Shopping Da Bahia

What Shopping Da Bahia does

Shopping Da Bahia is a regional shopping mall in Salvador, Bahia, Brazil, inaugurated in 1975 as the second shopping center built in Brazil and the first in the country's North and Northeast regions. It operates 421 retail stores (including 15 anchor stores and 10 megastores), 7 major restaurants, and 17+ café locations across a Gross Leasable Area of 68,738 m², with 3,039 parking spaces and approximately 3.6 million monthly visitors. The asset is located in the Caminho das Árvores financial district and is directly connected to a metro station, giving it structural distribution advantages in the Salvador metropolitan catchment. Entertainment and services are integrated into the tenant mix: a 15-screen cinema complex with IMAX, the Arena The Set beach tennis complex (8 covered courts on the 7th floor), Arena Real Brasil (a Real Madrid-licensed football academy for children), Vila Trampolim indoor trampoline park, and on-site banks, government service kiosks, pharmacy, and car rental.

The center's revenue model relies on recurring rental income from retail, restaurant, and service tenants, complemented by parking fees, cinema and entertainment ticket revenue, advertising and merchandising income, and short-term kiosk and event rentals. A distinctive technical feature is its on-site thermoelectric co-generation plant (UTE), the only one in a Brazilian shopping mall, which produces 90% of the mall's energy needs at up to 9 MW/hour. The mall also hosts the first global deployment of SUNEW FLEX organic photovoltaic film on third-floor skylights, blocking 99% of UV and 75% of infrared rays while generating solar energy. The company is operated by Allos (Aliansce Sonae Shopping Centers s.a.), a publicly listed Brazilian retail real estate operator and parent entity, with administrative and loyalty infrastructure shared across the portfolio.

Customers are reached through the physical mall destination, a mobile application hosting the Cliente Estrela loyalty program (launched April 2025, replacing the legacy SDB Premium program), and an online store directory with a "Compre Online" purchase option. Marketing spans five social media platforms (Instagram, Facebook, X, YouTube, TikTok), email communications, and event-driven promotion of new attractions. The only disclosed AI capability is the Iara chatbot, a 24/7 virtual assistant handling customer service queries; no deeper AI/ML infrastructure, proprietary models, or data assets are mentioned in available sources. Sustainability positioning (co-generation, OPV solar film, ~120 kg CO₂ avoided per m² per year of solar film, plus recycling of 30 tonnes/month of recyclables and 300 tonnes/month of organics) is a recurring element of marketing and tenant messaging.

Name

Shopping Da Bahia

Legal name

Aliansce Sonae Shopping Centers s.a.

Website

https://www.shoppingdabahia.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Shopping Da Bahia is a 50-year-old regional shopping mall in Salvador, Bahia, Brazil, operated by Allos, with 421 stores across 68,738 m² of leasable area, serving 3.6 million monthly visitors via retail, dining, cinema, and licensed entertainment venues.

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Rental: Primary revenue from renting commercial space to retail stores, anchor stores, mega stores, and service providers. Tenants pay rent based on square meters leased.
2. Restaurant and Food Court Leasing: Rental income from restaurants, cafes, fast food outlets, and food court vendors including Outback, Farid, Starbucks, Pereira Café, and others.
3. Parking Revenue: Revenue from 3,039 parking spaces available to shoppers and visitors.
4. Entertainment and Leasure: Revenue from cinema complex (15 screens including IMAX), sports arenas (Arena The Set, Arena Real Brasil), and entertainment attractions (Vila Trampolim).
5. Advertising and Merchandising: Revenue from advertising spaces, promotional displays, and merchandising within the shopping mall.
6. Kiosk and Event Space Rental: Revenue from short-term kiosk rentals, event spaces, and temporary promotional installations.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Shopping Da Bahia operates a major shopping mall in Salvador, Bahia, anchored by 421 retail stores, 15 anchor stores, and 10 mega stores across 68,738 sqm of gross leasable area. The mall offers shopping, dining, a 15-screen cinema complex with IMAX, multiple entertainment attractions (Vila Trampolim trampoline park, Arena The Set beach tennis complex, Arena Real Brasil sports venue), essential services, and a customer loyalty program (Cliente Estrela). The property hosts 3.6 million monthly visitors and generates revenue through tenant rental, parking, entertainment venue operations, and advertising.

Product overview

Shopping Da Bahia is a shopping mall operating as a unified retail platform combining physical retail stores with entertainment and leisure services. The core offering is the mall itself housing over 500 stores, 15 anchor stores, and 10 megastores. The product portfolio extends through entertainment complexes including the 15-screen cinema with IMAX (Cinema Complex), sports facilities (Arena Real Brasil, Arena The Set beach tennis arena), and family entertainment (Vila Trampolim trampoline park). Digital services include the Cliente Estrela loyalty program accessible via mobile app and the Iara virtual assistant for customer service. The mall also features two food courts and gourmet dining options. The architecture functions as a unified platform where retail, entertainment, dining, and digital loyalty programs interconnect to create a comprehensive shopping and leisure experience.

Differentiator

Problem solved

Functional benefit

Brands

• Cliente Estrela: Customer loyalty and benefits program of Shopping da Bahia offering exclusive discounts, gifts, raffles, and parking advantages.

Products and services

• Shopping Da Bahia Mall
• Cinema Complex
• Vila Trampolim
• Arena The Set
• Arena Real Brasil
• Cliente Estrela

Quantifiable outcome

• 90% of energy consumed is self-produced through co-generation plant
• +5 more outcomes

Named customers6 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• BiotankcoreStrategic or Co-development Partner · 1 October 2019Environmental partnership for the 'Troca Consciente' (Conscious Exchange) program. Biotank, licensed by INEMA (Instituto do Meio Ambiente e Recursos Hídricos da Bahia), collects used cooking oil brought by customers in exchange for detergent. Supports the shopping mall's sustainability initiatives for proper disposal of hazardous waste.
• SUNEW (SUNEW FLEX)flagshipTechnology or Integration · 1 October 2019First global installation of SUNEW FLEX organic photovoltaic film on shopping center skylights. The technology captures solar energy, manages lighting, and provides thermal comfort while blocking 99% of UV rays and 75% of infrared rays. First OPV installation in any shopping center worldwide.
• ASAS (Agência de Soluções Ambientais e Sociais)coreStrategic or Co-development PartnerEnvironmental consultancy that designed the sustainable wall panel for proper disposal of special and hazardous waste including light bulbs, batteries, and used cooking oil. Located on the second floor next to Customer Service Center.
• Real Madrid FoundationflagshipLicensing PartnerLicensed Real Madrid football academy (Arena Real Brasil) at the shopping mall. Children from 3 years old learn football using the methodology of the record Champions League title holder club. Includes 2 society football fields, sand court, football school, and event space.
• Fire GamescoreChannel Partner/ Reseller/ DistributorLargest digital entertainment and gaming education network in Brazil operating within the shopping mall, providing interactive gaming experiences and educational gaming programs.
• Allos (Aliansce Sonae Shopping Centers)coreOthersAliansce Sonae Shopping Centers s.a. is the parent company and holding that owns Shopping Da Bahia. Allos manages the shopping center operations, loyalty programs, marketing, and administration. The company is listed publicly and operates multiple shopping centers across Brazil.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopping Recife: Major multi-format shopping mall in Recife operated by Allos with similar tenant mix including anchor stores, cinema, dining, and entertainment. Directly comparable as a Northeast Brazilian regional shopping center destination.

Regional players

• Shopping da Gavea: Allos-operated shopping mall in Rio de Janeiro with comparable retail and entertainment mix. Similar model of regional shopping center with anchor stores, cinema, and family entertainment offerings.

Broad incumbents

• Multiplan: One of Brazil's largest shopping mall operators managing high-end properties including Shopping Morumbi, BarraShopping, and ParkShopping. Comparable business model of regional shopping mall management with similar tenant economics.
• BR Malls: Major Brazilian shopping mall operator with portfolio of 30+ malls including Shopping Center Sul, Via Parque, and Recife's Boa Viagem. Comparable retail property management model with anchor tenant strategy.
• Iguatemi S.A. Brazilian premium shopping mall operator focused on high-income segments with properties like Shopping Iguatemi São Paulo and JK Iguatemi. Comparable shopping mall management with luxury retail and entertainment mix.
• Allos (Aliansce Sonae + Sonae Sierra): Parent company and operator of Shopping Da Bahia; manages 30+ shopping centers across Brazil. Comparable as the broader portfolio and operating platform that owns and manages this asset.

Others

• Cinemark Brasil: Major cinema operator in Brazil with multi-screen theaters in shopping malls nationwide. Comparable as a tenant and entertainment provider that drives foot traffic to malls like Shopping Da Bahia.
• UCI Cinemas: Cinema chain that operates the 15-screen cinema including IMAX at Shopping Da Bahia. Comparable as in-mall entertainment tenant with similar positioning in Brazilian shopping centers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/shoppingdabahia
• YouTubeyoutube.com/channel/UCgNS04BxKZeve7Vj0SRVBPA
• Facebookpt-br.facebook.com/shoppingdabahia
• Instagraminstagram.com/shoppingdabahiaoficial/?hl=pt-br
• TikToktiktok.com/@shoppingdabahiaoficial?
• LinkedInlinkedin.com/company/shoppingdabahia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Da Bahia