multimedia Srl compliance and trust
Trust signalCompliance1 record
Rm Multimedia Srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rm Multimedia Srl leadership team
Management profileNumber of profiles
Profiles2 records
Rm Multimedia Srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rm Multimedia Srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rm Multimedia Srl
What does Rm Multimedia Srl do?
RM Multimedia distributes professional lighting, video, control, network and staging technologies from international brands (including Robe, MA Lighting, Luminex, MDG, ENTTEC, zactrack, InfiLED, Artistic Licence, Admiral Staging, Neutrik, CANTO USA, LSC) to entertainment industry customers across Italy. The company complements this hardware distribution with brand-specific training courses delivered through its RM Academy division and certified technical support and repair services.
Is Rm Multimedia Srl a public or private company?
Rm Multimedia Srl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rm Multimedia Srl founded?
Rm Multimedia Srl was founded in 2007. It employs 11 to 50 people.
Where is Rm Multimedia Srl based?
Rm Multimedia Srl is headquartered in Cattolica, Italy, in the Europe region.
How does Rm Multimedia Srl make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are training Courses.
Who are Rm Multimedia Srl's main competitors?
Direct peers on record are AED Group, Highlite International, Area Four Industries and LumenRadio. Broad incumbents are Production Resource Group (PRG), Solotech and ETC (Electronic Theatre Controls). Emerging players are Elation Professional, ADJ Products and GLP (German Lighting Products).
Does Rm Multimedia Srl have an API?
No public API is recorded for Rm Multimedia Srl.
What industry is Rm Multimedia Srl in?
Rm Multimedia Srl's product category is Professional Entertainment Technology Distribution. Its primary akta.pro industry code is EDAEAIAH, Arts, Music & Performance Equipment (Instruments, Art Supplies, Stage/Lighting Basics), with a secondary code of HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 51212 and its SIC code is 7829.